Idea Generation
Transcript: Company Name: Genius-Soft (Pvt) Ltd. Nature of Business: Software Development Firm Hasaru Dayananda – Project Manager Yasas Kasthuriarachchi – Business Analyst Malaka Mahanama – Finance Manager Shalindra Weliwita – Software Engineer Web Application Mobile Application The 5 forces determining competitive power are supplier power, buyer power, competitive rivalry, threat of substitution and threat of new entry. Annually almost 855,975 tourists visit Sri Lanka from foreign countries (sltda, 2013) For practical scalability roughly 1,000,000 all types of tourists roam around Sri Lanka annually with the use of mobile devices and smart phones (both local and foreign) Taking this as the market size the application will have at least 60% target market out of 1,000,000 (600,000) Print advertising Direct marketing Promotional Advertising Auditory / Visual direct media Internet Guerrilla Advertising Event sponsoring Outdoor advertising Technical Feasibility Cost analysis For Development of the website PHP with Yii Framework along with the LAMP bundle - Reduce Development Time - Secure (No SQL Injection) - Faster Restful Web Service to connect both Web Application and Mobile Application Human Resource Planning Advertising and promotions Q & A Problem background and definition Equipment Cost for first year=Rs.946,233.00 Operation Cost for first year= Rs.517,780.00 Payback period of the project is approximately 3 years and 9 months Notes Company Hierarchy Sri Lanka has a growing tourism industry since the recent past and there are obvious signs of Sri Lanka being a travelling hot spot among foreigners during the upcoming years Idea Generation The four ‘P’s of the marketing mix are product, place, price and promotion Matrix for competitor product offering Marketing Plan