Market size
Transcript: Rapid economical growth Rapid growth in e-commerce Fashion boom in Western styles Target demographic is stable Internet users on the rise Target group expanding Trends from MarketLine + Passport indicate good opportunities for SmartGuy... Competitors are operational in Romania, but not in a dominating way S SmartGuy Romania? echnology Enormous - growth is exponential T Go. Potential market size olitical Market size Conclusion Internet Retailing Growth E During 2012, internet penetration reached almost 61% in urban areas of Romania, according to a GfK study, and to 33% in the country’s rural areas. In addition, there is a certain tendency towards internet retailing in Romania becoming increasingly concentrated, and there are now only a limited number of leading players competing for value share in the channel. The number of mobile phones grew from 2.44 million In 2000, to 23.59 million in 2011. Competitors indirect Competitors direct Desire to look good/happy/wealthy, put up a front. Appearances matter. Illiteracy around 2%, we assume that all people who have access to a computer, can use it for online retail. · growth of 6.26% from 2001-08. · The IMF (international monetary fund) helped prepare the Romanian economy for the EU accession in 2007. · The worldwide financial crises made the Romanian economy decrease, and In 2009 in fell -7.09% and again in 2010 it decreased by -1,65%. · The government received funding of 20 €bn(28 $bn) in 2009, and in 2011 the received further 1.4 €bn(1.9 $bn), beside the funding’s Romania have been implementing a EU-IMF program, to support its industrial sector and labor market · The inflation increased to 2.91 % in 2012, and is expected to increase to 3.11 % by 2015. P Age groups conomic ocial
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