Running race
Transcript: Roxana Maxime Joep Sara RUNNING RACE EXPERIENCE "Pain is inevitable, suffering is optional" - Haruki Murakami - Pahl and Beitz, 1996 Design Process Design process Quantitative research Survey/Questionnaire Analyze collected data Personas Customer Research Research 1 Personas Personas Location Safety Budget Checklist - planning Registration process Requirements Requirements 2 Peak experiences Episodic memory WOW-moments Concept Concept 3 Melissen and Smith, 2018 Experience Running race Marathon WOW 1 QAPS WOW gap model Quality Amount Proneness Spirit Cohen, 1997 Kantola et al., 2016 Event app 2 Training section Notification board Run track Health tips Social chat with participants Carpooling APP Barcelona, 2018 Sustainability 3 Sustainable materials medal = tree Electric cars at track Shuttle bus for supporters and runners Eco friendly cleaning Vegan/Local catering Local partnerships Sustainability Nelson, Ross and Peters, 2019 WOW "Don't leave plastic, leave ONLY footprints" RUN !!! Barcelona, A. (2018). What Is Hyper-Personalization?. [online] dotCMS Content Management System. Available at: https://dotcms.com/blog/post/what-is-hyper-personalization- [Accessed 12 Feb. 2019]. COHEN, B. (1997). The ?WOW? effect How one restaurateur continues to delight customers. The Cornell Hotel and Restaurant Administration Quarterly, 38(2), pp.74-81. Kantola, J., Barath, T., Nazir, S. and Andre, T. (2016). Advances in Human Factors, Business Management, Training and Education. 3rd ed. Switzerland: Springer International Publishing Switzerland, pp.575 - 585. Nelson, E., Ross, J. and Peters, K. (2019). Discover Sustainable Events. [online] Eugenecascadescoast.org. Available at: https://www.eugenecascadescoast.org/sports/planners/green/ [Accessed 3 Apr. 2019]. Smit, B. and Melissen, F. (2018). Sustainable customer experience design. 1st ed. EBSCO Publishing. References