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Go To Market Plan

Transcript: ACTION Gather informally and formally information with contacts at operators about business model they want pursuit Evaluate and decide internally at Deezer business model and product adaptation from Initial approach Merci Thank you Obrigado Business Adherence ACTION Intense relationship with Operators Negotiation Legal constraints turn-around Is this the correct timing for operators? Who are the deciders? What challenges are they facing? Are their structure ready for moving forward? Do they have budget for promotion and sales? ACTION Intense relationship with Operators Joint-business plan prepared and approved Who are the competitors for this agreement? What are their strengths and weaknesses? What about their relationship with operators? Are they supported by anyone at operators? Who will support Deezer at operators? Go To Market Plan Business Agreement ACTION Market research Map supporters and potential non-supporters Become a trustworthy potential partner to operators Leverage the benefits from Deezer What are the important KPI's for Operators? How Deezer will offer superior KPI's to Operators when compared to competitors? What after-launch assistance can Deezer offer? Are Operators feeling safe to move forward and close the deal? Business Environment to deal closed The road for an agreement between Deezer and Operators What is the formal partnership process? Who else must be involved? What are the price limits to close the deal? What are the legal requirements? Is there harmony between business models from Operators and Deezer? Is Deezer trustworthy for operators? Business Plan Business Terrain ACTION Gather informally and formally information with contacts at Operators about business environment Prepare a plan to act according environment

Zarzo Go-To-Market

Transcript: Schools 10% Annual efficiency increase for coaches 83% Interested in tools to help them coach additional clients 12 Pricing Tiers Pacific Northwest Association for College Admission Counseling ( PNACAC ) 74% Interested in enhancing online presence ) 68% Interested in tools to track clients $0 Market Size x 68% Interested in tools to track client IECA Consulted User - Zarzo Lead Marketing Strategy Advertising & Promo Monthly National Association for College Admission Counseling ( Pricing Strategy Coach View 40% Of users from Zarzo leads 240,000 high school students/yr 60,000 high school graduates/hr ~80% proceed to higher education Go-To-Market ) $0 28 HECA Student View Coached User Client Management Coaches 85% Interested in tools to track current and prospective clients 5000 practitioners $59.99 Independent Educational Consultants Association ( 2006: VHSGC Coached User - Zarzo Lead Students / Parents Creation Assuming $0 Projections ( and that's with 68% Using paper or spreadsheets) $299 Market Penetration 31.5 14 months $0 20% Annual growth in practitioners 63% Interested in collecting online payments /yr ) 2000 practitioners NACAC = $24.99 37% Annual Growth 2006-09 $99 ) Sales Strategy Focus on freshman through Junior years Sponsorships, scholarships PTA events User Type --- 2009: Consulted User Average concurrent clients: 78% Interested in tools to create and collect more leads Higher Education Consultants Association ( 90% Interested in tools to track school requirements Career centers Guidance offices School-wide or district-wide licensing Virtual High School Global Consortium ( Coach's average client lifetime: [ Year 5]

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