Holiday Inn
Transcript: Inspired by dissatisfaction from the motels after a family trip A free hot Breakfast Bar, free high-speed internet access and free local phone calls Award-winning advertising campaigns The strengths are more than the threats and Holiday Inn can utilize that advantage Thank you for your attention! The presentation is prepared by: Borislava Stankova, fac. No. 12114042 and Kiril Ludzhev, fac. No. 12114153 Best in class systems support Any mistake could lead to suspension of the license The hotel has been finished in the end of 2006 An american brand of hotels, part of the InterContinental Hotels Group Efficient operating standards SWOT Holiday Inn Club Vacations Advantages and Disadvantages + High recognition of Holiday Inn`s brand worldwide Requirements for compliance with the brand Designs that fit different site and market specifications The expertise of the franchisor, the brand image and the established reputation of providing an excellent quality of service are a huge advantage Adopted Business Model Near Business Park Sofia, targeted towards traveling business customers Growing market for such premium hotels based on the growth of international outsourcing companies in Sofia First hotel - 1952 outside Memphis, Tennessee Holiday Inn International Chains Holiday Inn Select Began recruiting investors in 1953 A subsidiary has been created - Meridian Hotels Bulgaria The term - 20 years, Royalty Tax - 8% + other taxes One of the fastest growing brands in the world Holiday Inn Hotel & Suites Would we invest in this franchise model and why ? Activities of the Local Franchisee First European hotel was opened in Leiden in 1967 Start-Up Requirements Standardized room decor A niche within the limited service agreement Holiday Inn Resort Disadvantages Holiday Inn Garden Court Conclusions Beginnings and Expansion Holiday Inn Sunspree Resorts Holiday Inn Express - Lack of freedom because of the strict clauses in the contract - designs, advertising, compliance, etc. + Advertising of the international hotel chain - Risk related to PR issues from the international hotel chain PESTLE - A decent amount of time is needed until the employees get acquainted to the new chain Offered his stock publicly in 1967 For both business and leisure travelers Logos throughout the years Brief History of Holiday Inn Investment - more than 15 mln. BGN - Risk of high costs if the improper chain is chosen + Information Systems and Logistics - already good enough + Different consulting services that the franchisor is offering One of the world`s largest hotel chains, with 435 299 bedrooms in 3463 hotels hosting over 100 million guest nights each year - The conference rooms and the equipment have to be as per Holiday Inn`s requirements Adopted Business Model Macroeconomic environment Unique 'smart' brand positioning Bulgarian franchisee - the British Company - Meridian Leisure Hotels Activities of the Local Franchisee The strict requirements that Holiday Inn is imposing on its franchisees could be used as an opportunity and could help the hotel even outgrow its potential In 1972, Holiday Inn became the first hotel to exceed 1 billion USD in revenues The Owner of the Bulgarian hotel - Moez Janmohamed Very high standards in customer service + Periodical Quality Checks to control the franchisee - could help the hotel owner getting to the right track Advantages - Risk connected to another hotel owner deciding to open another Holiday Inn in Bulgaria A wide array of marketing campaigns targeted locally, regionally and globally Efforts towards maximum comfort of the guests
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