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Market Research Presentation

Transcript: O'Hehirs Canteen Marc Keegan Sham McGaa Objectives To find out the perception of the canteen in I.T. Sligo. To learn how the students feel about the factors that surround the canteen, and also to get feedback on things they would change at the canteen to improve it. Primary Objective Secondary Objective To gather the student’s opinions on the staff in O’Hehirs. To investigate how students felt about the quality of food in O’Hehirs. To review the amount of variety available to customers in O’Hehirs. To evaluate the value aspect of O’Hehirs for students. To investigate the student’s opinion on the atmosphere in O’Hehirs. To Review how student’s feel about the facilities (seating etc) in O’Hehirs. To investigate what attracts students to the canteen. To find out how students rate the cleanliness of O’Hehirs. To investigate the convenience of opening/closing times for students in O’Hehirs. To take note of any changes students would like made in O’Hehirs. Secondary Objective Survey To gain information on student’s preferences and opinions on O’Hehirs canteen we put together a survey online via ‘Survey Monkey’. We had questions for all the different topics we wanted to cover and felt we gained a good understanding of how students felt about these topics through the survey. We sent it to our fellow students and received 30 responses. Survey List of Questions 1. What overall star rating would you give the canteen out of 5 (1 being very poor 5 being excellent). 2. How times a week would you eat in the canteen? 3. How would you rate these different aspects of the canteens food (Portion size, nutritional value, taste, selection, value for money)? 4.Please rate O'Hehirs cafe under the following headings (Staff, prices charged, opening/closing time, layout/atmosphere, cleanliness). 5. Please rank the following restaurants from 1-5 where 1 one is the restaurant which you feel provides the best overall customer experience and 5 the worst (O’Hehirs, Blind tiger, Wheats, Brewery, Lyons Café). 6. What is your favourite Dinner from the canteen? 7. Would you agree the opening and closing times are reasonable to students? 8. Suggest foods you would like to see in the canteen. 9. Please outline any suggestions for improvements you may have for O'Hehirs Cafe at I.T Sligo. 10. How likely is it that you would recommend O'Hehirs to a friend or colleague? Survey Questions Focus Groups To gain a general perspective of how the students feel about O’Hehirs Canteen, we decided to organise and set up two focus groups, Focus Group A and Focus Group B. Are first task being to create a list of questions that we would ask the students in the focus groups. We looked at different areas and topics that we would cover and made few questions for each topic. Focus Group List of Questions Food: How often do you eat in the canteen? What is your favourite food to eat in the canteen? What would put you off eating in the canteen? What would attract you to eating in the canteen? Is there enough variety of food available in the canteen? Suggest foods you would like to see on the menu in the canteen. Customer Service: Do you think the customer service in the canteen is of a high standard? Do the staff provide a good work ethic? Value: What do you think of the prices in the canteen? Do you think there is enough special deals in the canteen throughout the week? Facilities: Do you think there’s enough seating in the canteen? Is the canteen kept to a high standard of cleanliness? Opening/Closing times: Do you think the opening and closing times in the canteen are reasonable for students? If not, suggest an alternative time slot for both closing and opening hours. Focus Group Questions Conclusions The results from the survey were very useful towards are market research and it also gave us a better outlook on what students in the I.T. really thought of the canteen. With 30 participants in the survey we gathered a huge amount of information. Survey Conclusion Conclusion The focus groups gave us a more detailed view on the students perception of the the canteen. It allowed us to be able to interact with the students and get particular information from them. We also think that you more truthful answers back from them, compared to an online survey. Focus Group Conclusion Recommend-ations Between the focus groups and the survey, we did with students we got a good insight to how they feel about the canteen and the changes they would like to see made. We feel after doing the research that O’Hehirs canteen could have success with a wider selection of options for dinner, lunch and breakfast as we learned from the focus group the convenience of the canteen would persuade most people to eat there if there was a valid option for them every day. Recommendations Finished

Templates Presentation

Transcript: 1- The user creates a New Space 2- During some time it's modified according to the project needs 3- As the space results useful for a whole company or area the user decides to ask for saving it as Template 4-The Collaborate Team takes care of this process 5- The new process covers the Analysis of the Space that we should save as Template and the Estimation to finish it. 6- Also we should contemplate the current release dates to provide the user the go live Date Save Templates with Content Some Issues are: New Process: 1- URLs that are inherited Some items to take in care to know in which Release the Template will go live: Templates Creation Process Columns Duplicated that couldn't be removed Current Process: Advantages and Disadvantages Features that couldn't be enable Content Type Duplicated that couldn't be removed 1- The user creates a New Space 2- During some time it's modified according to the project needs 3- As the space results useful for a whole company or area the user decides to ask for saving it as Template 4-The Collaborate Team takes care of this process, but during it we usually face some issues Duplicated Content Type This Process will be easier if... - The Site Collections are aligned - The user doesn't modify the Template meanwhile the support team is working on it - If the changes are planed with time Missing Features Issues Estimation: Duplicated Columns Hidden Features 1-The complex of the data inside the Space and its estimation. 2-The issues that we found testing it and the estimation related to them . 3- We will accept simple changes until 7 days before the first INT deploy. 4- Once we passed the limit to request changes the Template will go live in the Next Release. 5- If the user request new Changes after the first INT deploy they will be performed to the next release. .Dotx files required - Old Library Template

Research Templates

Transcript: What Career Do I Want ? How video games help: 1. Entertainment 2. Problems 3. Help hand coordination 4. More observant 5. Better decision making Why a Game Designer The best area to be a game designer is in the United States. The best state to be one is San Francisco because they have lots of studios to develop the games. Other Game Designers Slide 3"Game Designer: Job Info and Requirements for Becoming a Game Designer."Education Portal. Education Portal, 2 Nov. 2012. Web. 2 Nov. 12. <>.slide 4"Required Skills." UAT GAME DEGREES. UAT GAME DEGREES, n.d. Web. 2 Nov. 2012. <>.slide 6"Game Design Salary Information." A Digital Dreamer. A Digital Dreamer, n.d. Web. 2 Nov. 2012. <>.slide 7"Top North American Cities for Video Game Development." Gamejobhunter. Gamejobhunter, n.d. Web. 2 Nov. 2012. <>.Slide 5"The Various Video Game Design Jobs in a Studio." A Digital Dreamer. A Digital Dreamer, n.d. Web. 2 Nov. 2012. <>.slide 8"Video Game Artist." Incredible @rt Department. Incredible @rt Department, n.d. Web. 5 Nov. 2012. <>.slide 9"Pulsipher Game Design." N.p., n.d. Web. 5 Nov. 2012. <>. Skills You Can Transfer Well know game designer are Robert bowling which is the person who made CoD Modern Warfare 3. He made the game a year ago. Mark Lamia is the head director of making the game CoD Black Ops 2. Game Designers In other countries they do different formatting and use different program. They use other programs that makes the imaging different. I'm so interested in being a game designer because I love playing games and I know how the games work. You get have fun while you work, you get to be as creative as you want. How Much You Make Education requirements: 1. Bachelor degree in Computer science or engineering 2. Courses needed- project managing, integrating video design, game prototyping and level design It takes 4-5 years to complete. Game designers make up to 45,000 to 90,000 dollars. Were To Be A Game Designer I Want to be a game Designer. I like the idea of being a game designer because they get to see all the character start from something small then turn to a huge game character. Skills that you can transfer to other careers are programming and developing. You can be game developer to track the progress and a computer programming. Game Designer In Other Countries

Research Powerpoint Presentation

Transcript: Ethics Public Relations May 2, 2017 The main points I will discuss will be a specific overview of the evolution, state of practice, and ethics in public relations. Introduction Main Points Public Relations Ethcis Existence Evolution of Public Relations Code of Ethics Research on Public Relations Strategic Managment Is There Such a Thing as Public Relations Ethics? Such a thing as ethics? THE PROBLEM THE PROBLEM Many critics argue that there can be no ethical public relations because the practice itself is akin to manipulation and propaganda. EVOLUTION OF PUBLIC RELATIONS Evolution Process THE TIMELINE THE TIMELINE Code of Ethics Code of Ethics THE PLAN This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. THE PLAN Current Research on Public Relations Ethics Current Research on Public Relations Ethics Conducting the Research Conducting the Research Strategic Managment Strategic Managment Strategic management seeks to maximize organizational efficiency and profitability by making decisions that consistently strive toward that goal. Strategic management seeks to maximi... Conclusion Public relations professionals know the values of key publics involved with ethical dilemmas, and can conduct rigorous ethical analyses to guide the policies of their organizations, as well as in communications with publics and the news media. Conclusion Works Cited Brantner, Eric. "Public Relations Demographics." N.p., 22 Feb. 2017. Web. 01 May 2017. "Public Relations Specialists." Data USA. Department of Labor, n.d. Web. 01 May 2017. Principi, Beth. "5 Must-Know Stats for PR Pros." HubSpot. N.p., 12 June 2014. Web. 01 May 2017.

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

Market Research Presentation

Transcript: Research firm that provides descriptive research and collects qualitative information to measure the 5 W’s by creating surveys via social media apps and electronic methods. Once results are analyzed, NJCC will be able to provide an accurate market analysis and offer potential ways for the partner company to grow. Questionnaire and response bias Unrestricted population - data may be skewed because of athletes Lack of “callback” procedures Sampling error Low response rate Limitations Tend to feel average in weight, tone level, muscle, fitness, and conditioned body Agree exercise is important Goals Maintain health Tone Lose weight Very interested in following a home routine workout Amount willing to spend on workout program $1-$50 $50-$100 Student Desired Fitness Jessica Chan Questionnaire designed - March 12, 2014 Questionnaire made live, promoted via social media - March 21, 2014 - March 28, 2014 Results compiled and calculated - April 1, 2014 Analysis completed - April 4, 2014 Oral presentation dictating results - April 7, 2014 Completed written report - April 21, 2014 There are no expected expenses as a free web based questionnaire hosting platform will be used and NJCC is donating their time and skills to Beachbody. When: 3/14-3/24/2014 (10 days) How: Online survey questionnaire hosted by Qualtrics Topics- Students’ current exercise routine and their desired exercise routine. Type of questions - Multiple choice, open/close ended questions Broad areas of information addressed- How interested and profitable this new demographic would be for Beachbody’s products, which type of platform is most effective to reach this population, and what type of workouts is this demographic looking for. Pretesting- NJCC plans to use a small subset of the sample and ask them to answer the questionnaire online before being made available on social media Supervisor Relationship between Gender and Exercise Method Research and Sampling Method Consumer Insights Manager Camila Costa Research Analyst Manager Research Objectives Other Findings Data Collection Introduction Problem Definition Research Objectives Questionnaire Sampling Methods / Data Collection Limitations Findings Recommendations Colleen Murphy Industry & Market Analyst Select a new target audience and determine their wants and needs Current viewing platform: DVDS Possibly expand into mobile fitness to compete with Nike Training and iTrain Questions Agenda Business Relationship Manager The Best Years and Shape of Your Life: A Workout Program for the College Student Paula Ryan Nicole Halis American multi-national corporation that sells fitness, weight-loss, and muscle building home exercise DVDs Major Competitors: Gaiam, Lionsgate In need of NJCC to provide statistics about the in-home fitness product market to stay innovative Needs to stay competitive within industry and continue to capture a high market share Who We Are / Services 18-25 year olds Exercise 3-6 times a week, 30-60 minutes a day Prefer to workout alone Enjoy working out at night (5pm-12am) Work out at the gym/studio (1), home (2) Top 4 types of activity: Weight lifting (1) Cardio (2) Machines (3) Walking (4) Running (5) Top platforms used for exercise: Mobile (1) None (2) Computer (3) TV (4) Exercise Frequency Convenience sample method Goal: 150 people Actual: 115 people Sample vs. Universe Comparison: Total college students attending US universities: 21.8 million 0.0005% of the total universe Recommendations Student Current Fitness Problem Definition Develop multi-platform program (mobile, computer), that communicates with each other, to create personalized workouts to achieve individual goals and track progress Will provide workouts of different time frames Provide workout for increasing levels Create an app that will help dictate a workout Can input location coordinates and app will know which machinery/gym available Describes how to use machines Picks which machines to use on a particular day Tell how far to walk/run Allows workout to be done in location of choice (gym, home, other) Have different levels available for purchase $1-$50 : App available only, helps create personalized plan $51-$100 : Multi-platform available, will include exercise items for home workout Different workout lengths 10-20 day : Jump start workout, get in shape quick 3-6 months: Create and adjust fitness routine, looking to tone and build muscle, lose weight What type of exercise do students enjoy? How frequent is exercise, and how long does this age group exercise for? What type of platform is used most often? (TV, Computer, Mobile) Where is exercise done? (Gym, Outside, Home) Who do students prefer to work out with? (Alone, Partner, Group) When is exercising done? (Morning, Afternoon, Night) Why do students exercise? 18-25 year olds Would like to work out 30-60 minutes 60-90 minutes Intend to use a workout program Days (10-20) Months (3-6) Questionnaire Findings Objectives help to provide an analysis for a potential target

Market Research Presentation

Transcript: Market Research Presentation By Andrew, Lucy, Rosie and Shahrez Would a Promotional Campaign Be Worthwhile? We felt it was important to use both qualitative and quantitative research The Questionnaire Explained We chose to use a questionnaire as it had the best response rates compared to other surveying methods. We tried to use a variety of questions such as: dichotomous, multiple choice and rating scale. The aim of questions 9 & 10 were to find out what age and gender the respondents felt whiskey was related to. We also developed multiple choice questions to find out why whiskey is not popular amongst women- taste/strength/price/image Our last questions were used to find out what would encourage the respondents to drink whiskey such as fruit infusions etc. Accurate and thorough information is the base of any successful business venture. Primary information is information you collect yourself for a specific purpose. Market research allows companies to better understand consumers and their behaviours Conclusion of Questionnaire Changing the taste- fruit flavours Change the packaging- more feminine Price- many women in our survey preferred wine over whiskey because of it's cheaper price. Fruit flavours and pre blended cocktails or recipes for cocktails could combat the taste factor. Campaigns which include women enjoying whiskey socially could change the way women perceive whiskey and give it a feminine touch A change in packaging to something more modern and feminine could also make whiskey more appealing. Through research we found that there was a niche in the market for a feminine whiskey brand as none of the standard brands produced any feminine whiskey products. In conclusion, we feel our results show the main reasons for the target market not drinking whiskey are taste and image and that a promotional campaign could be the answer to a change in female attitudes to whiskey Would a Promotional Campaign be Worthwhile? The Results We believe a promotional campaign would be advantageous. 95% of women had tried whiskey yet only 15% actually drank it. The main reasons were because of taste, price image and strength. For 70% image was the biggest factor. Taste was just behind image as the second biggest factor. Statistical Results • 55% of females aged between 18-40 drank alcohol occasionally, 41% frequently, 3% rarely and 1% never drank alcohol. • In terms of the alcohol consumed, 65% drank spirits, 32% drank wine and only 3% drank beers. • The most common answers as to why people drank their preferred alcoholic choice either spirits, wine or beer was due to the taste as well as the price. • 95% of female’s ages 18-40 have tried whisky compared to the remaining 5% who have not. • Only 15% of females actually enjoy drinking whiskey, the remaining 85% do not enjoy it. • The most common answers as to why people did not enjoy drinking whiskey was due to the taste, strength, price and image. • 70% of females linked whisky as a man’s drink. In Scotland in 2009 the sales of alcohol were £3.64 billion Woman drink mostly wine In nightclubs its cheaper to order a vodka rather than a whiskey. Qualitative data is needed to show thoughts/feelings on a topic. It gives a better insight into attitudes towards a certain topic Quantitative data produces a more structured form of data and is numerical This type of data can be more easily assessed and put into graphs and charts. We felt it was important to use both to get a better and clearer insight into our respondents thoughts and feelings on the subject of whiskey. Qualitative & Quantitative Research The Questionnaire We chose the questionnaire layout so we could gather the best responses in the simplest way. The mixed question types were used to make the questionnaire interesting and to give us a better insight into the thoughts and feelings of our respondents.- Open-end questions, closed-end questions. We felt our choice of questionnaire helped us to achieve our objective which was to find out the opinions of women aged 18-40 on whiskey and why it is unpopular. Recommendations Introduction Thanks For Listening This report aims to develop Brigadoon Distilleries understanding of woman between the ages of 18-40's attitude toward whiskey.

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