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G2 - Indigo Airlines

Transcript: Indigo -India's most profitable and low cost airline. Introduction Aviation Industry There are so many Companies in Indian Aviation such as ; 1. Jet Airways 2. Airlines 3. Indigo Airlines 4. spice jet 5. Air India etc.. FACTS ! These all were made a huge losses in 2010-11 except "INDIGO AIRLINES". In 2010- 11 The Aviation industry made a huge loss of 150 billion. which is around 101% more than 70.38 Billion Loss which was made in 2009-10. But there was One profitable company also named as INDIGO AIRLINES with Profit of 6.5 Billion. Reasons For loss The main Reasons behind that Huge Loss are as follows : 1. High Consumption of Aviation turbine fuel 2. high operating cost 3. Rising Airport Fees 4. Severe Competition etc Indigo • Indian low-cost airline headquartered in Gurugram, Haryana, India. • Founded as a private company by Rahul Bhatia of InterGlobe Enterprises and Rakesh Gangwal in August 2006. • India’s largest passenger airline with a market share of 57% as of August, 2021. • IndiGo has a total destination count of 95 with 71 domestic destinations and 24 International. Mission & Vision IndiGo’s Mission To provide quality and reliable air travel facilities to the young, price conscious, first time travelers. IndiGo’s Vision and Values To be India’s largest and fastest growing airline through 3 things: Affordable fares, On-time performance and hassle-free travel experience. Why Indigo airlines is making profit while other Airlines were facing losses ? Reasons I Indigo stuck to its low cost Operated as LLC and continued to remain the one. Reasonable cost and good quality Applying Cost reduction strategies Single class model Had only one single class Save overhead cost Reduce interior cost Cost of cabin crew Maximum utilisation of space II Selling and leasing back planes helps its balance sheet IndiGo used six-year sale and leaseback agreements. • Encounter the problem of raising capital (Capital tied up assets) • Free up financial resources (No loans) • Ensured that the fleet was new (Planes used not more than 6 years and thus fuel-efficient). • Control future costs (Major sums on D checks). • Cost of repair of Aircraft (Borne by Airbus, this reduced the overhead costs). Quality and detail key to good service • Executives, other staff hired only after a meeting with the IndiGo owner (employees far few people, leanest workforce) • The Airline also broke industry standards in turnaround time of plane. III It’s all about customer focus Go local was an idea which connected them with the middle class. Synergies in offering value added services like holiday packages Understood that customers are ready to compromise on food and extra leg space for a lower fare. Targeting segments locally based on the seasons and festivals. Using technology smartly Indigo tried to cut the cost of fuel by using only one engine to taxi the aircraft to the terminal The aircraft was flown on optimum speed which increased the fuel efficiency It also offered no frills on its flights but maintained high quality and provided good travelling experience Intensity of the aircraft used and space between seats also helped them in cutting the cost. Strategies Strategic Objectives 1.Increase In number of destinations/ frequencies served 2. AFFORDABLE QUALITY SERVICES I II The strategic objectives of Indigo align with their Mission & Vision statement. It refers to the series of courses of action that the airlines is taking to achieve their organisational goals. Cost leadership Preserve the market leadership position through efficient value chain management. Strategy allows Indigo Airlines to expand the market share How? Targeting the middle class, which makes the largest proportion of overall consumer market mix in most of the countries Differentiation Indigo Airlines has extended its product line after studying the consumers’ changing interests Indigo Airlines positions its product offerings in a way to stand out and be different from the available alternatives. The unique and distinctive brand logo has established a strong brand image in consumers’ mind. Focus strategy Encourages companies to concentrate their resources on expanding the narrowly targeted segments. - Middle Class The low-cost focus strategy is adopted by serving the needs of a niche market segment at the lowest possible price. While, best value focus strategy is adopted by emphasizing over the taste, size and design of the product that could best match the customers’ needs and requirements. Brings continuous changes in the product designing and packaging - meet psychological demand. Intensive Growth Aim - Maximize the profitability and broaden market share Market Penentration - Psychological pricing, Package Bundling, Discounts, Value Offers. Initially Indigo used this to assert relevance in market then focused on consumer centric demands. Eg, Covid. Product Development - Increase number of product lines. So if one line makes loss the other covers for it. Thorough R&D so that the

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

INDIGO Airlines - Current Corporate analysis

Transcript: -Today the country offers more than 6100 daily flights connecting 38 local and 5 international destinations. -InterGlobe purchased 100 Boeing aircrafts of series Airbus A320. The deal was worth $6 Billion i.e. one of th biggest bids in the aviation history. -Shortage of trained pilots and co-pilots -Threat of a new entrant -Market Fluctuation -Unfavourable government policies -Lacks in number of flights compared to competitors -Untapped International sectors -Chartered flight service not exploited Threats -High profit growth -Product Development -Technological advancements CSR(CORPORATE SOCIAL RESPONSIBILTY) -InterGlobe Aviation Ltd (Owner of IndiGo) -Leader in aviation, hospitality and travel related services. -Consistency in growth since 2009. -Due to increase in domestic traffic there is an increase in it’s market share to 38.9% - Further growth in the revenues. -Same type of aircraft leading to greater flexibility and low costs -Single Class saves time, money and crew on privilege passengers -Fuel Efficient Aircrafts use software to optimize flight planning 1. Net Profit 2. Sales 3. Expenditure 4. Revenues 5. Upcoming IPO Strength 5 reasons why IndiGo is market leader today Weakness -One of the largest low cost carriers in India -Big market share -Continuous profit maker -Skilled staff SWOT Analysis Marketing Name Seat No. Rishabh Goel 10 Vibhuti Agarwal 15 Mehak Budhiraja 09 Dhwani Shah 11 Vinay Chandan 12 Sharan Arora 16 Ritu Victolia 13 Shubham Madan 14 Opportunities -Indigo's stuck to its low-cost, single class model unlike rivals Jet and Kingfisher -Selling and leasing back planes helps its balance sheet. -Quality and detail key to good service -It's all about customer focus -Using technology smartly -Started operation by 2006 from New Delhi- Imphal. -Indian budget airline headquartered at Gurgaon. Setup in 2006 by Rahul Bhatia and Rakesh Gangwal. -Replaced Air India as the top airline in India. -In 2011 placed the largest order in commercial aviation history of 180 airbus -In 2013 it became largest airline in India in terms of market share. 1. Unmatched Accuracy 2. Customer Service a.) 6E Chat b.) 6E Plus Service c.) Customer Friendly 3. Route Planning - Connecting Culture Comparative Advantage -Route Planning operated by choosing lesser number of destinations , but with higher frequency -Strategic Marketing conducted by heavy advertising - “No Debt” has been declared by Indigo -IndiGo becomes the first airline in India to partner with Fair Climate Network for Low Carbon Rural Development -Taking another step towards the Green by Greenobin tie-up -Being a Change Agent- by introducing new processes to save fuel Why would people invest in IndiGo shares? Group Members Innovations 1. Current Valuation of the company is around Rs 25200 crores . 2. Will Raise 2500 crores in an IPO by April-June quarter. 3. Two listed airlines-Spice Jet and Jet Airways ,both suffer a downfall. Introduction 1.) Brand element : Blue -Blue signifies calmness 2.) Target market -Middle class 3.) Competitors 4.) Promotions -Low air fares -Use of witty slogans -Air-Hostess’ Dress Sense -Tie up with third party Financial -Quality conscious -Passenger Safety -Low Fare Mission Indigo Today Current Scenerio


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