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Transcript: Increase from $1.4B USD to $1.6B USD. Income tax expense has reduced from 8.02% to 7.39% Brand value has increased by 292% in comparison to the year 2010. The stock price rose from $3 a share to $69.62 as on Nov 5,2013. In the year 2013 profit increased 34 percent to $762.8 million and revenue increased 37 percent to $1.4 billion compared to the previous year Growth Run Robson – Weekly run put on by lulu. Runners meet at a store, welcome to all levels. Sunday Yoga – Every Sunday - open to the public – complimentary – all levels SeaWheeze Half Marathon – every summer – throughout Vancouver Store opening parties – New flagship location on Robson street has just recently opened. Target Market History Customer relationship By: Shivam Batra, Anna Jones, Haley Martin, Sam Stringer Products & Pricing Expanded to hundreds of stores in dozens of countries 2 branches of clothing, Lululemon Athletica and Ivivva Athletica Lululemon Athletica was named the 6th fastest growing company in Fortune’s 2012 list. Plans to open a male-only store in 2016 makes way for an even larger customer base. Timeline Promotional events The company maintains good customer relations by providing 24 hours helpline. Many social networking websites keep the customers updated. In fall 2009 the company launched Ivivva Athletica December 2010, Lululemon announced a recall of some of the store's reusable bags March of 2013 the yoga pant was found to be too sheer. December 2012, Lululemon donated 12 million to build Chip and Shannon wilson school of design at kwanlten 2013 Chip Wilson resigned as owner of the company. • tops • >sports bras: $42-$68 • >tanks: $42-$64 • >tops: $58-$138 • >jackets and hoodies: $98-$228 • >outerwear: $98-$228 • bottoms • >pants: $82-$128 • >shorts: $42-$68 • >skirts and dresses: $58-$128 • accessories • >bags: $48-$148 • >headwear & scarves: $12-$58 • >socks & underwear: $14-$32 • >yoga mats & props: $12-$88 • >water bottles: $18-$25 • >run accessories: $12-$32 • tops • >tops: $54-$108 • >jackets and hoodies: $128-$248 • bottoms • >shorts: $58-$88 • >pants: $88-$128 • accessories • >bags: $58-$118 • >socks & underwear: $14-$38 • >yoga mats & props: $12-$88 • >run accessories: $14-$38 Financial background Founded in 1998 Chip Wilson First store opened in Kitsilano Included a design studio, a retail store, and shared space with a yoga studio LULULEMON


Transcript: lululemon culture: External Environment Manager Educator lululemon's Competitive Strategy: To create a positive shopping experience for customers. Educate customers on products and culture. Ensure merchandise is in the proper area and replenished. Report to SM and ASM's. Use a system of reciprocal interdependence. Training will help in lululemon's differentiation strategy due to the environment that it strives to create in its stores. Financially lululemon is doing very well, so it likely has the necessary resources. Managers will likely support it due to their job of creating high performance in the store and ensuring a great shopping experience. Person Anaylsis Task Analysis: Educators will need training on how to utilize different aspects of the inventory management system. Managers will need training on marketing strategies. lululemon athletica Core Knowledge workers Redesign of Jobs: Employees don't have the necessary KSA's to fulfill additional job duties Educators need training on the inventory management system, Managers need training on social media, and local marketing strategies. Due to the selective hiring process it is likely employees have the motivation to learn new skills. Responsible for all operations in the store. Ensure store is producing a great customer experience and following company policies. Provide feedback to staff. Represent particular store at company meetings and events. Report to RM. Utilize a system of reciprocal interdependence. Non-cash benefits Internal Fit • Job design • Training and Development • Performance Management External Fit • Educators and Store Manager key to success of the stores and set Lululemon apart from competitors • Job Satisfaction • High quality performance • High internal motivation Strategic and Environmental Analysis Human Capital Architecture Educators: Electronic database- sales->restock Info goes back to Corporate MBAE 630 Recommendations... Performance Appraisals Traditional job-based employees In Conclusion: Recommendations Corporate Strategy: Growth Business Level Strategy: Differentiation Production Technology lululemon background Job Design Young, intelligent, athletic, females •Performed by supervisors •Biannual formal appraisals •Evaluate key responsibilities & behavior/capabilities •Development plan - lists activities towards goal and sets target completion date •Ongoing informal feedback – “in the moment” Cash benefits Manager Utilize job enlargement by giving managers the task of coordinating marketing for their particular store. Managers will develop strategies for social media marketing. Identify local sponsorship opportunities various athletic events. Interpersonal/ Customer Service skills Team player Passion, knowledge and involvement in fitness- related activities Understand and embodies the organization cultures Store Managers: lululemon's differentiation strategy relies on it's ability to produce innovative products lululemon utilizes patents to protect it's innovative patents Economically lululemon has achieved a very high growth rate and consistent high margins lululemon is facing competition from other companies making athletic clothing lululemon has started to manufacture its products in China, Thailand, and Vietnam as well as other countries. Educator The company strives to maintain an environment that is fun and exciting Training and Development Michael Pop Bindu Sudhir Chelsie Tysdal Competitive Strategy Culture Environment Workforce Technology Human Capital Workforce demographics how it all started... company history the name first store Compensation & Benefits *Key KSA's* Organization Analysis Utilize job rotation by having employees rotate tasks between on the floor and off the floor. Increase job enrichment through utilizing skill variety and increasing task identity.

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.


Transcript: 0 drop in sales or revenue in the past 4 years Approximate 3 million dollars each year, except 2013-2014 Gross income has steadily increased, less increase from 2013-2014 Technology trend of "smart" products “Creating components for people to live longer, healthier, fun lives.” Opportunities: Promotes healthy living in all aspects Weekly complimentary yoga sessions in stores Extremely loyal customer base Mission Statement: Largest Weaknesses & Threat: Tracks physical activity Links to smart phones Tracks fitness progression during exercise or throughout day Waterproof watch for all weather conditions health data that will record active calories being burned, walking and running distance, cycling distance, lap distance for swimmers and calculated steps walked just to name a few, etc. Price point: $99 dollars Reasons: generate $1.9 in revenue with only 20,000 sold, appeal to broader customer base, position themselves as an all inclusive health company Background: LuluWatch: Proposal 3 Owner: Chip Wilson Founded in 1998 Name stems from "exclusive" fabric called Luon Logo stems from failed name, "Athletically Hip" First real store opened in November of 2000 Recall of see-through yoga pants after claiming "quality" is highest priority Many companies offering guarantee of non-see through products with cheaper price points & all sizes Statement by Chip Wilson blaming big women for the sheerness of the pant "They don't work for some women's's really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it." How to fix it: Proposal 1 The complete manifesto is often stamped on the shopping bags at the retail stores, made up of multiple quotes splattered across the bags. Quotes include: “Do one thing a day that scares you.” “Stress is related to 99% of all illness.” “Your outlook on life is a direct reflection of how much you like yourself.” “This is not your practice life. This is all there is.” 5K: Proposal 2 Lululemon Full Circle: Key Strengths Held in downtown and urban areas All day event Features: run family friendly yoga activities healthy food choices speakers highlighting healthy living Reasons: Promote healthier living, enter running market (not only yoga), appeal to loyal customers, gain reputation in corporate social responsibility, gain trust of customers as being a caring company Financial Information: Introduction of new plus size line, offering sizes 14-20 Test-out period of online only, then store offerings if successful Reasons: Shows company cares about people of all shapes and sizes, is apologetic, enters a market of 67% of women who were previously looked over Cost of goods: Manifesto: Biggest Issue: controversy after see through pants, especially with high price point Biggest Threats: Other athletic wear markets with more offerings, less specific market, and lower price points Biggest Challenges: regaining trust, regaining positive image, entering a bigger market Proposals aim to tackle all issues & make Lululemon an all encompassing positive company

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