Market Share
Transcript: Marketing Strategies Pricing Strategies Promotion Strategies Place or Distribution Strtegies Sales Forecast MARKETING PLAN Notes Competitors Projection of achievable sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. We will be operating in Kuala Lumpur where a predominantly monopolistic market structure we intend to ensure that our marketing strategies are considerate of the importance of the fit between our products capabilities and benefits, and the target market, so as to develop a strong sustainable competitive position in the market. We assume that one person will buy our product based on our target market that includes local business and government employees. Promotion Strategies Monthly Sales Forecast Place Or Distribution Strategies We provides both computer products and services to make them useful to small businesses. We are especially focused on providing network systems and services to small and medium business. The systems include both PC-based LAN systems and minicomputer server-based systems. Our services include design and installation of network systems, training, and support Pricing Strategies Profile Of Product Market Size Small business and home-office. Students. Corporate member. We must charge appropriately for the high-end, high-quality service and support we offer. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge. We took considerations about competitors for the selling computer hardware all around area of our location for the price that suitable for each product If it is too expensive, it might cause our customers run away and buy from our competitors. Advertisement Newspaper advertising Signboard Sales Promotion Vouchers Local Media local radio and cable TV . Marketing Budget Competitors Target Market Market Share Market Size The Hardware Wizard Company is located in areas that are developed with technology from various walks of life who can afford to own a computer. The most appropriate distribution channel to be adopted is from the manufacturer or producer to the retailer to the customer. We also choose to have a delivery service to our customer to ease them. The delivery is usually uses the company van or lorry.