Transcript: S.W.O.T. When presenting your producing you need to know about yourself. How do you communicate with others? How do you get your point across? Insert business logo Target Market Adding a logo gives a more professional image Marketing Template What's your personality type? Strengths: what are you strong at? Weakness: What are some things you are weak at? Opportunity: What are you trying to achieve? Threat: What are the threats of your new business? (e.g. new competitor) Who are you selling to? Why would they buy your products/ services over others?
Transcript: Sbitany Company Marketing Plan Template Marketing Plan Template Sbitany Home Appliances Company Co. Company Summary Company Summary Company Introduction 1961 AD A leading company in the field of retail and wholesale of electrical home appliances It has developed to become the leading company in the field of importing and marketing electrical and electronic devices, commercial and residential air conditioning, mobile phones and information technology devices for the Palestinian market. Branches It has more than 500 employees, 30 retail branches and 250 merchants, Sbitany offers unparalleled coverage in the Palestinian market, and its services not only stop at the end of the shopping process, but also provide after-sales services to 100% of its customers, Nablus Jenin Ramallah Jerusalem Hebron Jericho About Company Company Akram Sbitany & Sons' network of branches extends across all governorates of the country (30 branches). One of the company’s plans and future vision is to expand and increase the number of branches to reach fifty branches by the end of 2022. He company adopts in its branches the modern system in terms of design, decoration, ways of displaying goods and devices Products Some Products Akram Sbitany & Sons owns exclusive selling and marketing rights for more than 50 international brands of the finest and best brands in the world, which occupies the first rating positions in the manufacture of electrical and household appliances, which is proud and proud of these modern agencies, and among the most important of these brands. JOB TITLE #1 All Apple products such as iPhone, iPad, Apple watch, iMac, MacBook and more: JOB TITLE #2 Samsung has many products, including Galaxy, Tab, smart screens, washing machines, refrigerators. JOB TITLE #3 LG is similar and similar to Samsung, and these are some of its products. Market Analysis Electronic devices come in second place in terms of expenditures for the Palestinian citizen, as the average expenditure on devices per capita is 250 dinars annually, distributed as follows: 37.5 dinars in the West Bank and 28.2 dinars in the Gaza Strip, according to the reports of the Central Statistics Authority in 2011. Market Analysis Due to the lack of a suitable analysis of the percentage of the use of electrical and electronic devices in Palestine, I will give an example of the use of devices globally Competition Regarding the competition that the national industry is exposed to from imported goods, the share of Palestinian electrical appliances in the local market is more than 40%, and the consumer is free to choose what suits him. Competition It is noteworthy that official data indicated that 99 percent of Palestinian homes are connected to the electricity network, 97.2 percent of Palestinian families own a refrigerator, 97.3 percent own a washing machine, 98.3 percent own a television set, and 39.6 percent own cooking gas. Customers Customers Most appliance consumers are likely to be accustomed to shopping at retail and low-priced stores rather than from traditional stores (ie. supermarkets). Practical devices are becoming more and more popular due to greater flexibility in the demand for corporate rules Customers are looking for devices that are mid-priced and designed to be used for the longest possible time, and devices are now seen as things that cannot be disposed of as well as investments Quality still matters, but design and specifications play an even more important role in purchasing Customers like to express their own taste. The most demanding customers carefully consider each purchase, in terms of its monetary value Entering the market with high quality original equipment. Joining a national retailer to distribute products nationwide. Providing all options of shapes, colors and sizes. Provide easy payment to sell as many devices as possible. Promotion Communications are made in and out of stores to create awareness of the point of sale. Trying to attract as many customers as possible. Strategic Marketing Objectives Place Products and tools are displayed in stores belonging to a retailer targeting a large segment of customers. They are offered at different prices and strategies to attract customers' attention. Advertising and promotion budget In-store promotion Create a huge ad 3000 - 5000 2% for each employee sold through Subtotal (3000 - 5000) Marketing and finance strategy Out-of-store promotion Create press releases 1000 Create newsletters 500 Subtotal (1500) Total (8000 ) The problems facing the hardware sector in Palestine and Sbitany in particular Problems There are competitors for the company, such as Maslamani Home, and this may reduce the percentage of sales and profits of the company. An increase in the shipping price and taxes due to the Israeli occupation. Customers are not obligated to pay the monthly installments for electronic devices. The high prices of electricity in Palestine, and this may reduce the percentage of sales of electrical
Transcript: Plan Place Your Logo Here Your name / Your company dd/mm/yyyy Overview Market Overview What went well What went well What didn’t go well What didn’t go well Situational Analysis -Our Situation is SWAT Opportunities Opportunity 1 Click to edit text Challenges Challenges -Challenge 1 -Challenge 2 Objectives and strategy Click to edit text Goals Title GOAL 1 Goal 1 Click to edit text Title GOAL 2 GOAL 2 Click to edit text Strategy Click to edit text Strategy Action Item 1 Click to edit text Action Item 1 Action Item 2 Click to edit text Action Item 2 Action Item 3 Click to edit text Action Item 3 Title
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Transcript: Objectives Support goals Economic Factors Our own brand will be made we want sale things like versace, aero, adidas, and all that other stuff. to become a global business be the store that everyone talks about make as much money as possible have the customers talking about us and telling their friends about us. have more than one business advertising Product description services we will provide Good quality of course do daily inventory checks put the money in a safe at the end of everyday go around and make sure that clothes aren't scattered all over the floor make sure windows are cleaned check clothes and make sure they aren't damaged Long term goals we will like do pullies wash and see if it fades or anything to see if any holes pops up it needs to be hand washed maybe check to see if its going to shrink they are tested every month we have actual testers, people who are coming in and testing the products will try different fabrics, material, designs, items and other things keep our customers updated on our sales and promotions that we have going on send them emails maybe with coupons in it make sure that our boutique is running properly check our financial portfolio at the end of everyday make sure i have loyal employees have only people that want to be here and help make us known apart of the business teams and our goals public works charlotte russe Direct market retail customers wholesales everybody we can economy goes down a lot of new businesses taxes goes up a great disaster can happen maybe a earthquake or something Activities we will use direct and wholesalers maybe retail different distributors we will go to for different things will do online ordering and over the phone want do packaging, will order from main company we will not do loading or packaging, they will have to order online and our main headquarters will send it to them. very convenient for you ships between 4-7 days it meets the needs because comparison our competition cant compete we have sales, we don't try to break you inventory will be on a clip board with everything and quantity of how many we pose to have it checked everyday because we need to know if anything got stole or damaged or anything else Summmary of marketing plan Competition Anaylsis build boards website; where you can order and look and see what we have in stock magazine BIG grand opening have a fashion show maybe showing some of the things that we will be selling to help us meet our financial needs help us become one with our customers able to pay everyone back that we had got loans from Describe the Product who we selling to? Pricing Unique characteristic is that we will have our name of the store plus a little heart like thing at the end so you will know that this is our brand and not any knock-off have sales blowing off the roof TRY to make our revenues all positive try not to on any dept break even every month, even if we have to have a sale too the prices will help with covering the expenses we put out for them plus for the company as a whole will vary highest thing maybe $40 cheapest $2.50 up to 75% off do the seasons sales, like mark downs hopefully cheaper than competitive most of the time but don't want to go into dept over it pricing will match our appearance manager will be in charge of checking the stock we will have a team to help calculate our sales as well Estimated number of customers (6) Estimated volume per customer ($8.25) Estimated sales volume ($0) Quality how will sales be calculate Packaging is going to depend on what you get Prices will range from maybe to $2.55-$36.99 co-adic boutique Factors That May Affect our Business
Transcript: Natural Environment. Target Market Analysis Economic Environment Business Contract Intellectual Property Legal Framework of Business Legal Codes International Dispute Resolution -Possibility of better technology -Difficulties to be accepted by the costumers Who will you ask? - How do you want to ask? Demographic Segmentation Segment-specific Marketing Strategy References S.W.O.T Opportunities Technological environment The economy of Switzerland is one of the world's most stable economies. Its policy of long-term monetary security and political stability has made Switzerland a safe haven for investors. Switzerland has achieved one of the highest per capita incomes in the world with low unemployment rates and a balanced budget. Geographic Segmentation What do you want to ask? Li Fi Psycho graphic segmentation Socio-Cultural Environment Business woman and man with power of decision. 30-50 years all. CEO of Technology Zurich City (Bank Center) Lopez-Fresno, P., & Savolainen, T. (2013). Marketing Plan Stadistic, Knowledge Management & Organizational Learning, 236- 242. Retrieved from Business Source Complete database. Brownlee, D. (2010). Statistics . Retrieved June 9, 2014, from Projectsmart website: http://www.projectsmart.co.uk/leading Create a marketing plan for this new type of technology. Closing the Gap of problems with connection to internet in big enterprises. Save time and money. They are heavy users of internet . They are light users of the same brand. They only have one type of internet WI-FI Switzerland has 3 distinct cultures: German Swiss culture being the majority, French Swiss and Italian Swiss cultures being the minority. The two major religious groups are: Roman Catholic and Protestant. The Swiss are a very private people. Excellence, precision, and promptness are important traits among the Swiss. The Swiss enter into business relationships cautiously. Open and liberal vs. Traditionalist, ambitious References Natural resources in Switzerland - water, air, soil, biodiversity, forest, landscape. It is surrounded by 5 countries Austria and Liechtenstein to the east, France to the west, Italy to the south and Germany to the north. Switzerland is well known for the Alps in the south and south east. North of the Alps, the Swiss Plateau runs along the east-west axis of the country. Internet Wi-fi is fast enough for the daily work? If you have the opportunity to increase the speed of internet you would do it? You had been facing problems with time management because of internet? Strengths Noma, H., & Crossman, J. (2012). Switzerland environment. Asian Academy Of Management Journal, 17(1), 115-129. Retrieved from Business Source Database. Whitmore, J. (2014). Marketing and Business Retrieved June 9, 2014, from Entrepreneur website http://www.entrepreneur.com/article/230559 - Increment of the reputation -Entire market for explore because is a new technology -Advantage from the competence of the market Behavioral Segmentation Email questionnaires For C.E.O`S and Business men. Demographic Environment. Switzerland Switzerland had a population of 8.02 million as of 2012. More than 75% of the population live in the central plain. The four national languages of Switzerland are German, French, Italian and Romansh. Political-Legal Environment Template Marketing Plan MBA 525 Threats Using a differentiated strategy. The target would be the big banks enterprises. Weakness Environmental analysis -Unique Product ( no competition ) -Secure and reliable -More stable -Is not common. -It is expensive. -It is difficult to install. These mostly medium-sized companies with their highly sophisticated technologies offer integrated solutions in all areas of environmental protection. Switzerland is the world’s most innovative country
Transcript: Zoom out for more assets Asset library A What we sell Products/Service B C C B Slogans change. The Tagline is permanent Added Value Total Budget monthly/quarterly/annual Social Media Email Campaign and Direct Mail Website Examples: Examples: Long Warranty, Free Consultation B A D C A TV/Radio Target Market Trade shows/Events/ Public Relations E Brand Colors and Font F Advertising Plan Out of Home Bathroom Advertising Billboards Movie Theater G B C USP - Unique Selling Proposition Differential Factor UVP - Unique Value Proposition Customer needs and wants vs what we do well. A Target market for just this campaign Vision Statement A D Core Values Campaign Name Campaign Description Customer Focused Mission Statement B Advertising Platform - Broad target Mission Statement C D Marketing Channels - Single shell shot gun approach Goals, ROI, cost per lead, cost per sale Company Marketing Plan & Tactics President, General Manager, Decision makers listed here
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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