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Media Kit

Transcript: Output Objectives The National Trust for Historic Preservation is a nonprofit organization and financial trust to preserve and protect small and large American communities, monuments, landscapes and buildings in danger of extinction. It also, advocates with governments to preserve America’s heritage. The National Trust for Historic Preservation has over 300,000 members in all 50 states that fundraise, advocate and spread the organization's mission. The headquarters of The National Trust for Historic Preservation is located in Washington, DC. Congress chartered the National Trust for Historic Preservation in 1949 and today is completely funded by private donations. In 2010, The National Trust for Historic Preservation received the honor of winning a National Humanities Medal presented by the National Endowment for the Humanities. In that same year, over $60 Million were raised for the trust through grants and investments and that total continues to increase. The National Trust for Historic Preservation is a BBB accredited charity. According to Charity Navigator, The National Trust for Historic Preservation scored a 51.45 out of 70 overall financial and accountability and transparency score. With over 45,000 followers on Facebook, 13,000 followers on Twitter, celebrity supporters including legendary singer Gloria Estefan and consistent press coverage through their publication Preservation Magazine, The National Trust for Historic Preservation is effectively spreading their cause to potential new supporters and investors. Further information about the company can be found at the organization’s website (http://savingplaces.org/). 1. Partnership with Trader Joe's 2. Partnership with Lush 3. Celebrity Endorsement- Sophia Bush Media Kit To increase virtual and physical attendance to the annual conference To partner The National Trust for Historic Preservation and Lush to create a charity pot for consumers to purchase with proceeds benefiting the National Trust To partner The National Trust for Historic Preservation and Trader Joe’s to design and sell a reusable grocery bag for consumers to purchase with proceeds benefiting the National Trust Use: IMMEDIATE Time: 15 seconds Agency: The National Trust for Historic Preservation Title: Seat in Savannah (shorter) Main Point: This year, the National Trust for Historic Preservation is hosting their annual conference in Savannah Georgia. The conference has been updated with an entirely new format that additionally allows for virtual attendance. For more information, visit the National Trust’s website. There’s no excuse to miss out on this opportunity- there’s always a seat saved for you in Savannah! Impact Objectives Flyer 15 Seconds Media Alert Use: IMMEDIATE Time: 20 seconds Agency: The National Trust for Historic Preservation Title: Save a Seat in Savannah Main Point: In an effort to continue the preservation of our country’s national treasures, the National Trust for Historic Preservation is hosting their annual conference in Savannah Georgia. But wait, can’t make it there? No worries! The conference has been updated with an entirely new format that additionally allows for virtual attendance. For more information, visit the National Trust’s website. There’s no excuse to miss out on this opportunity- there’s always a seat saved for you in Savannah! Fact Sheets Backgrounder Feature Pitch/ Feature Release To produce a media kit for the client that stimulates and enforces the client’s objectives while promoting two new partnerships with national retailers Behavioral Objectives: Website Recommendations Cont. To reach a different audience of outside people who are eco-friendly- through retailers that the National Trust does not already target 20 Seconds Website Recommendation Biography Public Service Announcements Informational Objective: Press Release Tactics

Media kit

Transcript: Closing/Contact info Testimonials News coverage BYOB MEDIA KIT Press release Facts about the event BYOB Retreat In it's second year, #BYOBretreat continues to bring together some of the countries most dynamic entrepreneurs, strategists, creatives, and minds for sessions around building your business, scaling your impact, managing your money, and learning to live your best life holistically. We connect the most talented & diverse brands in a culturally inclusive space to help you grow from startup to success. BYOB Retreat Andrew Nguyen, a successful brand builder, entrepreneur and founder of The O Agency: A Brand and Performance Marketing Agency, made his mark and impacted the lives of thousands of entrepreneurs through the execution of this amazing retreat. “Meeting people in real life is the best way to build brands and trust versus superficial online interactions,” said Nguyen. The Organizers The inner workings The professionals that attend are various, such as Deangelo Hall (NFL Pro Bowl QB) Yvonne Orji (Co-star on Insecure) Tyrod Taylor (NFL Pro Bowl QB) Regina A (Digital Entrepenuer) and more joining the movement every day! The O Agency is a lead generating digital marketing & branding agency for SMB business owners, Government Contractors, and Professional Athletes! • Manages a team of approximately 12 highly skilled and creative professionals • Created major brand awareness and business growth for personal and small business brands. • Includes brand relationships and a roster of over a dozen Professional and All-Star Athletes. • Actively acquires top talent and new clients resulting in $250,000+ in additional revenue and 100% year to year growth. The O agency Info about the company Photos from the last Retreat Images from the event It's more than an event. More than a conference. More than just feelings. It's about leaving your old self behind & returning with new vision, new skills, and new connections for life. Get ready to join over 2,000+ Digital Entrepreneurs, Modern Creatives, & Diverse Innovative Leaders May 24th-26th Only at #BYOBretreat. About the event Info about the event "I've been to many retreats but man I had such a great time at #BYOBRetreat you wouldnt believe it. To really change peoples lives and have a good time is something special." -Johnathan Rabb (Watch the yard founder) Real Reviews "#BYOBRetreat was so amazing! I met so many people that I knew online in real life and gained tons of new friends and clients!" -Dominique Broadway (Finances demystified founder) Thanks to @satchelbjester for introducing me to the Build Your Own Brand Retreat. #BYOBRetreat is a dope retreat for #millennials & #creatives that had 1,500 registrants for their first year! Plus, anytime Satchel is around you’re gonna have a good time! #PhotoBooth -Jawn Murray . @GiaPeppers and @YvonneOrji ’s talk at the #BYOBRetreat today had incredible energy and hella laughs. It also spoke DIRECTLY to the next phase of my life that I’m moving into. -Mitchell C Clark Interesting facts The creator of the BYOB event graudated from Hampton University Although the retreat is only in its second year its amassed a huge following among the young entrepenurial community The event in total will have 4 industry keynotes, with 2,000+ diverse creatives https://www.wusa9.com/article/news/local/local-entrepreneur-to-inspire-thousands-with-brand-building-conference-this-spring/65-527467971 http://www.dcblack.com/2018-byobretreat-recap/ We hope to see you in Atlanta, Georgia May 24th-26th for the next retreat! General admission is 247.99. Register now before prices rise! For more info contact :carson.hedgepeth@gmail.com 313.850.8717 OR go to https://byoblive.com/retreat/ Better yourself!

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