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Promotional Strategy

Transcript: Rachel Garcia & Jamie Morrissey Thank you!!! Promotional Strategy Sponsorship (local festivals, films, sporting events, and athletes) Rewards Programs (Elevated Rewards Membership) Free Shipping Special Offers Product Previews Invitations to events Online/Social Media Advertising (Facebook, twitter, and tumblr) Engaging Customer through Blogging (Finding Winter Blog, Wordpress, REI, and Wiki) Mass Media (Radio, Magazine, and Billboards) In-Store (Store front and sales) Promotional Strategy Questions? • Innovative product • Promotion must be informational • Promotion must be emotionally appealing • Mountain Hardwear and the sportswear industry are mature/declining • Low tech advancement • Developing new products should be priority Promotional Critique Messages Awareness Mountain Hardwear - Quality & Durability Groundwork for Titan Athletic Concept Interest Focus on Illustrating Obtainable Goals for Target Market Desire Using Media for our Target Audience - Golf Digest Action In-Store Display & Employee Product/Lifestyle Knowledge Marketing Goal: Targeting Active Retirees over 50 years old with incomes over $50,000 Promotional Activities Mountain Hardwear Product Life Cycle Analysis High performance outerwear. Because more, is just more. More features, customization, comfort, & protection Uniquely you, brand new. The Titan Athletic Concept. Customizable joint support: built to last. User-friendly vital measurement: so high tech, it’s simple Comfortable muscle reinforcement: Titan takes the strain off your tight muscles The Titan Athletic Concept: Because your spirit doesn’t age as fast as your body does. Comfortable clothing for the whole day Complete care for all your needs Customizable compatibility for you and you alone

Promotional Strategy

Transcript: SAMPLE TESTIMONIAL flyers/brochures NEPO MALL "Palmas verdes is no place like home" -Sps. Patrick & Marissa Nash, homeowners in Palmas Verdes Subdivision, Lawyer and Teacher based in Canada for LEISURE COAST RESORT PROMOTIONAL STRATEGY for the MONTH of APRIL-SEPTEMBER PROMOTIONAL STRATEGY for the MONTH of october-december decorp Palmas Verdes twitter St. John Cathedral PROMOTION STRATEGY facebook Promotional Strategy Instagram BONUAN BLUE BEACH LOCATION "Yes, in other place is not as nice. This one is the best actually. It looks and feel more together and connected, when the houses are similar kind and style versus some neighborhood are just all over the place. Everything... Amenities and security, houses, so this is the BEST FOR EVERYTHING." pldt PROMOTIONAL STRATEGY for the MONTH of JANUARY-MARCH

Promotional Strategy

Transcript: Packaging Posters Poster 1: Objective: to create brand awareness Incorporate the sense of smell Three product offerings Poster 2: Objective: promote coffee of the day Incorporate the sense of taste Poster 3: Objective: promote the "Count the beans" competition Incorporate the sense of sight Information regarding competition must be conveyed See Akili coffee. Smell Akili coffee. Taste Akili coffee. Be Akili Coffee... Option 1: A box per coffee blend Option 2: Sticker on bag differentiates the blend Video Handout & Webstite Fridge magnet Logo Social Media Handles Website through contact Product information Contact information Social Media Facebook Instagram Twitter Competitions How many beans are in the jar? A photo of your cup of Akili coffee with the best view Why does the consumer drink coffee? Like and share the page Early bird catches the worm Tags in a picture of you and our bag of coffee Customer who buys the most bags Additional Requests Social Media & Competitions Incorporate the strategy of Akili Sensory experience Akili = Senses in Swahili Stamp Used for branding our bags and cups Additional A4 poster Logo and social media handles Daily chalk board updates Akili's Strategy Enhance your senses.... Smell Taste See

Promotional Strategy

Transcript: Promotional Strategy HERE WE ARE.. Ahmad Isan Ahmed Rafik Sharfeddin Indira Kasnawati Manabu Takakura Naufal Ibrahim Luqman Aziz Zaneta Azzahra Izdihar Duma Hutapea pay attention to the presentation silent all devices if there is an additional thing = please raise your hand NOT obey the rules = get penalty (the penalty is a secret) so.. be careful guys Sessions for The Presentation 1. Promotion 2. Promotional Strategy:Advertising 3. Promotional Strategy:Selling 4. Promotional Strategy:Sales Promotion 5. Promotional Strategy:Pubic Relations 6. Games Session 7. Q&A Session 8. Conclusion 9. The End Manabu Time Promotion the method you use to spread the word about your product or service to customers. the plan for informing, persuading, or reminding the target market about a product. The combination of advertising, personal selling, sales promotion and public relations. Promotional strategy Advertising What is advertising? Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor. Afi Time Why advertise? The objective of advertising is to increase your profit by increasing your sales. Advertising aims to: Make your business and product name familiar to the public Create goodwill and build a favourable image. The rules of advertising There are four rules to consider when planning any advertising activity. Aim Target Media Competitors Developing effective advertising Good advertising generally elicits the following four responses: Attention Interest Desire Action Duma Time Commonly used media Stationery Press advertising Television Radio Cinema Online Lukman Time Selling What is selling? Put simply, selling is the exchange of goods or services for an agreed sum of money. Depending on the circumstances, a sales transaction can include one, some or all of the following stages. Prospecting and qualifying – identifying qualified prospects ie: those that are likely to want or need your product or service and can afford to pay for it. Pre-approach – undertaking research about prospects to assist in the actual selling process. Approach – making actual contact with the prospect in person, by phone or in writing. Ahmed Time Presentation and demonstration – presenting and demonstrating the features and benefits of your product or service in order to convince the prospect that their want or need can be satisfied. In planning the selling element of your marketing strategy you will need to consider the following: The size and structure of your sales team Recruiting, training, motivating and evaluating individuals The remuneration structure The location/territory to be serviced Management and communication systems Zanetaw time Sales Promotion What is sales promotion? activities that encourage the purchase or sale of a product or service. Sales promotions initiatives are often referred to as “below the line” activities. What are the major sales promotion activities? Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. Sales promotion is implemented to attract new customers. Here are some typical sales promotion activities: Consumer promotions Business promotions Trade promotions Sales Force Promotions Isan time Public Relations What is public relations? The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics”. Put more simply, public relations is about building good relations with the stakeholders (public) of your business by obtaining favourable publicity, building a good corporate image and handling or heading off unfavourable rumours, stories and events. By building good relationships with your stakeholders, particularly customers, you can generate positive word of mouth and referrals from satisfied customers. Indira time Stakeholders Stakeholders are the various groups in a society which can influence your business’s decision making and have an impact on its marketing performance. These groups include: clients/customers staff shareholders strategic partners media government What are the key steps in implementing public relations? Implementing effective public relations activities requires careful planning. The three major steps : GAMES TIME! "Whisper-Whisper an" Whispering sentences Rules of WWAN : don't say the world loudly (ONLY WHISPERING) if do = the group get eliminated "Guess Motion" guessing word by motion Rules of GM: movement only the delegates cannot speak the word "Any questions?" Last session! Who want to get a beng-beng? nyaam... tell us a brief conclusion about

Promotional Strategy

Transcript: Promotional Strategy It is the method you use to spread the word about your product or service to customers. 4 Types of Promotional Strategy 1. Advertising 2. Selling 3. Sales Promotion 4. Public Relations ADVERTISING What is Advertising? Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor. It should be a planned, consistent activity that keeps the name of your business and the benefits of your products or services uppermost in the mind of the consumer. Why advertise? Make your business and product name familiar to the public Create goodwill and build a favorable image Educate and inform the public Offer specific products or services Attract customers to find out more about your product or service Rules of Advertising Aim - What is the primary purpose of the advertisement? Target - Who is the target? From which sector of the public are you trying to achieve a response? Media – Bearing the aim and target in mind, which of the media available to you is the most suitable Competitors – What are your competitors doing? Which media channel do they use? Good advertising generally elicits the following four responses: ATTENTION INTEREST DESIRE ACTION Commonly used media Stationery Stationery, which includes letterheads, envelopes and business cards, is a means by which your business image or “name identification” is projected. Window display or office front The external presentation of your business office or shop is one of the principal ways of establishing your business image. Press advertising This is a commonly used form of general advertising and includes advertising in all press such as newspapers, magazines and journals. Radio Radio is considered by many advertisers as an ideal medium due to its ability to reach specific target groups Most radio stations offer packages which include production and extension of your radio campaign through their websites. Television Television is a powerful advertising medium because it creates impact through sight, sound and movement Direct mail This is a broad category covering direct communication with the consumer through email, post or fax. It can include newsletters, catalogues and letters. Outdoor This is any type of advertising which is done outdoors, including static advertising such as billboards, backs of street benches and bus shelters or mobile advertising displayed on buses, trains, taxis or towed signage. Ambient Refers to any form of advertising that occurs in a non-standard medium outside the home, and usually where your consumers are likely to be. Cinema You can purchase cinema advertising by individual cinemas or screens for a set amount of screenings or “runs”. Point of Sale Advertising at the point where the consumer makes a purchase decision Online The options for online advertising continue to grow rapidly. They include advertising on your website, advertising on other websites, creating links to your website from other websites, publishing blogs, offering online product games, social networks and forums. Directory listings Many consumers use business directories to find a supplier. SELLING Prospecting and qualifying – identifying qualified prospects Pre-approach – undertaking research about prospects to assist in the actual selling process. Approach – making actual contact with the prospect Presentation and demonstration – presenting and demonstrating the features and benefits of your product or service in order to convince the prospect that their want or need can be satisfied. Handling objections – demonstrating the product or service value to overcome real or perceived objections or misunderstandings that are impeding the purchase decision. Closing – bringing the selling process to a successful conclusion by either asking for the order or responding to a positive decision from the prospect. Follow-up – proactive or reactive contact with the purchaser to establish their satisfaction level and to address any problems that may exist. In planning the selling element of your marketing strategy you will need to consider the following: The size and structure of your sales team Recruiting, training, motivating and evaluating individuals and the team as a whole The remuneration structure The location/territory to be serviced Management and communication systems Sales Promotion What is Sales Promotion? Sales promotion relates to short term incentives or activities that encourage the purchase or sale of a product or service. Sales promotions initiatives are often referred to as “below the line” activities. What are the major sales promotion activities? Consumer Promotions - final buyers Business Promotions - business customers Trade Promotions - retailers / wholesalers Sale Force Promotions - members of the sale force Consumer promotions Point of purchase display material In-store demonstrations, samplings and celebrity appearances Competitions, coupons, sweepstakes and games

PROMOTIONAL STRATEGY

Transcript: PUBLICITY - Selective Distribution - Our product is fresh from the market that's why we chose to send out our product to few outlets only. - Detailed Plan of Action :) • Seasonal Strategy. For example,We offer couple pants during the valentine’s season. Freebies like tumblers and Planners during Christmas season. PROMOTION STRATEGY DISTRIBUTION OF THE PRODUCT The focus on this marketing plan is to make the brand known and to help the company to expand its operations. The objective of the marketing strategy is to make the company profitable. VirJeans is a young company and still in the stage of developing its product. And, if we will gain success in our operations, our next target market are those people who prefer to buy customized jeans for their own use. We would like to innovate and help them as well.

Promotional Strategy

Transcript: GOAL! Customer referral incentive program Social Media Attract more customers by having a succesfulpromotinal strategy We plan on having an event where we have a sale for our customers for a limited amount of time. According to the new york times, 65% of new business comes from referrals so we plan on having a strong referral program. We plan on having a program that gives a customer a 15% discount when they refer 4 friends who buy from us. Promotion is the method you use to spread the word about your product or service to customers, stakeholders, and the broader public. Social Media plays an important role in a company's success nowdays.It allows companies to reach people from all over the world and attracts new clients. We plan on creating a twitter account for our company. Companies on twitter showcase their products and keep their followers informed about new products, promotions, and answers questions asked by the customers. Customer Appreciation Intro Promotional Strategy Thank you!

Promotional Strategy

Transcript: Sent to Room to Read and Alzheimers Association Donors/Members Turning Sumac’s world upside down and threatening her “good girl” persona, it becomes her mission to get rid of him! Title & Cover Design Review Requests Promotional Strategy Children ages 8-12 Grades 3-6 Parents or Guardians Author: Emma Donoghue Illustrator: Caroline Hadilaksono Publisher: Scholastic/Levine Target Audience March, 2017 1 Month Out Email to 50,000 purchased addresses Follow up with targeted responses two weeks later (week of the release). Finished book mailing out to short lead contacts Ongoing media outreach Finalize tour details Publication Date Email to those recipients from the first two emails that did not open or click through the initial email Two Weeks After Release Email a combination group of the previous three email campaigns who opened or clicked through, but did not make a purchase Media appearances Ongoing media outreach Ongoing tour logistics Release Date Suggestion for title modification to The Lotterys and Grumps Direct Mail Marketing: Fliers & Promotion Codes Tactical Overview The protagonist, Sumac Lottery, will be the only character in the house to observe Grumps' arrival. The title will be displayed in a large sans-serif typeface in the sky. Color palette will be bright, warm, and inviting. Printed on thick glossy 110lb cover stock Budget Breakdown Tactical Overview Press Releases: General and Summer Reading Contest Author Events, Radio, TV: Four event appearances Social Media Campaign: Facebook, Twitter, & Instagram accounts Daily Posts by author & publisher Diagnosed with dementia and set in a traditional way of thinking, he doesn’t understand the Lottery’s multicultural lifestyle. Trade: Middle Grade Fiction Price: $17.99 (hardcover) Size: 6"x9" 320 pages ISBN: 978-0-545-92581-5 8-12 Months Out Email Catalog to lists of media contacts including trade publications, Library Journal, Book Lists, major magazines, major book review editors, broadcast and radio, children’s book editors Send Queries for event interest Long-lead media meetings Start Summer Reading Contest and receive entries Additional Sales Reps will be sent out to smaller surrounding areas for promotion The Lotterys Plus One Grumps will be at the center approaching the door in disbelief and hesitation. Book Tour: 6 Major cities across the U.S. and one in Canada Close up of the house with various illustrations of hijinks among the eccentric family in every window. Timeline Email Marketing: 50,000 First Email Blast (self-curated list) 50,000 Second (Purchased Addresses) Target book stores, school librarians & educators, and parents of students. Catalog Copy Book Publicity & Promotions Final | Spring 2017 6 Months Out Email Galleys to long lead contacts Continued Media outreach Arrange author events Secure media escorts Alzheimers Association Partnership: Attend local annual Alzheimers Walk to speak and promote book. Visit local support groups for caregivers to explain how this book can benefit children Total Spent: $64,800 Targeting well-known children authors, editors, and book sellers. Offer Promotions Code for discount on Book through Scholsatic, and Alzheimers Associations Webpages (link through Room to Read) Galley's & Other Book Mailings Nine-year old Sumac Lottery has an extremely large family. With four parents, 6 siblings, and a chaos of pets – there is never a dull moment in their castle they call “Camelottery.” But everything changes when a long forgotten Grandpa “Grumps” comes to stay with them. Presented By Stevie Davall Ginnefine Jalloh Thomas Lawson Kimberly Stewart 2 Months Out Email of 50,000 from our own email lists. Using analytics, track the open and click-through rates of the initial email, Follow up two weeks after the initial email with a email those recipients who have opened and/or clicked through Prepare finished book mailing Ongoing media outreach Arrange author local travel $75,000 total budget Catalog Copy Two Press Releases $1,000 Author Events, Radio & TV $3,000 Book Tour $10,000 Social Media Campaign $2,500 Email Marketing Campaign $22,500 Direct Mail Marketing Campaign $7,000 Alzheimers Association Partnership Storefront Ad Space $15,000 Review Requests $300 Galley's & Other Book Mailings $2,500 Q&A and SEO $1,000 4 Months Out Create several Q&A using the various hooks and pitches below Ongoing media outreach Announce Summer Reading Contest winners

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