HEC PARIS MBA
Transcript: HOOTSUITE an integral part of social strategy STRUCTURE Space optimization; editorially driven Synergies between OECD.org site Re-order of back office INTEGRATION Different aspects of the OECD Top nav bar, bookshop, multimedia, Better Life Index, Data Lab, Insights Blog, Twitter feed, Calendar Better utilization of social media icons VISUAL IMPACT More images; reader friendly Introduction of new media AUTOMATION reducing work load while increasing content Character and image size limitations for consistency WORK IN PROGRESS IN THE WORKS Twitter followers are from France US and UK More links generated through Facebook and LinkedIn due to increase in content published on these sites The more content we publish and republish, the more traction we get on twitter TWEEET! TWEET! +5000! The most clicked tweets: What happens if we stop believing that politics delivers rules that are fair? READ: ow.ly/vl5eO #OECD #yearbook2014 #oecdwk 140 clicks "The official line is that quantitative easing is not monetisation" - Philip Coggan READ: http://ow.ly/v7Vk5 #oecdwk #yearbook #oecd 65 clicks #Teachers are the backbone of the edu sector; determinant of #productivity & growth. How does their #pay stack up? http://ow.ly/tiPWN 40 clicks The challenges of digital development Working with PressFlex Changing requests/new ideas Nature of the business Organizational goals Active involvement Departmental synergies Social Marketing is an art & a science. Requiring intuition, courage to act, behavioral economics & statistics. HOT TOPICS: Trust, quantitative easing, teachers and indicators Friday, April 18, 2014 France, US and UK dominate OECD Observer hires HEC student Observer has a new look & feel Highlight of the changes Can she deliver results? Site usages sees a lift for the first time in months! Building twitter traffic & conversations HEC Paris Edition Focus on developing on online strategy - more forward thinking Human capital - dedicated person on website and social media Integration with other divisions Twitter content needs to increase (at least 5 posts a day) Drive more people to Observer site by starting internally Generation of more relevant content Speed of French site More exposure at events, OECD apps and websites OECD Observer readership stats Issue No. 231 Intern Weekly “I never think of the future - it comes soon enough.” - Albert Einstein INTERN OPINION BOARD Mobile edition for MCM/Forum E-newsletter in similar style: Mid-May French version: end of June Forward integration