Transcript: Development Estimated Costs Financial Management • New system to Xima Software • No Subject Matter Expert • No key influencers within ShoreTel Management • Diversify portfolio • Break into new partners • New Product Features • Become innovation specialist Networking Tool Will help find appropriate contacts New Platform, Will be difficult without this Sponsorship of Key Events Local Events with ShoreTel ShoreTel Semi-annual conference Key Individuals Project Timeline Recommend a team of two individuals to be the key developers. Timely response time during beta testing and first year of GA Help with Certification Testing (if needed) Pull in additional resources as needed. Recommend Derek and Myles Business Development Manager SWOTT Promotions first and second year Drive customers to switch Beta Testing 80% of Marketing in North America Competitive on Midsize PBX Increased compitition Diversify Portfolio Partners Selling Both Solutions Leader in UCaas Opportunities • Similar product and design to IP Office. • Increased growth over the past five years • Easier deployment and programming Marketing - Update with more blocks / Charts Business Plan Keys to Success Weaknesses Business Case Threats Midsize Leader Someone to drive product to partners and customers Establish to 25-50 partners and visit each on site (when possible) Help with Beta Testing and bringing the product GA Face of product at key events Trains team until they are ready and can prove they are ready I recommend Ryan Penman or other ShoreTel BDM. Ryan has proven he knows the product, great work ethic, attention to details and more Currently at 52K. Low for BDM. I recommend Incentive Program - 10k if goals are hit Competition • Customers migrating to mid-size solution • Partners are diversifying by adding ShoreTel to their offering With Jared overseeing the project he will also be the financial manager to ensure everything is staying on budget. He will provide updates during monthly board meeting. Trends Google Adwords Help from Whiteboard DRVoip, Tek-Tips, Spiceworks Third Party Research ShoreTel Go-To-Market Plan Solution should be developed using ShoreTel approved API's Following Development Solution Must Be Certified This include future Updates - Including Connect Helps Strengthen Relationship with ShoreTel SE's trust solution ShoreTel Someone that drives the product forward Someone within a position of authority Respected by all departments Only individual that can change time / goals Recommend Jared Olsen He will provide updates each week during management meeting This will replace product launch Linked In Subscription - Premium Bright Metrics - Reporting Telstrate - Advanced Recording • Competition has been well established within ShoreTel Community • Most opportunities are smaller PBX • Development Resources Available Project Timeline and Cost Establish Relationship with Key influences within ShoreTel Sponsorship as many event as possible Develop using approved API and certify with ShoreTel - On all platforms Determine Leadership and BDM Strategic Marketing Campaigns Strengths
Transcript: Go To Market Why Wei Dodd? Intimately familiar with R&D, and BNB process Identify stakeholders and get things accomplished Expatriated assignments in Taiwan to start a System Validation organization Read and speak Mandarin, understand multiple cultures Able to anticipate Comfortable dealing with suppliers, utilizing ODMs’ resources to accomplish both companies’ goals Small business owner EDS connection Works hard and enjoys life Matrices Track the P&L against ASPIRE Time-to-market – at BNB product launch Re-visit dock strategy on product alignment Faster turnaround to validate docks Better quality Provide a forum to capture corporate customers’ desires, and dislikes; and transform those information to opportunities New accessories being developed, deployed per quarter Number of Accessories made to each platform’s PDD Docks – Green Utilize EDS resources – Bottom-line and Top-line growth It is critical that our accessory attach and gross margin dollars continue to increase as AUPs of computers continue to fall Different retail channels Collaboration with consumer marketing Individualize USB Docks Accessorize for S, ALC, and Mini Actual Efforts Enterprise Accessories Top-line growth – conduct multiple marketing campaigns to increase sales, value proposition Bottom-line growth - Find new suppliers results in cost savings
Transcript: ACTION Gather informally and formally information with contacts at operators about business model they want pursuit Evaluate and decide internally at Deezer business model and product adaptation from Initial approach Merci Thank you Obrigado Business Adherence ACTION Intense relationship with Operators Negotiation Legal constraints turn-around Is this the correct timing for operators? Who are the deciders? What challenges are they facing? Are their structure ready for moving forward? Do they have budget for promotion and sales? ACTION Intense relationship with Operators Joint-business plan prepared and approved Who are the competitors for this agreement? What are their strengths and weaknesses? What about their relationship with operators? Are they supported by anyone at operators? Who will support Deezer at operators? Go To Market Plan Business Agreement ACTION Market research Map supporters and potential non-supporters Become a trustworthy potential partner to operators Leverage the benefits from Deezer What are the important KPI's for Operators? How Deezer will offer superior KPI's to Operators when compared to competitors? What after-launch assistance can Deezer offer? Are Operators feeling safe to move forward and close the deal? Business Environment to deal closed The road for an agreement between Deezer and Operators What is the formal partnership process? Who else must be involved? What are the price limits to close the deal? What are the legal requirements? Is there harmony between business models from Operators and Deezer? Is Deezer trustworthy for operators? Business Plan Business Terrain ACTION Gather informally and formally information with contacts at Operators about business environment Prepare a plan to act according environment
Transcript: The chief function of the body is to carry the brain around. -Thomas Edison Tomorrow's healthcare today Value proposition “The only way to keep your health is to eat what you don't want, drink what you don't like, and do what you'd rather not. Just the facts Mark Twain
Transcript: Go to Market Go to Market Strategy Boots on the Ground Train and equiped reps Manufactor Dealers Buyers Qualify & Understand Appointment Set Presentation Demonstration Pilot Proposal Won/Lost Trade Show Tradeshows and Conferences Manufactues Higher Education Green Industry IFMA Greenbuild NACOUBO Exhibit 25,000-50,000 Attend 7,500-10,000 Present Meetings Marketing Thought Leadership -PR Firms = Speaking circuts -Morgan Stanley = Speaking engagements -Law Firm Lobists -Ackerman Law Firm = lobbying on our behalf Direct Marketing Campaigns -Linked in Feed -Content Marketing -Social Media Blast -Print Local and Globel Papers Partnerships
Transcript: Identify additional accounts with your sales manager NO Does your solution have the highest TCV Possible? Will you achieve sales in current fiscal year? Has the solution been sold previously? NO Does you have helpful information or promotions to share with your target? Does it grab the targets attention? "Save 15% until December 1st" "Download Free Whitepaper" "Watch Free Video" LOW Yes - You're one step closer to begin receiving qualified leads from demand generation Priority Call Your Campaign Director Congratulations! Your solution meets FIS criteria to leverage the expertise of our demand generation team. Reach out to your campaign director and learn how to get started! Offer NO Yes - You're well on your way to driving revenue with a demand generation campaign. Target Audience? Do you have a current white space analysis? Do you have a target list? Do you have more than 50 targeted accounts on the list? High - Even Better! Demand Generation is here to help FIS drive revenue Confirm solution strategy with your sales manager Is your solution part of the Go To Market Strategy? Strategy Yes - Great, You're aligned with the current sales strategy! Is Your Solution Ready for a Demand Generation Campaign? Establish solution priority with your sales manager Create new offers or promotions with your sales manager
Transcript: Conclusion. Rentals Conclusion. Some consider the bikes to expensive for the market. Rentals Why not interested? Thank you for listening Retailers Deliveries Tourist information centers Hotels - Expensive - Regular Bike (Substitute) - Low demand at their own E-bikes - Seasonal demand/renting Why not interested? Retailers Go-to market sales plan for Mihatra e-bikes Hotels Companies
Transcript: 12/10/2018 Go-to Market Plan Need Need Offer Offer Product Product & Benefits 1.2 cm 3 cm Portable Carbon Dioxide Expandable Material Adjustable Convinience Twist & Cool Easy to use & Safe Customizable Available Colors Experience Experience #HaveitCool Marketing Plan Marketing Plan Segmentation & market Segmentation Segmentation Analysis Psycho-graphic Segmentation & Target analysis Personas & Value Proposition Target Personas & Value proposition Market Analysis Market analysis Differentiation Analysis Differentiation Analysis Score from -5 to 5 With 5 means we have advantage against the competitors and -5 means the competitor has advantage against us Channel Distribution Model Channels Partnership Selected partners: Budweiser, Pepsi Why: High Market Share, Seeking Benefits: A culture of cross promotion develops There is a brand awareness among the consumer There will be consumer experience from using the product 2-way: Competitive advantage for brands Partnership Model Soft Drinks market Share Beer market Share Social Facebook and Instagram Why: High mass appeal, Content display Benefits: Showcase our products to the masses. Ads to generate more willingness to buy. To measure our performance using their data. Viral campaigns using hash-tags (i.e. #HaveitCool) Social Media On average the amount of Hs spend per day in Social Media in US Distribution Selected Partners: Target, Amazon, Website Why: Customer Reach, Logistics Benefits: Opportunity for customized user experience Platform for demonstrating innovative products Customer Review Distribution Buying Cycle Buying Cycle Pricing Pricing Psychological pricing ($2.99...) Volume pricing (package of 6, 12 and 18) Bundle pricing (Selling packages with beverage) Evaluation Evaluation Financial Summary Financial Summary Risk Mitigation Risk Mitigation Conclusion Conclusion Team Kool Caps Inc. Santi Research & Development Lorena Aman Market Analyst Engineer & Creative Department Nacho Quality Control Linh Project Manager
Description: A well-organized training presentation template is a critical tool for education professionals. From roadmaps to reviews, this training template will help you take your next EDU training presentation to the top of the class.
Description: For grant requests, program proposals, or any other kind of nonprofit or education presentation, this graphite drawing-inspired creative Prezi template is the way to generate interest. Like all Prezi education templates and Prezi nonprofit templates, it’s easy to customize.
Description: For grant requests, funding pitches, program proposals, or any other kind of education or nonprofit presentation, this Prezi template is the way to generate interest and momentum. Like all Prezi education templates and Prezi nonprofit templates, it’s easily customizable.
Description: Show the big picture, zoom in on details, and explain clearly how it all relates with this Prezi executive brief or Prezi nonprofit template. The lively image and bold colors make it easy to create compelling, engaging executive brief or nonprofit presentations.
Now you can make any subject more engaging and memorable