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Transcript: Sense of community Many companies treat social media as an information tool as oppose to communication vehicle which results in a lack of trust and feedback by the target market Software Solutions While the truth is that social can be a great lead generation media for the businesses. Putting PEOPLE in control of their choices, preferences, opinions, community etc. Sergio Zyman, Former Chief Marketing Officer, Coca Cola Wikis & Blogs Currency Traditionally advertisers convey messages to masses in the hope of reaching some interested group of people. Industries... NOW ... As of the first quarter of 2015, Facebook had 1.44 billion monthly active users. Telcos So how does social media impact us ! Have a look at some interesting stats at a global level... Popularity (+ive, -ive) Enlightened businesses like Amazon and Google Shopping operate an open-door policy and encouraging consumer interaction Retail Logistics People are more involved with the Digi Universe. A universe by the people, of the people and for the people... Platforms HBL has created alternate channels to add convenience for making payments. Impact of Social Media on Buying Behaviour Internet Payment Gateway Banking WE STILL DO, BUT THE CONSUMERS ARE SAYING ...NOT INTERESTED!!! “The era of (one way) marketing as we have known it is over, dead, kaput – and most marketers don’t realize it…” From facebook to youtube/vimeo, from instagram to snap chats we have multiple channels in social media Engagement = Involvement MPOS In Pakistan Internet users : 30 M Mobile internet users: 15M Where total FB users : 17 M Pharmaceuticals Social media platforms have radically changed the approach of segmentation in implementing marketing strategy Social Media Websites to mobile apps, ipads to ecommerce websites ... You focus on your story We give you the building blocks THANKS FOR WATCHING & GOOD LUCK WITH YOUR PREZI
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