Transcript: Including: All medically-related costs. Cross-border and local transport. Inpatient stay and accommodations Worldwide medical tourism market is growing at a rate of 15-25% 11 million According to a research made by Patients Beyond Borders Market size With rates highest in North, Southeast and South Asia. USD 38.5-55 billion Cross-border patients worldwide Second medical opinion Spending an average of USD 3,500-5,000 per visit
Transcript: Tables * Contains list of sizes used as template for easy generation of different sizes in a Fit. * Once added, fit type may now be used as reference for Fit Size Card Template Production Masterfile.SizeTemplate Masterfile.SizeTemplateDetail
Transcript: COST TO START BUSINESS SIZE OF MARKET MARKETING STRATEGY -Wedding Magazine -Bride To Be Bloggers -PR Company Social Media Events -YouTubers -Community Events ESTIMATED SALES -Co-Owners get salary -Work from home -Simple concept The size of our market is large and is continuously expanding. Goal: $60,000 within first year
Transcript: Is our favourite field. This area is characterized by repeated growth and be more willingness to adopt work tecniques at the forefront. Number of lawyers working: 70- 200 aprox. 1. Small Law Firms. 2. Medium Law Firms Maybe there are ten to fifteen in Chile. In these offices works a lot of lawyers and they are using technology. To enter in that market we need to have an excellent reputation in the other two segments. Number of lawyers working: Number of lawyers working: 15-70 aprox. 3. Big Law Firms 4-15 aprox. 4.Others. Market Size: 1. Small Law Firms 2. Medium Law Firms 3. Big Law Firms 4.Others Our business is scalable and we can grow all around the world with the lawyers application. In addition, we can grow giving a DMS in others areas, like doctors for example. There are many on Chile, it's a very big field to offer our service. However, this segment of clients doesn't invest a considerable amount of money in technology . In that area we need to offer good prices to enter because they don't have a lot of resources
Transcript: Market Size Activity Pizza Hut vs. Naps Walmart vs. convenient store Fall semester vs. summer school Chicago vs. Palatine The bigger the population the ___________________ effect it has on demand. Which one out of these two examples has smaller market size and why? A) Macy's B) T.J. Maxx Market size is a measurement of the total volume of a given market. When determining market size, it is very important to define the measurement as precisely as possible. Examples Divide into two different groups. A group who has been to naps before. Another group who hasn't been there before. The point of the game is to show that majority rules. Explanation The size of the market has an effect on demand. The bigger the population, the more effect they have on the demand. The lower the population, the less effect they have on demand. Assessment
Transcript: 73.40% = 55% x 30% OF TOUR PRICE More negotiating power Future Plan NON GROUP TOUR 47.27% Google 6.1% +Others 3% = 9.1% ศนไำพLower Price Accessible SALE FORECAST SALES REVENUE Compare to Low-Cost Airlines Service Network Effect More volume Dealing with suppliers Marketing Plan BOOK IN ADVANCE Fixed price range Fee 30% 1 year contract (sign every year) 2,352,019 214,034 Advantage of Business Model What we offer? 22,353,903 Low investment/ Fast payback No limitation of time and place Thank you 116,648 MARKET SIZE Average of interested 74% Extremely interested 22% Somewhat interested 33% TARGETING Pay less/ Get MORE Reach more customers Wide selection of tours (repurchase) No limitation of time & place Multiple Language 7,840,063 20-40% (30%) BUSINESS PLAN : TOURKOH.COM More convenient >> No limitation of time & place >> Real time booking >> Easy payment Cheaper or หทฟหฟทsame price Others no booking online service Promotion TOURKOH.COM CORALTOUR.COM ISLANDTOUR.COM ISLANDTHAI.COM Marketing + Sales System Reduce opportunity cost 32,386,169.- Agencies Convenient (Easy Payment + Real Time Booking) Value Price (Pay same get more) 10,681,286 SEA TRAVEL Google Rank TOURKOH Name Unique Selling Proposition Service Providers WHY US? BOOK IN ADVANCE REACH TARGET
Transcript: Market size, share and growth Market growth. Market Share. 7. Increased population 3. Technological change can result a rapid growth in certain markets as DVD market , I pod sales of a business Total sales in the market For example: Market growth: An increase in the demand for a particular product or service over time. is the total amount spent by customers buying products 8. Changes in legislation Volume: 2. Change in a society can lead towards growth and decline. Increase divorce rate,increase the proportion of working women. is the physical quantity of products which are produced and sold Market Size . 5. Changes in fashion Market Share Value: Factors which effect the growth of a market are shown below: Example : the fast food in UK accounted for sales worth 8.38 million pound X 100% 1. Change in economy: an increase in income can affect different markets global crude steel production was over 1.1 million tonnes in 2005, the highest ever in case of service market, such as the number of mobile phone users, the number of television viewers ...... The number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area. it can be estimated or calculated by the total sales of all businesses in the market (in a number way) measures the proportion of the total market held by a business, product or brand. The formula for calculating Market Share is presented below 4. Demographic change is age structure which can affect the market e.g. insurance products, mobility aides
Transcript: British consumer tastes have been changing over recent years, interest has grown in exotic produce and uncommon varieties. This is partly due to the increased numbers of non-indigenous communities in the UK, particularly our urban areas. With new communities come outlets specific to produce from home territories, for example London's iconic Spitalfield's fresh produce market is now made up of 60% trading stalls sourcing Asian, Afro-Caribbean, African, Chinese and Egyptian fruit and vegetables. Currently the exotic fruit & veg. market in the UK is worth £422 million, having experienced a 3.8% growth in volume in the last year (Kantar Worldpanel Data). As trading between nations continues to increase and legislation continues to allow for smaller and smaller businesses to import fresh produce, the more readily available and cheaper these products will become. This may in turn have a negative impact on the value of home grown varieties as currently they are often seen as the 'cheaper option' in certain demographics. However the opposite may occur in other demographics who are more concerned with the environment, homegrown varieties may gain value when marketed as the 'greener' option, creating a niche market. Voluntary Initiative Scheme INPUTS QUALITY CONTROL /ASSURANCE POLITICAL The figures in this table show that the UK fruit industry is getting bigger, though it is still relatively small compared to the amount that is imported. By 2010 home produced fruit contributed to 12.1% of fruit consumed in the UK compared to 10.8% in 2007. This has likely been partly as a result of government initiatives to increase the amount of fruit produced and consumed locally. The value of UK produced fruit grew by a quarter over the four years, reflecting an increase in price. (However, growers, packers and nutritionists(!) will be concerned that total supply has fallen by 7.5% over the last four years) MANAGEMENT SYSTEMS During the 1990's British consumers were left scared and untrusting following a series of high profile food scares in the UK and Europe. In response to this many food assurance schemes were created as a way of advertising which foods were safe and reliable. This, however, caused more confusion as with so many different logos and slogans people were still unsure of what to buy. To combat this, Assured Food Standards was established to set one set of standards for people to look for, using the little red tractor as an indicator of these standards. Food producers/growers must ensure that the entire process is traceable and compliant with laws before they can label their product with the red tractor. This ensures the chemicals used are certified and approved, the transportation and distribution is at least as environmentally friend as possible, animals are treated according to legislation, hygiene and cleanliness are monitored and any additives/preservatives are approved and safe for consumption. Whilst it is not a legal requirement to be a member of the red tractor scheme, most major supermarkets prefer to trade with suppliers who are members. For this reason, Robin ensures Avonbank meets these standards and can put the logo to his product, Because, Putin. "Quality is the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs." - ISO 8402-1986 Because the UK is so dependent on fruit imports, the value of the pound compared to other currencies is critical to prices. Since the recession hit in 2008 the pound was has been very weak compared to the key 'fruit currencies' such as the euro, US$, South African Rand and Brazilian Real. A weak pound makes exports more affordable, but it makes imports more expensive. Last year (2013) has shown promising growth in the strength of the pound however; according to the Office for Budget Responsibility, the country's economy grew by 1.4% in 2013, up from the 0.6% it had been predicted. This is said to have been driven in part by an improving property market, increased consumption and greater bank lending as well as increased export orders. The strengthening pound should reduce the cost of imported inputs such as fuel and fertiliser, but it will also make UK exports more expensive on the world market. CUSTOMER BASE Robin has to employ stock rotation with the storage of his apples and pears in the small cold store that he has available to him. He stacks it and moves it around so that the first ones in are then the first ones out. This means that he can make the most of all the fruit he has. He also tries to minimise the amount of coming and going so the climate remains stable and requires less energy to keep cool. (He has a cap for keeping his face cool). Avonbank Fruit is a small business run by Robin Bickell, based at Pershore College. The orchards are 10 acres of mixed fruit, namely apples, pears and plums. In 2012 Robin produced and sold 54tonnes of fruit. This is more respresentative of his usual output than
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