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Transcript: HOOTSUITE an integral part of social strategy STRUCTURE Space optimization; editorially driven Synergies between site Re-order of back office INTEGRATION Different aspects of the OECD Top nav bar, bookshop, multimedia, Better Life Index, Data Lab, Insights Blog, Twitter feed, Calendar Better utilization of social media icons VISUAL IMPACT More images; reader friendly Introduction of new media AUTOMATION reducing work load while increasing content Character and image size limitations for consistency WORK IN PROGRESS IN THE WORKS Twitter followers are from France US and UK More links generated through Facebook and LinkedIn due to increase in content published on these sites The more content we publish and republish, the more traction we get on twitter TWEEET! TWEET! +5000! The most clicked tweets: What happens if we stop believing that politics delivers rules that are fair? READ: #OECD #yearbook2014 #oecdwk 140 clicks "The official line is that quantitative easing is not monetisation" - Philip Coggan READ: #oecdwk #yearbook #oecd 65 clicks #Teachers are the backbone of the edu sector; determinant of #productivity & growth. How does their #pay stack up? 40 clicks The challenges of digital development Working with PressFlex Changing requests/new ideas Nature of the business Organizational goals Active involvement Departmental synergies Social Marketing is an art & a science. Requiring intuition, courage to act, behavioral economics & statistics. HOT TOPICS: Trust, quantitative easing, teachers and indicators Friday, April 18, 2014 France, US and UK dominate OECD Observer hires HEC student Observer has a new look & feel Highlight of the changes Can she deliver results? Site usages sees a lift for the first time in months! Building twitter traffic & conversations HEC Paris Edition Focus on developing on online strategy - more forward thinking Human capital - dedicated person on website and social media Integration with other divisions Twitter content needs to increase (at least 5 posts a day) Drive more people to Observer site by starting internally Generation of more relevant content Speed of French site More exposure at events, OECD apps and websites OECD Observer readership stats Issue No. 231 Intern Weekly “I never think of the future - it comes soon enough.” - Albert Einstein INTERN OPINION BOARD Mobile edition for MCM/Forum E-newsletter in similar style: Mid-May French version: end of June Forward integration

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

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