Jollibee powerpoint
Transcript: HISTORY JOLLIBEE BEGAN WITH TWO ICE CREAM PARLORS in Manila in 1975. It became a formal business enterprise on January 11, 1978 with the establishment of Jollibee Foods Corporation. Since then, JFC had grown to become the largest food service company in the Philippines and one of Asia’s most promising food service enterprises. Today, JFC operates more than 1,600 stores in the Philippines and 9 other countries with 8 brands: Jollibee, Chowking, Greenwich, Red Ribbon, Yonghe King, Delifrance, Chun Shui Tang and its latest addition Manong Pepe. Even in its earliest years, Jollibee brand was not just about convenience and af ordability in eating out. It has always been about great tasting food in a fun and wholesome place. It is a great place for celebrations! These qualities have become parts of the character of all brands in the Jollibee Group. 1975 Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet. 1978 Bakery is established in Cubao. Jollibee posts 1st year sales of P2 million Jollibee incorporates as a 100% Filipino-owned company, with seven Jollibee fast- food restaurants within Metro Manila as initial network and the Yumburger as flagship product. 1979 Spaghetti Special is introduced 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1980 Jollibee launches its 1st TV commercial. Jollibee Chickenjoy and French Fries are launched. The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced. Jollibee launches Chickenjoy, which becomes one of its best-selling menu items. 1981 Jollibee Foods Corporation enters list of Top 1000 Corporations. Jollibee ended the year with 10 stores 1982 Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids. Palabok Fiesta is introduced. Jollibee Langhap Sarap TV ad 1983 The Langhap-Sarap TV ad Campaign is launched. Chickee and Lady Moo join the Jollibee mascots The Champ hamburger 1984 Champ hamburger is launched. Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry. Mascots Champ and Hetty join the Jollibee family. WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs. 1985 Jollibee becomes the market leader of the fastfood industry. Breakfast Joys are introduced. Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. 1986 Jollibee wins the 9th International Foods Award from El Comestible in Barcelona, Spain. Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing Association. Top 250 Corporation list include Jollibee Foods Corporation. Jollibee opens its 1st international store in Taiwan Jollibee adds Chunky Chicken Sandwich in its menu. Jollibee – No. 1 again in ’87 1987 2nd Taiwan store opens. Sales of 570 million pushes Jollibee into the elite Top 100 Corporations. Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market. 1988 Jolly Twirls softserve is successfully launched. Jollibee system wide sales hit P921 million, further leading market share of 31% in the fast food industry and a dominant 57% share in the hamburger segment. Jollibee celebrates 10th year anniversary. Tony Tan is named one of the Ten Outstanding Manilans. Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign. 1989 2nd Brunei store opens. Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the 11th Philippine Ad Congress. Jollibee sales hit P1.3 billion marks, first fast food chain to surpass billion-peso sales mark. 1990 Jollibee adds coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to its ever-growing menu. Jollibee post sales of P1.8 billion. Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus. Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management. 1991 Jollibee’s 100th store opens in Davao City. Jollibee opens a record high of 35 new stores. Opens 1st store outside Luzon in Cagayan de Oro City. Jollibee launches its Pancakes and Jolly Meals. Jollibee sales hit a whopping P2.65 billion. The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino Values during the Philippine Ad Congress. Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP). 1992 Jollibee sales hit the P3.365 billion. Started using frozen patties for its popular hamburgers. Improved softserve ice cream line by offering fruit flavored ice cream. Acquired 73% if the Hamburger segment. Opened another store in Jakarta, totaling to 2 stores in Indonesia. Jollibee have 112 stores nationwide.