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Paw Print Cafe

Transcript: The Target market would be people busy with work/studies that don’t have time to care for a pet but crave the satisfaction of owning a pet and the benefits that comes with human pup interaction. This would also include, those who are looking into adopting a dog and would like the chance to interact and build a bond with the pet before the finalization of an adoption. Paw Print café is committed to providing a comfortable environment for both people and pups. While many may visit to enjoy the short interaction (coffee and pastries included), others are looking to adopt a new companion. The café should emit a pleasant, cozy, and clean atmosphere for visitors to escape the daily stresses of life (which are heightened in cities), this will help build a following of customers in downtown Houston. The pet industry has and will always be booming. American pet owners love having companion animals, and the pet café could lead to the future adoption of many pups. Pet Cafes have been popular in Asia for quite some time but U.S. health codes have stopped this trend from happening in America. (Partnering with animal shelters for pet adoption opportunities has solved this issue). Money coming in: Entrance fee $5/Coffee & Tea-$4-$7/Pastries-$3-$8/Dog Treats and Dog supplies-$3-$35/Percentage of adoption fees-10% Money coming out:Employee payment/Building Bills/Supplies/Care Taking Executive Summary: The café will be located of walking distance from the University of Houston-Downtown, since many students use cafes to study (free Wi-Fi), and distress during their breaks. An entrance fee of $5 will be asked upon arriving, and the cafés snacks will be sold throughout the day. The competitive advantage of Paw Print café would be the mixture of the pet industry and the restaurant industry (2 in 1), Paw Print café will also be focusing on the visual presentation, in terms of being aesthetically pleasing this includes the music being played, unique setting, and overall comfort. Employees will be motivated through the satisfaction of pet adoption(lives saved through the process), gifts good vibes, good music, and encouraging compliments Business Plan Macro Environment driving the industry: Animal Therapy (can help healing,reduce pain, anxiety and lessen fatigue and depression) Market Analysis: Demographics: Young Adults/Teens/adults /Students Geographics:Downtown Houston/City Area/near a university. Psychographics:Dog lovers/People struggling with stress Providing customers a clean relaxing environment to distress and enjoy animal company is the key success factor the company. Paw Print Cafe Marketing would be done through social media//Specifically focusing on visual presentation the cafe and picture of the dogs adopted through the cafe. If my business does not meet the needs of both the customers and animals then my company will fail. Industry Analysis:

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

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