Funnel
Transcript: No Free Report Did not go to thebrowserapp.com Yes 2. How to convert traffic to your website and use the internet to make money Click Here to Learn the Biggest Tech Secret in the Real Estate Industry that gets you in front of your clients 3 hours a day! No Clicks to thebrowserapp.com Saturday Last Chance Replay click here to get your Browserapp Registration Page but no signup Email #1 Thankyou Email Confirmation Email #1 Thank you. Email Confirmation No Signup Website Email Clicks to thebrowserapp.com Goes to thebrowserapp.com 3. Why is the Browserapp the biggest revolution in your real estate marketing? Click Here to Learn the Biggest Tech Secret in the Real Estate Industry that gets you in front of your clients 3 hours a day! Special Report Start Email Sequence Email #2 GoToWebinar Reminder Start Webinar Sequence Clicks to thebrowserapp.com 1. Why you're actually creating an anti-social network Click Here to Learn the Biggest Tech Secret in the Real Estate Industry that gets you in front of your clients 3 hours a day! Email #3 Leading to Event Friday NoShow Replay Invite No Agent gets this Shouldn't be a tool for biz It's a family reunion You're actually creating an anti-socail network OK once in a while to invite people to an event Registration Page Enter name and Email for Instant Access Sunday--Followup Email with Recording Video -- 20 secs Signup Special Report Sales Letter 1. Social Media 2. Email, website 3. TOP SECRET: Browserapps Monday-Invitation Email#1 "Have you Registered Yet?" Squeeze Page 20 Sec video--motion graphics...no person get immediate access to the special report, enter your email address here get Instant access (ie, http://retechulous.com/) clicking the link shows the report on that page...maybe below the spot where they enter their email to access. Report: make it look and feel like a news report At the end of the report, add the "call to action" Demo Video (2 min) Lead with Emotion (authority, credibility, band wagon, special proof) but close with Logic (market statistics, credibility) In Lieu of Special Report, we can offer video (do a/b testing to see which works better: video or text). More like an interview with a successful agent/agents about implenting the 3 secrets... Exclusive Cutting Edge Stats 3 hrs/day facetime can't uninstall search national sites while seeing their interests huge value add--over 100k sold for $350/each sell advertising (homeownertips, carpet cleaners, how to increase value, mortgage discounts, title work, legal, other local interests like show and event tickets, etc Marketing Outlets 1. Direction: Seller leads vs. Buyer leads. We focus and deliver on buyer leads, and help streamline the process for all buyers to easily find a property online, while giving agents access to what the buyer is searcing for. 2. Get in touch with Trulia, Zillow, Realtor.com, etc and have them pay us to automatically search their sites from our buyers 3. Buyer outlets--where do buyer's go to search for properties (local or national channels)??? Find the sites and offer a branded browserapp and push a free download. Sign them up as an "affiliate". 4. Realtor outlets--where are the realtors going that are interested in finding buyers (local or national channels)??? Coordinate with CE courses, and the local Realtor associations. Every agent's email is public. Offer an affiliate contract to anybody pitching thebrowserapp, and give the instructors a free branded browserapp 5. Example: go to utahrealestate.com. Give them a customized browserapp and affiliate contract. Go to Stringham school and bring treats to the next CE meeting and pitch the browserapp. Contact the UtahCounty/SaltlakeCounty Association of Realtors and get them to push this to their agents as an affiiliate. 6. Stats: 1/3 of agent's income annually comes from friends/family, and this is the EASIEST sale b/c the client does all the searching! increase the easy sale from 1/3 to 2/3 by offering an easy search tool and connecting to people that already search for properties. Script for Special Report social media, email/website, browserapp (acceptable form of communication: 1. they came to you 2. they downloaded 3. they installed. They won't be offended when you send messages!! It's a double opt-in! This is as sticky as it gets 1 leads to 2. 2 springboards into 3, the solution. Wed--Hook#2 Invitation Email #3 Sales Funnel Top 3 Ninja Secrets for Mastering Internet 2.0 to Stay in Front of Clients Registration Page Yes Yes Email #4 1 hour before Event Saturday Replay Thursday Webinar Tuesday--Hook #1 Invitation Email #2 Thurs. Last Chance Invitation email #4
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