Transcript: MacBook Air by: Chase Weizer & Dominic Pucci Positive Impacts Makes information and entertainment portable Creates pollution indirectly The Future BIGGER SCREENS, BUT LIGHTER WEIGHT MORE ADVANCED SOFTWARE Better Maneuverability from App to App Needs & Wants Fast Speeds Stores Lots of Information Lightweight & Portable Long Lasting Battery Area of Technology Business Communication Quick Connection to Others Construction Can hold software that helps people make blueprints of builds MacBook Air History What is it? Macbook Air What does it do? Makes Work Easier The Creator Steve Jobs HISTORY OF THE MACBOOK AIR Steve Jobs introduced the MacBook Air to Apple on January 15, 2008. It was designed to balance both performance and portability. Steve wanted the MacBook Air to be the world's thinnest laptop, but instead it became known as the most advanced laptop of the time. How is it used? Entertainment, Writing Documents, Communications Features Intel Core i5 ThunderBolt USB Multi-Touch Trackpad Flash Storage Chip (64GB) Backlit Keyboard Description of the MacBook Air The Macbook Air is a thin laptop that comes with a 13 inch screen or a 16 inch screen. The keyboard illuminates at night and the trackpad is multi-touch. Also, the Macbook Air comes with loads of USB ports to satisfy your syncing or charging needs. The information provided in this Prezi came from www.apple.com & WikiPedia's page on the MacBook Air & the pictures are from Google Images We chose this topic because we like computers and technological things and we were familiar with the MacBook Pro, not the MacBook Air Here are some images of the MacBook Air THE END TOUCH SCREEN Negative Impacts
Transcript: In Conclusion... More Reasons The new 11-inch MacBook Air has a battery that lasts up to an incredible 9 hours! Although the MacBook Air is only 0.68 inches thin and weighs only 2.38 pounds, it has a sturdy aluminum unibody that makes the computer tough and durable, too. Welcome! School Work! I know that money can be an issue, but the 11-inch MacBook Air starts at only $999, which is much less money than it used to be. Also, you can buy MacBook Airs less expensive from secondary sources. I will help with the cost of the MacBook Air from my babysitting money, if needed as well, even if it is a birthday gift. Hi! I have decided to make a presentation of the reasons I should have a MacBook Air! So please, relax, get comfy, and please be optimistic about this presentation. Thank you, and happy reading! The iPad also cannot make PowerPoint Presentations, and does not have a very good Word software. Yes, it has a software for this process, but it does not compare to one on a computer. Better than the iPad The first reason why I should receive a MacBook Air for my birthday is that being in all advanced classes, I will need a fast, WORKING, smooth-running computer for my school work. A MacBook Air would be an ideal computer for this, because it is extremely fast and it is also very light. New Computer New Computer Eventually, all computers become slow, which is what happened to my computers, and why I need a MacBook Air! You see, the MacBook Air remains fast as long as you use it and take care of it, which I promise to do if you buy me my own. MacBook Air! Now, I know what you're thinking, and it's probably somewhere along the lines of how I already have an iPad. Well, there are many things that the iPad cannot do, in which you need a computer. Anything that involves flash player or java cannot be used on iPads. As you can see, I really want the 11-inch MacBook Air. It would help with schoolwork a great deal, and I could use it wherever I go. Rather than just brushing it off, please take the time to think about it and the reasons in this presentation, since it did take a long time to create. Instead of buying me a computer that is less expensive than the MacBook Air, why don't we think about it. Why buy me a computer that will eventually break much sooner than the MacBook Air would? Because then, you would have to buy me a second computer, which would add up. Money Better than the iPad
Transcript: Prices Left Side Example Features Design Multi- touch track pad 802.11 ac Wi-Fi Blacklit Keyboard Bluetooth Display,Camera and Mic Thunder Bolt and USB 3 All Day 12 hours of battery life Flash Storage Design Right Side Apple Store: 13 inch = $1,249.00 11 inch = $1,099.00 Good Guys: 13 inch = $1,238.00 11 inch = $1,088.00 JB-HI-FI: 13 inch = $1,248.00 11 inch = $1,098.00 11 inch and 13 inches are the sizes of the mac book airs Dick Smith: 13 inch = $1,259.00 11 inch = $989.00 Harvey Norman: 13 inch = $1,199.00 11 inch = $not in stock Myer: 13 inch = $999.00 11 inch = $1,099.00 1.7 centimeters thinner and weighs at 1.08 kilograms. 11 inch and 13 inch MacBook Air
Transcript: Demographics: male/female, for people that receive $55,000 & up, and roughly around 18-55, white collar, married with children, high school and or college graduate Geographics: live in the city or suburban areas Psychographic: people that do work on the computer, do business while traveling, or enjoy making music Feature Benefit chart [Battery Life-With the Mac Book you can get up to 12 h of battery life [Graphics-fourth generation Intel core processors [WI-FI - Up to 3x faster wifi [flash storage-connect your Mac to to the latest Itune displays [Thunder Bolt-provides faster access to data [Display/camera-lets friend and family see you clearer w/ the 720p camera [Tack Pad-makes everything you do more direct and fun [Keyboard-Makes typing more comfortable [Thinner-easier to store and carry around. [fast memory-features up to 8gb of super fast 160 mhz DESCRIPTION MacBook Air is a thin, lightweight laptop from apple. It is a full sized notebook not only weighs 3 pounds. Has one USB port. MacBook air is an environmentally friendly product it consumes less power than other MacBooks I believe that a customer would use limited decision making.A customer would most likely buy another mac if , they have previously bought one.This computer would be bought every once in a while because of its expense. Target Market Approaching Methods Are you an exploring the web type of person Do you do work while traveling Do you take pictures and send them to a relative would you prefer a standard laptop that will go out on you in less than a year , or get the best laptop (mac) in the 21st century that will last a life time. Wouldn't you want to multitask doing all things that you need to get done?Instead of handling different things all at once that stressful. Questions We Ask Customer Buying Motive We say that this purchase is an emotional purchase because it makes you feel socially accepted. The best computer in the 21st century. It Last longer more than the most standard computer. Level of decision making Merchandise-first we let the customer look around first Greeting-if the customer needs some help we approach them in a friendly manner and say "Good morning." When the customer finds a product they are interested in the salesperson asks "How may I help you?" MacBook Air
Transcript: My Product is.... MacBook Air The MacBook Air is a line of Apple ultraportable Macintosh notebook computers It has a new, ligter enclosure It has higher resolution screen It has higher capacity battery It has flash storage instead of a hard drive The MacBook Air is also part of the MacBook Pro family What can the product benefits Longlasting battery Muti-touch trakpad(easiler to move) Fast Easy to carry around All-flash storage(small, light, fast and incredibly reliable) Lots of cool things to learn Better for students or adults adults not adults: few plugs easy to break better for students better to use Macbook Pro students students: light to carry around fast simple easy to learn and control Compare with other heavy not easy to carry thicker more plugs not easy to move it heavy large screen big sony slow heavy more plugs not easy to controll it short battery light sample easy to control Better for students easy to carry around The kinds of MacBook Air How long does the battery last? Which one is better: MacBook Air or MacBook Pro? What kind of things are there in the MacBook Air? What's so new about the MacBook Air? Is it good for students to use? Is it easy to control?
Transcript: *All Day Battery *Processors and Graphics *802.11 ac WIFI *Flash Storage *Thunderbolt and USB 3 *Display and camera *Multi-Touch Trackpad *Backlit Keyboard Built-in-Apps Feutres *iPhoto *Mail *iBooks *iMovie *Messages *Maps *GarageBand *Face Time *Photo Booth *Pages *Calender *Time Machine *Numbers *Contacts *Keynote *App Store *Safari *iTunes A High speed Thunderbolt port and two USB 3 ports allow mac book air to transfer data at lightening fast speeds and connect to displays like apple Thunderbolt display. MacBook air is powered with fourth generation Intel Core i5 and i7 processors. This ultra-efficient architecture was designed to use less power and still deliver high performances. Design of MacBook air The memory in MacBook air features up to 8GB which is super fast, power- efficient 1600MHz LPDDR3. Since it has so much memory you can download a lot of apps. MacBook Air High Speed and Thunderbolt USB 3 The Flash storage is 9X faster than s traditional 5400-rpm notebook hard drive. App launches quickly, files and documents open faster. Even after a month in stand-by mode. OS X Flash Storage Memory MacBook Air supports ultrafast 802.11ac Wi-Fi. When connected to an 802.11ac base station — including AirPort Extreme and AirPort Time Capsule — wireless performance is up to 3x faster than with the previous generation of Wi-Fi or MacBook Air wit By- Ishita Sharma It is designed to be extremely thin and light to carry. Also designed to be powerful, capable, durable, and enjoyable to use. Features a unibody design for both main enclosure and display. Unibody construction means a higher precision, less complex design with fewer parts. The battery of a MacBook air can get you throughout the whole day. An 11-inch MacBook air battery can last up to 9 hours while an 13-inch MacBook air battery can last up to 12 hours. WIFI OS X is an operating system built in this mac. It is built on a rock-solid UNIX foundation, it's engineered to take full advantage of what the hardware is capable of. OS X is designed to be easy to use and beautiful to look at. This also comes with many great apps that you can enjoy. Processors and Graphics The Battery
Transcript: Size& Weight Storage 13.3-inch (diagonal) LED-backlit glossy widescreen display with support for millions of colors Supported resolutions: 1280 by 800 (native), 1152 by 720, 1024 by 640, and 800 by 500 pixels at 16:10 aspect ratio; 1024 by 768, 800 by 600, and 640 by 480 pixels at 4:3 aspect ratio; 720 by 480 pixels at 3:2 aspect ratio 2.13GHz Intel Core 2 Duo processor with 6MB on-chip shared L2 cache running 1:1 with processor speed 1066MHz frontside bus 2GB of 1066MHz DDR3 SDRAM onboard Sources Cited Given the option: 120GB 4200-rpm Serial ATA hard disk drive or 128GB solid-state drive. My Mac Air Contains 120GB solid-state drive. Graphics & Video Support Macbook Air Operating System http://support.apple.com/kb/SP548?viewlocale=en_US&locale=en_US Processor & Memory My Mac Air is currently running on Mac OS X- Version 10.8.4 Mountain Lion However a new OS called OS X Mavericks is scheduled to release this fall. This update will contain new features and new apps. NVIDIA GeForce 9400M graphics processor with 256MB of DDR3 SDRAM shared with main memory3 Extended desktop and video mirroring: Simultaneously supports full native resolution on the built-in display and up to 2560 by 1600 pixels on an external display, both at millions of colors Built-in iSight camera Mini DisplayPort Height: 0.16-0.76 inch (0.4-1.94 cm) Width: 12.8 inches (32.5 cm) Depth: 8.94 inches (22.7 cm) Weight: 3.0 pounds (1.36 kg) Screen: 13-3 inch Display
Transcript: Steve Jobs was more concerned about the look Cost Online In stores Basically everywhere! iPhone 2G iPhone 3G iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPhone 6 PC iPod People love it because..... iPad Air iPad Mini iPad The MacBook Air is a line of Macintosh ultraportable notebook computers from Apple Inc. The Air was designed to balance both performance and portability, consisting of a full-sized keyboard design, a machined casing made of aluminium, and a very light and thin structure. The MacBook Air is available in two sizes, with the length of the diagonal display determining the model size: 13.3-inch and 11.6-inch Design more expensive:( Better than a PC? Steve Jobs Apple Mac less expensive MacBook AIR iPhone the music how fast it is the looks MacBook Air iPod Shuffle iPod Nano iPod Touch iPod Classic Where can this Apple product be found? more concerned about quality That Thin! Anyone can use it! iPad MacBook Air MacBook Pro iMac Mac Mini Mac Pro Introduced in 2008 dropped out of college he wanted to become a Buddhist Monk MacBook Air The MacBook Air
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