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Transcript: Value Chain Activities Implementation Plan for #1 Assessing Resources and Capabilities Create the ability to expand successfully. No defects allowed through selection (Packaging/six biomechanics). Accept nothing less than absolute excellence. Purchasing Goods. Inventory selected. Promotion of new products. Locations. Coffee bar experience. Customer service. Strategic Group Map Functional Level Differentiation through Production International Level Home replication Core Inadequacies (W/O) Improve brand recognition to capitalize on expansion into new markets. Maximum Exposure (W/T) Improve brand recognition to protect against competitive rivals. Three main competitors were identified: Coasta Coffee, Starbucks, and Tchibo. Overall competitive ratings for each company were fairly close to Illy Espresamente’s. Areas of Operation Leadership and Governance Summarizing Stakeholder Management (BSC) The Five Forces Vision An exclusive destination with an emphasis on quality and aesthetics. Recognized as the only authentic Italian bar chain delivering superior customer satisfaction to premium transit coffee lovers. Arenas The firm is active in a coffee products market that competes internationally. Vehicles Espressamente has been franchising all of its locations. Differentiators Offering customers a different experience from the typical coffee shops. Using the six bichromatic system to provide quality. Economic logic Provides a unique experience plus the company ensures high quality of coffee beans with its advanced technology. Staging The firm is a slow mover. TOWS Analysis Key Success Factors Execution Plan for #1 Present Strategic Profile cont. Capabilities Execution Plan cont. Adding Value to Customers Shared values: Mission statement. Strategy: The company puts high emphasis on the coffee bean quality, a unique high-class environment with affordable rate. Structure: CEO (Andrea Illy) Vice Chairman (Ricardo Illy) President (Anna Rossi Illy) Vice President (Anna Illy) Systems: strict budgeting and quality control systems. six bichromatic system Style: high quality Italian experience. Staff: Loyal employees, forms a career for existing employees. Skills: perfecting the coffee beans by eliminating the defected ones before production. Purchasing and Shipment Quality Control Distribution Retail and Wholesale Consumers: Gains knowledge of the brand therefore impacting their purchase decisions. Employees: Have to adopt to customer’s expectation of brand image. Top Management: •Increase budget of marketing department •Make campaign is well received Large industry, rapidly growing Second most heavily traded commodity in the world behind oil Sales of US $70 billion in 2005 High market saturation / extremely competitive Most companies compete nationally and globally Short distribution channel Little to no vertical integration Location Finance Plant and Equipment Service Competitive Strength Assessment Recommendations Improve brand recognition by adopting an aggressive marketing campaign. Expand product breadth to increase types of customers. Increase locations to compete against stronger competitors. Performance Assessment Internal Alignment (7Ss) Costa Coffee-closest competitor. Nearly 1,400 locations in more than 25 countries. Specializes in coffee and tea products. Espressamente-200 locations in over 30 countries. Stakeholder Impacts Current Industry Framework Beyond the mind Product Development Marketing and Sales Distribution Manufacturing Purchasing Resources Adapting to global demands cultural differences transportation distances Crowded industry competitor strength Leadership and Governance Power Play (S/O) Use product quality as a way to expand into new markets. Defensive Postures (S/T) Use product quality to compete against substitute products. Illy Premium coffee and espresso producer Espressamente High-end coffee bar experience Quality and Geographic Coverage Starbucks is the industry leader High price, high quality. Maintains operations in numerous international locations. Coffee Bean and Tea Leaf, Costa Coffee in same strategic circle. Similar product quality, geographic coverage. Present Strategic Profile CEO: Andrea Illy Vice Chairman: Ricardo Illy President: Anna Rossi Illy Vice President: Anna Illy SWOT Analysis TOWS Analysis cont. Closest Competitor Analysis Linor Elya, David Kenney, Dalton, Joshua Nichols Noto, Jessica Smith PESTLE Analysis Diamond Strategy Illy’s Espressamente Essential Challenges Corporate Level Single Business Innovation and Diversification Business Level Differentiation Strategic Group Map

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.


Transcript: Admission Requirements 990 SAT/19 ACT and 2.75 GPA or top 50% OR 1140 SAT/23ACT and 2.5 GPA or top 66% 4 years of English, 3 years of math, 3 years of science, 3 years of social studies, 2 years of foreign language, art, or music Books $598.05 total for ICC Career services are available. Add as many notes as you need Task 2 20,130 students; 50.3% graduation rate; 8,598/17,081 accepted; 19-25 ACT, SAT varied in different subjects; 15:1 student to faculty Educational Stats Fees In State: $23,272 total Gap Year taking a year off school before going to school yet again; no, I would not do this Housing Options and Costs Housing/Board is $9,670 and is required as a freshman Insurance NIU hass a health insurance plan that is automatic if you enroll with at least 1 credit hour; $1,039 for one student, that same price for their spouse if they have a spouse, and that same price for their child if they have one Task 3 Lawyer, Judge, Entrepreneur, Military lawyer/judge/judge advocate Jobs Kappa...Fraternities A fraternity is housing with people with the same interests; 47 are available Labor Stats !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Major Pre-Law and then Family and Juvenile Law Nearby or far 101.6 miles from Metamora via I-39 N; 1 hour, 37 min; yes Task 4 There are over 300 to choose from; I may do community service, political, writing, and musical organizations Organizations Pell Grant and Perkins Loan They aid poor kids; Pells Grants are awarded only to undergrads Quality Harvard; no Reading 3 hours per credit hour; college-level Task 5 Scholarships are a financial aid; you can find them by research; examples are: Merit Scholarship Academic Criteria, Huskie Legacy Award, Fall Admission, Spring Admission, Previous Admission Scholarships Tuition $9,466 per year Understanding the schedule Acounting 120, English 110, Psychology 110, Math 135, Biology 106 Task 6 Don Bacon, Tammy Duckworth, John Buckner, Dalton Tanonaka VIPs Ways not to borrow money work eXtraordinary facts alumni record: 240,00, average student age: 22 for undergrad, 69 graduate programs excluding law Task 7 I want to go becuase it has a good law program and it isn't too far from home Y do I want to go to this college? ZZZ, Where will I sleep? I will sleep in whatever dorm is avaiable to me, as it is a requirement to stay in dorms the first year. Task 8 More text here Task 8 Task 9 More text here Task 9

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