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McDonalds Kids toys

Transcript: Forced labor, Unacceptably long working hours. The amount of plastic being used and not being recycled after is detrimental to the environment. Oil used for the plastic can never be replaced. The excessive amounts of gasoline used to ship the toys pollute the air constantly. -The cost of each toy to ship to the United States varies from $1-$1.50 Special Skills Duration of Ownership Alternative Cheap plastic covers the toy, carried in a happy meal box that's printed, die cut paperboard that can easily be damaged. Environmental Impact -Distance for shipping is around 7-8,000 miles Human Rights Issues Typical Pay - The workers live in the factories, and they are overcrowded and bad sanitation was a big problem. - They have no right to refuse to go to work. - Violation of labor rights. - Use of under aged labor. - Factories are not monitored. Short term use, the child that obtained the toy loses interest quickly. Cheap plastic Oil A Shrek toy in 2010 contained toxic metal cadmium Contained lead 20 years ago McDonal's kids toys 8 cents an hour, extremely low wages, less than the legal over time pay rate. Working Conditions By: Rachel Nagle No special skills needed, they took any person at any age and put them to work. -Airplane gas usage: 35,000- 40,000 gallons - Cargo ships use 46,800 gallons Shipping Manufactured Distance Instead of toys they can use books, not environmentally safe because of the amount of paper being used, but the books could be made in the U.S. Gas usage Packaging The toys go through a very protective and extreme safety process Materials/ Chemicals Hong Kong, Southern China Unique Processes

Kids Toys

Transcript: Invented in 1953 Invented in England, but quickly spread to the United States Produced by Lesney Products The 3 minds behind the cars were Jack Odell, Leslie Smith, and Rodney Smith Jack Odell had a daughter whose school would only allow kids to bring in toys that would fit in a matchbox First model was of Queen Elizabeth II's coronation car The company made 3 more models: MB1 Diesel Roadroller, MB2 Dumper, MB3 Cement Mixer Produces in sets of 75 different models The size of the cars are 2.5-3 inches is length Mattel then bought rights to matchbox in 1996 Mattel also own Hot Wheels Play-do invented in 1956 Created by Joe McVicker and Bill Rhodenbaugh Originally name Rainbow Modeling Compound Wallpaper cleaner in 1930s Composed of flour, water, salt, boric acid, and mineral oil Children in schools used wallpaper cleaner and modeling clay Product was reworked and marketed to Cincinnati schools in the mid 1950s A year after realease, it was offered in primary colors. Advertisements promoting it on children's tv shows enhanced product sales in 1957 Originally advertised with kids on packaging Replaced by Play-do Pete, an elf mascot Generated a considerable amount of merchandise like the Fun Factory The Fun Factory is a toy press that forms Play-do Companies: Kutol(1955),Rainbow Crafts(1956), Hasbro(since 1991) Sold over 2 billion cans "Fun to play with but not to eat" Matchbox Cars Invented in 1954 A young, rich couple in Canada thought of game on a trip with friends They called it Yacht because they played the dice game on a yacht Spread the game rules to other friends The release of the game was not intil 1956 Edwin S. Lowe, a famous game entrepreneur, received permission to purchase the rights of the game The game was not popular at first Lowe thought the game was a waste of time at first Advertised with Yahtzee parties Exploded in popularity After 7 years Lowe sold over 40 million copies worldwide In 1973 Milton Bradley purchased rights to Yahtzee Hasbro finally purchased in 1984 50 million copies are sold each year Yahtzee Founder of Barbie was Ruth Handler Ruth Handler was the co-founder of Mattel, Inc. in 1945 with her husband She realized that young girls wanted a toy that showed them in the future instead of baby dolls Modeled on a doll named Lilli, a German comic strip character Mattel bought rights to the doll and started their creation They named in Barbara after Ruth's daughter It made its debut on March 9th, 1959 at the American Toy fair in NYC It was originally 11 inches tall First toy with adult features Commercials on tv increased the popularity Barbie provided an alternative to traditional gender roles by making the doll have different occupations Barbie's boyfriend Ken came along in 1961 Since 1993, Barbie made 1 billion dollars annually Kids Toys Barbie Dolls


Transcript: Marketing strategies How to protect children from Marketing? Plan Advertising channels: Children's interests in a particular toy are likely to arise from word of mouth and peer pressure Results: Children were more likely to select the healthier meals when toys were only offered Product placement • Television commercial campaigns • Print media campaigns • Billboard campaigns • Product placement in films and television programs Promoting the sale not just of one individual item but an entire range of toys KIDS MARKETING : TOYS 1- Introduction 2- Toy Advertising 3- Marketing strategies 4- Advertising channels 5- Conclusion Conclusion Objectives: determine if children select healthier food products if toy premiums are only offered with healthier food options Celebrity endorsement This type of advertising is common throughout food companies, promoting foods and associating the toy to the brand Three targets: children, parents/ grandparents, and toy retailers Influence of kids on parents' behaviour Prompting Immediate Action: the act of purchase Children aged 9 to 14 spend $1.9 billion and influence $20 billion in family purchases per year Children are nowadays a prime target for marketers Packaging: attractive colours, interactive textures, recognisable logos and slogans Toys Advertising A canadian study Campaign intentions Parents' action Government's action Introduction Methods : children aged 6-12 years attending day camps in Canada Marketers adopt certain strategies to create demand behind their products Promotion of toys through a variety of media Toy premiums

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