Transcript: 1863-1874 1874-1886 Gerard Adriaan Heineken, the founder of Heineken planned on opening a brewery called the Haystack in Amsterdam Doctor C. Linde developed new cooling machines, making Heineken the first Dutch brewery to use ice and cooling systems in the brewing process 1886-1914 At the 1889 world’s fair, which was held in the French capital, Heineken was awarded the Diplome de GRAND PRIX. At the World’s fair in 1900, Heineken build a pavilion featuring its trademark five pointed star Gerard Heineken passed away suddenly in 1893 In 1914, Gerard Heineken’s son, Henry Pierre, took over the company’s leadership 1940-1968 1947 Ads Alfred Heineken became the third manager of Heineken after Henry Pierre 1950-1960 Ads 1968-1972 In 1870, two men named Van Marwijk Kooij and de Pesters opened a brewery named Amstel Heineken and Amstel was then fused together in August 26, 1968 1960-1977 Ads In 1971, Heineken had only 2.8% share of the European market He took over the third largest brewery group in France with the brand Mutzig 1980-1989 In the early 1980’s, Heineken beer was available in over 145 countries around the world In 1993, Heineken became partners with Zywiec Heineken breweries were built in Vietnam, Thailand, and Cambodia 1893-2012 2002-2010 Heineken introduces Heineken Light in the US and France in 2005 and acquires a number of breweries in Germany and Russia Logos 1914-1940 Nya Myaaaa 1972-1980 1989-2002
Transcript: Summary Why HEINEKEN? Same slogan from 2011, worldwide. Goals, and strategy The goal of HEINEKEN 1:to accelerate sustainable top-line growth. 2:to accelerate efficiency and cost reduction. 3:to speed up implementation: we commit to faster decision making and execution. 4:to focus on those markets where we believe we can win. Priorities: Marketing excellence,innovation society Social responsibility sustainability Facts: total revenue € 16,133 billion (2010) profit of € 1,436 billion(2010) Thank you for listening Experience the process of creating Heineken: Step 1: Purify the water, 1 liter of Heineken contains 5 liters of water. Step 2: Process the barley Step 3: Add the Hops Step 4: Ferment the brew Step 5: Filter the Beer 'Green vision' Open your world Founded in 1864 by Gerard Adriaan Heineken, in Amsterdam. 60000 employees 125 breweries An annual beer production of 139.2 million hectoliters Heineken ranks as the third largest brewer in the world Heineken's Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience.
Transcript: History Export Global Structure Products Brau Union Sponsorships Turnover International Comparison Scandals In 1886 the French chemist Louis Pasteur developed the "Heineken A-yeast", which is still the key ingredient of Heineken beer. Five territories Scandals Thank you for your attention! Turnover Heineken Lager Heineken Light Beertender Draughtkeg Export Western Europe Central and Eastern Europe The Americas Africa and the Middle East Asia Pacific After World War I Heineken focused on Export United States - first Heineken shipment landed 3 days after Prohibition ended Since that Heineken has remained one of the most successful imported beer brands in the United States At this time they also started investing in advertising Products History Sales decline by 3.1 % compared to 2010 proceeds increased by 3.6 % in 2011 to 17.1 billion dollars Heineken Partnership with Brau Union Austria French chemist Louis Pasteur developed "Heineken A-yeast" which is still the key ingredient of Heineken beer. In 2011: worldwide brewed 1846 million hektoliters of beer export of 19 million hectoliters in 170 countries most common beer brand in the world national more than 50% market share From 1996 to 1999 Heineken was involved into a beer cartel Two other dutch breweries involved Penalty of 220 million Euro Insiderdeal between Heineken and Brau Union At the sale 19 people (CEO of BBAG) earned millions Founded in 1864 by Gerard Adriaan Heineken Brewery De Hooiberg in Amsterdam Bottom-fermenting yeast In 1874 second brewery in Rotterdam In 2003 Heineken acquired a majority shareholding in the Austrian market leader "Brau Union" Sponsorships 115 brewing plants in more than 65 countries Heineken Cup UEFA Champions League Heineken Open 500 music events a year Scandals Global structure International Comparison
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Transcript: WHAT IS HEINEKEN? IT´S JUST A SIMPLE BEER? THE FOUNDER OF HEINEKEN WAS GERARD ADRIAAN HEINEKEN, it´s a magical moment... of course that NO... WHEN ABOUT ABOUT HEINEKEN, WE NEED TO REMEMBER...
Transcript: History -1893: Gerard Adriaan Heineken dies Product Amste- Heineken light :reduced-alcohol, low-calorie beer -Up till 50 L only for the catering industry http://www.heineken.com/global/bottle-design-competition.aspx Marketing - A famous brand, espcially for men - Heineken is expending their market share in all different countries Heineken experience -Is located at :Stadhouderskade 78, 1072 AE Amsterdam Opening Monday to Sunday, from 11am until 7pm • € 16,00 at the entrance • € 15,00 for online ticket. Website : https://tickets.heinekenexperience.com/heineken/selecttickettype.asp • group rates on request (not on Saturdays after 13:00 hrs) -Located at the end of the tour - Offers a wide range of Heineken clothing, Heineken beer products, posters and other exclusive Heineken merchandise - Open daily from 11am until 7.30pm Time for questions Contact : e-mail: email@example.com phone: +31 (0) 205239222 Thank you for listening! - 3mg/100ml - 21 EBU -1999: Heinekenis voted brand of the century in the Netherlands - 1998: Heineken University is opened - New and old logos _ Famous and funny commercial - -not using GMO raw materials. The product compositions - 3.0 gram/100ml 2. The Differences -0.5 gram/100ml -Many types of merchandise such as : Heineken A Heineken Brewery http://www.heineken.com/au/heineken/heineken-story.aspx - 5% vol The current ticket prices -Entering into beer business in 1864 Group members : Bitterness Colour 1. Common points - 9 EBC * Sweater -It contains water, barley malt, hops, and a very special yeast. The opening time -1914: First exports to Asia http://beeldmerk.nl/wp-content/uploads/2011/04/heineken-logo-verpakking.jpeg) - - 7 EBC -3mg/100ml - Heineken is sold in more than 170 countries Crates -0.3 bottle -0.5 l bottle -0.33 l cans *bags -170KJoule/100ml = 40Kcal/100ml - 0.5 gram/100ml - 23 EBU -Original extracts 11-12% by weight -Original extracts 11-12% by weight * caps The difference between Bottles and Cans Gravity: Alcohol Carbohydrates(mainly dextrins and polysaccharides) Proteins Sodium Energy value Group members: -Sponsoring for some male sports -170KJoule/100ml = 40Kcal/100ml * Towels http://www.heinekeninternational.com/faqpage.aspx -3.0 gram/100ml Thu Hang Pham Richardson Santiago Zierke Sebastian Lebesque Jos Vries de Marcel - 1889: Heineken has become the second largest brewer in the world Always innovating and searching for new products or packages - 1933: Prohibition is lifted,first Heineken in the US The Heineken Experience shop Cartboard box -0.5 l cans -0.33 l cans fridge pack -Twister -Special edition bottles -Tap 5 l http://www.heinekeninternational.com/heinekenmksubsub.aspx The sources Amstel - 5% vol -2000´s acquisition of new breweries in Russia and Germany, the Asia Pacific’s, India, Mexico
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