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Transcript: Milledgeville, Georgia What is Ladder? Ladder wants to provide an experience for the shopper where they feel welcomed and that they are getting the personal attention that they deserve. French Vill'Edge Jack and Milly Chatter PRICING To increase the attitude of women at Georgia College and in Milledgeville to think that Ladder is a place they could shop, from 30% at opening to 50% after three months. QUESTIONS? Ladder brand: boho-chic Grand Opening Event Social media, website, radio, newspaper, flyers Ladder SWOT Belk T.J. Maxx JCPenney 75% Markup Marketing Plan Hire passionate employees Extensive training program Increase employee engagement Increase employee satisfaction One owner/buyer Employees: college students and 2-3 full time Compensation and Rewards Sunday, 1-6 One sales associate upstairs, one downstairs PROMOTION Employees are "Stylists" Stylist Consultations Text Updates Return Policy Retail Apparel and Boutique Industry $116.4 Billion in 2013 Women ages 18-24 make up majority of sales Increased by 27% in last 2 years PLACE Startup Costs: $100,000 and up Profit Management Path Lower Inventory Turnover and Asset Turnover Quarterly financial statements Ladder seeks to offer young women empowerment through clothing that embodies both their professional side as well as their youth and free spirits. We strive to establish ourselves as more than a fashion boutique, but as an experience our customers can not shop without. Downstairs Financial Plan PRODUCT Ladder is a fashion boutique specially designed for trendy, young women looking for unique, boho-chic style clothing and exceptional customer service in the Milledgeville area. Mainstreet, unplanned location Raise awareness of Ladder in women attending Georgia College from 0% three months before opening to 30% at opening. Management Style Daily Operations Industry Trends Maintain and possibly grow the number of customer visits each day from 50 at grand opening to a possible 75 after three months. Clearance Markdowns 30% off 50% off 75% off Objectives Competitors Primary Trade Area: 10 minutes from downtown Milledgeville Secondary Trade Area: 20 minutes from downtown Milledgeville Tertiary Trade Area: 30 minutes from downtown Milledgeville Ladder's Target Customer Mission and Vision Upstairs Women aged 18-25 Upper middle class Seeking higher education Residing 30 minutes from downtown Milledgeville Progressive, fashion forward, urban High/Low Pricing Strategy PRESENTATION Monday- Saturday, 10-6 Ladder PEOPLE

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