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Guy Kawasaki

Transcript: Rules for Revolutionaries His name is Guy Kawasaki Guy Kawasaki was born in Honolulu, Hawaii, where he attended the Iolani School. He cites his AP English teacher Harold Keables as a major influence, who taught him that “the key to writing is editing.” He graduated with B.A. in psychology from Stanford University in 1976. After attending Stanford, he went to law school at UC Davis, where he lasted two weeks before realizing that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, from where he received his MBA. His first job was at a jewelry company, Nova Stylings; in regards to this, Kawasaki said "the jewelry business is a very, very tough business—tougher than the computer business... I learned a very valuable lesson: how to sell. Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve – or better still, invents the next curve, so set your goals high. Don't worry, be crappy. An innovator doesn't worry about shipping an innovative product with elements of crappiness if it's truly innovative. The first permutation of a innovation is seldom perfect – Macintosh, for example, didn't have software (thanks to me), a hard disk (it wouldn't matter with no software anyway), slots, and color. If a company waits – for example, the engineers convince management to add more features – until everything is perfect, it will never ship, and the market will pass it by. Break down the barriers. The way life should work is that innovative products are easy to sell. Dream on. Life isn't fair. Indeed, the more innovative, the more barriers the status quo will erect in your way. Entrepreneurs should understand this upfront and not get flustered when market acceptance comes slowly. I've found that the best way to break barriers is enable people to test drive your innovation: download your software, take home your hardware, whatever it takes. Churn, baby, churn. I'm saying it's okay to ship crap – I'm not saying that it's okay to stay crappy. A company must improve version 1.0 and create version 1.1, 1.2, ... 2.0. This is a difficult lesson to learn because it's so hard to ship an innovation; therefore, the last thing employees want to deal with is complaints about their perfect baby. Innovation is not an event. It's a process. Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity. Instead, create great DICEE (Deep, Intelligent, Complete, Elegant, Emotive) products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy. Don't let the bozos grind you down. The bozos will tell a company that what it's doing can't be done, shouldn't be done, and isn't necessary. Some bozos are clearly losers – they're the ones who are easy to ignore. The dangerous ones are rich, famous, and powerful – because they are so successful, innovators may think they are right. They're not right; they're just successful on the previous curve so they cannot comprehend, much less embrace, the next curve. Never ask people to do what you wouldn't do. This is a great test for any company. Suppose a company invents the world's greatest mousetrap. It murders mice better than anything in the history of mankind – in fact, it's nuclear powered. The problem is that the customer needs a PhD to set it, it costs $500,000, and has to drop off the dead, radioactive mouse 500 miles away in the middle of the desert. No one at the company would jump through those hoops – it shouldn't expect customers to either. Think digital, act analog. Thinking digital means that companies should use all the digital tools at its disposal – computers, web sites, instruments, whatever – to create great products. But companies should act analog – that is, they must remember that the purpose of innovation is not cool products and cool technologies but happy people. Happy people is a decidedly analog goal. “Let a hundred flowers blossom.” I stole this from Chairman Mao. Innovators need to be flexible about how people use their products. Avon created Skin So Soft to soften skin, but when parents used it as an insect repellant, Avon went with the flow. Apple thought it created a spreadsheet/database/wordprocessing computer; but, come to find out, customers used it as a desktop publishing machine. The lesson is: Don't be proud. Let a hundred flowers blossom. Leader: Wane Cyvelle Santos Reporter: Lester Barrientos Editor: Ryan Detabali Reasearcher: Gerald Salazar Mr Santos would like to thank his very own company.

J.francis - Guy Kawasaki

Transcript: and all about him Guy Kawasaki Personal Life All About Him how he grew up what he dose for living Family Guy Kawasaki was born on august 30th 1954. He grew up in Hawaii with his mother and father in bad town. Even though it was hard living there, Guy Kawasaki was able to graduate in 1972. After he graduated he joined a few more places. For example he joined standfor university along with UCLA. In 1983 , Guy Kawasaki got a job at Apple. After a while he quit Apple and got hired to lead ACIUS in 1987. But it was not long after he left ACIUS in 1989 to continue his writing and speaking career. Durring his writing and ..."he wrote columns that were featured in Forbes and MacUser magazines in the early 1990s". Then Guy Kawasaki decided to go back to Apple to be an Apple Fellow in 1995. Guy kawasaki has a family. He lives with wife and four children. His wifes name is Beth and his childrens names are Noah, Nate, Nohemi, and Nicodemus. Why He Is Popular Why is he famous Guy Kawasaki is famous for many many reasons. He started to get recognized when he got a job at apple. Aparently Apple noticed that he was a good employee and promoted him to a better job. Then again that was just the start of his fame and he moved on. Then of course he got even more recognized when he was mentioned in the Forbes magazine. This really boosted his career and he became even more popular. I guess that wasn't good enough and he started on a new career. So he quit Apple and started focusing on his writing and speaking. Which over time more and more and more people noticed him. He stopped with the writing and speaking career and went back to apple. So basically Guy Kawasaki became popular because of all his careers. Does he have a pet? Pets I dont think that Guy Kawasaki likes pets. When I search pet or animals for him he doesnt have one. He probably would rather work or do some thing else than have a pet. Or he might just not have the time for one. I dont know if he is gonna get one for his kids anytime soon. But for now he does not have a pet Source All my sources


Transcript: Schools Attended He first worked at Apple in 1987. Later he ran a company called ACIUS in 1987. Later in 1989 he became the CEO of a company called Fog City Software. In 1995 he returned to Apple but then left Apple in 1997 and started a service called In 2013 he worked at Motorola. Then joined a company called Canva in 2014. In 1987 he was a software evangelist. During this time he was helping create software for Macintosh. Then he started a Macintosh database called ACIUS, in 1987. Later in 1989 he started a company called Fog City Software with Will Mayall, Kathryn Henkens, and Jud Spencer, but then sold it. Later he returned to Apple in 1995 as Chief Evangelist helping maintain and rejuvenate Macintosh. Then he started a service called Garage, an investor matchmaking company with Craig Johnson from Venture Law Group and Rich Karlgaard from Forbes. Then in 2013 he worked for Motorola as a special advisor to the CEO, but then joined a company called Canva, a graphics-design online service, as the Chief evangelist. Guy Worked with many companies. First as a software evangelist for Apple.Then for ACIUS in 1987. Then started a company called Fog City Software. Then returned to Apple as Chief Evangelist. Later Guy started the company Garage. Then in 2013 he worked for Motorola, then in 2014 he worked for Canva. guy attended Lolani school, Stanford University, UCLA GUY KAWASAKI Affects Guy Kawasaki has affected our lives in many ways. He has helped by creating software for Mac. Creating software for businesses. Making an investing company for entrepreneurs. These are some affects Guy has made in our life. Guy affected our life because he helped build software for Mac. He also affects our lives because he helped make a company of entrepreneurs. This is important because without entrepreneurs today we may not have some of the technology we have today. Also he affects us because he helped maintain and rejuvenate Mac. These are some ways he has impacted our lives. Why is this important He has written 10 books He is one of the few people alive to work with Steve Jobs His parents are Japanese He was in a documentary called Welcome To Macintosh Born on August 30, 1954 inHonolulu, Hawaii. Guy is a important contributor because helped crate software for Apple. He also helped create software and companies. Some like ACIUS, Fog City Software, and Garage. Also help advance companies like Canva. These are some reasons why Guy Kawasaki is Important. Guy helped build software when he started working at Apple in 1987. He helped advance Macintosh. Then in 1995 he returned to help maintain and rejuvenate Macintosh. He also helped build software for Macintosh with a company he made. This company was called ACIUS. Another reason Guy is important is for creating software companies and helping improve companies. He helped create ACIUS, a Macintosh database software. He also helped create Fog City Software with Will Mayall, Kathryn Henkens, and Jud Spencer. Later he helped create Garage, a investor matchmaking company. He also helped Canva when he was Chief Evangelist in 2014. Facts Guy Kawaski Contribution Info Found

Trends & Trendsetters

Transcript: means "chit-chat" give a "presentation" from a slide deck never seen before Presentation Zen Blog Guy Kawasaki "most speakers suck" newspaper headlines Article Nancy Duarte's makeover of a Guy Kawasaki Presentation "The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what you’re going to say that fits in with that image. Then, if you do it right, every time they think of what you said, they’ll see the image (and vice versa)." Summary of Tufte's Thinking Example of Tufte's Work Adds a little "pizzazz" to the Lessig Method Heavy use of imagery and visuals A whole lot of passion in delivery "Almost every PowerPoint presentation . . . "There’s no one *right* way to do a presentation, just an almost infinite number of ways of doing it wrong!" CLIENTS Al Gore Steve Jobs Guy Kawasaki The human brain processes and retains more information if it is either verbal or written, but not both at the same time (Mayer) It is not effective to speak the same words that are written, because it puts too much load on the mind and decreases the ability to understand what is being presented (Sweller) The visual aspects of a presentation should merely be cues to the oral component (Kawasaki) Website & Links presentation haiku Masayoshi Takahashi Guru of informational graphics Kawasaki Blog How to Change the World - A Practical Blog for Impractical People Duarte's Makeover Presentation Rapid firing of words, phrases and imagery Everything is center aligned Uses animation to punctuate storytelling Always makes a convincing argument Edward Tufte the "next" best use for PowerPoint pronounced “peh-chak-cha” or “pet-shah coot-shah” Trendsetters Link to : Power Corrupts. PowerPoint Corrupts Absolutely. Issue 11.09 | September 2003 Website Talks List Http:// Edward R. Tufte, professor emeritus of political science, computer science and statistics, and graphic design at Yale Website Guy Kawasaki Click on any page to zoom in closer. Video Pecha Kucha: Get to the PowerPoint in 20 Slides Trends & Trendsetters Overview: Video: How To: Duarte's Make-over Design Notes Seth's Blog Mostly marketing, but you can search the site. Seth Godin, Really Bad PowerPoint Trends Click on any page to zoom in closer. TED Conference Pecha Kucha Garr Reynolds Seth Godin Guy Kawasaki's Original Presentation The next wave is Google Wave. Google Wave promises to transform the presentation from a theater production to a real-time, collaborative conversation. How To (1): Guide to Making a Pecha Kucha Presentation sucks rotten eggs." Google Wave A Word from the Big Guys "cut the crap presentations" "PowerPoint induces stupidity, turns everyone into bores, wastes time, and degrades the quality and credibility of communication." ht Duarte Design Larry Lessig Simon Raybould Viget Labs Click on any page to zoom in closer How To (2): PowerPoint Karaoke

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