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Value Proposition

Transcript: What Agents & Buyers are saying about Deric A Professional Mortgage Planner Mortgage Planning - Good For Your Banking Business All calls returned within 30 minutes Loan approvals within 48 hours of application Closing Statements (HUD-1) within 24 hours of closing Attend all loan closings A partner that will help you build your business A mortgage expert who will create raving fans of your customers Meet Deric Schoof, CMP Guarantees More than a Good Faith Estimate, we provide a Mortgage Plan To our Future Together Deric Schoof A Brief Introduction to Deric From: Mike Day Sent: Sunday, August 02, 2009 10:08 PM To: 'Deric Schoof' Subject: “Deric was very responsive to our needs and provided good financial, and mortgage planning information to help us make an informed decision and solve both our short term and long term financial goals. Under Deric’s leadership and oversight the mortgage process was straightforward and seamless. Without question I would not hesitate to recommend Deric to future clients and business associates” Mike S. Day, President DAY CPM SERVICES 8196 SW Hall Blvd,#201 Beaverton, OR 97008 Create more Raving Fans as a result of doing business with me! Ensure your customers select the right loan product and receive the best service! Preserve/retain existing client banking relationships. The kind of knowledge that comes from experience in the field Powerful loan-planning strategies Exceptional service Why Deric and Big River Mortgage? Let's Get Started From: ases swamy Sent: Thursday, July 16, 2009 1:33 PM To: Deric Subject: Before meeting Deric, our loan application was declined by 4 banks (one of the banks that declined our application is the bank where my wife is employed). Deric is our HERO because he was able to do what others could not do. And we got the keys to our new home in just 20 business days after meeting Deric. ASwamy & MSingh 10 Years within the mortgage industry Certified Mortgage Planner 2006 Certified Mortgage Planning Specialist 2006 Xinnix-Certified Loan Originator 2008 Father of Two Daughters Enjoys golf, digital photography and good food Armchair coach - Portland Trailblazers From: Bubbeylove Sent: Friday, July 24, 2009 4:28 PM To: deric@dschoof.com Subject: (no subject) Deric, I wanted to take a moment and let you know how much Joaney and I appreciated your team approach to mortgage planning and how, going forward, you continue to work with us to help make the most of our financial resources. The meeting we had with you and our financial planner helped clarify our financial situation and demonstrated to us that we have a great team of advisors looking out for us and our retirement. Never before have we felt like someone was managing our debt as well as our assets. In closing, we very much appreciate your hard work and always answering our questions. It has been a pleasure working with you. Glenn Roberts A Professional Mortgage Planner Strategically Align with Select Financial Planners, Real Estate Agents and Credit Unions

Value Proposition

Transcript: Customers Google maintains its relationships with its consumers through a viral, internet based tech environment. Developers YouTube Wind Farms Sun Microsystems Everyone within the Google network of companies Google's revenue comes from their various websites, the advertising associated with them, and member sites. Value Proposition Google consumers pretty much amount to anyone with an internet connection. People who desire information, navigation, videos, apps, tech devices, finance services, Email, creative design programs, and cars that drive themselves are potential Google customers and consumers Google Venture Model From Google themselves! "Google creates an extremely user friendly platform which directly connects people's queries to the information desired, enhancing the overall user experience. This attracts a wide variety customers which are interested in utilizing Google's free services, promoting an advertising environment for business in which both the end-users and businesses alike benefit. Google's activities include all facets of design, coding, server maintenance for Google search. Product development, research, , advertising and marketing, and financial activities. Costs Partners Offices Employees Coders Web developers Customer Service Designers Advertisers Investors Patents Servers Channels Resources The delivery of the VP for Google happens through the users experience with the Google's free services and Google's cultural relevance. Google reaches 80% of people with an internet connection. ACTIVITIES Research & Development Taxes Salaries Mergers and Acquisitions Equipment Operations Relationships REVENUE

Value Proposition

Transcript: TJX Advertising Total TJX Profit: $11 Strengths: Unique Product Low Start Up Cost Flexibility Shenghua RFID Cost/Profit To TJX In-Store Use In-store tote Option to buy the bag Receive gift card upon next visit Weaknesses: Limited Customer Base Dependent on TJX Total TJX Profit: $6 Product Description WVSCM Bags TJX Target Market 81.8% of all TJX stores. 49.5 million people Walking ad for TJX Brands Can be brought into the “MaxxLife” Campaign Environmentally conscious Get Bag In Store Shopping Experience Brendan Mallon, Geeta Rankoth, Madison McDaniel, and Trevor Morales TJX Store (-$4) Total TJX Cost: -$4 Bag Economics and HR Supply Chain Opportunities: Expansion 2021 TJX Stores 2.1 Million Build upon current product Expand TJX Target market Doesn't Return in time for Promotion Get Bag People can use bag in store Bridges shopping cart gap People buy more with a bag 75% of people who take baskets buy something, versus 34% who don’t take baskets (Paco Underhill) Value Proposition R and L Carriers Finances Total TJX Cost: -$4 *TJX cannot lose money, only if the bag is never used Bag Overview TJX Store (-$4) Funding: $9,500 Loan $7,000 Owner's Equity $45,000 Other Equity Rebate Program Get Bag Runway Industries Warehousing Promotion: Buy Bag (+$10) Threats: Other Reusable Bags Easily Reproducible Other competing Products SWOT Doesn't Return in time for Promotion In-Store Use Target Market BarcodeGiant RFID Scanners Big Idea TJX Store (-$4) In-Store Use TJX A tote bag used both in and out of stores to drives sales. Cost/Profit To TJX Total TJX Cost: -$4 Total TJX Profit: $6 2nd Visit: Get Gift Card (-$15) Hire 1 extra worker Part time $12 an hour Handles portion of supply chain Rest of workers are group members, with various specialties HR 3rd Visit: Spend Gift Card (+$20) The Runway Runaway Tote TJX Cost/Profit To TJX Promotion: Buy Bag (+$10) Assumptions: Year 1: 5 Stores (7,250 Bags) Year 2: 50 Stores (72,500 Bags) Year 3: 100 Stores (145,000 Bags) Program Buy bag at $10 Return bag within a month (RFID to track) Get $15 gift card 3rd return to use gift card Benefits 30% of people use a gift card within the first month (Marketing Workshop Inc.) 72% of people overspend on gift cards (Consumer Insight Study by First Data) Average amount overspent in department stores is $28 (Consumer Insight Study by First Data)

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