Transcript: Share Market Yazhini T Share Market A share market is a platform where sellers and buyers jointly assemble to trade on publicly listed shares. It has two types, primary and secondary markets. Primarily, the first-time registered companies sell their shares (called IPO) in the primary market. Then they trade the shares in the secondary market. The financial instruments traded in a stock market constitute shares, mutual funds, bonds, and derivatives. Share Market Shares Share is a percentage of ownership in a company or a financial asset. Investors who hold shares of any company are known as Shareholders. Types: Equity Shares Preference Shares Equity Shares: Equity Shares are long term financial Sources for any Company.These Shares are issued to the general public and are non-redeemable in nature. Investors in such Shares hold the right to vote,Share Profits and claims assets of a company. Preference Shares: Preference Shares,more commonly referred to as preferred stock,are shares of a company's stock with dividends that are paid out to shareholders before common stock dividends are issued.If the company enters bankruptcy,preferred stockholders are entitled to be paid from company assets before common stockholders. Shares TRADING Trading Trade is basically an exchange,voluntary in nature between two parties in requirement of each other's resources i.e.goods and Services TYPES: Scalping -It is basically presents in Intraday.It only takes few seconds to 30 minutes, they follow new marketing trends.They don't follow any strategies. Day Trading-Within that day the person will trade from approximately 9.30-3.30.It ia simply one day trade. BTST STBT-Buy today sell tomorrow and Sell today buy tomorrow.This trade is mostly based on news. Swing Trading-It is a style of trading that attempts to capture Short - to medium-term gains in a stock over a period of a few days to several weeks. Short term Trading-Below 6 months Mid term trading-6 months to 1 year. Long term trading-Above 1 year Mutual Funds A mutual fund is a pool of money managed by a professional Fund Manager. It is a trust that collects money from a number of investors who share a common investment objective and invests the same in equities, bonds, money market instruments and/or other securities.A combined holdings of the mutual fund are known as Portfolio. Bonds: In simple terms, a bond is loan from an investor to a borrower such as a company or government. The borrower uses the money to fund its operations, and the investor receives interest on the investment. The market value of a bond can change over time. Derivatives: A derivative is Contract between two parties which derives its value/price from an underlying asset. Mutual funds,Bonds & Derivatives Indian Market Most of the trading in the Indian stock market takes place on its two stock exchanges: the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The BSE has been in existence since 1875.The NSE, on the other hand, was founded in 1992 and started trading in 1994.oth exchanges follow the same trading mechanism,trading hours, and settlement process, Indian Market BSE & NSE BSE & NSE Forex Trading FOREX &Algo The foreign exchange (forex or FX) market is a global marketplace for exchanging national currencies. Because of the worldwide reach of trade, commerce, and finance, forex markets tend to be the world's largest and most liquid asset markets. Currencies trade against each other as exchange rate pairs. A trader buys one currency and sells another, and the exchange rate constantly fluctuates based on supply and demand Algo-Trading Algorithmic trading involves using computer codes to automatically enter and exit trades once certain criteria are met. Algo- Trading Benefits Remove emotions Increase activity Save time Improve the execution speed ProReal Time It is suited for traders who want to experience building their own algorithms.It comes with easy to learn coding languages. Meta Trader 4 & 5 MetaTrader 4 (MT4) and MetaTrader 5 (MT5) are the world's most popular trading platforms, developed by MetaQuotes Software Corp. Millions of traders all over the world use them every day and enjoy superior service. MetaTrader 4 (MT4) is a trading platform developed by MetaQuotes in 2005. Although it is most commonly associated with forex trading, MetaTrader 4 can be used to trade a range of markets including forex, indices, cryptocurrencies, and commodities MetaTrader 5 is a web-based trading platform designed to help Forex and stock traders automate trading using trading robots, signals and fundamental analysis. Key features include web trading, algorithmic trading, mobile trading and professional technical analysis. Difference:MT5 is faster and more efficient than MT4, but it doesn't replace the previous platform as it is different and simply offers more than MT4 does. MT5 provides the ability to trade more instruments in almost all financial markets, including Forex, stocks, indices, API
Transcript: Example of Market share Market Share Market share is a Company's percentage of the total sales volume generated by all companies that complete in the given market. What is Market Share? Read Page14 Gabriela Barron Solution
Transcript: Marketing Strategies Pricing Strategies Promotion Strategies Place or Distribution Strtegies Sales Forecast MARKETING PLAN Notes Competitors Projection of achievable sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. We will be operating in Kuala Lumpur where a predominantly monopolistic market structure we intend to ensure that our marketing strategies are considerate of the importance of the fit between our products capabilities and benefits, and the target market, so as to develop a strong sustainable competitive position in the market. We assume that one person will buy our product based on our target market that includes local business and government employees. Promotion Strategies Monthly Sales Forecast Place Or Distribution Strategies We provides both computer products and services to make them useful to small businesses. We are especially focused on providing network systems and services to small and medium business. The systems include both PC-based LAN systems and minicomputer server-based systems. Our services include design and installation of network systems, training, and support Pricing Strategies Profile Of Product Market Size Small business and home-office. Students. Corporate member. We must charge appropriately for the high-end, high-quality service and support we offer. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge. We took considerations about competitors for the selling computer hardware all around area of our location for the price that suitable for each product If it is too expensive, it might cause our customers run away and buy from our competitors. Advertisement Newspaper advertising Signboard Sales Promotion Vouchers Local Media local radio and cable TV . Marketing Budget Competitors Target Market Market Share Market Size The Hardware Wizard Company is located in areas that are developed with technology from various walks of life who can afford to own a computer. The most appropriate distribution channel to be adopted is from the manufacturer or producer to the retailer to the customer. We also choose to have a delivery service to our customer to ease them. The delivery is usually uses the company van or lorry.
Transcript: 0.05% Pangasinan 2.65% CHEMICALS FEEDS FERTILIZER SEEDS PARTS CORN OTHERS VEGGIES ANIMAL HEALTH FUNGICIDE HERBICIDE INSECTICIDE MOLLUSCICIDE RODENTICIDE SEED TREATMENT 0-0-60 14-14-14 16-20-0 17-0-17 21-0-0 46-0-0 GAME FOWL HOGS OTHERS 63.84% CROP PROTECTION FEEDS PARTS SEEDS ALLIUM CORN ONION OTHERS VEGGIES ANIMAL HEALTH BIOLOGICALS FUNGICIDE HERBICIDE INSECTICIDE MOLLUSCICIDE RODENTICIDE 0-0-60 14-14-14 15.5-0-0 15-7-13 16-16-16 16-20-0 17-0-17 21-0-0 25-0-0 46-0-0 FERTILIZER GAMEFOWL HOGS OTHERS 4.48% CROP PROTECTION FEEDS FERTILIZER SEEDS 0-0-60 14-14-14 15.5.0-0 16-16-16 17-0-17 21-0-0 46-0-0 25-0-0 16-20-20 GAMEFOWLS INSECTICIDE FUNGICIDE HERBICIDE CORN VEGGIES 7.01% FERTILIZER SEEDS VEGGIES CORN ALLIUM OTHERS RICE CROP PROTECTION INSECTICIDE FUNGICIDE HERBICIDE MOLLUSCICIDE 0-0-60 14-14-14 15.5-0-0 16-20-0 17-0-17 21-0-0 25-0-0 46-0-0 FEEDS GAMEFOWL HOGS OTHERS 10.79% FEEDS PARTS 0.32% SEEDS FERTILIZER CROP PROTECTION FUNGICIDE HERBICIDE INSECTICIDE MOLLUSCICIDE 0-0-60 14-14-14 15.5-0-0 15-7-13 16-16-16 16-16-8 17-0-17 21-0-0 25-0-0 46-0-0 OTHERS 16-20-0 CORN OTHERS RICE VEGGIES HOGS 2.34% CROP PROTECTION FERTILIZER OTHERS SEEDS INSECTICIDE FUNGICIDE HERBICIDE MOLLUSCICIDE ALLIUM CORN ONION VEGGIES 0-0-60 14-14-14 16-20-0 21-0-0 46-0-0 Isabela CROP PROTECTION FEEDS FERTILIZER SEEDS 98.03% ONION VEGGIES ANIMAL HEALTH FUNGICIDE SMAHC HOGS OTHERS 8.83% Others FEEDS FERTILIZER OTHERS PARTS SEEDS ALLIUM CORN ONION OTHERS VEGGIES CROP PROTECTION INSECTICIDE FUNGICIDE HERBICIDE MOLLUSCICIDE 0-0-60 14-14-14 15.5-0-0 15-7-13 16-16-16 16-20-0 17-0-17 21-0-0 25-0-0 46-0-0 OTHERS GAMEFOWL HOGS OTHERS
Transcript: The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts Individual work You? In what type of environment s it difficult to establish market share? The mighty Apple Why? Match up the companies to what you think is their market share? Equation? Market share *-the percentage of the market accounted for by a specific entity What is market share? Market share, target market and USP *USP -Unique Selling Point why is it important? how does this relate to your marketing strategy? task - match the descriptions of the target audiences to the potential product/company *Target market
Transcript: Name: Daniel Aklilu the share market Table of Contents 1: Learning Objectives 1: Learning Objectives 2:The stock exchange 3: Participants of share market 4: Types of shares 5: Buying / Selling shares 6: Investment strategies 7: Quiz 8: Glossary of Terms & Reference List Learning Objectives 1: Learning objectives 1 Understand the stock exchange 2 Identify the participants of the share market 3 Classify the types of shares 4 Explain the process of buying and selling shares 5 Discuss investment strategies what is The stock exchange 2: The stock exchange The Stock Exchange: - is a marketplace - is where securities issued by companies are bought/sold (Viney 2019). Functions of a stock exchange Functions of a stock exchange Maintain a well-informed market Regulate and ensure the integrity of the exchange's markets Establish markets in a range of financial securities List of stock exchanges Some of the Global stock exchanges consist of: - ASX - New York Stock Exchange - NASDAQ - London Stock Exchange - Euronext List of stock exchanges Participants of the stock Market 3: Participants of the share market Investors & Traders Investors & Traders What is an Investor ? The Difference between Investors & Traders - An investor is an individual or entity that purchases/ sells securites with the expectation to gain financial returns (Hussain 2023). - The differences are that typically investors have a long term approach while traders are more short term as they repeatedly buy and sell securities (Hussain 2023). Companies Companies What is a Company ? the role of a Company in the share market ? - A public traded company issues shares in the share market - where it can be bought and sold (Hagargi 2023). - A company is an entity formed by a group to provide a product or service in a commercial or industrial capacity (Hagargi 2023). Market Intermediaries Market Intermediaries What are market intermediaries ? - Market intermediaries act as the 'middle man' betwen the buyer and seller in order to facilitate the transaction (Hussain 2023). What is the role of market intermediaries ? - Their role is to ensure the transaction goes smoothly while also following all the rules made by regulators (Hussain 2023). e.g. stockbrokers, investment banks etc... Regulators Regulators What is a regulator ? - A regulator oversees the stock market, enforces that the market and the parties involved operates fairly (Hagargi 2023). List of some regulators - Reserve Bank of Australia (RBA) - Securities and Exchange Commission (SEC) - The Financial Conduct Authority (FCO) 4: Types of shares Types of Shares What is an Ordinary share? - Ordinary shares are 'regular' shares, where they hold no preferred or special rights (Smith 2020). - These are the most common type of shares (Types of shares n.d.). Ordinary shares What is a Preference share? - Preference shares are shares that have priority over ordinary shares when dividends are issued (Fernando 2023). Preference shares What is a Partly paid share? - Partly paid shares are shares where only a portion of the shares are immediately paid for and the remainder is paid for at a future date (Smith 2020). Partly Paid shares What is a company issued option? - Company issued options give the investor the right to purchase an amount of ordinary shares at a certain price in the future until the expiry date. (Types of shares n.d). company issued options Ordinary (Common) stocks vs Preferred Stocks Video Buying & Selling Shares 5: buying / selling shares How to Buy & Sell Shares How to buy & sell shares How to Buy or Sell Shares? Age restrictions to buy or sell shares in Australia - To buy or sell shares a stockbroker is typically used (Hayes 2023). - Stockbroker's are either: - human - online platform - In order to purchase shares under their own name, the buyer has to be over the age of 18 (Hayes 2023). - If under 18, a guardian can buy shares for the child. DIagram Diagram: Buy & Sell Shares on ASX Buying & Selling Approach buying & selling approach direct investment indirect investment - Indirect investments is investing through a fund manager in a managed fund or unit trust (Viney 2019). - Direct investment is the act of buying or selling shares directly through a stockbroker ( Viney 2019). 6: investment strategies Investment Strategies Active vs Passive Investing Active VS Passive Investing Active Investing This is a more active and hands-on approach, where the investor creates a portfolio based on new information and share analysis (Viney 2019). Passive Investing Passive investing involves less buying and selling due to the investor basing their porfolio structure on a specific share-market index (Viney 2019). Diversification Diversification - Diversification is a popular investment strategy. - It consists of ensuring the investment portfolio is filled with shares from different industries, therefore protecting the porfolio from large drops if the share prices of a particular industry drops (Shim 2019). Types
Transcript: Inverse Drive Time (1/Drive Time) Retailer A: 1/5 = 0.20 Retailer B: 1/10 = 0.10 Retailer C: 1/15 = 0.06 Total: = 0.36 Postal District Split (Inverse Drive Time/Total) 0.20 / 0.36 = 55.55% 0.10 / 0.36 = 27.77% 0.06 / 0.36 = 16.68% Total: = 100% Retailer Opportunity (Total Opportunity x Proportional Split) 80 x 55.55% = 45 Units 80 x 27.77% = 22 Units 80 x 16.68% = 13 Units Total: = 80 Units Area Map It is an important factor for a retailer and an area manager to understand the geography of the retailers area of interest. This map can be downloaded directly from the urban science website. Consideration must also be taken as to how profitable a retailer is and what profit per new unit (PPU) a retailer makes. If a retailer shows an unusually high PPU then it could be that it is losing sales by holding out for a higher PPU and may well be able to increase its number of units sold by taking a slightly less PPU. Does a retailer have enough sales staff to cope with the number of potential customers coming through the door? If a customer cannot get the information they require from the visit to the retailer they may be inclined to leave and go elsewhere. A retailer needs to be aware of the number of vehicles that are being registered by other Volkswagen retailers with in their area. In the case of Hull 14 vehicles have been pumped into the area from their own retail group. Utilising the candidate retailer system within AFRL would have assisted the retailers market share numbers. Another area to study when looking at a retailers market share is their sales funnel performance. From this study it can be derived as to whether a retailer is seeing enough CN1 contacts (top of funnel) and what ratios (test drive and sale) they are achieving and then measure this against national average. The objective of this report is to allow future area managers to understand how a retailers market share performance can be effected and what factors contribute to a good or bad performance. Accessibilty Drive times Green 15 minutes Yellow 30 minutes Red 45 minutes During this exercise JCT600 Hull was used as a case study. Historically the retailer has had a low market share compared with its other area retailers. Sales funnel Here you can see that in postcode DN14 the retailer shares this postcode and is assigned 18.87% of that postcode, despite it being within a 30 minute drive time. Staffing Market share From the above data, it can be seen in green, the manufacturers are performing well in the area. Research conducted – cont Philip Johnson Sept 2012 As can be seen from the previous map the retailer site has some unusual geographical surroundings which may have to be taken into consideration – North Sea – to the east of the retailer is the north sea. Humber Estuary – within 5 minutes of the retailer is the Humber Bridge which requires a toll fee to cross. M62 – the retailer site sits virtually on the M62 and 30 minutes drive time along this road extends considerably into other surrounding retailers areas of influence. Conclusion From the research into the market share performance of JCT600 Hull and the creation of this presentation it can be concluded that there are a number of contributing factors that can lead to performance of a retailer. A retailer need to ensure that it is aware of all the factors that make up its share. As an area manager understanding the factors and questioning a retailer in regard to those should lead to improvement. Inverse Distance Advantage Methodology Postal districts are split and assigned proportionally to retailers based on their drive time to each district. Each target model can be analysed using competitive segment registrations. Selected Benchmark Market share can be applied to allocate an opportunity by model in each postal district. Using the proportional split given by IDA we can apportion this opportunity to the individual retailers, taking into account surrounding retailers locations to that postal district. For this Postal District: Competitive Registrations = 1,000 Benchmark Market share = 8% Total Opportunity in Postal District = 80 units Objective Pump In JCT600 Hull – location cont. A guide to how it works Retailer sites that are uninviting and have no room to park can put off potential customers from entering the showroom. Research conducted Retailer profitability Competitor analysis Data from the One Business Scorecard (OBS) has shown JCT600 Hull to be below the area and national average with a one year rolling average of 8.54% v area average of 12.58% and a national average of 12.79% (figures taken from July 2012 OBS). The figures produced for the OBS are taken directly from the Urban Science (si2) website and is taken from the 30 minute drive time data. A retailer must also be aware of how the competitors are performing in the area. JCT600 Hull - Location JCT600 Hull – Location cont. A retailer must also be aware of his assigned postcodes and what proportion of each postcode he has been
Transcript: Daniela Martinez Leonardo Madrigal MARKET SHARE Definition Agenda The market share indicates the size of the market share that a company has in a certain segment or in the total sales volume of a certain product. Advantage News Market share is an index of competitiveness, which indicates how well a company performs in the market in relation to its direct competitors. Update 1 This index allows us to evaluate if the market is growing or declining, identify trends in the selection of customers by competitors and also execute marketing, strategic or tactical actions This measure is important to discover what are the strengths and weaknesses of a company, compare its size with the competition and measure the acceptance of its products. Update 2 The company interested in knowing what its market share should consider the values of its sales in a certain period and divide them by the total sales in the same period of time. Announce-ments What's next
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