Transcript: Customer Acquisition plan $500K Marketing In APP ≈.08c Click =6.25M 12% Clicks Download =750K Paid User Cost < 5Month Rev Mobile MUM Person 42% Loyal User =315K Accomplishment's firstname.lastname@example.org ”The Digital Kids Channel” Customer Acquisition Goals Mission ` Mobile MUM is Seeking $2 Million Some The Future of Kids TV Team Person Few Customer acquisition Product development Parental controls, playlists Develop extensive educational game portfolio Platform extensions: Multiple Android devices, smart TVs, browsers, Kindle Fire, and carriers, etc. Business and market development Distribution with handset and device makers Distribution deals via carriers, platforms Risks Person Team is Rich, Narrow, and Deep Educating, Entertaining, Everywhere Paid SUB's 6.6% 20.8K $104K Month Head Vision Making Kids Brighter ™ Making Kids Brighter ™ (cc) photo by tudor on Flickr Kids Love Mobile MUM “The Digital Kids Channel” On any digital device, anywhere there is internet Subscription-based service with free, and paid subscribers The integrated TV and game channel every mom wants her kids to be watching Free SUB's 2.5M Sessions, 12.7M Minutes Month $10K+ Many 5 year license for 1000’s of episodes, including some of the best content on PBS Kids, Nick Jr, and Sprout Crafted unique interface and games for kids Soft launched on IOS, Android, Amazon, Verizon and online Reaching the Goal (cc) photo by twicepix on Flickr Powerful creative team… 10 year track record building educational games for kids’ < $1B retail Proven Business team… Subscription, Kids Brands, M&A and proven exits. Parents are Buying
Transcript: By Dora Le & Ann Lung AP Rhet Period 1 1 What Is Process? 2 3 Understanding Process Explanations 4 Planning depict the process accurately distinguish what usually and occasionally happens mentally tests all steps in sequence 5 6 use transitions use transitional words and phrases ensure step leads to the next 7 Structuring A Process Essay Congradulations thank you How To Write A Process Essay describe unfamiliar equipment or material three sections explains how to do something use clear & consistent discussion interrupted only for definitions, explanations, or cautions Goal College writing-calls for instructions to persuade present information include clear thesis statement thesis-identifies process & must provide clear logical transitions explain reasons for performing the steps Using Process define terms transitions-establish sequential and chronological relationships can be instructions or process explanation Presents events in strict chronological order now you know how to write a process essay enables readers to perform a process uses present tense speaks directly to the readers keep reader's needs in mind avoid unneccary shifts in tense/mood easy as 1,2,3 is important too does not need a formal conclusion reinforce thesis Introduction (why it is performed) examples: first, second, meanwhile, in conclusion, finally, etc. body reviews the procedure's major stages conclusion Clarity is extremely important Understanding Instructions Help understand how it's carried out use 1st or 3rd person past or present tense style of process explanation varies Accomodating your audience identifies the process include information about materials present overview of the process thesis is stated each treats one major stage CHRONOLOGICAL ORDER
Transcript: Phase 1 Phase 3 Listen more, talk less Look for demand/problem/breach Suggest options Goal SIGN! Negotiate terms Build bridges Phase 2 Research = Do your homework Preparation vs Improvisation Cold call FUNNEL
Transcript: No Free Report Did not go to thebrowserapp.com Yes 2. How to convert traffic to your website and use the internet to make money Click Here to Learn the Biggest Tech Secret in the Real Estate Industry that gets you in front of your clients 3 hours a day! No Clicks to thebrowserapp.com Saturday Last Chance Replay click here to get your Browserapp Registration Page but no signup Email #1 Thankyou Email Confirmation Email #1 Thank you. Email Confirmation No Signup Website Email Clicks to thebrowserapp.com Goes to thebrowserapp.com 3. Why is the Browserapp the biggest revolution in your real estate marketing? Click Here to Learn the Biggest Tech Secret in the Real Estate Industry that gets you in front of your clients 3 hours a day! Special Report Start Email Sequence Email #2 GoToWebinar Reminder Start Webinar Sequence Clicks to thebrowserapp.com 1. Why you're actually creating an anti-social network Click Here to Learn the Biggest Tech Secret in the Real Estate Industry that gets you in front of your clients 3 hours a day! Email #3 Leading to Event Friday NoShow Replay Invite No Agent gets this Shouldn't be a tool for biz It's a family reunion You're actually creating an anti-socail network OK once in a while to invite people to an event Registration Page Enter name and Email for Instant Access Sunday--Followup Email with Recording Video -- 20 secs Signup Special Report Sales Letter 1. Social Media 2. Email, website 3. TOP SECRET: Browserapps Monday-Invitation Email#1 "Have you Registered Yet?" Squeeze Page 20 Sec video--motion graphics...no person get immediate access to the special report, enter your email address here get Instant access (ie, http://retechulous.com/) clicking the link shows the report on that page...maybe below the spot where they enter their email to access. Report: make it look and feel like a news report At the end of the report, add the "call to action" Demo Video (2 min) Lead with Emotion (authority, credibility, band wagon, special proof) but close with Logic (market statistics, credibility) In Lieu of Special Report, we can offer video (do a/b testing to see which works better: video or text). More like an interview with a successful agent/agents about implenting the 3 secrets... Exclusive Cutting Edge Stats 3 hrs/day facetime can't uninstall search national sites while seeing their interests huge value add--over 100k sold for $350/each sell advertising (homeownertips, carpet cleaners, how to increase value, mortgage discounts, title work, legal, other local interests like show and event tickets, etc Marketing Outlets 1. Direction: Seller leads vs. Buyer leads. We focus and deliver on buyer leads, and help streamline the process for all buyers to easily find a property online, while giving agents access to what the buyer is searcing for. 2. Get in touch with Trulia, Zillow, Realtor.com, etc and have them pay us to automatically search their sites from our buyers 3. Buyer outlets--where do buyer's go to search for properties (local or national channels)??? Find the sites and offer a branded browserapp and push a free download. Sign them up as an "affiliate". 4. Realtor outlets--where are the realtors going that are interested in finding buyers (local or national channels)??? Coordinate with CE courses, and the local Realtor associations. Every agent's email is public. Offer an affiliate contract to anybody pitching thebrowserapp, and give the instructors a free branded browserapp 5. Example: go to utahrealestate.com. Give them a customized browserapp and affiliate contract. Go to Stringham school and bring treats to the next CE meeting and pitch the browserapp. Contact the UtahCounty/SaltlakeCounty Association of Realtors and get them to push this to their agents as an affiiliate. 6. Stats: 1/3 of agent's income annually comes from friends/family, and this is the EASIEST sale b/c the client does all the searching! increase the easy sale from 1/3 to 2/3 by offering an easy search tool and connecting to people that already search for properties. Script for Special Report social media, email/website, browserapp (acceptable form of communication: 1. they came to you 2. they downloaded 3. they installed. They won't be offended when you send messages!! It's a double opt-in! This is as sticky as it gets 1 leads to 2. 2 springboards into 3, the solution. Wed--Hook#2 Invitation Email #3 Sales Funnel Top 3 Ninja Secrets for Mastering Internet 2.0 to Stay in Front of Clients Registration Page Yes Yes Email #4 1 hour before Event Saturday Replay Thursday Webinar Tuesday--Hook #1 Invitation Email #2 Thurs. Last Chance Invitation email #4
Transcript: OpenBook Digital Sales Process Thank You! Owning the Sales Funnel Owning the Sales Funnel What is Sales Funnel ? What is sales Funnel A sales funnel is a model for visualizing every stage in the customer journey, from the time prospective customers learn about a brand to the moment they make a purchase Why do we need Sales Funnel ? Why do we need Sales Funnel Sales funnels allow companies to visualize each step that prospects take on the path to conversion. Each step is a micro-conversion that can be optimized to increase conversions in the end; if one of these steps shows a higher-than-expected drop-off rate, it can be analysed to see what’s wrong and test out possible improvements. Quote "People buy things they understand. Help them understand!” Sales Funnel Picture Start with a problem Your call or pitch is about the solution you’re offering your prospects, but it shouldn’t start with that solution. Start with a problem Why they should use the App ? By positioning your features against the old way of doing things. By presenting those features as “superpowers” that will solve your prospect’s problems. By comparing those features to competitors’ features while giving demos. Example Enables you to connect with customers What is value selling ? Value Selling "People don't buy products, they buy the results the product will give them.... If you focus on the value, the price becomes less and less important." Quote Don’t jump into your sales pitch too early. Focus on teaching instead of selling. Guide the prospect through the buying process - Act as a consultant. Speak as if you’re talking to a friend. Principles of value selling What is Data Hygine & Why is it important ?? Data Hygiene Math Matters Data Cleansing Convey Customer feedback effectively Email Organize Do the ground work
Transcript: Funnel E-commerce customer journey Stages Awareness Reaching potential customers by promoting our products Awareness What we have done Our achievements 1 Paid advertising 2 SEM 3 Social media 4 Email marketing 5 SEO Consideration Convince the customers, be worth finding Consideration What we have done Our achievements 1 Promos 2 Brand website 3 Where to buy 4 Ratings & reviews Acquisition Make a sell, increase conversion Acquisition What we have done Our achievements 1 Digital shelf 2 Keep in touch 3 Assitance 4 Payment method Advocacy Thrill and engage with our customers Advocacy What we have done Our achievements 1 Data 2 6-8 hours 3 Social login
Transcript: Lead Selection RESULTS Referral Groups Hoovers InfoUSA Direct Mail Customer Advocate Lead Generation Customer Demand Funnel Sales Conversion revenue sharing prioritization Associations Email VARS Financial Institutions Appt. Setters Social Media Customer Retention measuring effectiveness sales education
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