Transcript: Negative causes the toys have on kids Toys benefit kids, in mostly useful ways, as it keeps them going, and may help them with values. Most popular are the type of toys they can first build and then later play with. Leggo How Toys benefit Elementary school kids. By: Dhanushkumar Balakrishnan What types of toys are there: There are several different kids toys. Action figures Dolls Electronic toys, may cause addiction, which distracts the kids from other activities. Video games, Xbox, ect Kids can learn values this will help them build skills now and down the road. Popular Toys for the age group good causes that toys have on kids Toys are a HUGE benefit in a kids growth. Conclusion lessons gained from playing with toys
Transcript: Forced labor, Unacceptably long working hours. The amount of plastic being used and not being recycled after is detrimental to the environment. Oil used for the plastic can never be replaced. The excessive amounts of gasoline used to ship the toys pollute the air constantly. -The cost of each toy to ship to the United States varies from $1-$1.50 Special Skills Duration of Ownership Alternative Cheap plastic covers the toy, carried in a happy meal box that's printed, die cut paperboard that can easily be damaged. Environmental Impact -Distance for shipping is around 7-8,000 miles Human Rights Issues Typical Pay - The workers live in the factories, and they are overcrowded and bad sanitation was a big problem. - They have no right to refuse to go to work. - Violation of labor rights. - Use of under aged labor. - Factories are not monitored. Short term use, the child that obtained the toy loses interest quickly. Cheap plastic Oil A Shrek toy in 2010 contained toxic metal cadmium Contained lead 20 years ago McDonal's kids toys 8 cents an hour, extremely low wages, less than the legal over time pay rate. Working Conditions By: Rachel Nagle No special skills needed, they took any person at any age and put them to work. -Airplane gas usage: 35,000- 40,000 gallons - Cargo ships use 46,800 gallons Shipping Manufactured Distance Instead of toys they can use books, not environmentally safe because of the amount of paper being used, but the books could be made in the U.S. Gas usage Packaging The toys go through a very protective and extreme safety process Materials/ Chemicals Hong Kong, Southern China Unique Processes
Transcript: advertising is the best way to reach people, billboards , advertise ELEFUN on nickjr. disney channel, and kid networks. The end product development price of elefun! demographics: my target market is ages 2-10 and their parent.s geographics: Elefun will be sold across the nation. you can buy my product in walmart and kmart stores in your local area. to make the product will cost 10.30 after tax. so i will profit 10.00$ every time one is sold. promotional mix ! Target market: my price of elefun will be 26.30$ ELEFUN 2.push button: easy for kids to do theirselves. psychographics: people who will buy my product will be adults that have kids. i picked this because when kids watch this channel they will tell their parents. this is the best place because when adults take their kids shopping they will want the toy ! 1.Air powered: throws the balls in the air for the kids! geographic... brandy booher 01-11-2012 Mr.Goodes 3. the balls: helps with hand and eye cordination.
Transcript: Responsible for company’s book keeping, price setting & budget planning Purchase Team Manufacturing Team Kids’ Toys Limited Organisation Chart Promotion Team Contact, compare & select suppliers of raw materials Handle complaints Answer customers’ enquires Customer Service Department Kids' Toys Limited Human Resources Sales Team Promotion Team Purchase Team Human Resources Department Research and Development Department Production Department Manage store in Taobao Marketplace Carry out sales evaluation based on data obtained from Taobao Test the quality of raw materials & products Design physical products based on past researches on customer preferences Sales Team Recruit and select professionals Organize staff training programs on customer services Rent an office & a warehouse in Hong Kong Rent machinery & manufacturing equipment Purchase IT equipment & hardware for external communications Manufacturing Team Monitor production processes Decide suitable promotion strategies for our products Arrange advertisements Accounting Department Marketing Department Kids' Toys Limited Physical Resources
Transcript: Dom Dziecka nr 1 im. M. Falskiej by Paul Gan from the funds donated via social media access transport Step 2: everyone who will contribute to our campaign will be given a badge and a sticker collect the toys and make sure they are in good shape Step 1: Step 3: Collecting centres : There will be special places from which toys will be donated and people who will be watching over them . Dom Dziecka nr 9 im Lidii i Adama Ciołkoszó Step 4: Step 0 : Toys for Kids (find the place where toys are needed) people who cannot donate toys can contribute by donating money We want to help the kids in need (orphans,the ones who can't afford etc.) by providing them with toys. all the transactions (transport,toys bought etc) will be posted on the social media accounts Aim/Steps special places - parks Advertise the campaign: Social media ( posts,websites), malls (leaflets) , schools (posters) The aim of our campaign is to collect used toys and to distribute them to kid centers . schools Dom Dziecka nr 15 malls such collecting centres will be located in : types of toys needed(good shape) : Bicycles, Children's books, plastic toys (appropriate dimensions) ,''sport'' toys and board games members: everyone who is willing to help ,NGOs members donate the toys to the centres
Transcript: Invented in 1953 Invented in England, but quickly spread to the United States Produced by Lesney Products The 3 minds behind the cars were Jack Odell, Leslie Smith, and Rodney Smith Jack Odell had a daughter whose school would only allow kids to bring in toys that would fit in a matchbox First model was of Queen Elizabeth II's coronation car The company made 3 more models: MB1 Diesel Roadroller, MB2 Dumper, MB3 Cement Mixer Produces in sets of 75 different models The size of the cars are 2.5-3 inches is length Mattel then bought rights to matchbox in 1996 Mattel also own Hot Wheels Play-do invented in 1956 Created by Joe McVicker and Bill Rhodenbaugh Originally name Rainbow Modeling Compound Wallpaper cleaner in 1930s Composed of flour, water, salt, boric acid, and mineral oil Children in schools used wallpaper cleaner and modeling clay Product was reworked and marketed to Cincinnati schools in the mid 1950s A year after realease, it was offered in primary colors. Advertisements promoting it on children's tv shows enhanced product sales in 1957 Originally advertised with kids on packaging Replaced by Play-do Pete, an elf mascot Generated a considerable amount of merchandise like the Fun Factory The Fun Factory is a toy press that forms Play-do Companies: Kutol(1955),Rainbow Crafts(1956), Hasbro(since 1991) Sold over 2 billion cans "Fun to play with but not to eat" Matchbox Cars Invented in 1954 A young, rich couple in Canada thought of game on a trip with friends They called it Yacht because they played the dice game on a yacht Spread the game rules to other friends The release of the game was not intil 1956 Edwin S. Lowe, a famous game entrepreneur, received permission to purchase the rights of the game The game was not popular at first Lowe thought the game was a waste of time at first Advertised with Yahtzee parties Exploded in popularity After 7 years Lowe sold over 40 million copies worldwide In 1973 Milton Bradley purchased rights to Yahtzee Hasbro finally purchased in 1984 50 million copies are sold each year Yahtzee Founder of Barbie was Ruth Handler Ruth Handler was the co-founder of Mattel, Inc. in 1945 with her husband She realized that young girls wanted a toy that showed them in the future instead of baby dolls Modeled on a doll named Lilli, a German comic strip character Mattel bought rights to the doll and started their creation They named in Barbara after Ruth's daughter It made its debut on March 9th, 1959 at the American Toy fair in NYC It was originally 11 inches tall First toy with adult features Commercials on tv increased the popularity Barbie provided an alternative to traditional gender roles by making the doll have different occupations Barbie's boyfriend Ken came along in 1961 Since 1993, Barbie made 1 billion dollars annually Kids Toys Barbie Dolls
Transcript: Marketing strategies How to protect children from Marketing? Plan Advertising channels: Children's interests in a particular toy are likely to arise from word of mouth and peer pressure Results: Children were more likely to select the healthier meals when toys were only offered Product placement • Television commercial campaigns • Print media campaigns • Billboard campaigns • Product placement in films and television programs Promoting the sale not just of one individual item but an entire range of toys KIDS MARKETING : TOYS 1- Introduction 2- Toy Advertising 3- Marketing strategies 4- Advertising channels 5- Conclusion Conclusion Objectives: determine if children select healthier food products if toy premiums are only offered with healthier food options Celebrity endorsement This type of advertising is common throughout food companies, promoting foods and associating the toy to the brand Three targets: children, parents/ grandparents, and toy retailers Influence of kids on parents' behaviour Prompting Immediate Action: the act of purchase Children aged 9 to 14 spend $1.9 billion and influence $20 billion in family purchases per year Children are nowadays a prime target for marketers Packaging: attractive colours, interactive textures, recognisable logos and slogans Toys Advertising A canadian study Campaign intentions Parents' action Government's action Introduction Methods : children aged 6-12 years attending day camps in Canada Marketers adopt certain strategies to create demand behind their products Promotion of toys through a variety of media Toy premiums
Transcript: ME I destroy bases like a boss!! One of my favorite games to play is Terraria. Minecraft is another one of my favorite games. You can get dogs as pets! Pokemon Pokemon are my brother's favorite cards. His favorite card is Rashiram and Zakrom. Favorite Kid's Games And... that's my real name too!!! Minecraft My player's name is Kiron. Let's Fly! Clumsy Ninja I can play with a ninja too! Clash of Clans Terraria My Terraria Guy
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