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Poster Research

Transcript: The poster for the film skyfall uses a graphic overlay on the image of james bond showing him through the barrel of a gun. The audience is able to distinguish that this is a gun barrel because of the curved edges. This poster uses foreshadowing because ususally at thestart of the films there is usually a scene where we see down the barrel of bonds gun when he shoots an enemy, this means thatbond is likely going to be shot because he is in the line of the barrel. Inception poster colour scheme research Divergent Poster Tag Line Divergent Poster Social Media Another convention of the poster format is that often well known actors are featured above the title on the poster this is because while people are looking at the posters they will notice the names and therefore may be drawn to watch the film because they recognise an actor in the film. Poster Research When choosing a picture to include in the poster it is often seen that the image is of an iconic moment in the film. This is shown in the poster for divergent because it is of the two main characters on the top of a building together which occurs in the film. This picture is also taken separetly to the film and isn't usually taken from the film itself so that the poster isn't within the context of the film. At the bottom of the majority of posters there is link to be followed to go to social media pages that allows fans to discuss the film which would build up the hype for a film and gets the audience anticipating the release of the film. The social media tags at the bottom usually feature a page to go to on Facebook as well as a hash tag and page to go to on twitter. This allows all users across the two most popular social networking to interact with each other and get more people to recognise the film. Skyfall Poster Foreshadowing The Matrix Actor References The poster for Divergent has a tag line stating "What makes you different makes you dangerous." This is a small quote that gives the audience an insight into what the film will be about. This quote foreshadows that the characters featured in the film may be different to others therefore giving some information to the audience before they watch it. Inception uses a consistent colour scheme through the poster. It uses cool colours of the shade blue except for the title which has a completely different colour to the rest of the poster. By making it red it causes the title of the film to pop out at the audience. Also because of this is draws the audiences eye to the title which is the most important part of the title because it is what they will take away from viewing the poster and hopefully search for the film online to find out more. Posters always include a billing block at the bottom of the page this is to give accreditation to the people who were involved with the creation of the flm or those who were featured in the film. An example of one of the people included in the billing block would be the executive producer. Also featured in the billing block there is sometimes an indication that the film will be abvailable in IMAX cinemas which is a usual convention in modern posters because more and more films are becoming available in these types of cinemas. Divergent Image Source Code Billing Block

Poster Research

Transcript: Gone Girl We had a look at the Gone Girl poster. This poster is very basic, but nicely laid out and it doesn't give any hints to what the story is about. This could be seen as a key feature as it helps to draw the audience in to research further into what the film is about. This is a good piece of advertising as the poster itself looks very modern and stylish and a bit contradictory to what the genre is, as its quite a bright picture with a nice landscape shot. This poster gives you a little look at the story line or just little hints at key points of the film as the poster had the man by himself looking over his shoulder, this could resemble the fact that the film is based around him and he is the main character. As well as this the title on the poster also is the same used in the trailer which is a key point as this is to do with brand recognition. There are many different genres and styles of posters used in the media industry to promote and advertise films, each gives a unique and different effect. The genre of out film is crime thriller, this means that we will need to base out poster around this idea by making our poster dark and mysterious. before creating out poster we decided to carry out some research into many posters to find out the general convensions of a thriller poster. we looked at three different posters, the first was the film poster for 'Gone Girl', second we looked at the poster for 'lovely bones' and finally we looked at the film poster for 'memento'. Over all from researching other posters we really liked the layout the memento poster as it encorportated our polariod ideas and had a dark and mysterious feel to it. we plan to layout our poster in the same way as this as we feel it fits our themes and conventions really well. Poster Research Lovely Bones Our Poster In this poster the poster gives a very clear idea to the audience straight away who the characters are. this is done by the use of lighting and the placement of the characters on the poster. this is shown in this poster as the main is nearly sillotted in a shadow, giving him a sinister look, where as the girl is very colourful and is lit up more, this is showing the difference between the 2 characters and showing what kind of character they are. In this poster the poster is laid out very well with the main focus on the title and the picture. This is done with black and white shades and a very white title which contrasts very well with the lack background. the title is very unusual as it is a very odd font, this ism very good for brand recognition as it allows the audience to know straight away what film it is by looking at the type of font used in the poster. The poster itself is pretty basic but it does well in advertising the film Memento

Poster Research

Transcript: Tag line - 'It all ends' This is used to draw the Pre-existing and a new audience. This may attack them as it is the last chance to see the franchise in the cinema Tag Line 'The defining chapter' attracts the existing audience and fans as well as new as it is the last chance to see the films in the cinema. Film Titles and logo. The Hobbit: The Battle of Five Armies Release date: Date the film is released Release Date in the same font as the tag line. This poster unlike the others does not feature small print or a tag line this is unlike the usual conventions of a film poster as it is not a theatrical poster its is part of the campaign and just a teaser . Billing Block: Institutional details Angelina Jolie's name at top. The actress is used as a unique selling point. The sun having positive connotations juxtaposes the rest of the poster. The background is a dark sky representing the main figures role of an antagonist. Helena Bonham-Carter is a unique selling point for the film. The Film Titles / Logo featured in the same font as the other Middle Earth films. Maleficent The main figure in the poster is antagonist, Bellatrix Lestrange, she is seen in black clothes representing her status as an antagonist. She is posed as if ready to attack The sword represents the films genre of fantasy / action adventure hybrid. The sword pointing down is a sign of respect and also represents that this will be the end of the trilogy. Like Harry Potter the small print is featured as logos of the various companies that worked on the film. The background of the poster shows the setting of the film a destroyed Hogwarts. The main figure is main antagonist The Wicked Witch of The West seen in a black dress and with green skin representing her status of an antagonist. Poster Research The Pointed hat iconic for this character and a symbol commonly seen when representing a witch. The Main Figure in the film is the main character and protagonist Bilbo Baggins. He is at the center of an arch. He is also a unique selling point as Martin Freeman is a celebrated actor. He appears to be bowing and his costume seems somewhat distressed suggesting this will be the end of a battle also suggested in the title. Release Date same colour as the title of the film. Film website. The Great and Powerful OZ The Main Figure/Object: Central to the poster. Film Titles shown using only the initials. It is in the same font as the full title and logo of the franchise. A Wand is seen representing the films genre, fantasy. The Background used is the setting of the film This poster features the billing block present in Posters and film Trailers. The release date is also shown in a bold font in the center bottom line The background is pure white like Maleficent's skin. This represents innocence and purity this more commonly represents a protagonist. Small Print- This is different from the previous poster this is a teaser poster so instead just features the logo of the production company and the distributors. It also features the websites and that it will be in Imax 3D Harry Potter and The Deathly Hallows Part 2 Red sparks / Blood splats connotations of violence represent the darker nature of this film. As this is an early poster the date is not featured instead 'coming soon' is displayed at the bottom in a similar font as the titles. Production company and distributor logo The main figure of the poster is the main character/antagonist/protagonist, portrayed by Angelina Jolie She is represented Photographically. She is seen in dark clothes with harsh edges this is consistent in her head piece and choker. Her costume has negative connotations typical of an antagonist. Antagonist seems to be surrounded by a dark tornado. Distributor logo. Mila Kunis is a unique selling point for the film. She will attract young men to see the film as she was FHM's sexiest woman. In this picture they have also sexualised The Witch in a tight corset with her cleavage and curves on show, making her an audience pleasure. Tag Line : Text used to influence the audience to see the film. Film Poster Research: The Basic Information. When analysing a poster we have to consider why each choice and decision was made. This is as every poster is made to influence an audience to come and see a film. Therefore researching and deconstructing posters is important to find out what we need to put information is typically on a poster and also what trends we may need to follow to attract the audience of our genre. Film Titles / Logo Film Title/Logo.

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