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Media Kit

Transcript: Output Objectives The National Trust for Historic Preservation is a nonprofit organization and financial trust to preserve and protect small and large American communities, monuments, landscapes and buildings in danger of extinction. It also, advocates with governments to preserve America’s heritage. The National Trust for Historic Preservation has over 300,000 members in all 50 states that fundraise, advocate and spread the organization's mission. The headquarters of The National Trust for Historic Preservation is located in Washington, DC. Congress chartered the National Trust for Historic Preservation in 1949 and today is completely funded by private donations. In 2010, The National Trust for Historic Preservation received the honor of winning a National Humanities Medal presented by the National Endowment for the Humanities. In that same year, over $60 Million were raised for the trust through grants and investments and that total continues to increase. The National Trust for Historic Preservation is a BBB accredited charity. According to Charity Navigator, The National Trust for Historic Preservation scored a 51.45 out of 70 overall financial and accountability and transparency score. With over 45,000 followers on Facebook, 13,000 followers on Twitter, celebrity supporters including legendary singer Gloria Estefan and consistent press coverage through their publication Preservation Magazine, The National Trust for Historic Preservation is effectively spreading their cause to potential new supporters and investors. Further information about the company can be found at the organization’s website (http://savingplaces.org/). 1. Partnership with Trader Joe's 2. Partnership with Lush 3. Celebrity Endorsement- Sophia Bush Media Kit To increase virtual and physical attendance to the annual conference To partner The National Trust for Historic Preservation and Lush to create a charity pot for consumers to purchase with proceeds benefiting the National Trust To partner The National Trust for Historic Preservation and Trader Joe’s to design and sell a reusable grocery bag for consumers to purchase with proceeds benefiting the National Trust Use: IMMEDIATE Time: 15 seconds Agency: The National Trust for Historic Preservation Title: Seat in Savannah (shorter) Main Point: This year, the National Trust for Historic Preservation is hosting their annual conference in Savannah Georgia. The conference has been updated with an entirely new format that additionally allows for virtual attendance. For more information, visit the National Trust’s website. There’s no excuse to miss out on this opportunity- there’s always a seat saved for you in Savannah! Impact Objectives Flyer 15 Seconds Media Alert Use: IMMEDIATE Time: 20 seconds Agency: The National Trust for Historic Preservation Title: Save a Seat in Savannah Main Point: In an effort to continue the preservation of our country’s national treasures, the National Trust for Historic Preservation is hosting their annual conference in Savannah Georgia. But wait, can’t make it there? No worries! The conference has been updated with an entirely new format that additionally allows for virtual attendance. For more information, visit the National Trust’s website. There’s no excuse to miss out on this opportunity- there’s always a seat saved for you in Savannah! Fact Sheets Backgrounder Feature Pitch/ Feature Release To produce a media kit for the client that stimulates and enforces the client’s objectives while promoting two new partnerships with national retailers Behavioral Objectives: Website Recommendations Cont. To reach a different audience of outside people who are eco-friendly- through retailers that the National Trust does not already target 20 Seconds Website Recommendation Biography Public Service Announcements Informational Objective: Press Release Tactics

MEDIA KIT

Transcript: FACT SHEET POSITION PAPER PITCH LETTER NEWS RELEASE BLOG TOPICS SPEECH NEWS STORY BROCHURE The mission of the Student Government Association is to: Produce a more effective student governing body, to express the general interest of the Student Body, to encourage a harmonious student-facultyadministration relationship, to provide for full student participation in student government, and to stimulate growth among students toward progressive citizenship 1.Financial Aid Services a. How to properly file Your FASFA b.Submission Dates c.Different forms of Financial Aid, and Loans d.http://www.businessweek.com/bschools/content/feb2008/bs2008025_480320.htm e.http://www.collegeboundacademy.com/blog/bid/47671/5-Tips-for-Financial-Aid-During-a-Financial-Crisis 2.Weekly Update From Senate a.Appropriation bills that have been passed b.Events from the Senate c.Activity Service Budget Committee Update d.Senate meeting agenda e.http://fiusga.wordpress.com/2011/04/06/senate-meeting-agenda-april-11-2011/ 3.Board of Trustees Update a.Current issues the board is discussing b.Changes in the University c.Opportunities for students to attend meetings d.http://sg.uchicago.edu/news/lunch-with-trustee-emily-nicklin-thursday-519-at-noon/ 4.Open Positions a.Vacant positions and application requirements b.Volunteer opportunities c.http://hlsorgs.com/stugov/2011/10/08/student-government-seeking-committee-applications/ 5.Weekly Announcement Blogs a.Events that week b.Office hours for members of student government c.How to troubleshoot your Wi-Fi d.http://hlsorgs.com/stugov/2011/10/02/announcements-week-of-92611/ 6.Florida A&M in the News a.News stories featuring FAMU for the week b.Highlights about advancements in the university c.http://fiusga.wordpress.com/2011/03/29/fiu-in-the-news-52/ 7.Welcome Back from Break a.A greeting from each branch head b.Include updates of recent advancements c.Upcoming activities d.http://blog.whitewatersg.org/2011/04/03/march-28-welcome-back-from-break/ 8.Monday Morning Roundup a.Frequently asked questions about FAMMAIL, The Hill, and iRattler b.How to do simple task (Sign promissory notes, request verification of enrollment) c.https://studgov.web.unc.edu/2011/03/21/monday-morning-roundup/ 9.Candidate Statements a.Candidate’s initiatives and platform points b.Experience the candidate may have c.http://hlsorgs.com/stugov/2011/04/04/candidate-statements/ 10.Video Blog Post a. Post providing footage from events b.Completed initiatives A Showcase with a Cause A library is a prestigious as the books within its walls. Coleman Library’s heritage room contains books that carry serious historical value. In order to help the library maintain its quality the student senate plans an annual event to raise funds. Coleman Library Showcase is a show filled with talented acts of all different genres from all over the campus. The student relations committee is in charge of the event within in the student senate. The committee brainstorms the ideas for the showcase theme and holds the auditions for acts. This year the theme for the Coleman Library Showcase was Apollo. The historic Apollo Theatre was a place where a mix of cultures in Harlem could display their talents and some achieved fame from their performances. “I went to the showcase because I know the profits are going to a good place, the quality of my library is something I’m willing to donate for,” said Jasmine Harris, 21, a fourth-year physical therapy student from Tampa. The funds raised from Coleman Library go directly to the library to help buy books for their special collection. The collection is located in the heritage room on the fourth floor of the library in the annex. The room remains locked and in order to view the books a student has to sign in and sit in the room with a librarian. The books are then removed their protective glass case and placed on a table for viewing. The reader must of course use gloves while reading. These books assist students with research assignments. By building the collection it enhances the resources that the students have here. The library acquired “The Goat a Tribute to Muhammad Ali” by Jeff Koons in the fall of 2009. The book is one of only 10,000 copies printed and is signed by Muhammad Ali. Coleman Library Showcase funds and money from the budget purchased the book. “The Goat” is considered as a monument on paper. The book is placed in its on glass case for display in the heritage room. The showcase was held Nov 4th, 2011 in Lee Hall at 7 pm. The show had a great turnout. Tickets were on sale three weeks prior to the show for only three dollars and at the door they could be purchased for five. The Student Senate was able to raise $1,420 for the heritage collection. With this money the library will be able to buy a collection of books of their choosing. “It makes our committee feel like we really did something to help the student body and the library when we realize how much money we raised even with a basketball game that

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