Ideas for Growth
Transcript: Hospitality Segments: Food and Beverage includes pubs, bars & clubs, restaurants, fast service. Accommodation predominantly hotels. Travel & Tourism trains, planes, ships and resorts. Hospitality Footfall and returning footfall High rates / rent / premises costs Staffing Available customer wallet Differentiation in a highly competitive market Challenges Footfall Nationwide / regional charity events - big prizes Watch the game - get a drink or side Startle Amplify - get your messages out there make them bigger and more impactful, let your customers know about great events happening in your venue. Costs Startle Pre order - use the chat bot to prebook a table, order drinks and food before an event. Startle Free Play - significantly reduce your tied tenancy costs by replacing the fixed to wall jukebox Startle Training - in house training videos triggered by managers through MM. Ideas Returning Footfall / Loyalty Quiz league (top prize over 6-8 weeks) Music Master - choose a track for concurrent weeks for redemption opportunities & badges to share. Startle Traveller - visit all sites in a chain with improving rewards. Startle WiFi - white labelled wifi service for venues Startle Beacons - brand partnership across the estate; gaming & redemption. Startle Stars - take a photo, send with message and see yourself up in lights in your local. See your image on screen, tweet it back to win a prize. Retail An organisation that sells to end customers through stores. Retail Categories: Beauty & Personal Care Books Consumer Electronics Footwear, apparel and accessories Grocery & Pharmacy Home & Furniture Home Improvement Music & Entertainment Office Supplies Online challengers (Amazon & heavy online discounters) Rates, rent and store cost Staff recruitment, retention and performance Attracting customers to spend (not just browse) Stock (transportation, right, levels, in store logistics) Challenges Startle Favourite - a preselected track plays when you enter store Personalised Video - customer is recongised when in proximity of a screen, a video tailored to them play (B&Q - how to paint e.g.) Startle Training - in house training videos triggered by managers through MM. Startle Smart Tags - items in store tagged and when placed in proximity to a designed box or screen plays a video. Startle Integrated Audio & Visuals - draw attention to important content. Startle Mood Mixer - adapt music to busyness and facial expressions on customers in store Startle Scents - match music to scents triggered by events in store. Startle Bell - lose the frustration of staff constantly asking if you want help; customer requests by pressing a bell which subtely triggers a member of staff to head over. Startle Events - using publicly available triggers such as weather,road conditions, exchange rate, major events to change music and screen content. Ideas Organisation Things to Think About Organisation GROWTH - Customers,People, Partners, Suppliers GEOGRAPHY - UK / US growing to other territories SKILLS - Keeping up to date, never stale. INTRO Guy Kawasaki “Ideas are easy. Implementation is hard.” That said a business with few ideas, little innovation and a desire to maintain the status quo is a business with a limited lifespan. To deliver great ideas takes hard work and some failures along the way. Its important we understand our prospects and customer better than anyone else in the market and create moments which help our customers create more value and differentiate themselves.
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