Transcript: Green Color About the Color Green Green is the color between blue and yellow on the visible spectrum About the Color Green Green mostly symbolizes prosperity, agriculture, fertility Human's eyes are sensible to green, thus it's used in NVG Psychological Psychological Positive Green helps alleviate anxiety, depression, and nervousness. Positive Green also brings with it a sense of hope, health, adventure, and renewal Negative Green, like any color also has negative traits. Too much green or being surrounded by the wrong shade of green can bring up the feelings of boredom, lack of life Negative Many poisons are shown as color green Culture In Western cultures green represents luck, nature, freshness Culture In arabic and Persian and Arabic culture green is the color of Islam The color was relatively high in its resistance to chemical and physical changes Religion Egyptian mythology Osiris, lord of the dead and rebirth. His green skin symbolizes rebirth Religion Greek mythology Demeter is the goddess of the harvest . She was also goddess of sacred law and the cycle of life and death Buddhism Green is the color of balance and harmony Christianity Green is obtained by mixing Yellow (trials) with Blue (Word of God). Therefore, the biblical meaning of color Green is immortality Islam Green is considered to be the color of Islam, In the Quran, it is associated with paradise, Business Business Renewable energy, nature friendly, safe environment Green in opposite of red, which means safety
Transcript: History Extraction of the color green Pigmenting: coloring with pigments Basics Acetone Organic compound-Solvent It's highly polar Denatured alcohol Breaks the cells into parts to separate the pigments It's better than water-It splits the aqueous impurity from the pigments in the leave, because chlorophyl is soluble acetone It is alkaline so it doesn't produce pheophytins in the process 2 ways to extract the pigment alum (aluminum ammonium sulfate) bibliography "Making Natural Dyes from Plants." Crafts Pioneerthinkingcom RSS. N.p., n.d. Web. 23 Sept. 2013. <http://pioneerthinking.com/crafts/natural-dyes>. "Dye and Mordant." Dye and Mordant. N.p., n.d. Web. 23 Sept. 2013. <http://www.bio.brandeis.edu/fieldbio/Survival/Pages/dyeandmordant.html>. "Natural Pigments." - Azurite, Red Earth Pigment. Karlorjet, n.d. Web. 23 Sept. 2013. <http://www.dyes-pigments.com/natural-pigments.html> Eastman, Michael. "Extraction of Natural Pigments -- Materials World Modules -- Department of Chemistry." Extraction of Natural Pigments -- Materials World Modules -- Department of Chemistry. Univesity of Texas, n.d. Web. 23 Sept. 2013. <http://materialsworld.utep.edu/Modules/Concrete/Chromatography/Extraction of Natural Pigments/Extraction of Natural Pigments.htm>. afterward filter all non-soluble plant material In ancient Egypt green was the color of rebirth and life Green considered as the same color as blue, only separated to describe the color of the sea or trees Plants used for extraction Color green with mortar and pestle crush the plant and then add your solvent (acetone) By extraction This a a technique to separate one compound from a mixture we want to make chlorophyl into powder so that afterward we can make it more or less concentrated depending in what tone we want the color Additive color Camouflage Lasers-most clear and brightest - Artemisia species provide a range of greens from baby’s breath to nettle green. - Artichokes - Tea Tree – (flowers) green/black - Spinach (leaves) - Sorrel (roots) – dark green - Foxglove - (flowers) apple green - Lilac - (flowers) – green - Camellia - (pink, red petals) – green - Snapdragon - (flowers) – green - Black-Eyed Susans - Grass (yellow green) - Pigsweed (entire plant) yellow green - Red Pine (needles) green - Nettle - Broom – (stem) green - Larkspur - green – alum - Chamomile (leaves) – green Political movements Environmental campaigns How its done Method two (no need of acetone) What we are doing In science boil what you fileted and then you will be left with the chlorophyl and the water will be evaportated Vivacity nature life spring fresh youth jealousy love sexuality faeries dragons monsters devils poison safety Meanings How we are doing it Color fixative or mordant Middle Ages by : Juan Camilo Burckhardt, Mateo Valdéz, Jaime Soto 4 parts cold water to 1 part vinegar (not really proven, we can experiment with it) Ancient World 20th and 19th century A pigment is a substance that gives off a color Pigments reflect light depending on the wavelength selective absorption. The color of merchants and bankers filter the mixture you have so that you are only left with the liquid with the pigments Blend the plant We are extracting the chlorophyll (pigment) wait till the acetone evaporate to get your pigment powder Nature and romantic movements Complementary colors Method one 18th and 19th century a mordant helps the dye to bind with the fabric fibers
Transcript: Color Terms Mode – amount of color data that can be stored in a given file format Pixel – (dot) represents a color or shade RGB Mode RGB – Red, Green, Blue Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor CMYK Mode CMYK – Cyan, Magenta, Yellow and Black Based on colors being partially absorbed as the ink hits the paper and being partially reflected back to your eyes Subtractive color CMYK – used in four color process printing Grayscale Mode Color Picker – lets you choose a color from a color spectrum or lets you numerically define a custom color Swatches palette – visual display of colors you can choose from Filters – PS commands that can significantly alter an image’s appearance Terms Foreground color – black by default Used to paint, fill, and apply a border to a selection Background color – white by default Used to make gradient fills (gradual blends of multiple colors Fill in areas of an image that have been erase Color Picker – lets you choose a color from a color spectrum or lets you numerically define a custom color Swatches palette – visual display of colors you can choose from Filters – PS commands that can significantly alter an image’s appearance What does your favorite color mean? RED Stimulates heartbeat and breathing Love and Warmth Symbolizes anger and aggression Outgoing/Passionate Personalities YELLOW Cheerful First Color to Grab Attention Optimistic Causes some to lose tempers BLUE Peaceful Tranquil/Calming Depressing Symbolizes Loyalty Increases Productivity PURPLE Royalty Sophistication Wealth Shyness Femininity GREEN Symbolizes Nature Calming Refreshing Masculinity Wealth ORANGE Full of Energy Enthusiastic Demands Attention BLACK Power Elegance Mystery Mourning Unhappiness WHITE Innocence Purity Simplicity Cleanliness Youth Painters in the late 19th century began to focus on colors in their artwork. They were known as the Impressionists. Later, in the early 20th century, the Expressionists evolved. They used color mostly to express emotions in their work. Claude Monet was one of the most popular Impressionist painters. Notice how the painting does not look real, but the layering of bright colors gives the impression of the church, water, and sky. This was painted by Post-Impressionist, Vincent van Gogh. He was in an asylum when he painted Starry Night. Notice how much blue he used in the painting. Do you think the color symbolizes anything? Edvard Munch’s “Scream”Expressionism Understanding Color Color is a wavelength of light Hue (chroma) – Name of color Intensity – Quality of brightness or Purity of color Saturated Color – Very intense Primary Colors – Red, Yellow Blue 3 colors in the spectrum of light that cannot be produced by a mixture of pigments Secondary – Combination of any two Primary colors (Orange, Green, Purple) Intermediate (Tertiary) – Combination of Primary and Secondary (Primary named first) Color Schemes Neutral – Don’t reflect any single wavelength of light, but create lightness and darkness Neutralized colors are “greyed” down or reduced in intensity Some are “semi-neutral”, showing more of a hue Analogous – Closely related colors on color wheel Complementary – Two colors directly opposite each other on the color wheel Split-Complementary – Color plus the two colors to the right and left of complement Triadic – Three equidistant colors on color wheel Warm Colors – Colors that include mostly reds or yellows Cool Colors – Colors that include mostly blues and greens Monochromatic – One color with its differing values Tints – A color plus white Shade – A color plus black RGB – Red, Green, Blue RGB – Red, Green, Blue Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor
Transcript: Color Green The color green means money, hope, life, the future and exploration "- A fresh, green breast of the new world" (The Great Gatsby/180) The color green symbolizes hope for the future and it can forshadow somthing bright and somthing exciting to happen. We can see green as being hopeful and as being the future, as being freshness and new the color green also repersents the green light that Gatsby spots from across the water on Daisy's house and it shows us that there is hope still in the future for Daisy and Gatsby the color green repersents nature, and all the beautiful trees and plants. nature is gorgeous and when you stop and realize it, it repersents a part of each of us in a way. Daisy needs to realize that even though her life is unhappy, and she wants Gatsby, she needs to realize what nature brings us and to follow her heart. "I thought of Gatsby's wonder when he first picked out the green light at the end of Daisy's dock..." (The Great Gatsby/180) Work Cited http://www.google.com/images?q=hope&um=1&hl=en&tbs=isch:1&ei=5rV3TcTAI8TMqgGm_cHDCQ&sa=N&start=20&ndsp=20 http://www.google.com/imgres?imgurl=http://www.interweb.in/attachments/pc-wallpapers/25222d1235656623-nature-photos-wallpapers-images-beautiful-pictures-nature-mountains-photo.jpg&imgrefurl=http://www.interweb.in/pc-wallpapers/21704-nature-photos-wallpapers-images-beautiful-pictures.html&usg=__I16FBcnyXwpeQxDum1j7ZArIGVM=&h=768&w=1024&sz=259&hl=en&start=4&zoom=1&um=1&itbs=1&tbnid=8xw9UtkjAscUqM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dnature%26um%3D1%26hl%3Den%26tbs%3Disch:1&ei=fLZ3TcP4HIHeqgH1-MiOCA
Transcript: live in the moment past is the past move on money isn't everything "...and his dream must have seemed so close that he could hardly fail to grasp it" (180). Seen in bigger context Examples Color: Green By: Paola Hernandez Gatsby's Dream money Daisy hope destiny envy Symbolism "Involuntarily I glanced seaward – and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock" (p. 21). "You always have a green light that burns all night at the end of your dock" (92). "Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that's no matter – to-morrow we will run faster, stretch out our arms farther…And one fine morning--So we beat on, boats against the current, borne back ceaselessly into the past" (180).
Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: Dark green: There is a degree of resentment in dark green. Often used by wealthy businessmen, ambitious and always striving for more wealth, dark green signifies greed and selfish desire. Grass green: Grass green is the color of money. It is self-confident and secure, natural and healthy, occurring in abundance in nature. Yellow green: This color green suggests cowardice, conflict and fear. Pale green: As the color of new growth on plants, it indicates immaturity, youthfulness and inexperience. It allows us to see things from a new perspective, to make a fresh start. Color creates an instant subconscious judgment. Every colour and every shade creates associations and has a personality surrounding it. Colours can easily affect people’s mood. Green is associated with nature, health and healing, and the environment, creating a sense of compassion and nurturing for all. It encourages generosity, kindness and sympathy. Color: Green Colours play such an important role in your corporate identity. They could easily portray what sort of business you are running. Variations of the Color Green Green is closely associated with the environment and nature. APLICACIONES DE INFORMÁTICA COMERCIAL Green is also popular amongst technology to portray being more “energy friendly”. Emerald green: This is an inspiring and uplifting color suggesting abundance and wealth in all its forms, from material wellbeing, to emotional wellbeing to creative ideas. 4RV11 Cordova Fanti Rosina Jimenez Peza Diego Armando Mosqueda Cruz Raquel Ontiveros González Alicia Color: Green Instituto Politécnico Nacional Escuela Superior de Comercio y Administración This is the color of balance and harmony. This fresh colours is used a lot in skincare products to give the idea of the natural ingredients used. Green is... Beneficial for anything to do with health and healing. Ideal color to promote natural, safe, organic products. It is also beneficial in the promotion of environmentally friendly products. Suggests something 'new' and fresh. Motivates people to join social groups and satisfies their need to belong. Use green where you need people to see both sides of a situation as it aids in clear thinking and decision making. Darker greens relate to money, wealth and prestige, while lighter greens relate to growth and freshness. Using Green in Business Aqua: Aqua calms the spirit, offering protection and healing for the emotions.
Transcript: --------- ------------ --------------- --------------- -------- --------- --------- --------------- FLONASE LAUNCH The Color Green Presented by: Steven Spawn Choose a client that had a business or marketing challenge and use that as context for the solution you proposed Highlight the biggest challenges with this client from a relationship perspective and the role you played in managing the client relationship and expectations. THE ASK THINGS TO CONSIDER You can present your thinking in whatever format you feel most comfortable Make sure to showcase your personality and communication style Provide a view that is “interesting” vs “comprehensive” Don’t be afraid to have a strong point of view about the Brand Shopper Marketing AOR Brand & Retailer activations Nationwide Top 8 (including Mass, Club, Grocery) GlaxoSmithKline Rx --> OTC in 2015 FLONASE allergy relief Customized Retailer Activations BIG DEAL Reach the masses Strategic Partner RETAILER Drug Stores offered a large opportunity to partner on a strategic level + = THE CHALLENGE The Challenge Communication Organization The Challenge Organization Communication Communication '"Make it Bigger'" ''Make it Smaller'' ''Bold everything"' ''More Green"' ''Less Green"' ''Different Green'' ''Different Green'' TIMES SQUARE What: - Simultaneous events at ten key locations - Takeover of Times Square How It Worked: - Be Greater pose - Picture featured on largest billboard in T.S. - Image captured and emailed to each individual Campaign Overview Campaign Support Digital (targeted emails, microsite, banners, social media) Mobile (geotargeted SMS) Radio (terresterial & in-store) Print (displays, direct mail, signage) Event (brand ambasidors, etc.) MY ROLE Role & Responsibility How I contributed: Concept Provided thought leadership from creative concept to activation execution. Delivery Ensured flawless execution from tactic deliverables to event execution. Approval Helped navigate internal/external processes and built business case to support incremental funding requests. Results Developed campaign recap deck outlining positive ROI and key takeaways. Questions? THANK YOU
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