Transcript: YOUR SUBTITLE HERE BUSINESS PLAN Place your logo here Organized / Unorganized at 7000 cr. Competition has 10% Share Online 10% Share Balance 80% is the Opportunity Market Size Controlling Real Estate/Developers Suppliers/Brands Marketing Consumers COMPETITION TODAY Strong Brand Name Perfect Business Model Back Ready Our Strengths Who We Are? TEAM Multi Brands/Formats Franchisee Back End Ready to fuel Growth CUSTOMERS CUSTOMERS MARKET ANALYSIS COMPETITIVE ANALYSIS COMPETITIVE ANALYSIS Competitor A Name Strengths Weaknesses Competitor B Name Strengths Weaknesses Competitor C Name Strengths Weaknesses Put your logo here PRODUCT PLAN FEATURES FEATURES MARKETING MARKETING Click to edit text FINANCIAL FUNDING REQUEST FUNDING REQUEST We will need $10,000,000 5 years Over PROJECTION PROJECTION Click to edit text
Transcript: Sites 2C Market Strategy Airlines: Competitors THE END Buses: Competitors Your number one choice for mobile bed and breakfasts! Scenic tours & rides to wherever you need to go. Hotels
Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con
Transcript: Product/Service Attribute Steps 1. Understanding marketing S and W 2. Develop Marketing Strategy 3. Build Marketing Plan 4. Implementing the Plan 5. Monitoring the success of the plan The Step Process Features List of Our App -What features will our product/service have? PRICING -how will you manage additional customer needs? We Are Done! Name, Slogan, Design of Our App -how are we going to reach our target? -with what message? Slogan, for art and design team -what price will we charge the target? -Targeting -Positioning -Product/Service Attributes -Marketing Communications -Pricing -Distribution -Customer Service Targeting -what channels will you use to sell the product/service? Initial Ways of Marketing App Customer Service Marketing Strategy Marketing Communications Positioning Marketing Funnel Ingredients for a Marketing Strategy -Differentiate Distribution To whom will we market our products and services to? Android Application
Transcript: Description of Target Segment Hannah Solar provides solar equipment and installation services We will focus on providing solar panels for electric vehicle owners in Georgia and the southeast U.S. We will maintain a social media presence and spend an allocated $1.5 million on promotions annually Our promotions will consist of internet, billboard, and print advertisements Our customer service experts are available during business hours to help our customers Instructional videos and FAQs are located on our company website First, is a toll-free number open during normal business hours 9-5 Monday thru Friday and 9-3 on Saturday. Customer service representatives report to an office manager that oversees and answers any questions that arise from the support team and, also, dispatches the licensed and NABCEP certified technicians. Then, we have three internet-based options. The first of the three is a FAQs section on the homepage of our website, Second, would be instructional videos. These videos would show basic solar panel care and troubleshooting techniques. Lastly, is an online forum that is linked to solarpaneltalk.com Overview Hannah Solar is a full-service, certified, solar integrator company headquartered in Atlanta, Georgia Niche market, high growth rate, skilled workforce, high profitability Rated among top solar firms in 2015 Provides service, installation, maintenance, and management to clients with solar energy products, electric vehicle infrastructure, generators, and LED lighting Market analysis expands in four areas: company, competition, customers, and conditions Our individual market we target for our market strategy: electric vehicle owners Middle Class Homeowners According to Hannah Solar’s website, the number one reason a consumer should choose solar panels is because of the low-cost price point. Specifically, because solar allows you to hedge against rising utility rates. Electric Vehichle Owners These people are environmentally sustainable/conscious consumers. Georgia has over 12,000 electric vehicles Hannah Solar is a solution to help the transition into solar electric vehicles Market Strategy Ensure Atlanta Electrical Vehicle owners with a pollution free power source. Hannah Solar's "Solar Tree" provides the energy to power their EV charging stations through out Georgia. Solar tree will produce over 120,000 kilowatt hours of clean energy over its lifetime and eliminate pollution equivalent to burning 9,000 gallons of gasoline. Charging Stations can be installed in less than a day, and can be installed anywhere you want. Licensed and NABCEP certefied-Worry free power Print ads will allow us to market directly to our target market, which is EV driving, middle class homeowners. By using print ads, we will be able to purchase full page spreads in magazines such as Green Living, which will spark the interest of consumers as they flip through the pages. Billboards will allow consumers from all demographics in the region to learn about Hannah Solar. We chose this advertising method due to the amount of physical reach associated with billboards. Hannah Solar (market average) prices range from $200 up to $12,000 dollars depending on the size and output of the solar panels and EV stations. Promotional Budget Ranges from $100,000-110,000 This includes Facebook, Instagram, and twitter promotion As well as a budget for local Billboards, website up keep, and print advertisements Break-even analysist To maximize goal of 2.1 million in revenue we need to target group of 55 customers at minimum to reach our goal Social media platforms such as Facebook, Instagram, and Twitter will allow consumers access to a more personal side of Hannah Solar, as well as updates on current events and products. We chose this advertising method because of the heavy use of social media in today's society. Market Strategy We will utilize Clear Channel Outdoor's digital billboard displays. They operate 70 in the metro area. We will place print advertisements in the Atlanta Journal-Constitution, the leading print medium in the Southeast. We will focus our social media efforts on Facebook and strive for maximum integration with our other promotional platforms. EV Charging Stations Wide variety of products and services such as solar arrays, EV charging stations, backup generators, and even LED lighting. Create and Install all products in-house Unique competitive advantage over their competitors Promotion Price Team Delta: Allie Hensley, Callie Fuller, Chelsea Crawford, Christopher Latson, Daniel Keim, Jake Pontius, Matthew Morgan Appropriate Pricing Proper Distribution Clever Promotions Superior Customer Service Product/Service Overview Distribution Hannah Solar Summary The distribution of our promotional materials will focus on the Atlanta Metropolitan area. Customer Service For our promotion strategy, we will be using billboards, print ads, and social media platforms such as Facebook, Instagram, and Twitter.
Transcript: Increase Awareness Involve the general audience Heroes of the Land Expectations Recommendations How much impact Create Awareness #Heroesamongus#CMOHF Increase Involvement ENHANCE BUZZ Desired State Increase awareness of Medal of Honor Additions to current offerings Idea # 1 Re-enactment Activities 1. Reenactment 2. Problem-solving 3. Discipleship 4. Social Media # Networking Idea # 2 New Strategies = Idea # 2 Problem-solving Internal BUZZ Strategy Recommendation EMPOWERMENT Publicity Problem-Solving * Supplementary material for Core curriculum Current Situation Based on Jim Harvey's speech structures
Transcript: DD/MM/YYYY V Grep Pramiti Pandey NOW Strengths Weaknesses Opportunities Threats NOW CURRENT FINANCES CURRENT FINANCES 72% Q4 2016 79% 775 814 Q4 2017 Q4 2016 Q4 2017 6% 5% Sales Revenue WHY ARE WE THE BEST? WHY ARE WE THE BEST? GOAL GOAL KPI KPI + 13,5 M 18,5 % TARGET MARKET TARGET MARKET STRATEGY TIMELINE #1 #2 #3 #4 STRATEGY FOCUS TOPICS FOCUS TOPICS #1 #2 #3 FINANCIAL PROJECTION 10M Q1 12M Q2 18M Q3 12M Q4 NOW 8M FINANCIAL PROJECTION
Transcript: Promoted "SAVE" water THANK YOU! :) Aggressive marketing Sponsored Indian Cricket Team Increased promotional activities Promoted their brand images through Bollywood celebretied 3R's Reduce - Reuse - Recycle PepsiCO 3R's Reduce - Reuse - Recycle Branding .......and other environmental and social factors During Crisis Tie-ups with Health Organizations MARKET STRATEGY During Crisis Promoted hygiene and health Coca-Cola Focused on Corporate Social Responsibility Created awareness regarding packaged drinking water - Rural villages
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