Transcript: OUR PROTOTYPE Group Members: Farhan Ahmed Allawala (Leader) Rahul Mohan (Assistant) Aisha Faruqui Shereef Mohammed Marc Yuhanna Alexia Lee Ashwinie Abeyawardena Sachini Rajanayake Khadeeja Narangoli Daniyal Lakhani Saif Illahi High heels -Most high heels are not comfortable, our shoes will have orthopedic ergonomic soles that take the shape of the users foot in order to give them more comfort. -A lot of shoes cut the back of girls ankles leaving them scarred, our shoes will be introducing a "double sole" that can keep your feet protected and leave your shoe smelling fresh from common odors and dirt. Our product's design will be endorsed by famous Malaysian designers such as Jimmy Choo and Manolo Blahnik, well heard names in both the fashion industry and Malaysian markets. We will set up a website where our product price ranges will be exhibited, taking international shipping orders side by side. Other Competitors: -Breaking Heels (75RM-3000RM) -Tanya Heath's Concept Footwear (500RM-1000RM) The face of the shoe will be made out of synthetic leather as it will weather more extreme conditions than suede, hydes, furs and fabric and the shine will last longer than that of plastic and rubber. Heels will be made out of a mixture of aluminum and carbon-fiber to make them light-weight and sturdy. Survey Continued.. Problem: 'Beauty is pain'. Need: Comfortable heels for all occasions Solution: Adjustable high heels Business Philosophy: 'Beauty and Comfort' Creative Problem Solving Process Our product will be promoted through marketing and advertising strategies of viral social media outlets such as those mentioned above. Advertisements in newspapers, magazines, radio and television will also be considered to hype up our product so that it is all potential customers see and hear about. Why 'Adjustable High Heels'? Group Name: Fun Vortex The adjustable feature allows one to adjust the heel neight to different levels. From 6 inches to 4 then to 2 and completely flat. Our product is different than our competitors as we offer a 3 in 1 shoe. A flat, wedges (at varying heights) and a Stilettot (at varying heights). Fit to be worn to all events and occasions such as parties, clubs, business meetings and daily wear. Fun Vortex- Adjustable Heels Product: Adjustable High Heels Thank you for your time We are ready to answer any questions you may have. Footwear Market Research We are an innovative company that designs and produces adjustable high heels. These are shoes that can transform from a pair of flats into two different types of high heels with a simple click of a button. We hope to bring this new technology to Malaysian markets within the new year and open stores in Pavilion, Midvalley Megamall and Sunway Pyramid by the end of 2013. Market Research 2012 Variance from existing alternatives: Durability Findings from Survey Our main competitors are Italian based company 'Camileon Designs' who also makes adjustable heels but their product is different as we include the feature of a flat shoe and hide the heel within the sole. Their pricing is in the range between RM 302- RM 394. Marketing Awareness and Promotion Features In the survey we have taken, we have administered a price range of 300-400RM for our product as women are willing to pay more for a 3 in 1 shoe. Market Research Since our company is producing an improved product into the market we are focusing on the targeted sector of 16-36 year old women. The average pairs of shoes owned by women are 11 of which 5 are heels. 40% of those heels were uncomfortable and are worn out within 3 years. The ideal heel height was recorded at 6 inches Leather was the most sought out material for the heels. Midvalley was where majority shopped. 73% said they'd be interested in adjustable heels 77% said they'd require adjustable heels 87% said they'd recommend this product to other women. Heeled pumps was the favourite footwear to wear out and so we chose this to be our first product. The most reported answer to "where would you wear adjustable heels" was EVERYWHERE.
Transcript: By: Paula Fuentes 9c The history of high heels can actually be traced back to Egypt, 3500BC, where murals on walls show upper class citizens wearing heels for ceremonial purposes, as well as Egyptian butchers wearing them to help them walk through the blood of dead animals. However, it wasn't until the 16th century when it is claimed that high heels were properly invented. It was in 1533, when Catherine de Medici decided to wear heels on her wedding day to Henry II, a Duke and the future King of France. She was 14 and quite short, so asked a cobbler to make her shoes that would make her appear much taller on her wedding day. You can wear them with......... Skirts And dresses and shorts...... Jeans And pants and jumpsuits......... But most importantly, we have to learn....... How to Walk in High Heels Consecuences of high heels What you shouldn't do in high heels Sources Christian Louboutin Sandals How to Wear Them http://image83.webshots.com/72/2/82/50/2644282500026871232rcgogd_ph.jpg http://1.bp.blogspot.com/_UZImdYAiry8/TLPX-yUw6AI/AAAAAAAAUxY/NEqIb5YCBao/s1600/Jimmy_Choo.jpg Sandals are an open type of footwear, consisting of a sole held to the foot by straps passing over the instep and, sometimes around the ankle. Pumps are very similar to stilettos. The only difference is the the heel is thicker. A stiletto heel is a long, thin, high heel found on some boots and shoes, usually for women. Jimmy Choo is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes. http://www.famouslogos.us/images/gucci-logo.jpg Types of High Heels www.net-a-porter.com Famous Shoes Designers Pumps High Heels Jimmy Choo Manolo Blahnik High heels can make any outfit look chic ad effortless. http://fashion.lovelyish.com/725119983/the-history-of-high-heels/ Manuel "Manolo" Blahnik is a Spanish fashion designer and founder of the self-named, high-end shoe brand. Christian Louboutin is a French footwear designer who launched his line of high-end women's shoes in France in 1991. Since 1992, his designs have incorporated shiny, red-lacquered soles that have become his signature. Stilettos
Transcript: HIGH HEELS How heels appear? Once upon a time... * It was used to Shoes pictures firstly were seen in Egyptian tombs around 4000 BC. Egyptian farmers used to wear it not to sink into the ground and the man in the saddle used to wear it to stand comfortable on a horse.
Transcript: Eventually men quit wearing heels because their association with women tainted their power as a status symbol for men. - KITTEN HEELS - PUMPS - STILETTOS - ANKLE STRAP HEELS - WEDGE HEELS HIGH HEELS THE OBJECTIVE OF THE PRESENTATION IS TO LET YOU KNOW THE HISTORY AND THE TYPES OF THE HIGH HEELS, AND HOW WERE PRORESING IN THE PASS OF THE TIME. OBJECTIVE Women started wearing heels as a way of trying to appropriate masculine power. The lower classes also began to wear high heels, as fashions typically filter down from elite. Why do women wear high heels? Because men did. TYPES OF HIGH HEELS HISTORY
Transcript: Heels A Short History of High Heels Pre-1900's Way Before the 1900's Heels first showed up in Ancient Greece (as does almost everything) Theaters: kothorni cork soles Middle Ages' muck shoes - Chopines No sewer system, to keep clothes clean, tall shoes had to be worn. Persia 10th century Horses were used in warfare, and needed heels to stay in stirrups to shoot arrows without falling. End of the 16th century, Shah Abbas the First Biggest cavalry in the world Headed to Europe to form allies Persian riding shoes, Bata Shoe Museum Shah of Persia with some killer heels As Persians came to Europe, the shoes were seen in the "Western World" Started infiltrating to high ranking officials and Kings Catherine de Medici 4'9'' stature, wanted to look taller for her wedding Louis XIV wore red soled heels, as a sign of wealth, power and aristocracy Red dye was expensive, only he could wear them Women wore heeled shoes for different reason than today Feet appear smaller, with long dresses only toes are seen High Fashion Europe Louis XIV Enlightenment period led to somber clothing The "Great Male Renunciation" Men were smarter and more in control of their emotions and image Social class didn't matter French Revolution meant women lost heels too Marie Antoinette wore heels, and the public began to hate her Slowly, heels disappeared until Victorian age kitten heels (only 1-2 inches) Back to the Basics 10's-20's 1910's were the years of WW1 Lots of younger men were sent abroad to fight Women wore heels in pictures to send abroad First drawing of Pin-ups and then actual women Heels still made of wood and not very comfortable Only used for a quick minute to pose for photos Not used in every day work Made the butt and legs look firmer and tighter Pose called "lordosis" Cameras, Pin-ups, and Wars Flappers began showing some skin Charleston style of dance Required low heels and T-straps T-straps provided support for ankle and foot while dancing Heels were still thicker, needed to provide balance However, steel was used for the heel itself, Wood was too easily broken Roaring 20's 30's-40's The Great Depression Only heels seen were the ones worn by cowboys Riding horses required heels Women who had work wore very short, very modest heels Otherwise wore flats Steel was too expensive, wood was preferred once again Heels were paired with "sport shoes" to create the Oxford shoe Affordability over style White, black and brown favored colors Buckles in fashion Yep, Pin-ups were back Pin-ups led to the rise of higher heels The Great Depression was over World War required leather, shoes made of rope, straw and cork Oxford shoe still in fashion Lace ups provided comfort and a work appropriate shoe Rosie the Riveter wore clunky boots, still had heels Function and fashion blended World War 2, Rosie, and more Pin-ups 50's-60's The "Killer Heel" "I Love Lucy" heels Kitten heels, slingbacks and pumps Invention of the stiletto 1954 by Robert Vivier, designer for Christian Dior Needle Stiletto named after Italian dagger Marilyn Monroe's favored heel Rumored to have shaved one heel to slightly lower so she could "wiggle" Before the stiletto, heels had to stay clunky The higher they got, the closer to the arch they had to be Almost like arch supports Also higher heels led to less ankle support and less ankle movement Until the "shank" Small piece of metal that actually bends and twists Joined heel and toes, but each could operate separately How the Stiletto Worked - The Shank Audrey Hepburn, Breakfast at Tiffany's Classy kitten heels were in fashion For everyday wear Stilettos for fancy events Too high to wear on a regular basis The kitten heel first intended as a training heel for teenagers Provided comfort and allowed for long day wear Breakfast in the States 70's-80's Disco Dancing with Disco Shoes Studio 54 became a popular discotheque Led to "Disco Fever" and glam rock High platforms, chunky heels Both men and women wore them Psychedelic colors and metalics For men, Western movies brought low heels in boots Clogs and Earth Shoes Earth shoes had soles thicker than heels for a reverse look Princess Diana favored pumps with a higher heel They became fashion Manolo Blahnik also became popular for his colorful pumps that were comfortable for women Animal Print became very fashionable Reebok sneakers came out with a slight heel for women too Platform style Jelly shoes also came into style, which featured very small heels Diana, the 80's and the Working Woman 90's-00's Girl Power! Spice Girls brought back the thick wedge shoe Incredibly high platforms Sport chic, and animal print Manolo Blahnik and Jimmy Choo Manolo's BB Pumps (Brigitte Bardot) Slingbacks with heels for the empowered woman Louboutins come into fashion, bringing back the red sole from aristocratic France Dita Von Teese uses 6 inch heels for Burlesque "Heels and red lipstick will put the fear of God into people." 2000's: Mules, Metallics, Music The 2000's led to some downright weird looks
Transcript: Europeans wore wooden-soled patten shoes. High heels were used by horse riders in the Near East for functionality, because they helped hold the rider's foot in stirrup History Most of the lower class in ancient Egypt walked barefoot, but figures on murals dating from 3500 B.C. depict an early version of shoes worn mostly by upper-class males. Woman wore pattens which were made wooden soles. The style used was chopine which originated in Turkey around 1400. Chopines were popular in the 15th, 16th, and 17th centuries 21st century have more shoe choices than ever before. From athletic wear to the“heelless” high heel, women can choose to wear what they want.Some women are even trying to shorten their toes or inject padding into the balls of their feet to allow their feet to fit more comfortably into a pair of stilettos. High heels gesture toward an exciting array of fashion choices women have today. High heels now: Facts In the 1860s, heels became popular again, and this was the time of the invention of the sewing machine so it allowed greater variety in high heels. Victorians thought that the high heel emphasized the instep arch, which was a symbol of a curve of a woman. When high heels made their comeback, high heels were claimed to be not only harmless, but beneficial to the health because, high heels helped backaches and and made walking less tiring. But critics said the the high heel created more sexually and was seen as a “poisoned hook” to catch an unwary male. Some even said the high heel dealt with the evil and a witch. Even though a lot of people criticized high heels , America opened its first heel factory in 1888. In the early 1700s, France's King Louis XIV started to wear heels decorated with miniature battle scenes. He called them “Louis heels,” which were five inches tall. The king said that only nobility could wear heels that were the color red and that no one's heels could be higher than his own. Later on under the influence of rococo(designer), heels became higher and more slender, this then attracted more women to wear them. In addition, Restif de Bretonne started to build more on the arched foot and the delicately curved high heel to fit the foot more at comfort. But since high heels sculpted the body to make it appear more refined and desirable the Massachusetts Colony passed a law banning women from wearing high heels to ensnare a man or they would be tried as a witch . In the 16th century, European royalty began wearing high-heeled shoes so they would look taller or larger than life. Some people were Catherine de Medici and Mary I of England. By 1580, men also wore them, and a person with authority or wealth was often referred to as "well-heeled" Egyptian butchers also wore heels, to help them walk above the blood of dead beasts. In 1791 Napoleon banished high heels in an attempt to show equality. Despite the Napoleonic Code against high heels, in 1793 Marie Antoinette went to the scaffold to be executed wearing two-inch heels. The heel lowered greatly in the 1790s until it was only a merest wedge. The demise of the heel made it easier for shoes to be made for left and right feet, making them more comfortable. In 1930s, there were four major types of heels used on Western woman’s shoes: the knock-on, stacked, spring, and the re-emergence of the Louis. High Heels(:
Transcript: Kothornoi (platform) Shoes Early 18th Century And thus, the popularity, variety and appeal grew. These shoes grew quite tremendously after a hundred years,not only in height. By;-Amanda Del Carpio First Known Pair Sources King Louis XIV sported heels as tall as five inches long, making them become popular with both men and women who had money. After the invention of the sewing machine in 1860, high heels were given more of a variety and were slowly brought back into the community. In an attempt to show equality between the rich and the poor, Napoleon Bonaparte bans them during the French Revolution as heels were only available to those of a higher class. Late 18th Century http://www.micar.com/history-high-heels/ The first person to wear heels for more of a fashion statement on her wedding day, making her appear two inches taller. http://history-of-heels.weebly.com/timeline.html Catherine de Medici-1533 http://history-of-heels.weebly.com/timeline.html Sewing Machine High Heels The first pair of shoes that actually provided height to the person wearing them was in 200 BCE. They were platform sandals, often worn by Roman actors. 1904-Ladies "Pump" or Court Shoe Reaches America
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