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Media Kit

Transcript: Quotes from Film Critics: FACTS: PACER’s National Bullying Prevention Center announces partnership with Lee Hirsch’s documentary “BULLY” FRONT CREDITS: FilmmakersDirected by – LEE HIRSCHProduced by – LEE HIRSCH, CYNTHIA LOWENExecutive Producer – CINDY WAITTCinematography by – LEE HIRSCHEdited by – LINDSAY UTZ, JENNY GOLDENOriginal Score by – ION FURJANIC, JUSTIN RICE/ CHRISTIAN RUDDERConsulting Editor – ENAT SIDIWritten by – LEE HIRSCH, CYNTHIA LOWENMusic Supervisor – BROOKE WENTZ MEDIA KIT: "BULLY" Fact Sheet – This fact sheet provides all of the basic information about the release of “Bully” in theaters and on Blu-rayTM and DVD. Calendar of Events – The calendar of events includes the dates and locations of upcoming screenings. Backgrounder – The backgrounder explains director, writer and filmmaker Lee Hirsch’s entire process with developing the idea for this documentary and his execution to create it. Press Release – The press release provides information about Anchor Bay Entertainment and The Weinstein Company’s announcement of the “BULLY” release on Blu-rayTM and DVD.Biographies – The profiles include short biographies of the people starring in the film and a brief summary about each of the front credit filmmakers. Additional Fact Sheet – The additional fact sheet focuses on providing statistics on bullying in America and professional advice on ways to bring bullying prevention to any community. FAQs – The frequently asked questions addressed common concerns about bullying and how parents and educators should go about handling the issue. Additional Press Release – This press release announces PACER’s National Bullying Prevention Center partnering with “The Bully Project” to spread awareness. About Us – The about us section of the media kit focusing on details about “The Bully Project”. MOVIE DETAILS:Theater Release Date – March 30, 2012DVD Release Date – February 12, 2013Run Time – 99 minStarring – Alex, Ja’Maya, Kelby, David Long, Tina Long, Kirk SmalleyFeaturing – Ja’Maya Jackson, Kelby, Londa and Bob Johnson, Alex, Jackie, Philip, Maya, Jada, Ethan and Logan Libby, Kim Lockwood, David, Tina, Teryn and Troy Long, Devon Matthews, Barbara Primer, Kirk and Laura Smalley, Trey WallaceDirectors – Lee HirschWriters – Lee Hirsch, Cynthia LowenStudio – The Weinstein CompanyGenre – DocumentaryWhere to buy – Preorder DVD / Blu-rayTMRating – PG-13 for intense thematic material, disturbing content, and some strong language – all involving kids Strategic Memo Learn the facts and PREVENT the problem By Leigh Wolfson The purpose of this media kit is to present Anchor Bay Entertainment and The Weinstein Company ‘s release of the documentary film “BULLY” to Blu-ray™ and DVD on February 12, 2013. “The Bully Project”, the movement fueled by the film, has enabled over 250,000 educators and students to view screenings at locations across the United States including the White House. The intent of these screenings is to put faces on an issue that has been neglected for so long. By showing intimate moments resulted from bullying, filmmakers Lee Hirsch and Cynthia Lowen create this emotional connection for educators and students with national statistics. The “BULLY” Blu-ray™ and DVD release will allow this educational documentary to go to the audience and the goal is to bring the message with it. In supported educational contexts, Hirsch and Lowen have been able to facilitate dialogues either themselves or through educated professionals. It is important that the special features sold with the Blu-ray™ and DVD be highly acknowledged in this media kit, so the audience clearly understands that “BULLY” is a film meant to stimulate conversation. The “BULLY” Blu-ray™ Combo Pack and DVD special features include a filmmaker Q-and-A, featurettes, celebrity public service announcements and deleted scenes. The various features emphasize that the film is meant to spark the STOP BULLYING. SPEAK UP! call to action. This call to action encourages anyone and everyone to join the commitment to preventing bullying nationwide. This social action campaign informs the public on ways “YOU can STOP BULLYING and SPEAK UP!” It is important that the American people continue to stand behind this movement and keep fueling the fight against bullying Some ways YOU can join the movement … •Bring “BULLY” to your community. •Download the free “BULLY” viewing facilitation guide and start a dialogue about bullying issues in your school and community. •Encourage your state representatives to enact a “Model Anti-Bullying Statute”. •“See a bully, Stop a bully.” Always intervene when you can or seek out help from someone who can. •Share your story with “The Bully Project” community. •Create safe “Cultures of Learning” in schools. •Take the “Kids Against Bullying” pledge. •Encourage others to take the pledge. •Educators, sign the “Principals’ Pledge”. •Write a letter to someone who bullied you and share how his or her actions hurt you. •Write an apology letter to

MEDIA KIT

Transcript: Millard and Linda Fuller founded habitat for Humanity International in 1976. Today, Habitat for Humanity is a true world leader in addressing the issues of poverty housing. Millard Fuller led the organization to become a worldwide Christian housing ministry until he passed away in 2005 at the age of 74. Habitat Media Kit The houses were built at no profit and no interest on the loans. They set up “The Fund for Humanity” to pay for the cost of the homes. Today, Habitat for Humanity has helped build or repair more than 600,000 houses and served more than 3 million people around the world (Habitat for Humanity International). Budget "We are 4 young PR professionals with various backgrounds, who are very passionate in what we do." Mission Statement: To increase donations to victims of the Moore, Okla. tornado by establishing a stronger social media presence of Habitat for Humanity. Implementation: Twitter, Facebook, "text to AL4oK," PSAs Problem Statement: The need to increase monetary donations for the Moore, Okla. area. Primary Audience: Residents in West Alabama Objective Statement: To increase donations domestically by $25,000 by the end of June 2013. Strategy 1: Implement a social media campaign to increase donations. Tactic 1: Provide links to stories and pictures regarding the disaster area on Twitter, pinning them with the hashtag “#HHforSooners,” if it pertains to Oklahoma The hashtags #Collab4Recovery or “#HH.” can also be used. Reiterate the need for funds with every link. Social Media Campaign Evaluation: The use of hashtags related to Habitat for Humanity would be a good barometer for the success of the campaign. Sharing frequency, as well as comments on the shared content would also provide an evaluation of the campaign. Tactic 2: Provide links to news stories on Facebook. Provide a direct link to HabitatforHumanity’s donation page with every news story. Strategy 2: Implement a PSA campaign involving actual volunteers to receive donations. Tactic 1: Using real life volunteers, run a series of public service announcements on the radio detailing first hand accounts about the change they are making within a community. At the end, provide website, number to text, and an address for viewers to donate money.The PSA can be funded by a sponsor, who gets recognition. Media Kit Execution Together, with Koinonia founder Clarence Jordan, the Fullers began partnerships with ministries, including a ministry in housing. They tested it out by building a few no-profit homes with the families in need. From 1976 to 2005, the Fullers traveled the world and co-founded Habitat for Humanity. Communication Plan April: This is the time to meet with the Habitat for Humanity officials, in order to analyze how the organization currently reaches the audiences. Sep-Dec: Prepare to launch the campaigns. Be sure people within Habitat understand how to implement the strategies. Jan: Continue to monitor activities related to the campaign. Gather information on link-sharing, “likes,” and Retweets. March: Begin gathering information on donation increases. In order to better dissect the information, be sure to specify which medium the information came from: August: Once the plan has been carried out, evaluation is needed in order to measure success. . HISTORY Campaign Pitch It's hard to measure, but there are some things that can be done to see if the message is being sent efficiently. Check social media to see if people are recieving the message (retweets, "likes," hashtag usage). How do you measure the success of your campaign? Strength: Sponsors and website Sponsors donate generously to Habitat for public service announcements, as well as retweeting/sharing Habitat's information about the Moore, Okla. The website is easy to maneuver through, and it provides information on who they are, what they are doing in Moore, and how people can help. Weakness: Habitat needs a stronger social media presence Has Facebook and Twitter, but they should be getting people to donate THROUGH their stories, and not just share stories for the sake of sharing them. Opportunities: Increase social media presence Get more "likes" on Facebook Get more followers on Twitter, use a hashtag like #Collab4Recovery to create a buzz Threats: Social media irrelevance Social media can define the success of the campaign Get people to talk about Habitat for Humanity Timeline Distribute to reporters and editors, mainly in the Central-West Alabama area. Post feature stories and news releases online. Use sites like Blogger, Twitter, and Facebook. Remind people of the need for donations, and link every post to the Habitat website. •PSA production cost •PSA fees for regional television networks •PSA development cost •Radio airtime fees •Possible cost of needed endorsements SWOT ANALYSIS Success

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