Transcript: Product life Cycle This stage usually presents the following scenario: Thanks If the product is in the new product class, the users may not be aware of its true potential. In order to achieve that place in the market, extra information about the product should be transferred to consumers through various media. The stage has the following characteristics: 1. Low competition 2. Firm mostly incurs losses and not profit This is the stage of low growth rate of sales as the product is newly launched in the market. Monopoly can be created, depending upon the efficiency and need of the product to the customers. A firm usually incurs losses rather than profit. It is in this third stage of the product life cycle, sales growth is reduced and / or stopped. The distinguishing features of this stage are: In a first stage, sales are still increasing but at a decreasing rate, until the time comes when it stops. Competition is intense, although the number of competitors tends to stabilize first, and then begins to decrease. The product lines are lengthened to attract additional market segments If a product category satisfies the market and survive the introduction stage, enters the second stage of the product life cycle is known as the GROWTH stage, in which sales begin to increase rapidly. Is the stages through which a product or its category bypass. From its introduction to the marketing, growth, maturity to its decline or reduce in demand in the market. Not all products reach this final stage, some continue to grow and some rise and fall. The promotion aims to persuade to achieve brand preference. The distribution of being selectively passes intensive. There comes a time when sales decline, on most products by changes in technology, competition, or the loss of interest by the customer. Often prices fall and profits are reduced. Sales rise quickly. Many competitors enter the market. Maturity Profits increase, as unit manufacturing costs fall and promotion costs are spread across a larger volume. Customers who purchase the product at this stage are the early adopters. Growth Introduction There is intense price competition. There is a strong promotion (which aims to persuade) that aims to highlight the differences and benefits of the brand. Distribution activities are even more intensive than in the growth stage.The profits of producers and intermediaries decay mainly by intense price competition. Customers who buy at this stage are the most average Marketing strategies in the mature stage Displayed products with new features (extensions of product, service or warranty). Prices decline gradually as an effort by companies to increase sales and market share. Decline You can expand the market for a mature brand if handling the two factors that make the sales volume: Volume = x level users by brand The company has three ways to expand the number of users: - Convert to non-users. - Entering new segments mcdo. - Winning customers from competitors. Three strategies: - Typical use - More use by occasion - Uses new and more varied
Transcript: No, it won't include every possible scenario.. If item passes, it moves to MAIN to its assigned warehouse location. If item fails, the item is returned to Vendor for either refund or replacement RELEASED VRMA-EX No, Credit or Refund terms only CRMA-EX MAIN Purchase Receipt Item transferred to MAIN and moved to a warehouse location for sale VRMA Replacement item committed to Sales Order Item invoiced and shipped (DM'd) to Repair Vendor Item is committed, or scanned onto, the Sales Order Item is invoiced and shipped Debit Order PASS! Credit Memo Replacement available? PASS or FAIL? MAIN Send to Repair Yes, terms are RMA Replacement on both, Credit (left) and Sales Order Sales Order FAILED! Scrap? Return to Vendor? Send to Repair? Sales Invoice TEST Can the equipment be sold again (repaired in house or returned undamaged) or is it damaged? Debit Order Defective item received and committed to Credit Order (RMA Replacement, Credit, or Refund terms) Item invoiced (DM'd) and shipped back to the vendor Item is defaulted to MAIN bin when PR'd and immediately transferred to RMA_INCOMING bin (cc) image by nuonsolarteam on Flickr Debit Memo Item shipped and invoiced (DM'd) back to the vendor for refund or replacement Scrap it! VCSA CCSA Product Life Cycle VRMA-EX Failed VRMA CCSA VRMA-EX Item invoiced and shipped out to recycler RELEASED Item fails at customer site! What do we do with the failed item? MAIN Sales Invoice Item gets committed, or scanned onto, to the Debit Order Purchase Order Item is transferred to the TEST bin, and physically taken to the lab for testing Item committed to Debit Order to send back to pre-screened Repair Vendor. RMA_INCOMING Sales Order Credit Memo Item committed to Debit Order to send back to Vendor. (Item must be under warranty) Item received, committed to the Purchase Order VRMA (cc) image by nuonsolarteam on Flickr Debit Memo Debit Memo Item committed to Sales Order made out to recycler Credit Memo Spark Purchase Receipt Sales Order RELEASED Replacement item shipped and invoiced PASSED! Debit Order VCSA Sales Invoice Credit Order Item now on queue for inspection/validation by Engineering, and moved to an RMA location with other non-conforming equipment Return to Vendor Pass or Fail? Item is now available (PR'd) Or is it? Only if NIB or if we can't test
Transcript: the Iphone is in the maturity stage Maturity Stage product life cycle product teddi pickens jenny Nyugen The stage where the product is becoming known Stages of life cycle 1.introduction 2.growth stage 3.maturity stage 4. decline stage definition of product life cycle growth stage Hoover boards are in the introduction stage. Branding, packaging and improved features lululemon is in the growth stage. References Google images and actual websites decline stage Introduction Stage
Transcript: The Product Life Cycle By Nic Hansen Introduction Stage... Product: True Clean Towel Today (TV Show) AOL News Other magazines (not very popular ones) This proves it is not highly known and it is in an introduction stage Growth Stage... Becoming a large market mostly for high school and college players... Became a rule that High School and College players have to use them StarBucks Coffee... It has been popular for a long time, but it is still making sales Has more competition with companies like Mickey D's and smaller local coffee companies It used to be popular because of their commercials Until people realized how Dumb it was Commercials are rarely aired anyomore and sales are decreasing rapidly To maintain a product, no matter what stage it is in, advertising is key and also engage in modifying the product True Clean Towel can become BIG if they conduct advertising...a lot. They just need to get their name out into the market Alrighty thats my presentation Product: Snuggie Decline Stage... Advertisers such as... Boats and Hoes Product: BBCOR Baseball Bats Product: Snuggie Maturing Stage
Transcript: The remaining plastic is trashed Research Design Sales Cycle 5 The metal is melted down so it can be used in a different, or the same, way. Consumption Product The copper from the wires are melted down so they can be reused The plastic casing is stripped off from the copper wire and trashed. Recycle Manufacturer The Product Resources Distribution
Transcript: Most of target market OWNS the product SPEND a great deal of TIME AND MONEY in efforts to fight off the COMPETITION Decide whether to CONTINUE TO IMPROVE the product to gain additional sales Product is enjoying SUCCESS! Sales LEVEL OFF or Slow Down Efforts focused on PROMOTION & PRODUCTION LEAST Profitable Stage Introduction Growth INCREASING Sales and Profits Competition is aware and is offering new products to COMPETE Represents the STAGES that a product goes through during its life At each stage, marketers must ADJUST their product mix and marketing strategies Product is INTRODUCED to the market PROFITS may be SMALLER than cost Maturity photo (cc) Malte Sörensen @ flickr SELL OR LICENSE the product RECOMMIT to the product line DISCOUNT the product Regionalize-- the product RESTRICT SALES of a product to certain LOCAL AREAS MODERNIZE or alter the product offering Decline WHAT IS IT?? Product Life Cycle
Transcript: Plamsa TV Decline Introduction JT HARPER PS2 Growth Product Life Cycle the Htc has changed its look to look like the Iphone. The Htc has recently added hotspot to all droids which was a feture on the iphone had also the Htc has begin making a slick techno look to present a cool look to it Maturity Plasma tvs are in the growth stage beacuse. In 2010 the sales for plsma tvs were around 5,00 so far in 2011 over 45,00 already have been sold accrording to Ecogrowth.com Blue Rays Dvds were invited a couple years ago and are now making there inroduction into big sales. Blue rays are still behind regaulr DVDs in sales but in the last year blue rays avg sales in the first week have went from 30,00 to 50,00 HTC droid Blue Ray Tv's
Transcript: Product Life Cycle By Josh Romero Photo based on: 'horizon' by pierreyves @ flickr Everyone knows about Google Its free upon having internet connection and a computer Coming out with new ideas for people to like it even better. Google is now trying to incorporate a multimedia device onto their website so that people can become more social with eachother. They are going to have things such as a chat site so you can add friends and talk to them and also a chat room to where if you have a webcam you can video chat other people. And Finally Decline Introduction Trying to make the Ipad 2 People are still trying to get used to the old Ipad Hoping to be released anywhere from March to May of 2012 Should be a major hit considering people loved the first Ipad and are excited for the we one to be released. New bigger version of a taco Taco Bell hoping to attract more customers Trying to make it at a cheap price Maturity Growth New inventions such as the Ps3 and the XBox 360 have made people forget about the Ps2. They dont advertise the Ps2 or even games for it anymore but they are still around for people who may still own one. The price of the Ps2 is slowly coming down until eventually it will hit a low and eventually not be sold anymore.
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