Media Kit
Transcript: Quotes from Film Critics: FACTS: PACER’s National Bullying Prevention Center announces partnership with Lee Hirsch’s documentary “BULLY” FRONT CREDITS: FilmmakersDirected by – LEE HIRSCHProduced by – LEE HIRSCH, CYNTHIA LOWENExecutive Producer – CINDY WAITTCinematography by – LEE HIRSCHEdited by – LINDSAY UTZ, JENNY GOLDENOriginal Score by – ION FURJANIC, JUSTIN RICE/ CHRISTIAN RUDDERConsulting Editor – ENAT SIDIWritten by – LEE HIRSCH, CYNTHIA LOWENMusic Supervisor – BROOKE WENTZ MEDIA KIT: "BULLY" Fact Sheet – This fact sheet provides all of the basic information about the release of “Bully” in theaters and on Blu-rayTM and DVD. Calendar of Events – The calendar of events includes the dates and locations of upcoming screenings. Backgrounder – The backgrounder explains director, writer and filmmaker Lee Hirsch’s entire process with developing the idea for this documentary and his execution to create it. Press Release – The press release provides information about Anchor Bay Entertainment and The Weinstein Company’s announcement of the “BULLY” release on Blu-rayTM and DVD.Biographies – The profiles include short biographies of the people starring in the film and a brief summary about each of the front credit filmmakers. Additional Fact Sheet – The additional fact sheet focuses on providing statistics on bullying in America and professional advice on ways to bring bullying prevention to any community. FAQs – The frequently asked questions addressed common concerns about bullying and how parents and educators should go about handling the issue. Additional Press Release – This press release announces PACER’s National Bullying Prevention Center partnering with “The Bully Project” to spread awareness. About Us – The about us section of the media kit focusing on details about “The Bully Project”. MOVIE DETAILS:Theater Release Date – March 30, 2012DVD Release Date – February 12, 2013Run Time – 99 minStarring – Alex, Ja’Maya, Kelby, David Long, Tina Long, Kirk SmalleyFeaturing – Ja’Maya Jackson, Kelby, Londa and Bob Johnson, Alex, Jackie, Philip, Maya, Jada, Ethan and Logan Libby, Kim Lockwood, David, Tina, Teryn and Troy Long, Devon Matthews, Barbara Primer, Kirk and Laura Smalley, Trey WallaceDirectors – Lee HirschWriters – Lee Hirsch, Cynthia LowenStudio – The Weinstein CompanyGenre – DocumentaryWhere to buy – Preorder DVD / Blu-rayTMRating – PG-13 for intense thematic material, disturbing content, and some strong language – all involving kids Strategic Memo Learn the facts and PREVENT the problem By Leigh Wolfson The purpose of this media kit is to present Anchor Bay Entertainment and The Weinstein Company ‘s release of the documentary film “BULLY” to Blu-ray™ and DVD on February 12, 2013. “The Bully Project”, the movement fueled by the film, has enabled over 250,000 educators and students to view screenings at locations across the United States including the White House. The intent of these screenings is to put faces on an issue that has been neglected for so long. By showing intimate moments resulted from bullying, filmmakers Lee Hirsch and Cynthia Lowen create this emotional connection for educators and students with national statistics. The “BULLY” Blu-ray™ and DVD release will allow this educational documentary to go to the audience and the goal is to bring the message with it. In supported educational contexts, Hirsch and Lowen have been able to facilitate dialogues either themselves or through educated professionals. It is important that the special features sold with the Blu-ray™ and DVD be highly acknowledged in this media kit, so the audience clearly understands that “BULLY” is a film meant to stimulate conversation. The “BULLY” Blu-ray™ Combo Pack and DVD special features include a filmmaker Q-and-A, featurettes, celebrity public service announcements and deleted scenes. The various features emphasize that the film is meant to spark the STOP BULLYING. SPEAK UP! call to action. This call to action encourages anyone and everyone to join the commitment to preventing bullying nationwide. This social action campaign informs the public on ways “YOU can STOP BULLYING and SPEAK UP!” It is important that the American people continue to stand behind this movement and keep fueling the fight against bullying Some ways YOU can join the movement … •Bring “BULLY” to your community. •Download the free “BULLY” viewing facilitation guide and start a dialogue about bullying issues in your school and community. •Encourage your state representatives to enact a “Model Anti-Bullying Statute”. •“See a bully, Stop a bully.” Always intervene when you can or seek out help from someone who can. •Share your story with “The Bully Project” community. •Create safe “Cultures of Learning” in schools. •Take the “Kids Against Bullying” pledge. •Encourage others to take the pledge. •Educators, sign the “Principals’ Pledge”. •Write a letter to someone who bullied you and share how his or her actions hurt you. •Write an apology letter to