Transcript: UB 2012.11.13 Market share Human talent Financial health Cost efficiency Product quality Innovation Social responsibility The BCG matrix approach to corporate strategy formulation. Monopoly. - Only one player and no competition. - Creates absolute competitive advantage. Oligopoly. - Few players not directly competing against each other. - Long-term competitive advantage in defined market segment. Hypercompetition. - Several players directly competing against each other. - Any competitive advantage is only temporary. Growth strategies Seek an increase in size and the expansion of current operations. Diversification strategies Related diversification Unrelated diversification Globalization strategy. Analysis of mission “Strategy” - “Stratçgos” (Greek word) Stratus (meaning army) “ago” (meaning leading/moving) Strategic Management Competitive advantage Analysis of industry and environment POLICY The process of creating strategy Environment to develop new strategies Strategic plans for future competitive advantage STRATEGIC MANAGEMENT Porter’s generic strategies framework: soft-drink industry examples. Competitive advantage Long term Organizational Goal of strategic management is to create above-average returns for investors Others Definition and Features Lecture 1 Basic concepts of strategy Strategy formulation Strategic level What is our business mission? Who are our customers? What have been our results? What is our plan? Definition and Features “Strategy” - “Stratçgos” (Greek word) Stratus (meaning army) “ago” (meaning leading/moving) Analysis of objectives Idea Plan Decision Success What types of strategies are used by organizations? Stars High share/high growth businesses. Preferred strategy — growth. Cash cows High share/low growth businesses. Preferred strategy — stability or modest growth. Question marks Low share/high growth businesses. Preferred strategy — growth for promising question marks and restructuring or divestiture for others. Dogs Low share/low growth businesses. Preferred strategy — retrenchment by divestiture. Prepared by: JIGJID Shirbazar (MA.,Eco) Customers Products and/or services Location Philosophy THANK YOU Assessment of macro environment: Technology. Government. Social structures and population demographics. Global economy. Natural environment. Analysis of industry environment: Resource suppliers. Competitors. Customers. Strategic question for strategy formulation INTRODUCTION BCG matrix — business conditions and related strategies
Transcript: Measures of standard requirements for core processes (to be developed/documented) Annual Board Priorities Annual review of strategy/performance hosted by Measure and Improve? Strategic Management Balanced Scorecard Operational measures Understand, quantify, Be informed Improve processes Community Indicators Manage Budget, business and work plans shaped by strategy throughout the organization Annual portfolio of high priority process improvement projects Analyze information Core processes Shape strategy, provide context for measures of performance Results Dakota?, budget process, and quarterly discussion of Board priorities Using core process metrics to manage improvements in them Countywide measures Results Dakota? Countywide newsletter, public website Performance Measure Communicate Learn, improve, Be accountable Share performance data, best practices, community of practice, etc. Continuous improvement principles/skills learned and used throughout the organization in all processes Provides direction on operational decisions; includes inputs and outputs Learning organization 40 measures of progress on strategic plan; provide direction for future budget & plans Residents Measures of effort and results Strategic plan Initiatives to support strategic plan and gauge short-term performance Manage for results Process measures QPR Framework used in planning to ensure strategy and performance considered from all perspectives Priority projects Dakota County Board/Leadership Centralized software used to house measures Budget Process Replicate successes, Be transparent Example: Unemployment Annual budget setting process that incorporates strategy and performance Staff Strategy and results used to manage division, department and individual performance Strategy disseminated Strategy
Transcript: Lowest cost airline in the world Low distribution costs Market leader in Malaysia Being innovative High profit margins Recommendations: In-flight Advertising Thank You ! Risks and Barriers Technological E-Commerce Over-reliance may be detrimental to profits Risk of system destruction Environmental Global warming Carbon dioxide emissions Industry Analysis Malaysia's underdeveloped aviation market Introduction of Biofuels Potential market in Indonesia, India & China Oakland airport Industry Analysis AirAsia needs to expand their E-Commerce by hiring a group of IT experts to improve Web design Electric commerce systems Range of payment methods Knowledge of new technological enhancements Integration with top line financial management and marketing divisions to develop a system to monitor inventory and revenue Strengths Use of Biofuels Low supply & high demand leading to high prices Food prices may rise Deforestation Aggressive promotional campaigns Rivals may imitate strategy Negative publicity Recommendation: Aggressive Promotional Campaigns Too many wide body aircraft Lack of lost-cost carrier terminals Recommendations : Use of Biofuels High supplier power Pilots & flight crew Airplane suppliers Low buyer power Passengers (VFR) & small business travelers Moderately high threat of new entrants Deregulation & liberalization Increased demand for low cost air travel Issues in the External Environment Customers need to remain within their premises Mini leaflets and brochures More willing to investigate the benefits given the mindset for travel Adverts should be more attractive Relatively inexpensive and easy to facilitate Many forms of advertising Very high intensity of rivalry among existing firms Rapid emergence of low cost carriers Intense competitive strategies Medium threat of substitutes Other modes of transport (rails, ships, buses etc.) Opportunities Risks and Barriers Issues and our recommendations Important players joining the market Increase in the cost of fuel SWOT Analysis Issues in the External Environment Recommendations: E-Commerce Political Airline companies subsidized by Government Political Threats: Terrorism, Disasters, etc. Economic Economic downturns Worldwide stock market plunge for aircraft leasing cost Fluctuating oil prices Social Cultural Corporate social responsibility Growing middle class in Asia Low-cost airfares with value added services Weaknesses AirAsia E-Commerce Potential errors arising Culture barriers between functional teams Disagreements lead to wastage of resources In-flight Advertising Limited audience Small aircraft limitations May seem intrusive Cost between advertising modes is differentiated Threats
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: * Introduction * Industry structure * Marc Reyes-Lao * Industry overview Agenda * Industry overview * Ranjit Gaind * Player backgrounds Strategic Options * Player backgrounds Pay TV Market Share Agenda Pay TV PEST Factors Agenda * Player Overview * Arun Sen ** Conclusions ** Syndicate Presentation Agenda ** Conclusions ** Alternative Scenarios THE CONCLUSION Final Result Pay TV / Media Strategic Issue Strategic Options Where - Strategic changes to media due to Packer's exit - ACCC regulations affecting strategic moves - News gains dominance in Pay TV, high stakes game - Telstra gains from a refocused partnership - Seven Group exits Pay TV with $500M windfall - FTA channels retain level playing field * Industry structure * Introduction ** Conclusions ** * Introduction Strategic Options * Industry overview * Minh Tu * Introduction Here?? Strategic Options * Frank Werner * Strategic options MGSM860 Strategic Management ** Conclusions ** Key Players * Scope ? * Industry structure ** Conclusions ** Agenda * Industry overview Industry Overview * Navneet Dhami * Industry structure * Player backgrounds * Industry structure To From * Industry overview * Player backgrounds Team
Transcript: Diversification vs. core business strategies 1. Companies may therefore be able to utilize all its capabilities or resources, and able to attract new business from market segments not catered to earlier. 2. Managerial skills found within the company may be successfully used in other markets 3. Companies pursuing a diversification strategy may be able to cross-subsidize one product with the surplus of another 4. Spread financial risk over different markets and products Portfolio management Critics to BCG matrix: The link between market share and profitability is questionable since increasing market share can be very expensive. The approach may overemphasize high growth, since it ignores the potential of declining markets. The model considers market growth rate to be a given. In practice the firm may be able to grow the market. Market growth rate Market size Demand variability Industry profitability Industry rivalry Global opportunities Macroenvironmental factors (PEST) Market share Growth in market share Brand equity Distribution channel access Production capacity Profit margins relative to competitors Strategies in emerging and mature industrie New and unproven market Low entry barriers Typically high and unpredictable costs Underdeveloped supplier relationships Emerging distribution channel Possible difficulties in securing raw materials Immature technology Leadership opportunities: ability to control product or process development through: Superior technology Quality or customer knowledge Ability to leverage existing relationships with suppliers/distributors Access to a core group of early, loyal customers Consider merging with or acquiring another firm Form strategic alliances with Companies having related technological expertise or Key suppliers Need ability to shape the industry structure based on: Timing Method of entry Experience in similar situations Capture potential first mover advantage Demand that is saturated and slow-growing Excess supply of competition too willing to discount More sophisticated buyers demand bargains Greater emphasis on cost and service International competition increases Industry profitability falls Choose a balance between differentiation and low cost postures and deciding whether to compete in multiple or single industry segments Firms earn profits during long maturity stage when they: Concentrate on segments that offer chances for higher growth or higher return Manage product and process innovation aimed at further differentiation, cost reduction Streamline production and delivery to cut costs Offensive and defensive strategies Offensive strategy - used when the company is at the bottom line or 2nd in market. Helps to ahead a leading company. Provides a means for a new business to hit the market and establish it in the presence. e.m. attack the industry leader where the company is at its most vulnerable Each marketing strategy requires careful planning and resource allocation. Most important goal to achieve is to gain the largest number of customers. Defensive strategy - is often used by the market leaders to mantain its status quo or level in the market field. It helps to keep the business at the top. release better product into the market that its existing offers Types: 1. frontal attack 2. flanking attack 3. encirclement attack 4. bypass attack 5. guerilla warfare Advanteges: - shows the leader's weakest areas - broad risks its message loosing focus with company - introduce only one product at first to establish it as a challanger to the leader's own product Types: 1. position defense 2. mobile defense 3. pre-emptive defense 4. flank position defense 5. counter offensive defense 6. strategic withdrawal defense Advanteges: - release a better product into the market that its existing offers - emphasize company's strenghs -simply reinforce product messages with customers - well-built reputation hard for the new competitor to enter the market - using to reinforce customer confidence in its product Conclusion Questions Thank you for your attention ! Defensive strategy Focus is defined. Clear identity.Clear identity. Bring innovations in their respective fields Offensive strategy Corporate strategy 3. Portfolio management the central, and usually the original, focus of an organization's activities which differentiates it from others and makes a vital contribution to its success. Do you know some emerging and mature industries ? Do you think they are living in a borrowed days ? The BCG growth-share matrix displays the various business units of a company on a graph of the market growth rate vs. market share relative to competitors diversification Grow Hold Harvest Diversificate our products. Focus just in one. New and mature industries. “Attack” a market. Defend our position. Mckinsey Matrix Business Unit Strength Features of an emerging industry Strategies in emerging industries CoRPORATE LEVEL STRATEGies Mckinsey Matrix 6. Conclusion & Questions Which businesses should we be
Transcript: History of the company: Founded by J.Williard Marriott and Alice.S.Marriott in 1927 as a small root beer stall called A&W root beer stall and today after years of hard work the company is shaped into a leading hospitality brand in the world, At present J.W.Marriott Jr is the chairman and the CEO of the company. (Internet Source) Aim of the presentation: Our team will be undertaking a critical evaluation of the Internal and the External Enviornment and their effects on the corporate buisness strategies of Marriott International. Critically analyzing the Internal Position. Critically analyzing the External Enviornment . To develop a SWOT and Highlighting the Gaps in the current strategic, direction & position of Marriott International. J W MARRIOTT JR WAS ELECTED AS THE CEO IN 1972 HE WAS ELECTED AS THE CHAIRMAN OF THE BOARD IN 1985 LEADING PROVIDER OF HOSPITALITY SERVICES BY TAKING CARE OF GUESTS DEVELOP HIGH SKILLED EMPLOYEES & PRESENTING BEST BRAND COLLECTION IMPORTANCE OF WORK FORCE “ACQUAINTANCES”, WELL RESPECTED BY EMPLOYEES “SPIRIT TO SERVE” CULTURE IMPLEMENTED IN THE COMPANY. COMMUNITY INVOLEMENT WHICH REFLECTS THE CULTURE OF THE ORGANISATION RITUALS & ROUTINES Current Gaps GE/McKinsey Buisness Screen External Affairs And Diversity By applying spirit to serve platform the employees and associates are thoroughly satisfied with Marriott as an organisation to work. Stories of Maria “Rosie” Hernandez, Saad El Bakry confirms it PRODUCTS (Internet Source) Threat from suppliers is low so High Average Profits Strategic Management President,The Ritz Carlton TIME SHARE • Focus more on budget hotels because the spending power of the people is less due to economic recession. • Concentrating more on United States, but there are restrictions at the US borders for skilled workforce and tourists. • Company has to focus more on security aspects. • Due lack of popularity in Time Share among the people, the company has to come up with new business strategies. • Investing in unstable economy like Iraq. • Revenues are high, profits are relatively low because of lack in operational performance and high debts incurred by the company. (Alta data. (2012). Portfolio President, Asia Pacific STORIES OBJECTIVES (Daugherty,B.,'et.al'. 2007). CFO WEAK Financial Analysis SYMBOLS Managing properties rather than owing property. Invest in project that increases shareholders value. JOINT VENTURES AND VENTURE INTO THE GREEN HOTELS ARENA EASY TO NAVIGATE WEBSITE. TRANSPERENCY IN PRICES. 3RD PARTY WEBSITE PARTNERSHIPS. Individual organisational head reports to the CEO directly The reason our team decided on Marriott International, because we liked the way which the Marriott family has operated the organisation in a compassionate manner. The organisation continuously comes up with Innovating ideas and new brands to improve the performance of the company, above all we were fascinated by seeing the growth of the company and the steps taken up by the company, to be ranked as one of the best players in the hospitality industry. NEW COMPETENCES AND RESOURCES • Enormous Range of Brands • Geographic Presence • One of the Global leaders in hotels market • Website and Social Network • Focused Joint Venture especially with international companies • Excellent Human Capital Strategies to attract and retain employees • Eco-friendly • Customer Hospitality / Centric • Brand Equity Communications BELIEVE IN INTERNAL PROMOTIONS. BUILD THE BRAND EQUITY. POWER STRUCTURE Leadership Stars MICRO ANALYSIS STRATEGY FOR SALES ( SALES FORCE ONE PLATFORM) ONE-STOP-FASHION IS THEIR NEW TREND TO HOUSE ALL GUEST NEEDS LOYALTY PROGRAM TO RETAIN THE EXSITING CLIENTELE AND ATTARACT MORE NEW CLIENTS Mintel (2012) & Scribd (2009) Buyers President, Europe PRODUCTS Suppliers Cash Cows Revenue I think this is about data! Industry & Resources Rivalry Investor Relation CIO Profitability & IT Strategies • The rise of Asian travel and tourism markets. • The eco-tourism • The cost of real estate is decreasing in US. • Marriott is family oriented and environmental oriented. • Service is varied distinctly compared to others. • Availability of low-cost goods. • Improving hospitality market in US. • Initiative taken in renovating the existing hotels. • Expansion of hotels in china and India. The political conditions are unstable. Low consumer spending because of economic recession. Rise of economy hotels. Rise of real estate business in Asia. Restrictions of US borders. Terrorism and wars. Decreasing popularity of timeshare. Epidemics Alta data. (2012). Organisational structure. Available from: http://www.theofficialboard.com/org-chart/marriott-international [accessed 22nd march 2012] PRODUCTS VS MARKETS Strength (Barney,J,B & Hesterly,W,S. 2010) Leadership Style Our highest mission of Marriott is to provide honest care, showing compassion and always exceeding the expectations of the guests. STRUCTURES Decisions are taken by the board and the CEO, by taking advices from
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