Holiday Party
Transcript: Let’s give this fantastic team a hand. Moved to New Positions We're Engaged Engaged We thought the objective was reasonable: What Have We Accomplished? World Class Service The reality is that we grew about 3% Committed to Delivering More What Have We Accomplished? Marketing From Zero to 340 dealers and $1.3 million in profit in 4 years. Give yourselves a big hand! 2011 – 2,871 Contracts (+24%) Our Clear Commitment to Accountability Now, with a new relationship with Shell Lubricants headed by Bruce O’Brien, and a new National Business Development Manager with vast market experience building a team that understands its mission and obligations to the company… Well, the market did grow at almost EXACTLY 10%, and we should have been able to get that and add 7.5% more... We didn't. Leading Edge Benefits Fair Covideo itself is a now profitable and projected to make over $225,000 in its on division in 2013. The failure was all on the Revenue side – on gaining more business from more dealers, and that is the area of the company that I am most responsible for, so I want you to know that I take full responsibility for our failure to hit the numbers that would have paid out Profit Sharing this year. Your Opportunity to Participate Invested almost $1,000,000 to transition this outstanding, unique software into cutting edge technology that is Major Market Ready. Forecast $16.5 million vs 2011 Actual of $16.1 million What we are doing to assure that we do hit our targets in the future Unique Triple Threat: We've Got We will be self-motivated. No one will have to tell us to show up to work every day because we just do it. We are dedicated to accomplishing the goals of the company on behalf of our customers, our partners and ourselves. We will be proactive, bringing solutions to the table for ourselves and our customers. We will strive to continually improve. We will work to understand the job, discuss things with others and bring value in our interactions. We will be intellectually curious, trying not only to understand our role but also the role of others and the bigger picture around us. Answer some questions some of you anonymously provided – Thank you. Our Niche: We're Responsive Our Purpose: We're But, I am not going to spend a lot of time looking backwards… I want to talk about MOVING FORWARD. 2010 – 2,321 Contracts (+70%) We will always respond quickly to our customers and our peers to set their expectations for when results can be delivered. We will deliver for our customers and employees in a timely manner. We will pick up the phone when we are at our desks rather than let our customers and peers go to our voice mail. 2012 Results EasyCare's Got Talent! In Automotive: It is a HUGE differentiator for us and in the last year and a half we have gone from zero to 180 dealers on the automotive side and Covideo is a big contributor to the profit SOS will make. Profit Sharing Focused Leading edge benefits that give our agents and dealers a distinct market advantage! Profit Sharing 2012 Holiday Event 2012 – Forecast to finish at 3,909 contracts (+36%) We're Focused Opportunity The BDC is a VERY Significant Contributor to APCO’s Bottom Line. 2009 – 1,364 Contracts If you factor in the Mazda business we lost we grew at a real rate of 9%, right at market level Happy Holidays! As I said, there were reasons... From the recent recession to the fact that we had at one time the business of 6 different factory programs and today we have only one. Some by out choice, some by theirs. The EasyCare BDC the our LARGEST single producer of EasyCare Vehicle Service Contracts! Opportunities What and Why We will conduct ourselves with honesty and integrity in everything we do. We will ALWAYS do the right thing for our customers, our partners and ourselves. If we make an error, we will step up to the plate and provide the coverage and services that should be provided. We will be dependable, respectful and professional while delivering our benefits and services We're Friendly Friendly Our New Approach to Marketing Our Values: What Have We Accomplished? How we get there in the future We will display a positive attitude in our interactions with our customers, partners and with each other. We will put our employees and our customers first. We will have empathy for our customers and fellow employees, understanding their circumstances and points of view. We will greet everyone with the appropriate tone of voice, have respect in our email and video communications. We're Fair Forecast to earn over $2 million in 2013 for APCO Discuss 2013 Objectives and beyond. Take the time to recognize some special achievements for 2012 2012 Results How the level is set and why And that we, as a company, out marketing and developing business should be able to add 7.5% growth (something we had done for years prior to the recent recession) for a total of 17.5% We make more than just the admin fees… we also share 50/50 in the profit of the company. Responsive
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