Transcript: Dont Lose sight of what is IMPORTANT! Know YOUR Business to Grow YOUR Business Timely Delivery Find your Suppliers and Distributors Be Capable Stay True to the Core Communicate and building relationships Get the product in the hands of consumers; direct mail, email broadcast campaigns, outbound calls, going to events with travel Listen to the Needs/Wants of the customer Report Sales YOUR Business Give it Something to run on I.E. a Product or a Service Achieve Balance Production Efficiency Maintain a Facility to work out of R&D: Have a place to test and improve products No: Have a place to store products I.E. warehouse Banking and Financing both for the consumer and the business Hire and work With and In the Community Virtual Chain Firm Level to the customer Become Emersed in Logistics Physical Chain Value through having the best Product Craig Bergman Realize Potential Operations Make The Business CAPABLE THANKS Understand the Market, Consumer and world around you utilizing informatics Value Chain Marketing and Selling Industry Level Identify key chains in ^ click
Transcript: Data on Customer Data on App Developers Reviews and Rating Record Accounting activities Regulatory compliance Quality assurance Allow refunds Reviews and rating system CUSTOMER SERVICE Improve iOS and AppStore consistently for better users' and producers' experience PROCUREMENTS TECHNOLOGY DEVELOPMENT HUMAN RESOURCES ACTIVITIES OPERATIONS INFRASTRUCTURE ACTIVITIES INBOUND LOGISTICS Promoting apps on AppStore MARKETING AND SALES 16,000 Software Engineers 250,000 iOS App Developers Quality Assurance OUTBOUND LOGISTICS Agreement with Developers on app release Calculate Taxes Process Payments Track Transactions
Transcript: Home office makes strategic business decesions after forcasting for the next year. The vendor of choice has to make supplies Employees perform their customer service. Customer buys out inventory. The process starts over again. Vendors are available so the best one must be choosen. Inventory gets put out in the stores for customers to shop. The vendor ships the inventory out to the stores.
Transcript: Conclusion Firm Infrustructure A company would use the Value Chain because that is how a company can make a profit. It is an analysis that helps the company and makes it easier for the company. It helps them save money, promote their product, satisfy their customers, have the ability to take care of their employees and be able to make a good profit for the company. This is an essential part of having a successful business. What does the Value Chain look like? Operations This is where the company receives all of the goods from the suppliers and how the transportation schedule works, the inventory and storing and use all of these to make the product. Outbound Logistics The Value Chain This is the acquisition of goods from an outside source. This is where you want to get the products for the lowest price. Support Activities of the Value Chain What are the Supporting Activities? This is the process when the company will want to enhance the product for a customer after the product has already been purchased. This could be replacing a broken product to helping them figure out something that they might not of known to do with the product. This is where the company manages and processes information. This helps with costs and developing new products. Technology This is the part of the business that hires, trains, rewards and overall keeps the employees happy. This is where the employees go to if they have a problem or conflict. Inbound Logitics Marketing The companies support system and the things that let the company function n a daily bases. These are the secondary activities that help the primary activities to make it better for the company and the customer Human Resources Procurement Value Chain Customer Service This is the process of persuading the customer to buy your product. This is the part of value chain that delivers the product to the customers. Based on Jim Harvey's speech structures This is how the inputs are transformed into a final product and sold to customers. Value Chain is a strategy that businesses use to analyze its internal activities. Its objective is to know which activities are the most beneficial to the company and to find which ones need to be upgrade to provide competitive advantage
Transcript: Outage Execution GE Excels at this Pre Planning Post Planning Data OAS Parts Time to do
Transcript: Objective A value chain management framework is established with a strategy process on the strategic level, a planning process on the tactical level and operations processes on the operational level. Value Chain Economies of scale Learning and spillovers Pattern of capacity utilization Linkages Interrelationships Integration Timing Organization policies Location Institutional factors Michael Porter A value chain “disaggregates a firm into its strategically relevant activities in order to understand the behavior of costs and the existing and potential sources of differentiation”. Value Chain Management ENTREPRENEURIAL MANAGEMENT is to increase the value of a product and service. consists of a set of activities that are performed to design, produce and market, deliver and support its product. PORTER'S 10 COST DRIVER OF VALUE CHAIN Mark Anthony S. Nuñez
Transcript: Procurement: - Choosing sponsors - Partnerships - Suppliers of equipment, training & products - Selecting broadcasters - Signing players - Distribution channels: Real Madrid TV Mobile Other TV networks - Transporting of fans & players for away matches - Inventory for merchandise, e.g shirt orders - E-commerce website Outbound Logistics: Inbound Logistics: Margin - Co-ordination of all activity during the football match - Motivation of players - Managing players social activity - Execution of training programs - Time the delivery of services in corporate hospitality Margin - Stadium, physical grounds - Skilled accountancy department - Contracts, compliance to regulations - Health & Safety - Customer relationship management - Analysis of customer needs and wants through Madrista card - Promotional methods Website Social Media Market segmentation - Open trainings - Public Relations Press conferences Unveiling of signings - KIS System - Internal Communication Systems - Admin, socios members - Training grounds Firm Infrastructure: - Purchase of highlights TV package - Financial products - credit cards - Real Madrid TV - Partnerships with technology firms (Samsung) - Football match ticket sales - General merchandise - Advanced nutrition plans & training sessions - High staff turnover - Department of sports - for player interactions - Management of players image HR Management: Product & Technology Development: Sales & Marketing: Operations: - Cafes, bars and catering - Half time entertainment - Security - Retail outlets - Transportation & parking - Interaction with the app - Infrastructure surrounding the match to enhance the experience - Transportation of players to the game - Match day co-ordination including: physical equipment, stewards etc. - Manage the arrival of material/goods to deliver hospitality, to sell merchandise - Inbound logistics of tourism After Sales Service:
Transcript: The Value Chain The Activities Different strategies within the industry allow everyone to have higher performance Each company's value chain is "tuned" to a certain segment of consumers Imagine Pizza Hut trying to steal Little Ceasars customers by lowering price Imagine Little Ceasars trying to steal Papa Murphy's customers by offering uncooked pizza If multiple firms target the same segment then they decrease the total "added value" There is usually one cost-leader but multiple differentiators Differentiation is possible in many different dimensions Pizza Examples Examples General Motors Walmart Profits = Revenue - Cost Low Cost - not low price Differentiation - higher price Some General Lessons Two Ways to Make Profits
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