White&Blue
Transcript: By a blue collar - worker General timeline - In the form of indirect discrimination, occuring by means of hidden activities. - A Vietnamese mind-set. - Morally necessary: blue-collar workers receive excessively unfair treatment. - Encourage people to take other kinds of actions like comment share like comment share - 6/11 – 16/11: Recruitment + Training volunteers - 10/11: Release Promotion video - 16/11 – 2/12: Provide lectures to secondary students (with real experiences) - 5/12 (Sunday): Organize workshop (with book fair) - 6/12: Fieldtrip White&Blue From Matcha with love 1. Beneficiaries 2. Format Photos Promotion plan: Activities Engage 1. Online: - Organize mini games, quizzes -Open public discussion in forums -Provide the results of each project’s stage - Run the “Humans of White&Blue” 2. Offline: Direct discussion Content: Lecture 1 • Activities - Psychologists giving talks in the form of friendly “coffee talk” - Discussion session - Participate in interesting games/ activities: perform a play. - Coffee break. - Book Fair: exchange books. Content: Lecture 2 Inspirational quote Budget plan like comment share like comment share Risk managment plan Content: Field trip Beneficiaries - Format Shared a Link like comment share 1. Content - Lecture: Interaction problems - Fieldtrip: Weather + Volunteers - Workshop: Little attendance 2. Budget: Inadequate funds 3. Promotion: Not reach goal number + Inappropriate posts Shared a Photo INCOME 12,000,000 Sponsorship 1. Hanvico Company 7,000,000 2. AIESEC VietNam 2,000,000 3. Apollo Center 1,000,000 4. Oxfam UK 2,000,000 EXPENSES 10,385,980 • Location: Hanoi • Targeted subject: Students over 12 years old, parents • Duration: approximately 2 hours • Aim - Share knowledge - Give a chance to share their stories and thoughts. - Share videos/ photos of the journey of White& Blue - Provide opportunities to raise voice and contribute ideas Children and The community Lectures (with real experiences) Workshop (with book fair) Watch and learn Period 2: Practice • Location: A primary/ secondary school in Hanoi • Duration: 2 sessions (approximately 30 minutes/ session) • Activities - Session 1 + Two groups take turns to partake in working as school cleaners/ kitchen hand + Homework: Prepare detailed content of a lesson of any subject. - Session 2: 1 group presents their work + Homework: Write down some notes/ draw pictures Content: Workshop: WRAP – WE RESPECT ALL PROFESSIONS like comment share like comment share Amplify 1.Online: - Post stories, videos, images, documentary and reportage - Recruit volunteers for the project - Have a close-up video: summarize - Upload real interviews 2. Offline: - Book fair - Seminar Purpose: Spread the project message "Know – Respect – Appreciate" Mission - Provoke sympathy and trigger deeper understanding - Increase the number of followers and supporters. - Recruit potential volunteers for the project. - Attract sponsorships. Target Audience - Students in Hanoi - Sponsors - The community Big Idea: PRIDE Key Message: Every profession merits respect. Strategy PR offline PR online • Location: 4 different locations: Cau Giay, My Dinh, Hoan Kiem lake – old streets, Dong Da – Kim Lien • Duration: 8.00 a.m – 11.30 a.m • Activities (For all volunteers) - 4 groups + Present thank you notes. Offer them help. Take a picture with them. + Interview for a survey - Each group is accompanied by one-two members of the organizing team. - The survey and pictures collected will be posted to the project’s fanpage. Promotion Plan Trigger 1. Online: -Design the fanpage -Have a trailer for the project -Photo collection of Occupation -Promote the project through online newspaper 2. Offline - Design posters, leaflets: school notice board. Lectures with real experiences Period 1: Theory • Location: A primary/ secondary school in Hanoi • Duration: 1 session (approximately 40 minutes) • Activities - Lead-in: Evoke emotions in discussion sessions - Perform a play - Provide basic knowledge - Present videos Dash for Impact - Team Matcha Why is there a need? Definition 1. Blue-collar workers 2. White-collar workers Perform manual labour Perform professional, managerial, or administrative work
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