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Transcript: D. The raceway will be located behind the Ottawa Carleton Raceway on hunt club road. The raceway itself will be used for parking and other events prior, during, and after the race. The mini track to the side of the main carleton raceway track will be used as a nascar go-kart raceway. There will be different race tracks for adults ( ages 15+) and children ( ages 7-14). Race Fans: -Are more likely to buy merchandise that is “limited edition” or related to a particular event. -Are more likely to purchase merchandise relevant to their favourite driver. -Having NASCAR parties with friends or family influences each others purchasing decisions. Demographics: Gender: Male: 46 500 000-62% Female: 28 500 000- 38% Age: Under 18: 3% 15-24: 15% 25-34: 29% 35-44: 25% 45-54: 16% 55+: 12% Marital Status: Married: 64% Single: 22% Divorced/Widowed: 14% Employment Status: Full time: 72% Part time: 10% Retired/Unemployed: 18% Buying Behaviour: chicken C. Our clients will offer many of their products at our event. They will be offering different apparel and clothing at many event stands at various parts of the race track and at other participating events prior to the race itself. They will be selling various shoe brands for sale and popular clothing lines available. For each item purchased over $20 that person will receive 1 ticket for the ultimate prize of a weekend getaway to any upcoming Nascar event. 4.Client and Race Weekend Details: B) 5 major sponsors of NASCAR are Coca-Cola, Canadian Tire, Chevrolet, Coors Light, and Sprint Mobile. By: Chandler Halliday & Matt Dufresne D. The raceway will be located behind the Ottawa Carleton Raceway on hunt club road. The raceway itself will be used for parking and other events prior, during, and after the race. The mini track to the side of the main carleton raceway track will be used as a nascar go-kart raceway. There will be different race tracks for adults( ages 15+) and children( ages 7-14). E. The events taken place the week before the race will consist of a concert by Drake. The Canadian rapper will be a form of advertisement to entice viewers to come out to the show and that the event is not only racing cars but a fun atmosphere for all. Threats: - Television ratings are not as high as prior years, and a recent wave of negative publicity is alarming NASCAR and their sponsors. - Other sports Chiken Swag Weaknesses: - The races last longer than 3.5 hours which is too long for some fans. - NASCAR is an extremely expensive sport which makes prices of tickets very high. - The weather is a large factor to whether or not the race happens, if it rains the drivers would be a a lot of danger, therefore they have to cancel the race. B. Our clients short-term benefits are their logo will be all the nascar event including cars, event tables, commercials, broadcasting, event apparel and driver uniforms. The long term benefits for our client is endorsements, with the mass amount of people watching this event our client will become a trusted well known company that people will want to buy from. 3. S.W.O.T Analysis: Strengths: - NASCAR is the #1 spectator sport, holding 17 of the top attending sporting events in the U.S. - NASCAR is also the 2nd rated overall regular season sport on TV with broadcasts in 150 countries. 1.Our marketing consultants firm is “Foot Locker”. We have been apart of numerous prior events such as NHL all star game since 2000, the Bell Capital Cup here in Ottawa since 2005, our company has been a sponsor of our local team “The Ottawa 67's” for 3 years now. Opportunity's: - Not only men are interested in the sport anymore, there is a rapid growth in interest from woman, opening new opportunities for the sport. - People from all different backgrounds are now part of the fan base, its no longer like the stereotype of a fat beer drinking American. Geographics: The total targeted population is 75 million race car fans over 150 countries. NASCAR does not have any particular target area due to its international range of fans and sponsors. Nascar Project Sponsors: -Are more likely to buy airtime when they know their audience, when theirs going to be people watching. -Are more likely to sponsor the driver that they know people have their eyes on, a driver who's going to be continually shown throughout the race, displaying their company/organization. chan 8 Ball Pool 1.A) Marketing executives realize that NASCAR is a lifestyle rather than a sport. They share the lives and stories of their drivers, crew chiefs and pit crew members to allow for the people to connect to the sport as a marketing strategy. A. Our clients name is Footlocker. chandler C$ halliday Psychographics: NASCAR fans are generally very loyal to their drivers and the company's or organizations that sponsor said driver. They will buy anything that relates to their favourite driver.


Transcript: A Carla Bautista & Pauline Palomique presentation The winner of the first ever NASCAR Grand National (now Sprint Cup) event held at the Charlotte (N.C.) Sanctioned Series • A stock car legend from Atlanta. • Won the first NASCAR-sanctioned race in his Ford Modified. • The first Daytona 500 didn't end for three days. It took that long for NASCAR officials to study a photograph of the finish between Petty and Johnny Beauchamp before declaring Petty the winner. CAMPING WORLD TRUCK SERIES SPRINT CUP SERIES STANDINGS 2012 Official Driver Standings: Ford EcoBoost 300 Richard Petty • Sport's highest level of professional competition. • It is consequently the most popular and most profitable NASCAR series. • In 2004, NEXTEL took over sponsorship of the premier series from R. J. Reynolds, who had sponsored it as the Winston Cup from 1972 until 2003, and formally renamed it the NEXTEL Cup Series. • In 2008, the premier series title name became the Sprint Cup Series and The Chase for The NEXTEL Cup became the "Chase for the Sprint Cup", as part of the merger between NEXTEL and Sprint. carbon fiber seating It is the most popular and profitable NASCAR series and named after its sponsor Nextel and Sprint. a.) Whelen All-American Series b.) Camping World Truck Series c.) Sprint Cup Series • Plans immediately were made for ways to bring bigger, faster races to bigger, hungrier crowds • In 1950, the country's first asphalt superspeedway, Darlington Raceway in South Carolina, opened its doors for the new division. • Bill France Sr., began construction of a 2.5-mile, high-banked superspeedway four miles off the beach in Daytona Beach. Daytona Beach, Florida Location of Nascar’s headquarters. With its long back straightaway and sweeping high-banked turns of more than 30 degrees, the 2.5-mile tri-oval was one of the largest speedways in the world. STANDINGS 2012 Official Driver Standings: Ford EcoBoost 200 What does NASCAR stand for? a.) National Assembly in South California American Racing b.) National Association for Stock Car Auto Racing c.) National Affiliation of Stock Car Amplified Racing The point system in NASCAR is based on the overall Race standings and Individual lap standings. Jim Roper and the roof flaps • In the first race, fans were treated to something that each year still brings millions of fans to NASCAR races -- close competition. Significant People Who won the first ever NASCAR Grand National event held at Charlotte (N.C.)? a.) Richard Petty b.) Jim Roper c.) Red Byron • Son of Lee Petty who won the first Daytona 500. • Referred to as "The King" of stock-car racing. • Led NASCAR racing through an era that featured a schedule of more than 60 races a year on tracks from Florida to California to Maine with , Buddy Baker, Cale Yarborough, Ned Jarrett, David Pearson and Bobby Allison. WHELEN ALL-AMERICAN SERIES • Where local drivers are compared against each other in a formula where the best local track champion of the nation win. • Split into four divisions, each division champion receives a point-fund money payout and even more goes to the National champion (driver with most points out of the four division wins). • Base for stock car racing, developing NASCAR names such as Clint Bowyer, Jimmy Spencer, Tony Stewart, the Bodine brothers and many others along the way. NASCAR The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. How it grew • Moved to Daytona Beach, Florida, from Washington, D.C., in 1935 to escape the Great Depression • Entered the 1936 Daytona event, finishing fifth. He took over running the course in 1938. • Best known for co-founding and managing NASCAR, a sanctioning body of United States-based stock car racing. Sources • Features modified pickup trucks. • Is one of the three national divisions of NASCAR, together with the Nationwide Series and the Sprint Cup. • FIrst considered something of an oddity or a "senior tour" for NASCAR drivers, but eventually grew in popularity and has produced Sprint Cup series drivers who had never raced in the Nationwide Series. Origin of stock car racing Each NASCAR racing series has different rules and regulations to follow. Only the scoring system and several other rules are made available to the public. After World War II • Stock-car racing was experiencing the greatest popularity it had ever seen. • Tracks throughout the country were drawing more drivers, and bigger crowds. Red Byron NASCAR's safety policy includes: racing firesuit December 1947 • Bill France Sr., of Daytona Beach, Fla., organized a meeting at the Streamline Hotel across the street from the Atlantic Ocean to discuss the problems facing stock-car racing. • By the time that meeting at the Streamline Hotel was complete, the National Association for Stock Car Auto Racing was born.


Transcript: NASCAR Presentation Products: NASCAR sells both services goods: sport memorabilia Services: NASCAR race tickets Place: Price: Average NASCAR price is $88.16. Higher than 4 major sports (football, basketball, baseball, hockey) . Range $39 to $224 Promotion: sponsor promotion, merchandises (video games), media ads. NASCAR has a long list of sponsors. Some of the main ones are: Sprint Major sponsor of the Sprint Cup race Entitlement sponsor Bank of America sponsoring racing car and drivers Nationwide sponsor the Nationwide series Entitlement sponsor Gender: 40% Female 60% Male Minority: 20.5% 75% have at least some college education or have graduated college with a degree Psycholographic NASCAR fans loves thrills and intense sports. But a relative large percentage of NASCAR fans are family oriented. Many fans are attracted to the drivers. Especially female fans. Conservative Patriotic Geographic Buying Behaviors 72% of NASCAR fans have consciously bought a product because it sponsors NASCAR A lot of NASCAR fans are very loyal Fans are willing to travel to watch different races SWOT Internal large fan base a lot of advertising campaings Fans are already traveling to watch NASCAR races good looking drivers Loyal fans Environmental Unfriendly Football number 1 watched sports lack of diversity in drivers external Seattle recently lost a spectator sport- Sonics increasing population many corporate sponsors ex. Starbucks, Microsoft, Amazon Some Canadian fans relatively weak sports team in Seattle Negative attitude bad economy short season in Seattle isolated green technolog Client Selection Teen Apparel Rationale capture teen interest less competition increase promotion nationwide Benefits 72% of NASCAR fans have purchased a product sponsorsed by NASCAR. Expand customer base good promotion celebrity promotion Marketing Mix Product The teen apparel store will feature clothing related to NASCAR and its drivers. Teen apparel stores can reach new customers that are familiar with NASCAR. New line of NASCAR specialty clothing Price Price must to reasonable to teens Price should be reasonable to parents Place The teen apparel store will be a good market expansion NASCAR website and the teen apparel website and both promote their products. Promotion Drivers become models Type of Sponsorship Company's Role We think that NASCAR can greatly benefit from choosing a teen apparel store . This client will give NASCAR a new young, fresh image that teens like. Hiring young drivers as spokespeople will give teens strong role models and encourage them buy NASCAR products, attend NASCAR races and become loyal NASCAR fans. We have done researchs about NASCAR and know that our choice in client does not conflict with your current sponsors. We really believe that by following our strategies, NASCAR will be very successful in Seattle Bibliography NASCAR fans are mostly in Southern, Southeastern, and Midwestern parts of the United States where a lot of conservatives live Marketing Suggestions Marketing Activities Sponsors: By: Brandon Luong, Paul Yu, Alice Feng Strength (cc) image by nuonsolarteam on Flickr (cc) image by anemoneprojectors on Flickr Weakness Customer Profile Abercrombie American Eagle Hollister

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Transcript: Gentlemen, Start Conserving Can Nascar really go green? photo credit Nasa / Goddard Space Flight Center / Reto Stöckli Some of the ideas that they are doing is that they are recyling used fuel, they are planting trees around the track, and they are having sheep graze the grass in the infeild grass short. Nascar was not the first sport to become green. Baseball teams such as St. Louis Cardinals and the Seattle Mariners are recycling and conserving. There has also been a few N.B.A teams to become green. Some environmentalists support the effects that these sports are making because it will not only boost the green economy but it will cause the fans watching the sport to realize that they can help be a green plant too. The people who run Nascar have realized that making Nascar green is going to be a struggle with the garbage, water, power, sewage, and air quality being as bad as it is. Nascar even though it is still going to be the same sport the teams, track operators and sponsors are making new green ideas. To help with the garbage Nascar is recycling. Nascar is now claiming to have the largest recycling program in sports because of Coca-Cola and Coors light, one of their biggest sellers. they are expected to recycle over 12 million bottles and cans each season. Coca-Cola has a machine that they uses crushes up to 1,000 cans a minute. To help with the power problem, they installed 40,000 solar panels over 25 acres of Pocono Raceway in Long Pond, PA. By adding the solar panels they are estimated to save about $500,000 a year. And the solar panels have produced as much electricity equal to 324,000 gallons of gasoline. The way that they are saving the air is that they are planting mature trees in the infield to counter act the carbon dioxide emission.

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