VALUE CHAIN
Transcript: GROUP THREE MEMBERS BROOKSIDE VALUE CHAIN. FARM FRESH PRODUCTS Farm Fresh Standard Milk Farm Fresh Whole Milk Crate-O-Milk These are whats produced after an industrial process. The output products of Brookside include; With well connection between the value chain components, output increases thus margin increase to the company. Distribution center e.g Agents Wholesalers The majority of Brookside’s suppliers are either smallholders or small cooperatives. Farmers bring their milk to collection centers located throughout the country. Before accepting every delivery, Brookside’s experts test the milk and immediately notify the farmer if his product meets Brookside’s quality standards. He then receives an immediate notification of the results and a price offer if the milk passes inspection. If the milk is rejected, the company provides the farmer with recommendations for improving the quality of the next delivery. The Farmers are then paid two weeks after the end of the month in which the milk is delivered. COLD CHAIN PRODUCTION Processes VALUE CHAIN COOPORATE RESPONSIBILITY Brookside's value chain involves getting inputs from farmers which is mainly milk which is processed and packed to various output products such as processed milk, yoghurt and other dairy products. VALUE ADDITION Retailers/vendors It represents the internal activities a firm engages in when transforming inputs into outputs. Porter (1985), states that a value chain consists of; Primary activities Secondary activities. CULTURED PRODUCTS Lala Cup yoghurt Tetra Yoghurt The company is guided by the principle of Goodness for all through which they commit themselves to mutually beneficial partnerships with their suppliers. In addition, Brookside has developed sophisticated key performance indicators to ensure consistent high production with consistent high quality. The company closely monitors its products for fat content and bacteria levels. Hotels Shops Kiosks Supermarkets. BRIEF COMPANY HISTORY Packets crates Bottles COMPONENTS OF A VALUE CHAIN. conclusion Inbound Logistics - involve relationships with suppliers. Operations - are all the activities required to transform inputs into outputs. Outbound Logistics - include all the activities required to collect, store, and distribute the output. Marketing and Sales - activities inform buyers about products and services. Service - includes all the activities required to keep the product or service working effectively for the buyer after it is sold and delivered. CREAM PRODUCTS Butter Whipping cream Double cream Ghee LONG LIFE PRODUCTS Whole Milk Flavored Milk Low Fat milk Packed Procurement - is the acquisition of inputs, or resources. Human Resource management - consists of all activities involved in recruiting, hiring, training, developing, compensating and dismissal. Technological Development - pertains to the equipment, hardware, software, procedures and technical knowledge brought to bear in the firm's transformation of inputs into outputs. Infrastructure - serves the company's needs and ties its various parts together, it consists of functions or departments such as accounting, legal, finance, planning, public affairs, government relations, quality assurance and general management. After processing; QUALITY CONTROL. EXECUTIVE SUMMARY During transportation of milk products temperature is controlled from farm to factory to table in order to maintain consistent quality. From the collection centers, the milk goes to cooling centers, where it is chilled to between six and seven degrees Celsius. After cooling, the milk is loaded into specialized trucks for transfer to the appropriate processing facility. KINOTI NEEMA NKATHA 640194 OLIVEIRA DANIELA CRYSTAL 641960 MWAURA ISABEL NJERI 643245 WAINAINA JOAN WAIRIMU 643047 GITONGA ANNE WAMUYU 644880 ADAMSON NICKSON AGESA 644866 ODHIAMBO NASHON YONGO 633385 MBUGUA ZIPPORAH 640540 TRANSPORTATION, DISTRIBUTION AND RETAILING According to Kibera (1997), business inputs are the resources available to an organization and are also known as factors of production Brookside’s inputs include; land/ natural resources raw milk Capital Labor Entrepreneurship/management machinery INPUTS Transport Brookside adds value in a number of ways: Provide an extension services to improve the quality of the cows and the quantity and quality of milk produced. Guarantee farmers market for their products. They have partnered with Equity bank and Kenya Commercial bank to facilitate credit at favorable rates for their supplier to expand their business. The collection centers are located as near as possible to the farmers They help the farmers cooperatives set up cooling facilities They offer farm inputs and animal feeds on credit to farmers and then taken to; Secondary activities Its a Kenyan Dairy company that produces fresh milk and other dairy products. It is the largest dairy operation in East Africa and currently operates in Kenya, Uganda, Tanzania and in addition, it exports