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Marketing Growth Presentation Template

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MARKETING & GROWTH

Transcript: MARKETING & GROWTH Demand Generation Product Marketing Growth Content Create and manage all marketing automations Manage Hubspot and related data Identify opportunities for growth Report against goals and budget Work with Content and CS Teams to optimise communications Manage lightening strike webinar delivery Define strategy around positioning, messaging, pricing, enablement and productization Deliver the key “why” inputs Enable the org to deliver the right message to the right audience Develop the team and capabilities required to do so --- Content Editor Videographer Designer DIRECTOR OF DEMAND GEN Marketing Ops Manager Manage Refine Labs relationship Identify funnel inefficiencies Help improve growth and LTV of current customers Improve conversion rates Report against goals and budget Partner with VPs to develop and execute strategies for revenue growth Q3 CONTENT DIRECTOR OF PRODUCT MARKETING Lifecycle Marketing Manager Snr Marketing Programmes Manager Marketing Developer Q3 DEMAND GENERATION Q3 GROWTH Q3 PRODUCT MARKETING Data Analyst Growth Project Manager Director of Demand Gen Marketing Ops Manager Director of Demand Gen Marketing Ops Manager Q4 2021 Director of Demand Gen Marketing Ops Manager Q4 2021 Q4 2021 Q4 2021 Director of Demand Gen Marketing Ops Manager Director of Demand Gen Marketing Ops Manager Q1 2022 Director of Demand Gen Marketing Ops Manager Q1 2021 Q1 2021 Q1 2021 Director of Demand Gen Marketing Ops Manager Director of Demand Gen Marketing Ops Manager Q2 2021 Q2 2021 Q2 2021 Q2 2021

Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

Marketing Growth

Transcript: Valentina Yunis, Sara Jiménez, Luisa Guzmán Market growth is a key indicator of the health of your company. If your company sales growth is greater than or equal to market growth, your firm is comparatively healthy. If, however, your company's growth in sales is less than market growth, it is very likely your firm is in competitive trouble, especially if this is not your strategy. The market grows when the size of the market that your company can serve with advertising and distribution gets closer to the total market. In general, when a company says there is "strong market growth", they mean that the overall demand for the product they are selling has increased. In other words, there is a larger market for the product they make and are trying to sell. However, it doesn't necessarily mean that the increase in demand is for THEIR particular product. Instead, it is an increase in demand for all companies that make that product. An increase in the demand for a particular product or service over time. The market growth rate is also a key indication of the product's stage in the product life cycle. A high growth rate indicate the market is in the growth phase, where growth is high and saturation is low. A lower, more-stable growth rate indicates product maturation. A negative market growth rate indicates the product decline stage. Market growth can be slow if consumers do not adopt a high demand or fast if consumers find the product or service useful for the price level. Thank you for your attention! Bibliography: http://www.businessdictionary.com/definition/market-growth.html#ixzz1qAoJgjsf http://wiki.answers.com/Q/What_is_market_growth http://www.growthmarketing.com/ Size of the market that your company can reach with advertising and distribution Size of the market that your company can serve Size of the market that already buys competitive products Size of the market that is available for distribution of your products Size of the market that is interested in your products Size of the total market What is marketing growth? How does the market grow?

Growth Marketing

Transcript: Strategies for Growth Customer Acquisition Strategies Conversion Rate Optimization Streamlining the user experience through targeted content and intuitive design can boost conversion rates. Analyzing user behavior provides insights for critical enhancements to landing pages and sales funnels. Targeted advertising and strategic partnerships are vital for customer acquisition. Utilizing tools like social media ads and SEO can draw in new clients, while data analytics helps refine targeting for improved outreach. Leveraging Analytics and Data Using analytics tools allows marketers to track performance across channels and adjust strategies accordingly. Data-driven insights can inform future campaigns, ensuring continued growth and relevance. Retention Strategies A/B Testing and Experimentation Fostering customer loyalty is crucial for long-term success. Implementing personalized communication and loyalty programs can significantly enhance customer retention by creating a sense of belonging. A/B testing enables marketers to compare variations of campaigns and identify the most effective elements. Continuous experimentation reduces assumptions and leads to data-driven decision-making. Growth Marketing Introduction to Growth Marketing Definition of Growth Marketing Growth marketing is a data-driven approach that prioritizes customer acquisition, engagement, and retention through multiple channels and techniques, such as experimentation and analytics. Unlike traditional marketing, it emphasizes continuous improvement and adapting strategies based on performance data. Key Differences from Traditional Marketing Growth marketing differs from traditional marketing by focusing on the full customer journey, including acquisition, retention, and upselling, rather than just initial sales. It employs a test-and-learn methodology, allowing for rapid adjustments to optimize results across various touchpoints. Importance of Growth Marketing In today's competitive landscape, growth marketing is essential for businesses to cultivate sustainable customer relationships and maximize ROI. By focusing on long-term growth and data-driven decision-making, companies can adapt swiftly to market changes and customer needs. Growth Marketing Channels Building and Evolving Strategies Across Channels Email Marketing Evolving Your Growth Marketing Strategy Social Media Marketing Email marketing boasts an average ROI of $42 for every dollar spent, making it one of the most cost-effective channels. Personalization and segmentation are key to successful campaigns, with studies showing that segmented campaigns can lead to a 760% increase in revenue. Social media platforms like Facebook, Instagram, and LinkedIn enable brands to reach their target audience through targeted ads and organic content. Over 3.6 billion people used social media globally in 2020, a figure expected to increase to almost 4.41 billion by 2025, highlighting its significant role in growth marketing. Adapting to Market Changes Assessing Performance Metrics Market dynamics can shift rapidly due to consumer behavior, competition, and economic factors. Growth marketing strategies must be flexible, allowing brands to pivot their approaches in response to these external changes to maintain relevance and effectiveness. Key performance indicators (KPIs) are essential for evaluating growth marketing efforts. Regular analysis of metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates informs strategic adjustments and optimizations. SEO and SEM Content Marketing Building a Growth-Oriented Culture Continuous Learning and Experimentation Content marketing focuses on creating valuable, relevant content to attract and retain customers. Companies that prioritize content marketing experience 6 times higher conversion rates, as engaging content significantly boosts brand loyalty and trust. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential for driving organic and paid traffic. Businesses that effectively utilize SEO can increase website traffic by over 50%, while SEM provides immediate visibility on search engines through targeted ads. Embracing a culture of testing and learning is vital in growth marketing. Continuous A/B testing of campaigns helps uncover insights that inform future strategies, fostering innovation and better results over time. A company-wide commitment to growth marketing is essential for success. Encouraging cross-departmental collaboration and a mindset that values experimentation leads to more responsive strategies and sustained growth. Future Trends in Growth Marketing Influencer Marketing Understanding emerging trends is crucial for sustaining success in growth marketing. Areas such as artificial intelligence, personalization, and the growing importance of data privacy will shape future strategies, demanding innovation and adaptability. Influencer marketing leverages the reach of social media

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