Transcript: Food Safety is a scientific discipline describing handling, preparation, and storage offood in ways that prevent foodborne illness. This includes a number of routines that should be followed to avoid potentially severe health hazards. safety is a scientific discipline describing handling, preparation, and storage of food in ways that prevent foodborne illness. This includes a number of routines that should be followed to avoid potential health hazards. In this way food safety often overlaps with food defense to prevent harm to consumers. Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. The most successful organizations are those that give customers what they want. Satisfied customers are loyal to those suppliers they feel best understand their requirements. As a result they will make repeat purchases and will recommend a business to their friends. Customer satisfaction JOLLIBEE It is important for people to understand how their behavior and activities contribute to the safety of food and how they can decrease the risk of foodborne illness. From processes on the farm to practices in the kitchen, human activities play animportant role in food safety. Why is quality important? PRODUCT QUALITY MANAGEMENT “Quality management” ensures superior quality products and services. Quality of a product can be measured in terms of performance, reliability and durability. Quality is a crucial parameter which differentiates an organization from its competitors. Quality management tools ensure changes in the systems and processes which eventually result in superior quality products and services. Safe steps in food handling, cooking, and storage are essential to prevent foodborne illness. You can't see, smell, or taste harmful bacteria that may cause illness Food Hygiene QUALITY To prevent the spread of bacteria while you're preparing food: 1. Always wash your hands with warm water and soap before preparing any food. 2. Wash your hands after handling raw meat, poultry, fish, or egg products. 3. Keep raw meats and their juices away from other foods in the refrigerator and on countertops. is a very important part of quality control and this is an aspect of business that should definitely receive due consideration IMPORTANCE OF FOOD SAFETY Food Safety products help to maintain customer satisfaction and loyalty and reduce the risk and cost of replacing faulty goods. JOLLIBEE • save money • increase profit • win more business • satisfy more customers Why is quality important? What is the food handling? are the conditions and measures necessary to ensure the safety offood from production to consumption. Food can become contaminated at any point during slaughtering or harvesting, processing, storage, distribution, transportation and preparation.
Transcript: PRODUCT need to meet customer's demand the basic offer is Jollibee's identity where the customer will find the iconic products of the brand such as the Champ hamburger & a customized offer according to the country preference and habits Strategy Proposal About us PAPUA NEW GUINEA Iconic Products Franchising Agreement - First-mover opportunity first-movers - Proximity with Australia - High Return on Investment because there is a real need in a good place where to eat → development of a loyal customer base with a quality food and service. STRATEGY PROPOSAL Targeted markets Organizational knowledge transfer/ International training program: beside global standards in products and services (manual checklist), different site needs to acquire particular skills to operate business Threats STRATEGY PROPOSAL To serve great tasting food, bringing the joy of eating to everyone. Opportunities Threats - Relatively small market Solutions for drawbacks: Small market but a door to enter into Australian market Content Business Analysis INTRODUCTION TO JOLLIBEE Extend existing franchise "We will satisfy all our customers" Manolo Tingzon - General Manager International Division International Expansion Strategy SERVICES STRATEGY PROPOSAL Lessons learnt from moving offshore & location strategy political advantages: trade locations Thank you! USA Targeted markets BUSINESS MODELSTRATEGY PROPOSAL Capabilities STRATEGY PROPOSAL Total staff: 11 select right/trustful partner & location Technology: management system to store data and monitor performance Business Model TARGETED MARKETS Existent franchise network → the issue is to preserve the good ones and to delete the bad ones COMPETITIVE ADVANTAGES - One of the fastest growing markets with the capacity to support fast food industry newcomers - A large target of about 272 million people (less than 4 times the Philippines population) - The US is inhabited by Filipinos making them already familiar and loyal to the brand - An overall population in huge demand of fast-food meals because it is good, fast and addictive - Fierce competition - Constant changes in the consumer's’ dietary habits Solutions for drawbacks: Be flexible and adapt to Chinese needs as opposed to American fast food chains and their “rich in fat” products. TARGETED MARKET_STRATEGY PROPOSAL BUSINESS ANALYSIS Threats JOLLIBEE FOODS CORPORATION conduct market research (failure in Middle East) when penetrating into new market The basic offer permits Jollibee to benefit from the economy of scale and to save money. Opportunities "Champ burger for Filipino Lover" TTC - Jollibee CEO social and cultural advantages : language, attitudes towards business Customized Products Advantages of this new cooperative structure - Focus on 3 target markets - Focus on the flexible functions which need to be customized to different countries: Products, marketing, restaurants design - Reduce management costs from 15 to 11 people - More efficiency - Training is embedded in the franchise field into the domestic structure CONCLUSION With investment in customized offer, it would appeal more customers, then aiming at knowing our basic offer. Papua New Guinea INTERNATIONAL BUSINESS STRATEGY - Growing demand for quick-service meals - Large target audience which has high probability to foment sustainable business operations. - Similarities between Jollibee product offer and local consumers’ preferences: rice dishes and family friendly atmosphere which will please Chinese family market. Our values PAPUA NEW GUINEA Expansion Plan: Number of new own/franchising stores till 2003 SWOT Analysis economics advantages: factors of production, size of the market Company History Business Philosophy BUSINESS MODEL INTRODUCTION TO JOLLIBEE PROSPER CONSULTING GROUP Business Model following fast fashion business model that releasing more new products and concepts throughout the year by testing with new menus, limited edition products and store formats organizing pop-up locations of the fast food restaurant at fairs, festivals and concerts STORE FORMAT Location Strategy STRATEGY PROPOSAL TARGETED MARKET_STRATEGY PROPOSAL Open outlet near city centers, offices or schools Allocate at strategic cities which high volume of population Ownership Advantages BUSINESS PHILOSOPHY The Five F’s: friendliness, flavorful food, fun atmosphere, flexibility in catering needs, focus on family TARGETED MARKET_STRATEGY PROPOSAL International Expansion strategy PRODUCTS Forecast over 6 years: Estimated increase of revenue 40 billion dollars so 6 billion revenues / year in average Estimated increase of net income 2 billion dollars Less duplicated functions => reduced management cost Transparent responsibility matrix Increased leverage Increased flexibility BUSINESS MODEL_STRATEGY PROPOSAL A New International Division Structure: Internal Organisation CHINA STRATEGY PROPOSAL Lessons learnt from moving offshore - Risk of not fitting with the American demand of traditional fast-food - Unknown
Transcript: SINGAPORE 1985-1986 Entry Mode Partnership 1/7 stake: Jollibee+Local Manager+5 Philippine-Chinese investors Problem Deterioration of the relationship No communication No trust Divestment Type FAILURE TAIWAN 1986-1988 Entry Mode Joint Venture 50/50 with a family friend Problem Conflict Jollibee VS Taiwanese Partner Rent Increasing Divestment Type FAILURE INDONESIA 1989-1994 Entry Mode Partnership Problem Managerial Conflicts HQ VS Managers Competition of street vendors Divestment ADJUSTMENT Planting the flag strategy = The Lonely International Issue: Is the Revised Uppsala Model coherent with the Jollibee's entry modes? Conclusion Too rapid expansion Creation of Franchise Services Managers 1994 Targeting expats Planting the Flag-First Mover Advantage California: Jollibee Foods Corporation Timeline Outcome of Kitchner's strategies Exploiting the Guam experience = Competitive Position Motivation - Fast food home land = Publicity International Division "[...] Business people, some of them friends of the Tan family [...] began approaching TCC for franchise rights" Agenda 1985 1993 Network FDI Jollibee Situation of Internationalization Jollibee Foods Corporation (A): International Expansion internal company distance lack of communication low motivation no link between the International stores and the HQ 1997 Competitive Position Motivation Papua New Guinea: First International steps Political Orientation of HQ Market Seeking Motivation 1997 Kitchner left Jollibee Manolo P. Tingzon hired as general manager for the International Division Kitchner's Era 8 New Markets: United Arab Emirates Kuwait Saudi Arabia Guam Bahrain Malaysia Hong-Kong Vietnam The Internationalization process is a complex path that involves many variables: is not only a matter of entering new market or deciding about different degrees of adaptation. It's mostly about leading organizational change that touches heterogeneous drivers: organizational, strategic and managerial. For this reason we could say that the Internationalization process must be considered in an HOLISTIC way by the Top Management. 1975 Organizational Characteristics "(...) he could no longer support Kitchner's strategy of rapid expansive due to the financial problem it was creating" http://www.jollibee.com.ph/international/ New Growth Opportunities Reason of Internationalization Process BRUNEI 1987-present Entry Mode Joint Venture with Shoemart Positive Performance Lesson SILENT PARTNER Jollibee Overview "[...] whoever we do business with [...] should make money" Creation of the International Division 1993-94 New Strategic Goal: Increasing the International sales volume up to 50% in 10 years "Philippine staff saw International as newcomers who (...) discarded practices built over 16 years" "International division staff reported that they found the Philippine organization bureaucratic and slow moving" McDonald's VS Jollibee in the Phillippines 2014 Right Partners Right Locations 18 new stores Opening another store looking for efficiency and trying to appeal local customer INTERNATIONAL MODEL -Coordinated Federation -Transfer of Knowledge (Explicit and Not Complex) FSM Gina Buan "My aim is to turn them into clones of me-or at least teach them my expertise" New International Era 1997 International Presence of Jollibee Tony Tan Caktiong (TTC) and his family started Jollibee Foods Corporation as an Ice cream parlor at Cubao, Philippines Today, Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over 750 stores and has also an international market presence in several other countries Competitive Position Motivation Strategic Orientation of Jollibee Outcomes of Kitchner's strategies Hong Kong: Administrative Heritage Outcomes of Kitchner's strategies Jollibee is a Multinational Enterprise (MNE) FDI in different Countries Active management of the Off-shores assets Strategic and Organizational Integration Kitchner's Era Brunei: Silent Partner Integration Responsiveness Framework Subsidiary role: Home replication Exploiting Economy of scale typical of the Fast Food Industry to cover the International Investment. MOTIVATION EFFICIENCY SEEKING Jollibee's Overview 1986-1993 First International Steps 1993-1997 Kitchner's Era 1997-present A New International Era Conclusion
Transcript: A group of farmers from Nueva Ecija have regularly delivered onions to JFC since 2009With the help of partners, they provide agro-enterprise training, provide access to capital and post-harvest facilities. Jollibee store employees visit nearby schools and conduct orientation to teachers and parents on proper food preparation and food safety. Corporate Social Responsibility CSR PROGRAMS/PROJECTS a dominant market leader in the Philippines, It is also share's the local market that is more than all the other multinational brands combined. Jollibee's main goal is to serve food with the extent of having the style and taste of "Filipino" foods and having that essence in the mix. CORPORATE PROFILE CORPORATE PROFILE BUSOG LUSOG TALINO FEEDING PROGRAM NATURE OF BUSINESS Deaf Employment Program CORPORATE SOCIAL REPONSIBILITY Founded by Tony Tan and his family with its humble beginnings as an ice cream parlor, which later grew into an emerging global brand. Anti-Plastic Program CUSTOMER FOCUS "The market is so dynamic and fast-changing, so we do a lot of research. When Jollibee is small, we directly asked customer's their needs and wants." ARANEZ, John Carlos BALATAN, Mary Rose DEL ROSARIO,Margarita Isabel KAABAY, Glaze Vianca LEGASPI, Kimberly PEREZ, Ranshell Skills Enhancement and Education Development for Students (SEEDS) Implementing the Deaf Employment Program not only allowed them to provide equal opportunity to the differently-abled, it has also given them the opportunity to pass on valuable skills to help the hearing-impaired assimilate into the mainstream workplace much more easily. CSR PHILOSOPHY What harm does Jollibee and it's product inflict in the society and on the environment? JOLLIBEE "FAST FOOD" Farmers Entrepreneurship Program “Busog, Lusog, Talino” (BLT) School Feeding Program has endeavoured to work with communities towards addressing hunger among Grades 1 and 2 public school pupils to help them stay in school and learn better. CORPORATE PROFILE THE PRACTITIONERS MAAGA ANG PASKO the country's biggest and longest running toy and book collection drive. Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of 750 stores. To enable students to acquire job competencies – skills, attitudes and work values through in-store training, thus enhancing employability upon completion of post-secondary education.
Transcript: 1994 - named VP for International Operations Native to Australia 14 years' exp. as the VP for Pizza Hut's FDI Between Nov. 1994 and Dec. 1996, Jollibee entered 8 new national markets and opened 18 new stores. Decisions Enter Papua New Guinea? YES 5 million people live in a country with no significant fast food chain They could support the 20 stores that Jollibee was asking for A pretroleum retailer would put up all the capital so that Jollibee would risk no equity Great opportunity Expand in Hong Kong? NO Already own three stores in Hong Kong - originally a success, but then business dropped steadily Most business from local office workers Success relied heavily on Chinese customers liking Jollibee, but they only accounted for 33% of business at Jollibee's first location Chinese customers were worried the Fillipino employees would not understand them Franchises were unable to reach sufficient funds Chinese managers wanted to make healthier chicken for Chinese cistomers Wanted more Chinese workers Wanted to change the menu to appeal to Chinese customers, Jollibee resisted By 1997 all Chinese managers had resigned Enter California? YES Jollibee wanted to enter the marketplace where fast food was born Wanted to franchise, with 40% equity for parnters Already succeeded in American style communities such as Guam A million immigrants from the Philippines live in California Jollibee believes it can compete on taste preferences with McDonalds - Jollibee has a better burger Good opportunity due to the amount of "foreign locals" Singapore “A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees).” Kitchner's Departure In fast food franchises, “an acceptable return on investment in international operations would require 60 Jollibee restaurants abroad with annual sales of US$800,000 each.”Continue the Plant-the-Flag idea Target the mainstream market wherever it goes Joint venture with Deli France Company History Targeting Expats McD's opens 6 restaurants in 2 years Spends large sums of money on advertising By 1983, has 27% of the market, Jollibee has 32% 1989 Joint-venture Operation struggled - lot of cheap food vendors increased competition Conflict arises Closed in 1994 1994 – entrepreneur.com So ... Key Lessons International vs. Domestic Strategy Planting the Flag 1981 - McD's enters Philippines Jollibee has 11 stores McD's is lacking one thing - consumer taste preference Tony Kitchner is hired - Jollibee brings in an experienced outsider. Tingzon's Strategy Expansion Strategic Trust Kitchner increased pace of international expansion and wanted to be a Top 10 brand by 2000 1995 Tension began to rise between the Tan family and the International Division Starting Jollibee businesses in test markets where there was a large population of Philippine expats - the Middle East, Hong Kong and Guam Strong Opening Creating an International Division Managers in the International Division wanted to adapt menus to local tastes - for example, the Middle East wanted a spicier version of their fried chicken TTC's vision of employees working happily and efficiently, like bees in a hive. Expanded quickly throughout the Phillipines Financed all growth internally until 1993 Tan family members occupied several key positions Outsiders brought in to supplement their expertise Head of marketing Head of finance McD's Big Mac vs. The Champ First-mover advantages Successful in Brunei "Plant the flag" in countries where there is little or no competition Idea - expand the number of stores, build brand awareness Result - only until a franchisee made a lot of revenues could they afford the adverting and promotion necessary to build brand awareness 1986 Formed 50/50 joint venture with Tan family friend Sales boomed, but low pedestrian traffic led to low revenues Conflict arose over day-to-day management issues Property market in Taiwan took off and rent increased Closed in 1988 Objective: Become a top 10 fast food brand by 2000 Strategy: targeting expats and "planting the flag" Enter McDonald's Jollibee Going Burger-to-Burger Planting the Flag Lots of expat Fillipinos working in the Middle East, Hong Kong, Guam and other Asian territories Opened stores in the Middle East to test Limited by poor workers' freedom of movement and by wealthier workers preference for dining with alcohol McDonald's Returns Taiwan Targeting Expats Culture Changes TTC and Kitchner no longer saw eye to eye by the mid-1990s Kicther wanted to expand faster than the Tan family was comfortable with Jollibee was losing money and couldn't keep up with the expansion TTC wanted to go slower and make each store profitable before they moved on
Transcript: Marketing: Advertising: Jollibee is the number one fast food chain in the Philippines. It also belongs to the top 100 corporations in the Philippines for the more than two decades now. Why do people will want our product: - Delicious Burger and Spaghetti - cheap - has a playground for kids - free toys Good Service: - a quick service restaurant that thrives on speed and efficiency - always clean How much is it going to cost to make a good service? Building = 450,000$ Materials= 80,000$ Utilities = 40,000 Employees = 20 Employees (9.5$ per hour) Franchise = 500,000$ Overall cost: 1.2million $ Bibliography: Logo - Pandora - T.V - Mascots - Fliers by:Lester Austria period 2 Jollibee Restaurant Where are you going to set your store? -somewhere in California because many Filipinos lives there. Business Structure: Company: Jollibee Foods Corporation Business Organization: Franchise Product: Jollibee http://www.pinoymoneytalk.com/jollibee-how-to-franchise-cost-requirements/
Transcript: HISTORY JOLLIBEE BEGAN WITH TWO ICE CREAM PARLORS in Manila in 1975. It became a formal business enterprise on January 11, 1978 with the establishment of Jollibee Foods Corporation. Since then, JFC had grown to become the largest food service company in the Philippines and one of Asia’s most promising food service enterprises. Today, JFC operates more than 1,600 stores in the Philippines and 9 other countries with 8 brands: Jollibee, Chowking, Greenwich, Red Ribbon, Yonghe King, Delifrance, Chun Shui Tang and its latest addition Manong Pepe. Even in its earliest years, Jollibee brand was not just about convenience and af ordability in eating out. It has always been about great tasting food in a fun and wholesome place. It is a great place for celebrations! These qualities have become parts of the character of all brands in the Jollibee Group. 1975 Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet. 1978 Bakery is established in Cubao. Jollibee posts 1st year sales of P2 million Jollibee incorporates as a 100% Filipino-owned company, with seven Jollibee fast- food restaurants within Metro Manila as initial network and the Yumburger as flagship product. 1979 Spaghetti Special is introduced 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1980 Jollibee launches its 1st TV commercial. Jollibee Chickenjoy and French Fries are launched. The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced. Jollibee launches Chickenjoy, which becomes one of its best-selling menu items. 1981 Jollibee Foods Corporation enters list of Top 1000 Corporations. Jollibee ended the year with 10 stores 1982 Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids. Palabok Fiesta is introduced. Jollibee Langhap Sarap TV ad 1983 The Langhap-Sarap TV ad Campaign is launched. Chickee and Lady Moo join the Jollibee mascots The Champ hamburger 1984 Champ hamburger is launched. Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry. Mascots Champ and Hetty join the Jollibee family. WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs. 1985 Jollibee becomes the market leader of the fastfood industry. Breakfast Joys are introduced. Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. 1986 Jollibee wins the 9th International Foods Award from El Comestible in Barcelona, Spain. Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing Association. Top 250 Corporation list include Jollibee Foods Corporation. Jollibee opens its 1st international store in Taiwan Jollibee adds Chunky Chicken Sandwich in its menu. Jollibee – No. 1 again in ’87 1987 2nd Taiwan store opens. Sales of 570 million pushes Jollibee into the elite Top 100 Corporations. Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market. 1988 Jolly Twirls softserve is successfully launched. Jollibee system wide sales hit P921 million, further leading market share of 31% in the fast food industry and a dominant 57% share in the hamburger segment. Jollibee celebrates 10th year anniversary. Tony Tan is named one of the Ten Outstanding Manilans. Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign. 1989 2nd Brunei store opens. Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the 11th Philippine Ad Congress. Jollibee sales hit P1.3 billion marks, first fast food chain to surpass billion-peso sales mark. 1990 Jollibee adds coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to its ever-growing menu. Jollibee post sales of P1.8 billion. Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus. Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management. 1991 Jollibee’s 100th store opens in Davao City. Jollibee opens a record high of 35 new stores. Opens 1st store outside Luzon in Cagayan de Oro City. Jollibee launches its Pancakes and Jolly Meals. Jollibee sales hit a whopping P2.65 billion. The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino Values during the Philippine Ad Congress. Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP). 1992 Jollibee sales hit the P3.365 billion. Started using frozen patties for its popular hamburgers. Improved softserve ice cream line by offering fruit flavored ice cream. Acquired 73% if the Hamburger segment. Opened another store in Jakarta, totaling to 2 stores in Indonesia. Jollibee have 112 stores nationwide.
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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