Transcript: Projects Implanted as a solution Weakness (cc) photo by Metro Centric on Flickr doodles SWOT-Analyse Products notes Budapest San Francisco Results Notes Infant food Future Challenge for Nestle Stockholm Background Our Project (cc) photo by jimmyharris on Flickr (cc) photo by Franco Folini on Flickr Threats Double click to crop it if necessary Vevey, Switzerland 1866 founded by Henri Nestle Strategic Analysis Main Problems Recommendations and Action Plan Strengths Research outlook jfdfu j photo frame 5+7= (cc) image by anemoneprojectors on Flickr Place your own picture behind this frame! (cc) photo by Metro Centric on Flickr Assets details map Case Overview Opportunities Important Details Brainstorm
Transcript: and why you should be one Green Office is a very simple programme It inclued a killer logo a clear call to action and a cute, cuddly new internet star An essential element of the campaign was a rather clever if somewhat gruesome video posted on... KIT KAT'S PARENT COMPANY REACTED SWIFTLY and demanded the video be removed citing breach of copyright agreed so began a social media firestorm that spread across the globe reaching millions of people in the course of a few short days Greenpeace Found a new home for their video on an alternative sharing site ... within hours the video attracted 78,500 views there's nothing like the threat of censorship to get the social media masses mobilised and word started to spread across social networks with 400 million members was the natural first port of call Nestle's fan page suddenly had a lot of visitors as negative comments flooded in the fan page moderator SAW RED... By friday, march 19 the issue went mainstream crossing over from social media into traditional media By saturday march 20 (just 72 hours in) the blogosphere and were buzzing meanwhile, twitter mentions went into overdrive, according to #HASHTAG MONITOR tweetreach showed the most recent 50 tweets had reached almost 18,000 people let me do the math for you THat's 30 pages of tweets with 50 tweets per page on a single search term on a single day so if 50 tweets reach 18,OOO THEN 1500 TWEETS COULD HAVE REACHED 540,000 BUT IT DIDN'T STOP THERE... WHILE BESEIGING FACEBOOK SOME FOLKS DECIDED TO SET UP THEIR OWN PAGE MEANWHILE, THOSE CLEVER PEOPLE AT deployed a new weapon... which meant ads like this.. started to appear EVERYWHERE! people who clicked those ads got through to a page like this... it offered the banned video as a free gift and urged web users to share it widely online by sunday, march 21... this had happened by 6pm on the 21st the banned video appeared back on youtube. many times. at least 20 times, with a combined view total of almost... 180,000 now the talk started to change. some people suggested this was the first truly global case of social media changing the business landscape. voices like the highly respected mongabay.com - one of the world's most popular environmental and conservation news sites all of this in just.. FOUR DAYS WHERE IT GOES NEXT, IT SEEMS... IS UP TO YOU. What is Green Office? against the company which makes that connects your organization with WWF one of the world's largest conservation organizations an ADVANCED search for MENTIONS OF BOTH NESTLE AND greenpeace SHOWED AROUND 1500 in 24 hours launched the latest phase of its campaign
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Transcript: Marah Mohamed and Nebiha Ahmed Economic Nestle strives to use natural resources efficiently, use renewable resources, and targets zero-waste. They try to responsibly manage the world's water resources and are committed to sustainably using water and improving water management. Prices of their products cannot be too high or consumers won't buy. Nestle makes an effort to ensure that their products are conveniently priced. Mission to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. favors long-term business development Political New products need to be created so that the company can expand. Research for new types of products and new ways to manufacture them to save energy and reduce waste Green Nestle Nestle is the world's leading nutrition, health and wellness company. Nestlé first began in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals in Switzerland. These two companies merged in 1905 to become the Nestle that we know today. Contact this group with important details and to get feedback. You will either have people who want to help but can’t, and can provide good feedback, or you will have influential people who are not very interested in your project but could help you if they saw it was worthwhile. Both can be useful if handled right. Government Consumer CustomerKeep this group fully informed and involved in the project, no matter how much extra time and attention it takes. These are the people who are ready, willing and able to help. Shareholders Directors Employees managers Place group C on the back burner, making them aware of what affects them in general e-mails and giving them minimal time and attention. Do not, however, ignore or alienate them--they could change places on the graph in the future. These are people who are neither interested nor influential, but have the ability to drain your time and effort. Newspaper Website MailContact this group with important details and to get feedback. you will have influential people who are not very interested in your project but could help you if they saw it was worthwhile Investors/ banks Technological Environmental factors include global warming , pollution , and la decrease in the amount of natural resources available such as water. Some of their brands include: Baby foods Water Bottles Cereals Dairy Ice Cream Petcare And CHOCOLATE Social Nestle has been criticized for violating child labor laws in the chocolate industry. The Nestlé Cocoa Plan is Nestlé’s way of helping create a better future for cocoa farmers, their families and communities. Set clearer labor standards to all parties in its supply chain. People are becoming more health conscious. "Good Food, Good Life": Promoting nutrition, consistent quality, and convenience. The Corporate Wellness Unit is responsible for driving the nutrition, health and wellness orientation across the whole of Nestlé. The Corporate Wellness Unit’s “Wellness in Action” strategy aims consistently to deliver better tasting, better-for-you nutritional products and solutions.
Transcript: Product Key Account Manager Migros, Tansaş, Şok Lecturer: Assoc. Prof. Emine Çobanoglu Prepared By: Mustafa Özkan-Aycan Gülenç-Melek Çiloglu Key Account Manager Real, KİM, Kiler -Benefit:provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Price The world's leading nutrition, health and wellness company! Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Thank you for your attention! Ass. Key Account Manager Marketing Mix Promotion Key Account Manager Tesco About The -Baby foods -Bottled water -Cereals -Chocolate&Confectionery, -Coffee -Culinary,Chilled&Frozen Food -Dairy,Drinks,Food Service, -Healthcare Nutrition -Ice Cream, -Petcare,Sports Nutrition, -Weight Management National Accounts (Migros, Tesko, BİM) CEO Segmentation Place Today, Nestle is the market leader of coffe,coffe cream and chocolate powder drink categories. In 2007 merger Novartis Medical Nutrition Group Nestlé has 5 factory , nearly 40 brands and 400 variaties of product in Turkey Over 5000 employees Key Account Manager BİM, A101, Dia Key Account Manager C4 Nestle has introduced in Turkey market with baby formula in 1875. Established the first chocolate factory of Turkey. In 1968 the first liqued chocolate Chokella In1984 the first instant cofee Nescafé In 1986 first chocolate powder drink Nesquik In 1989 the first cofee cream Coffee Mate. In 1996 the first growth in milk Nestlé Çocuk. In 2001 Nescafé 3in1. Local Markets (Uyum, Çağrı) -1+1 discounts -1+1*(0.75) discount -Bundle Product : Nescafe Gold+Coffe-mate -Item+Promotion; when you buy coffe, there will be promotion like cups -Special discounts for employees of customers. -Discount activities at special time Based on purchasing approaches and situational factors Based on Negotiated prices which seeks prices based on mutually agreeable terms. Possible discount situations; -Discount on list price -Vendor (Migros) discount which covered by supplier(Nestle) -Quato Discount(Ex: If you reach the quato-1000 items you take 5 % discount) *Managers with similar positions and key account managers determine common discount policy. -Nestle gives its products to warehouses of national and local accounts. -Stocks are made case of large lots because they don't perishable products and not require cold storegas. They also have long shelf-life. -At least one distribution channel in each city.(Nearly 85 store in Turkey) Sales Director About The Ass. Key Account Manager Organizational Marketing About The The Nestlé Professional portfolio offers a wide range of Beverage, Food and Confectionery brands which help to drive business growth for our customers. Traditional Markets (Distributors) is here Nestle can provide some special products for market(ex: smaller or bigger packed products to satisfy private demand)
Transcript: Presented By:Patrick Diez Nestle has some 6,000 brands with a wide range of products across a number of markets, including coffee, bottled water, milkshakes and other beverages, chocolate, ice cream, breakfast cereals, etc. It is the world's largest food and nutrition company. The company is located at Vevey, Switzerland & that is where the headquarters is located at also. Today the company operates in 86 countries around the world and employs over 280,000 people. The company dates to 1867. In September 1867 Vevey Henri Nestle developed a milk- based baby food, and soon began marketing it. Two seperate Swiss enterprises were founded and would later form the core of Nestle. WWI created demands for dairy products so nestles products doubled. WWII profits dropped from 20million to 6 million in just one year. Acronym for Nestle stock is NSRGY and it is a public owned stock company. It costs $62.14 per share and is on the Swiss stock exchange. Philanthropy/Charitable jobs Eradicate extreme poverty and hunger Achieve universal primary education Reduce child morality Improve maternal health Combat HIV/AIDS malaria and other diseases Sales Volume was $58.36 billion in 2008. Employee Benefits Nestle University- provides world class tools, resouces and support to enable you to manage your own career path. Educational Reimbursement- financial assistance for approved outside educational courses. Instant Formula Program-offers employees with children under the age of 12 months coupons that can be used to purchase Nestle Infant Formula at any retail store. Nestle Headquarters is located at Avenue Nestle 55, 1800 Vevy Switzerland. +41 21 924 11 11 Nestle does business worldwide; In North America, South America, Eourpe, Asia, etc. CEO is Paul Bulcke Peter Brabeck-Letmathe is the Chairman of The Board of Directors Wan Ling Martello is the new CFO as of April 1, 2012. Misc Info Nestlé is in court in India over its baby food labels, which failed to have required warnings in Hindi. The Managing Director of Nestlé India faces a prison sentence if Nestlé is convicted. When Zimbabwe was introducing its law on the marketing of baby foods, Nestlé threatened to close down its factory if this went ahead. The Minister of Health, Timothy Stamps, realised it was an ‘idle threat’ and the law was introduced despite Nestlé Nestle is a half public half private company. smoke weed everyday
Transcript: 5. Appendix Give specific recommendations about how nestle can grow in the ivory coast with the given economic and political situation Deduce some general recommendations for MNE’s on how to prepare for possible political risk. 1. Background NESTLE in the Ivory Coast Links of all sources – NO PLAGIASM Economic information of Ivory Coast 3. Specific recommendations and expected results 2. Challenge Infos about Nestle 1. Backround Nestle and the Ivory Coast 1. Background Would you be able to say when the balance between profitability and political risks is balanced in order to decide to enter a country? 1. Background 4. Suggested approach, risks and resources What are the benefits and risks of those recommendations (projected profits, projected expenditures etc.) Make the link: how did the political instability effect the cacao industry in particular? Also give general information about the industry (price fall, supply chain etc.) what the impact of political unrest in the Ivory Coast at the beginning of 2011 was on the business activities of Nestlé in this country What the impact of political unrest in the Ivory Coast at the beginning of 2011 was on the business activities of Nestlé internationally? Infos about Nestle Infos about the Ivory Coast: 1. demographic information 2. economic Information (WEF) 3. political information
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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