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Go To Market Powerpoint Template

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Go To Market

Transcript: Go To Market Why Wei Dodd? Intimately familiar with R&D, and BNB process Identify stakeholders and get things accomplished Expatriated assignments in Taiwan to start a System Validation organization Read and speak Mandarin, understand multiple cultures Able to anticipate Comfortable dealing with suppliers, utilizing ODMs’ resources to accomplish both companies’ goals Small business owner EDS connection Works hard and enjoys life Matrices Track the P&L against ASPIRE Time-to-market – at BNB product launch Re-visit dock strategy on product alignment Faster turnaround to validate docks Better quality Provide a forum to capture corporate customers’ desires, and dislikes; and transform those information to opportunities New accessories being developed, deployed per quarter Number of Accessories made to each platform’s PDD Docks – Green Utilize EDS resources – Bottom-line and Top-line growth It is critical that our accessory attach and gross margin dollars continue to increase as AUPs of computers continue to fall Different retail channels Collaboration with consumer marketing Individualize USB Docks Accessorize for S, ALC, and Mini Actual Efforts Enterprise Accessories Top-line growth – conduct multiple marketing campaigns to increase sales, value proposition Bottom-line growth - Find new suppliers results in cost savings

Go to Market

Transcript: Go to Market Exploring Sponsorship Opportunities for Football Clubs Introduction to Sponsorship Overview of Football Sponsorship Football sponsorship encompasses brand deals with clubs, leagues, and events that offer visibility to target audiences. With global reach, the football industry provides companies an unparalleled platform to connect with millions of fans. Key Benefits of Football Sponsorship Importance of Sponsorship for Brands Engagement through football sponsorship can lead to increased sales, customer loyalty, and a more robust corporate image. The opportunity for experiential marketing activities enhances brand visibility and consumer interaction. Brand sponsorship in football enables companies to leverage team popularity and loyalty, enhancing their market presence. It fosters emotional connections with consumers, translating to stronger brand recognition and preference. Unlocking Sponsorship Potential Types of Sponsorships Available Target Audience and Reach Various sponsorship types include kit sponsorship, stadium naming rights, and official partnerships. Each type offers different levels of visibility, from branding on team kits to exclusive access to fan engagement opportunities. Football attracts millions of fans globally, providing access to diverse demographics. Brands can leverage data-driven insights to target specific audiences, making sponsorship highly effective for reaching potential customers. Case Studies and Success Stories Activation Strategies for Engaging Fans Successful Sponsorship Examples Lessons Learned from Previous Campaigns Effective activation strategies include social media campaigns, experiential events, and community initiatives. These strategies deepen fan engagement and enhance brand loyalty, driving stronger connections between fans and sponsors. Prominent brands like Coca-Cola and Adidas have effectively partnered with FIFA events, enhancing global visibility. Their strategic alignments have driven brand loyalty and engagement, showcasing the power of sports sponsorships. Successful sponsorship campaigns emphasize the importance of aligning brand values with the club's ethos. Integrating community initiatives enhances brand perception, making partnerships more relatable and impactful. Measurable Outcomes and ROI Analysis Long-Term Brand Relationships ROI from football sponsorship is measurable through increased sales, enhanced brand recognition, and social media engagement metrics. Companies report up to a 15% increase in revenue directly linked to effective sponsorship campaigns. Establishing long-term partnerships with football clubs can create sustained engagement. Brands that commit often see annual increases in market share and customer loyalty through repeated exposure and community ties.

Go To Market

Transcript: The chief function of the body is to carry the brain around. -Thomas Edison Tomorrow's healthcare today Value proposition “The only way to keep your health is to eat what you don't want, drink what you don't like, and do what you'd rather not. Just the facts Mark Twain

Go To Market

Transcript: Go to Market Go to Market Strategy Boots on the Ground Train and equiped reps Manufactor Dealers Buyers Qualify & Understand Appointment Set Presentation Demonstration Pilot Proposal Won/Lost Trade Show Tradeshows and Conferences Manufactues Higher Education Green Industry IFMA Greenbuild NACOUBO Exhibit 25,000-50,000 Attend 7,500-10,000 Present Meetings Marketing Thought Leadership -PR Firms = Speaking circuts -Morgan Stanley = Speaking engagements -Law Firm Lobists -Ackerman Law Firm = lobbying on our behalf Direct Marketing Campaigns -Linked in Feed -Content Marketing -Social Media Blast -Print Local and Globel Papers Partnerships

Go To Market

Transcript: Background & Opportunity IT Easy Background Incorporated in 1994 Computer services, application development company To be the dominant provider of hosted desktop as a service to selected industries in Australia. Intellectual Property Care free Service Provisioning Enabling mobile Applications Our Customer's Needs IT Costs management costs are too high Losing key business information Can't keep up with technology Need a friend in the trade that understands our business Our competitive advantage Business Model Go-To-Market Model Industry Specific Customer Groups Tailored Industry Solution Packages Tailored Industry Go To Market Approaches Leveraging Industry Relationships Backed by Real Estate We provide IT services (of a scale normally only available to large companies) to smaller companies We provide 'friend in the trade' advice and guidance We have systems and backup processes to protect customers environments We have invested in intellectual property that offers best of breed capabilities We are supported by premier industry partnerships (Microsoft, Citrix, ) that provide latest, leading edge functionality Head Office St Leonards Sydney Pharmacies Recruitment Vision Business Model

Go To Market?

Transcript: Identify additional accounts with your sales manager NO Does your solution have the highest TCV Possible? Will you achieve sales in current fiscal year? Has the solution been sold previously? NO Does you have helpful information or promotions to share with your target? Does it grab the targets attention? "Save 15% until December 1st" "Download Free Whitepaper" "Watch Free Video" LOW Yes - You're one step closer to begin receiving qualified leads from demand generation Priority Call Your Campaign Director Congratulations! Your solution meets FIS criteria to leverage the expertise of our demand generation team. Reach out to your campaign director and learn how to get started! Offer NO Yes - You're well on your way to driving revenue with a demand generation campaign. Target Audience? Do you have a current white space analysis? Do you have a target list? Do you have more than 50 targeted accounts on the list? High - Even Better! Demand Generation is here to help FIS drive revenue Confirm solution strategy with your sales manager Is your solution part of the Go To Market Strategy? Strategy Yes - Great, You're aligned with the current sales strategy! Is Your Solution Ready for a Demand Generation Campaign? Establish solution priority with your sales manager Create new offers or promotions with your sales manager

GO TO MARKET

Transcript: Hang on... A final point, a quote, more context — adapt the template to fit your needs. Remember that your presentation is almost done, so keep it simple. Polishing up... Almost there... Getting it ready... Expand on the bold statement above. Adding final touches... Adding final touches... Add details here Last checks... Leave space for questions Add details here Design at work... Getting it ready... Almost there... Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. This is where your presentation starts. Provide context for your audience and make it easy for them to follow. Put something fun or important here. Thinking cap on... Add details here Fine-tuning... Expand on the bold statement above. Provide statistics, go into detail, or more — whatever works best for your presentation.

GO TO MARKET

Transcript: GO TO MARKET Implementation Plan Timeline Budget Allocation Establish a clear timeline for all phases of the market entry process. Initiate with market research, followed by strategy formulation, execution, and evaluation, ensuring that each phase has specific, measurable milestones to track progress. Allocate budget systematically across various components including marketing, operations, and contingencies. A detailed budget ensures that resources are effectively utilized and helps identify potential funding gaps early on. Metrics for Success Feedback Loops Implement feedback loops to gather insights from customers and stakeholders. Continuous feedback is crucial for refining products and strategies, ensuring alignment with market demands and enhancing customer satisfaction. Define success metrics to assess the effectiveness of the market entry strategy. Common metrics include sales growth, market share, and customer acquisition costs, which should be reviewed regularly to adapt strategies accordingly. Strategies for Effective Market Entry Entry Strategies Effective Marketing Tactics for Market Success Branding Social Media Content Marketing Direct Sales Branding establishes a unique identity that resonates with consumers, creating a lasting impression. Companies like Apple and Nike exemplify successful branding strategies, building loyalty through consistency and emotional connections. Partnerships Social media is a vital platform for brand promotion, engagement, and customer interaction. According to Statista, 54% of social browsers use social media to research products, highlighting its role in the consumer decision-making process. Advertising Campaigns Content marketing involves creating valuable content to attract and retain customers. Companies using blogs, videos, and infographics see up to 67% more leads compared to those relying solely on other marketing tactics. Direct sales involve selling products or services directly to consumers without intermediaries. This method allows for personal customer interaction, and higher profit margins, while enabling quicker feedback to adjust offerings based on customer needs. Advertising campaigns drive awareness and sales through targeted messaging across various channels. Successful examples include Coca-Cola's 'Share a Coke' campaign, which significantly increased customer engagement and sales. Strategic partnerships can broaden market access and enhance credibility. Collaborating with established companies, particularly those with complementary products, can facilitate knowledge sharing and reduce market entry risks. Franchising Online Platforms Market Overview Franchising grants access to established brand recognition and operational support. This model allows franchisees to leverage proven business formats while significantly reducing startup risks, benefiting both franchisors and franchisees. Utilizing online platforms for market entry enables businesses to reach a vast audience at a relatively low cost. E-commerce sites and social media allow for targeted marketing and customer engagement, fostering brand loyalty and repeat business. Market Definition The market encompasses the range of potential customers for a specific product or service, characterized by demand, competition, and regulatory conditions. A clear market definition lays the foundation for strategic planning and resource allocation. Market Trends Target Audience Current market trends often reflect consumer preferences, technological advancements, and economic shifts. Staying informed about these trends enables businesses to adapt their strategies and leverage emerging opportunities. Identifying the target audience involves analyzing demographics, psychographics, and buying behavior. Understanding who the customers are helps tailor marketing messages and product offerings effectively to meet their needs. Competitive Analysis A competitive analysis evaluates competitors' strengths and weaknesses in relation to market position. This critical assessment helps strategies that capitalize on competitors' gaps and positions the business advantageously in the marketplace.

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