Transcript: Problem: Economic downfall has made buying new cars not as appealing as using used cars. Objective: To develop a common theme between all cars and campaigns in order to gain more customers who are willing to buy new cars. Service Strategy: Advertising will prove that Nissan dealer’s have the ability to match your personality to a car that will fit you for life, indicating that Nissan knows you and your wants and needs. Support will be a friendly service and comfortable feeling you detect when you walk into a Nissan dealer. Tone is warm, friendly, understanding, stress-free. Image Strategy: Advertising will convince ages 17-30 years that Nissan is a cool and stylish ride at an affordable price. Support will be the color options, safety features, and its good gas mileage. Tone is hip, cool, stylish that catches the eyes of a younger audience. Opportunities: Reasonable prices for a quality car, the all electric Leaf is good for the environment. Target Audience Demographics: Males and females ages 17-30 years, middle class, global Psychographics- New car users Key Purpose: We want people to have an emotional connection to their car and see how it fits into their life style. Competitors: Toyota, Honda, Kia, Ford, Volvo, Volkswagon Creatives Twitter, YouTube, Facebook, and Pandora Ads Online-banners Direct Marketing Publicity and PR for event Incentives and Sales Promotions Billboard in 5 main cities emphasis on Leaf -earth friendly different ads appealing to younger drivers IMC Events surrounding a fund raiser or a race car event. Incentives- GPS, AUX Cords, Blue Tooth Nissan we know you.
Transcript: -Best interests are in the employee -It's prohibited to cause conflict -Launched a green program -Abide by all laws of the country - Abide regulations of the Company, in which they work. Safety -Must maintain impartial and fair relationships with business partners Help for Physically Challenged -Employee Assistance Program -Handicap access in workplace -Healthcare provided for special needs Diversity -Core principles of diversity- fairness, respect and inclusion. -Shall make fair, transparent, timely and appropriate disclosure Be Transparent and Accountable -Employees responsible for preserving and safe gaurding assets. Preserve Company Assets -As an international corporation, They're commited to diversity. Be Impartial and Fair -On-site medical Center -On-site fitness center -A defined contribution Retirement plan. -Nissan recognizes the importance of a diverse workforce. Employee Wellness Environmentalism These benefits include.... Nissan By: Christian and Jeremiah -Minimize CO2 emissions to reduce overall carbon footprint -Reduce Harmful emissions, including Volatile Organic Compounds. -Recycle Resources- reduce, reuse, and recycle. Nissan Avoid Conflict of Interest -Educate their employees about safety standards. -Safety and health is the number one priority. -Provide a work environment that minimizes potential risk. -Nissan introduced LiveWell- your health. your life -Nissan takes pride in multicultral roots and outlook Comply with all laws and rules Ethics
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Transcript: 1935 model The Datsun was able to make a large impact on the U.S. market during the 1950s when first imported due to their unique style. Drive a Datsun then decide Datsun saves Nobody demands more from a Datsun, than Datsun. We are driven! Datsun we are driven! Major motion, from Nissan Datsun logo 1935 Another popular method of advertising the Datsun was to show the product on flyers and magazines in order to spread the news of the Datsun at a faster rate. History 1943-Due to World War 2 progressing, the product of cars and trucks at the Yokohama plant has come to a complete halt. Datsun/Nissan Slogans Datsum Type 15 Roadster Posters 1935-The first Datsun to be manufactured by a fully integrated assembly system now rolls off the line at the Yokohama Plant. 1934- The company name has now changed to Nissan and the first models of Datsuns are shipped out of Asia, into both Central and South America totaling 44 units. In order to show superiority of the product, Nissan would show that there cars are capable of both being inexpensive and reliable. Articles Problems with Marketing Advertising Stratagies Flyers/Magazines The company was first founded by Yoshisuke Aikawa. It wasn't until 1934 that the company name was officially changed to Nissan. The first Nissan automobile was manufactured in 1914 at the Yokohama Plant. Do to Nissan having very little experience with exporting to foreign consumers, the company chose to change their name to Datsun in order to avoid ruining the company's reputation. A cheap form of advertising products to the public. In 1933, Jidosha Seizo Co., who is predecessor of Nissan Motor Co., is established in Yokohama. Yoshisuke Aikawa is named the new company's president. From Datsun to Nissan
Transcript: DISTRIBUTION BUSINESS PARTNERS Jesse Carrillo Lisandro Andrade Santana Leon Rashed Corporate Social Responsibility South Africa 3. Environment GLOBAL HEADQUARTERS 2010-LEAF Smart City 1978 - Shanghai, China 276th on Fortune 500 Closer to Headquarters Lithium-ion Advanced Nissan Green Program CUSTOMERS Sources SAFETY 1. Nissan Safety Approach 2. Developing Safety Technologies 3. Working together with Society 4. Our Traffic Safety Activities 1953- Miaoli, Taiwan Oil refineries damaged RAW MATERIAL Japan Datsun PRESENT-EV Alternate Resources CHINA COMMUNITIES UNITED 50 1980-1990 G O V E R NMENT REGULATIONS Energy Storage $12,500 in Savings Clean Energy Act Partnership Yulon Motor Co. 1955-AUSTIN 1960-CEDRIC 2008-CUBE PRODUCTION http://www.epa.gov/smartgrowth/pdf/partnership_year1.pdf 1. Corporate EVs SUSTAINABILITY http://www.nissan-global.com/EN/COMPANY/CSR/NISSAN/index.html KEY AREAS 2. Safety United States Green Vehicles Puts pressure on need for production
Transcript: …has been named the UK’s biggest car producer for 15 years. …formed an partnership with Renault in 1999 to form the Renault-Nissan Alliance …directly employs around 6,000 staff. Yoshisuke Aikawa Which six major car brands do the Renault-Nissan Alliance control? Nissan’s first cars were produced in 1932 and it became Japan's first mass producer of automobiles. There are three main stages in the construction process at Nissan… …paint… …are a Japanese Motor Company …was built in 1984. …was founded by Yoshisuke Aikawa. …is situated on the old Sunderland Airfield. Body assembly… Can you find out how many cars were built at Nissan’s Sunderland plant in 2012? …and final assembly…
Transcript: Nissan Introduction Rank: 12 from last 4 year(telegraph.com) Company: NISSAN Headquarter: Nishi-kuyokohama (Japan) Revenue:¥9.63 trillion Product category: Car(Automobiles) Area served: Worldwide Name:Awais Saeed ID:110354-016 Program:BB-IS
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