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Meet our team!

Transcript: Office set-up: Accessible Spacious areas Windows Private Rooms Staff: Knowledgeable and well trained through experience working with the target demographic Continued Education courses Comfortable with patient population Hygienist: Rick B. Donations from community dentists Healthy Athlete’s Grant Raffle, Dinner and Auction Director: Richard H. Save-a-Smile Outreach Program Escort Patient from waiting area Determine patient's emotional state Conduct standard procedures ID chief patient complaint Favorite music and stuffed animal Dinosaur squeak for pain Dominic: 7 year old child with Autism Held yearly at the special olympics Volunteers from our dental office and from around the city of Buffalo participate Patient screening and education are the main focus Deadline to sign up: Today at 5 PM!! Mission Statement: At Special Smiles Dental Care our mission is to provide excellent dental care for patients with intellectual and developmental disabilities. We treat each patient as if they were our own and embrace the opportunity to make the dental visit fun, exciting, and educational. Our goal is to provide the highest quality dental services in a warm, welcoming, compassionate, patient-oriented, state-of-the-art facility. We strive to eliminate the fear of dental visits by providing care in a fun, relaxed and non-intimidating manner. We provide all of our patients with the right information to develop preventative dental skills for healthy teeth now and in the future. Fractured Central Incisors and Sensitivity Meet Our Team! Dentist: Dr. Spencer Bierlein Radiograph Tent set up at the event with various tables Patient Education Flouride Amalgam fillings Brushing/Flossing with goody bags Importance of wearing mouthguards Budget: UB SDM providing dental education and screenings at two upcoming Special Olympics events: 5/30: Tonawanda High School 6/6: State Summer Games in Brockport, NY Patient Financing: Determine best payment options for our patient Crowns on maxillary central incisors, mouthguard Delta Dental, Metlife, Guardian, Cigna, Medicaid, etc… CareCredit Largest Global Health Organization dedicated to serving those with intellectual disabilities 2015 New York Special Olympics Summer Games will be held at SUNY Brockport in June Patient Provide parents with complete procedure explanation Oral implications Caries Bruxism Xerostomia Having patience Providing visual aids Setting a hygiene schedule But Wait There's More! Maintain consistent staff Keep patients comfortable during procedures Practice the "Tell-Show-Do" method Desensitizing patients to the office Bring in for prior visits Demonstrate use of instruments (X-ray machine) Setting the Tone First impression Scheduling Appointments Often early is better Consultation Special Accommodations Sensitivities to light/noise Preparation Office Staff Data Collection UB Dental Students Community dentists/hygienists Findings Fractured maxillary central incisors Volunteers: ASDA/BOCA Outreach: Chairs set up to do non-invasive clinical exams on athletes Send patients away with: Copy of screening form findings Educational materials & Pamphlets Refer patients to our office for further treatment Chief Financial Officer: Joseph G. Receptionist: Jessica D. Assistant: Amela J. About The Special Olympics: Fundraising: Staff: No expense Supplies Handouts/Printing ($40) Dental Supplies($384) Food for volunteer team ($110) About The Outreach:

Meet our team!

Transcript: Mission Statement: Product: -Café Fresco founders may lose sight of the potential scope of the business -the limited number of consumers that are aware of Café Fresco -Financial sources: out of pocket funding, no current investors, limited cash flow -café Fresco relies on a single manufacturer, which limits production capacity if the company would want to expand. Company Analysis Place: BUDGET: Pestel Analysis Executive Summary Threats -Currently, Cafe Fresco is marketed through regional and local convenient shops scattered along the United States of America. -Over the next five years, Cafe Fresco seeks to expand distribution to coffee specialty shops to make and sell individual coffee cups. -In addition, Cafe Fresco plans to expand online sales by offering a variety of flavors of the products that cannot be found in local stores via only the internet, thus distinguishing between specialty items from the internet and regular flavors from convenient shops. -Finally, because Cafe Fresco has decided to not only sell online via our personal website, we have decided to use the method of indirect distribution. · Company’s location: USA; worldwide · Facilities: Eco friendly and meets FDA requirements · Human resources: young employees · Natural Resources, trademark name, patents, and copyright · Café Fresco works with a single manufacturer, ensuring maximum quality control Opportunities $8.98 · Competition with other coffee companies, e.g.: the donut shop, Dunkin Donuts, Starbucks · Relations with supplier and partners · Consumers may grow tired of concept; keeping ideas flowing · Relationships with retailers may deteriorate. PROMOTION: -- The target market for Cafe Fresco products is active consumers between ages 18-25--college students or early career starters who are overworked and rely on coffee for a daily pick-me-up in order to complete their day. -- These active consumers represent a demographic group of well-educated and potentially successful individuals; they are single or married. Household incomes generally range between $5,000-15,0000 annually. -- Cafe Fresco will achieve market leadership by providing quality coffee beans and k-cups to overworked college students that best meets their daily lifestyles while keeping a great taste and an awareness of the nutrition facts. To innovative hard workers who want the best for their buck, Cafe Fresco is the coffee brand for you, it gives the benefits of any ordinary coffee with the added low calorie, sugar, and health awareness; along with the great taste. Cafe Fresco was founded and operates off the desire and need for a healthier yet fresher way to enjoy the BEnefits of coffee. -- Political -- Economic -- social -- technology -- environment -- legal Meet our team! Lexi Zambrano- Chief Financial Officer Ian Cai- Head of Sales Kirsti Kooiker- Chief Marketing Officer BReak Even Analysis Weaknesses: $6.98 Recommended marketing strategy: Price: -Demand Based Strengths: · Market trends: new way of viewing coffee and shift in audience needs · Demographics: target audience- college students, all races, both males and females, and cultured imported coffee · The company can reach more consumers via Café Fresco’s website. · Café Fresco’s loyal customers are likely to buy new products --Unlimited Coffee or Cheaper Refills --Loyalty Cards --Gift Card Promotions --Website Announcements and Promos/Banners SWOT Analysis: Our main office building is located in a high rise in the middle of downtown Chicago. Our factory is located about twenty minutes outside the city in a small suburb area. We are currently a self funded business, with help from our families. Cafe Fresco is a startup company founded and owned by three young, experienced, and energetic college students. Cafe Fresco was founded off the desire and need for a healthier yet fresher way to enjoy a hot drink.

Meet Our Team

Transcript: Thank you for your time! Corrections That Led to Positive Growth Strategies Pursued in Markstrat Key Issues Lessons Learned (SPI) Key Issues Meet Our Team Initiate R&D every year Sufficient Commercial Teams Focus on Bottom Line (Market Segment : Explorers) Positive Growth when correct brand characteristics were initiated Targeting High Earners Used semantic scales to develop our product Altered characteristics to reach multiple market segments Geographically: London is the financial Hub of Europe (SPI) Business Model Changes R&D projects must be initiated frequently Budget must be allocated properly and appropriately to emphasize profitability Commercial teams and distribution channels must be assigned accordingly Details of Partnership Alexa Strauss-Derby Our Product: NOBLE Positive Growth Continued Cultivating close relationships with customers and business partners Innovative technology with ARM Income model Culturally: High end consumers Shayda Ansari Administrative: Low political instability Alix Lemke Choice of Market: United Kingdom Sonite Focus on Power (85) # of Features (20) Design (10) High Performance and Convenience Targeting: High Earners Economically: Stable economy NIRVANA Lexi Leon Correct Production Conservative Spending Technology Transfer: Joint Venture Ownership : Arm 49%, 51% NIRVANA Control: NIRVANA will maintain control Length of agreement: 10 years contract , 5 year contingency Insufficient Production Spent too much on Advertising Did not initiate R&D Joint Venture with ARM Future growth Long term growth New Legal Entity Avoid Cultural Clash Spread Risk among Nirvana and ARM Product characteristics were not catered towards one segment Spent too much on advertising Strategy Adjustments Cooperative Partnership: ARM (SPI)

Meet our team

Transcript: What form is our event? Fund raising Consider marketing goals and expectations Target audience's consumer behaviour whats best to reach students? what makes students tick? Have to keep their attention Volunteer coordinator Volunteer liaison Support with sponsorship and fund raising Entertainment Our Venue Meg Hughes Our charity is dedicated to providing a creative, happy and secure environment for children and adults with complex and severe learning disabilities which include little or no language abilities. Irish theme Entertainment Catering Stalls Irish Club Partners of MMU Accessibility Their visions and values What is the purpose of our event? Finance officer. Create a budget plan Control our cost and expenses Health and safety Main contact for health and safety Meet our team Our event is a St. Patricks Day celebration. It it being held at St. Kent's Irish Social Club in Fallowfield. Our event Schedule Floor plan Target audience Megan Ford Rebecca Brenchley Eve Hampson Catering INTEGRITY RESPECT ASPIRATION TRUST COLLABORATE Marketing Strategy Design of the place where is everything going to go flow of the event- health and safety no bottle necks- keep the crowds flowing Any questions? Our budgeting aim £4 ticket prices Cost and expenses Nat Badland Marketing and communications manager Marketing Communications Social media pictures what food are we having? green drinks why have we chosen this catering? Theme Project manager Oversee all the aspects of the event. Main point of contact for Prestige. What seashell trust do? Students Widen awareness of charity Accessibility Rounders match Waxing Pop up stalls Budgeting The main objectives for our event is to raise awareness and money for the Seashell Trust Fund raising and sponsorship manager Sponsor liaison Following our irish theme, we are having a tradition ceilidh this will create a interactive entertainment and get everyone involved.

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