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Product life Cycle

Transcript: Product life Cycle This stage usually presents the following scenario: Thanks If the product is in the new product class, the users may not be aware of its true potential. In order to achieve that place in the market, extra information about the product should be transferred to consumers through various media. The stage has the following characteristics: 1. Low competition 2. Firm mostly incurs losses and not profit This is the stage of low growth rate of sales as the product is newly launched in the market. Monopoly can be created, depending upon the efficiency and need of the product to the customers. A firm usually incurs losses rather than profit. It is in this third stage of the product life cycle, sales growth is reduced and / or stopped. The distinguishing features of this stage are: In a first stage, sales are still increasing but at a decreasing rate, until the time comes when it stops. Competition is intense, although the number of competitors tends to stabilize first, and then begins to decrease. The product lines are lengthened to attract additional market segments If a product category satisfies the market and survive the introduction stage, enters the second stage of the product life cycle is known as the GROWTH stage, in which sales begin to increase rapidly. Is the stages through which a product or its category bypass. From its introduction to the marketing, growth, maturity to its decline or reduce in demand in the market. Not all products reach this final stage, some continue to grow and some rise and fall. The promotion aims to persuade to achieve brand preference. The distribution of being selectively passes intensive. There comes a time when sales decline, on most products by changes in technology, competition, or the loss of interest by the customer. Often prices fall and profits are reduced. Sales rise quickly. Many competitors enter the market. Maturity Profits increase, as unit manufacturing costs fall and promotion costs are spread across a larger volume. Customers who purchase the product at this stage are the early adopters. Growth Introduction There is intense price competition. There is a strong promotion (which aims to persuade) that aims to highlight the differences and benefits of the brand. Distribution activities are even more intensive than in the growth stage.The profits of producers and intermediaries decay mainly by intense price competition. Customers who buy at this stage are the most average Marketing strategies in the mature stage Displayed products with new features (extensions of product, service or warranty). Prices decline gradually as an effort by companies to increase sales and market share. Decline You can expand the market for a mature brand if handling the two factors that make the sales volume: Volume = x level users by brand The company has three ways to expand the number of users: - Convert to non-users. - Entering new segments mcdo. - Winning customers from competitors. Three strategies: - Typical use - More use by occasion - Uses new and more varied

Product Life Cycle

Transcript: No, it won't include every possible scenario.. If item passes, it moves to MAIN to its assigned warehouse location. If item fails, the item is returned to Vendor for either refund or replacement RELEASED VRMA-EX No, Credit or Refund terms only CRMA-EX MAIN Purchase Receipt Item transferred to MAIN and moved to a warehouse location for sale VRMA Replacement item committed to Sales Order Item invoiced and shipped (DM'd) to Repair Vendor Item is committed, or scanned onto, the Sales Order Item is invoiced and shipped Debit Order PASS! Credit Memo Replacement available? PASS or FAIL? MAIN Send to Repair Yes, terms are RMA Replacement on both, Credit (left) and Sales Order Sales Order FAILED! Scrap? Return to Vendor? Send to Repair? Sales Invoice TEST Can the equipment be sold again (repaired in house or returned undamaged) or is it damaged? Debit Order Defective item received and committed to Credit Order (RMA Replacement, Credit, or Refund terms) Item invoiced (DM'd) and shipped back to the vendor Item is defaulted to MAIN bin when PR'd and immediately transferred to RMA_INCOMING bin (cc) image by nuonsolarteam on Flickr Debit Memo Item shipped and invoiced (DM'd) back to the vendor for refund or replacement Scrap it! VCSA CCSA Product Life Cycle VRMA-EX Failed VRMA CCSA VRMA-EX Item invoiced and shipped out to recycler RELEASED Item fails at customer site! What do we do with the failed item? MAIN Sales Invoice Item gets committed, or scanned onto, to the Debit Order Purchase Order Item is transferred to the TEST bin, and physically taken to the lab for testing Item committed to Debit Order to send back to pre-screened Repair Vendor. RMA_INCOMING Sales Order Credit Memo Item committed to Debit Order to send back to Vendor. (Item must be under warranty) Item received, committed to the Purchase Order VRMA (cc) image by nuonsolarteam on Flickr Debit Memo Debit Memo Item committed to Sales Order made out to recycler Credit Memo Spark Purchase Receipt Sales Order RELEASED Replacement item shipped and invoiced PASSED! Debit Order VCSA Sales Invoice Credit Order Item now on queue for inspection/validation by Engineering, and moved to an RMA location with other non-conforming equipment Return to Vendor Pass or Fail? Item is now available (PR'd) Or is it? Only if NIB or if we can't test

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