Transcript: The Largest Real Estate Company in America. "Your Listing, Your Lead" - KWLS Premier Agent Zillow & Yahoo Captures More Buyers That? My Marketing Enhanced Listings About KW Technology Driven Buyers Or This Quality Photos Seller Resources KWLS Enhanced Listings More Photos Capture More Buyers Has Over 900 Websites About Me
Transcript: 1. Send monthly reports from Mailchimp, Facebook, Instagram 2. Request HLA to submit new leads regularly to keep contact list current. 1. Create content that tells a story communicating to both 'Buyers' & 'Sellers'. 2. Create a monthly blog and convert and style for e-blasts for both segments. 3. Take pieces of e-blast to be intertwined in the social posts. 4. Social posts 3x's a week- Educational, Interactive, Brand Promo 1. Check calendar of events as it relates to content. 2. Send content to be approved then post/schedule. impromptu posts too create content prepare for posting 1. There will always be some open slots to post an off the cuff image or message. measure success 1. Use the current platforms Website- Blog Facebook Instagram LinkedIn 2. Add Mailchimp Account for e-blasts, consider HootSuite if including more social platforms additional add-ons 1. Assist Tina in marketing socially and creating content for social outlets, blog and e-blasts. 2. Develop brand awareness and drive potential leads to HLA for listings and home buyers. get started Heather Littrell & Associates Goes Digital 1. Build a list for a HLA e-blast, segment into 'Buyers' & 'Sellers' 2. Create Buyer Personas the ask Rate $40 hour Initial set-up of additional social accounts, research of comp, review current analytics, create buyer personas, prep email contacts and upload [4 hours] To generate content for blog, convert to e-blasts into two segments, manage both e-blasts design and content, incorporate into social posts in 3 platforms at 3 times a week [7-10 hours] investment posting goals 1. Measure Google Analytics, follow trends and choose seo words 2. Pay Per Click Ads- Google & Facebook 3. Quarterly Press Releases
Transcript: 2. Regularly communicate with it. MISTAKE #1 Don't think or act like a business person. MARKET UPDATES MISTAKE #2 Don't think big with the end in mind Matt Tavener 2. Connect it to real estate. Chuck Johnson 3. Track your sources. 3. Invest in your business first and lifestyle second. Agents Helping Agents "AHA" Rick Shearin Trent Hall 1. Imagine a big business. Puffer Team Remember! Fashion Victim's Ball Is Coming! 2. Have a business plan. A Wise Moment Michael Anderson Group: Lake Lure Professionals Realty Group $4,984,000 A Cultural Moment 1. Form a charity. Chuck Wagner MISTAKE #9 Don't disrupt the competition. Troy Flack 37. Using a monthly Profit and Loss Statement to analyze your real estate business Buy your tickets today! MISTAKE #8 Don't manage their money. Written Volume with Annette Wise, Broker-In-Charge 10/1 - the USDA Guarantee Fee will be increasing from 2% to 2.75%. 10/3 – TRID – NEW CLOSING DISCLOSURE EFFECTIVE Top Producers 19 Closing Warranties 16 Listing Warranties 13 Claims Paid Chuck Brown Group: Rowena Patton's All-Star Power House Group $3,924,399 1. Time block 3-4 hours a day. Ed Foster Cappers Individual: Chuck Brown $1,800,000 YTD - $309532 MISTAKE #3 Don't build their business around a database 2. Build an oranization chart. 38. Hitting your monthly and annual production goals Group: Asheville And Beyond $4,615,000 Laurie Bonilla 1. Play to your strengths Jennifer Wheeler Marketing 101 3. Build a bench, top-grade talent. Market Updates with Tommy Stevenson Bailey Clevenger Team Coaching Program - Details Coming Soon! New Agent Breakfast: September 24th 8:30am - 9:30am L.O.R.E. - Language Of Real Estate Team: Asheville Holistic Realty $1,650,000 2. Be a contrarian. 2. Learn the language of sales, scripts and dialogues. Did you know that Movement Mortgage has a Marketing Service Agreement with Keller Williams? “a contract under which general marketing services are performed by a business partner on behalf of a settlement service provider for a fee” CANNOT be tied to referrals, simply paying KW to allow us to market to clients/agents. 2. Make peace with the boredom of mastery. 36. Lead generating for 3 hours, every day August Results Marketing 101 4. Hire a coach - Be a coach. Top Producers Profit Share MARKETING 101 - Transparency Top Producers Team: Team Streppa $1,551,000 "Thank You Sponsors!" Jessica Nile Samantha Robertson Final - Saturday, September 12, 12:30 PM 2. Stick to your budget. 1. Use your P&L to make decisions. Catherine Pawlik Cathy McCracken 3. Matrix Training MISTAKE #6 Don't stick to the plan. Eddie Colley 2. Hold everyone accountable - use a 4-1-1. Individual: Vicki Dunkerley $1,478,500 Bill Johnson 1. Lock Boxes Cruise MISTAKE #7 Don't master hiring. KW Asheville - #3 in Profit for Keller Region 39. Profitability in your personal real estate business Sponsors: 2. Focus on a minimum number of appointments. Scott Browne 1. Hold your lead generation accountable to get listings. MARKETING 101 1. Don't incorporate. Mortgage Minute Vested Agents Biltmore Package TV Team: Johnson Real Estate Team $1,638,100 Tickets are 1 for $2 OR 3 for $5 Marketing 101 2014 - Aug $47,900 Scott Browne 5. Practice de-centralized management. 40. Be nice! Clemson Tigers(2-0) - 41 Appalachian State Mountaineers(1-1) - 10 Training Tracker * KW - $250 towards your AR Bill!!!! Keller Williams Marketing Responsibilities include: Meetings with Agents/Leadership Signage Yard Signs Websites Audio/TV Marketing Materials at listings and in the office Individual: Chuck Brown $1,680,000 MISTAKE #5 Don't focus on listings. September 2015 Sales Meeting How does your MSA help you? Your MSA dollars help keep your cost down as agents and contribute to your profit share. What can you do? MARKET US – it is that simple When you put out a yard sign, include a MM Rider (Both Teela and Shawn have them). We need the address of the sign as soon as possible turned into Tonya, Teela, or Shawn so we can track. MSA’s are NOT the same as LEADS agreements. A Leads agreement is an arrangement where by the lender splits the cost of leads (at a MAXIMUM of 50%) with a particular agent/team. There is equal cost and this arrangement typically includes marketing the lender on a shared website, etc. Sue Crandon Who has gone that extra mile for you? 50% or Proceeds From Ticket Sales supports Channing McCann. New Agents 2-10 Home Warranty Update New Agents John Wittinghill MISTAKE #10 Tie their charity to their business. 1. Avoid shiny objects. Listing Volume Upcoming REMINDERS Agents: 1. Make a stand on your first hire. Grove Park Spa 2. Supra Keys Rookie Of The Month Rate Update 30yr fixed = 4% with no points 15yr fixed = 3.375% with no points 30yr Government = 3.875% with no points Watch for the Rate Rollercoaster coming!!!! *Rates are rising! Share Something Good Alicia MacDonald 1. Have a database. YTD - $395,749 Tommy Stevenson by Gary Keller Closed Volume Casey Cave Greg Eskritt MSAs have been legally recognized for
Transcript: So...in case you missed it 6 Personal Perspectives Training And Coaching In-House Faculty, Curriculum at the Regional, National, International levels KW Connect & KW University Career Growth Calculator 1-1 Pairing with Mentor Coaching Conversations 1-10 example KW World Wide http://www.kwworldwide.com/ Founded in Austin, TX 1983 by Gary Keller and Joe Williams Interdependent Model Agent Centric KWL from 9 agents in January 2001 to 240 agents today Learning Based Keller Williams Training & Development Clear Expectations Mentoring & Coaching Big WHY & Goals KPA (Personality Assessment) Hire Talent & Understand Performance Plans 30-60-90 Accountability Learning Based Grow, Develop, Skill Build Systems & Models Mastery, than Creativity As determined across ALL industries by Training Magazine Built For Agents, By Agents Classes, Mentoring and Coaching Business Coaching Database Vehicle for Success Keller Williams Personality Assessment (KPA) Profit and Growth Share Associate Leadership Council 100% Commission Higher Splits to "CAP" Profit Share/Growth Share Belief System Mission, Vision, Values Keller Williams Lakeside
Transcript: NEXT HOME MEDIA ABOUT Photography 3D Matterport Aerial Photography About Us HD Videos Virtual Staging Floor Plans with Matterport 3D Matterport https://my.matterport.com/show/?m=9MbzbQANSDY 3D Matterport Get 50% Off your first listing with us 50% OFF FIRST TIME Thank you THANK YOU We look forward to doing business with you! Call us today for a free estimate! Next Home Media Scheduling/Estimate: 561-600-3826
Transcript: Person Risks Goals To become one of the most successful real estate groups in AZ. Team Reaching the Goal Person Vision To make home buying fun and as painless as possible Creating a stronger online presence. Allowing our customers to touch base with us on a regular basis. Being able to see what each member of the team is currently involved with. Mission
Transcript: Interest in real estate=extra time, effort, and $ Enjoy hands on projects and real life experiences How? Trial and error Began as a real estate internship Met with Barbara Gregory and turned into marketing internship for credits Why? Outside learning experience Travel to different areas of RI Meet and interact with new and experienced agents Enjoy a self guided atmosphere Is KW Right for You? One on one social media consulting Assisting an agent to promote their listing/development -Dean Pines Attending "Ignite" classes once a week About Keller Williams Olivia Speckhart Spring Semester Marketing Internship Keller Williams Realty Largest franchise real estate company +700 offices, +90,000 associates Culture is important family reunion, agent input Focus on agent success with training MDRA, Ignite/Bold What is Involved
Transcript: Who we are? Presenter: Tina Akunwafor Market: Atlanta Client: Keller Williams Realty INTRODUCTION Innovative agent-centered, educated based technology-driven reward associates as stakeholders YOUR VALUES YOUR VALUES Your company operates on the premise that if the company focuses all its resources on building its agents’ businesses, the agents in turn will build the company beyond all expectations. PRIMARY BUSINESS OBJECTIVES PRIMARY BUSINESS OBJECTIVES Improve your luxury home and commercial real estate earnings Improve your luxury home and commercial real estate earnings Launch a 12 Week Campaign (March-May) Launch a 12 Week Campaign (March-May) [Target] Men 35-64 Colle... [Target] Men 35-64 College-educated $100,000 /yr OUR NUMBERS OUR AUDIENCE OUR AUDIENCE 31-40 41-50 51-64 65+ OUR REACH OUR REACH ATLANTA WSB - TV POPULATION [M] 35-64 COLLEGE-EDUCATED $100K 2.1 MILLION 1.7 MILLION 25% 42% 30% 43% 32% 45% Code: KWATLTV DIGITAL ASSESTS Code: KWATLTV SOCIAL MEDIA ASSETS SOCIAL MEDIA ASSETS TIMELINE 12 WEEK CAMPAIGN TIMELINE MARCH MAY APRIL Sunday Football SUMMARY BUDGET BUDGET DIGITAL BANNER AD - $67, 750 :10 SECOND AD - $ 4,000 :15 PRE ROLL - $ 4, 250 :30 COMMERICAL SPOT - $5.000 DIGITAL / SOCIAL MEDIA POSTS - $76,260
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