Product Marketing Presentation
Transcript: Introduction Brand Overview: Jack N' Jill Chicharon ni Mang Juan is a product of the Philippine snack food industry, specifically from the company URC and under the brand Jack & Jill. Mang Juan offers pork-free chicharon alternatives, like their "Chicharrones Sukang Paombong," using ingredients such as green peas. The brand boasts diverse flavors, including vinegar-based and spicy options, and employs culturally relevant humor in its marketing campaigns. Background of Mang Juan Product Mang Juan is a popular snack brand in the Philippines known for its distinct flavor and quality. It resonates with Filipino culture and preferences, specially a variant of chicharon (crispy pork rinds) making it a staple in many households. Target Market Identifying Target Market Competitive Edge of Mang Juan Product -Demographic -Millennials_GenZ -Female, Single, Employed, and College Graduates -Snack lovers -Those who value nutritional Value Mang Juan's competitive advantage lies in its unique product formulation, which combines taste with health benefits, attracting niche markets. Additionally, its strong brand presence and strategic pricing further enhance its market position. https://ejournals.ph/ Customer Needs and Problems Addressed Customers seek snacks that are not only delicious but also nutritious. Mang Juan addresses this need by offering products made from high-quality ingredients that are both satisfying and health-oriented, focusing on contemporary dietary trends. Comprehensive Sales Strategy Sales Goals and Objectives Trust-Building and Customer Relationships Building trust is crucial for Mang Juan; tactics include transparent communication and excellent customer service. Engagement strategies, such as loyalty programs and personalized marketing, foster long-term relationships and enhance customer retention. The primary sales goal for Mang Juan is to achieve a consistent market share increase of 10% annually. Objectives include expanding product visibility, enhancing customer engagement, and boosting repeat purchases via targeted marketing efforts. Sales Channels Overview Sales Strategies Effective sales techniques for Mang Juan involve direct engagement through sampling and promotional events. Leveraging social media influencers and in-store promotions can also enhance consumer interaction and brand recognition. Mang Juan employs various sales channels including traditional retailers, e-commerce platforms, social media commerce, and Collaborate with local business. Each channel is assessed for efficiency, ensuring maximum reach to the target market. Pricing Strategies and Negotiation Tactics Performance Metrics for Sales Performance metrics include tracking sales growth, customer acquisition costs, and engagement rates across platforms. Analyzing these metrics enables data-driven decisions to refine strategies and enhance product performance. The pricing strategy for Mang Juan incorporates competitive analysis to ensure affordability while maintaining quality perception. Negotiation tactics focus on value alignment with retailers, establishing mutually beneficial terms to boost sales. SALES STRATEGY Sales Performance and Quota System Feedback Mechanisms and CRM Strategies Measurement of Sales Performance Implementing robust feedback mechanisms allows for the collection of customer insights, fostering continuous improvement. Utilizing a CRM system can streamline communication, enhance data management, and improve customer retention, directly impacting sales performance. Sales performance is measured through key metrics such as revenue growth, market share, and customer acquisition rates. Analyzing these metrics provides insights that guide strategic decisions and operational adjustments. Continuous Improvement and Adaptation Strategies Quota Management Techniques Implementing clear quota management techniques ensures that sales targets are realistic and aligned with market conditions. Adjusting quotas based on historical performance and market trends helps motivate the sales team to ensure promoting transparency in expectations. While regularly reviewing and adjusting quotas based on market conditions, changes in sales strategy, or unforeseen circumstances. These changes ensure fairness and adaptability. In a dynamic market, continuous improvement is critical. Implementing regular training sessions, gathering sales team feedback, and adapting strategies based on performance data ensure that Mang Juan remains competitive and responsive to customer needs. FOR A PHILIPPINE PRODUCT Overview of Mang Juan by Jack N Jill Mr. Juan https://www.bworldonline.com/ The name "Mang Juan" (which translates to "Mr. Juan") is a common and friendly way of addressing a male in the Philippines, further reinforcing the brand's relatable and fun image. The brand's identity aims to resonate with Filipino humor and enjoy a shared experience.