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Players: 0, Colleges: $10 000 000 000

Transcript: Case Summary Theory in our case Ethical Theory: Utilitarianizm (Rule) Select rules that tend to generate beneficial consequences if everyone does them Respecting individual rights and liberties will lead to a better off society in the long run (eg. prohibition to accept gifts) Poor Want to be paid NCAA - Exploits unpaid labour 1st Formulation Students LESS than 30 % revenues >» Main concerns Education Room Board Sport equipments Insurance Growing number of critique – salary of colleges' athletes Act so that you treat humanity, whether in your own person or in that of another, always as an end and never as a means only NCAA - treat players as a tool for getting more revenues instead of human beings (no care - injuries, their poor living conditions) Set up by the colleges "College players are supposed to be unpaid amateurs" (Act) Maximize well-being "An action is morally right if it results in the greatest amount of good for the greatest amount of people affected by the action" Based on this theory - players have to be paid in order to be happy Improve performance of sports and collage grades Increase the quality of their life NCAA revenue $ Thank you for your attention! Any questions? I ought never to act except in such a way that I can also will that my maxim should become a universal law Associations should treat their players in the same manner (equality!) Around 50 % revenues 2nd Formulation Free NFL, NBA revenue Ethics of Duties Players: 0 Colleges: $10 000 000 000 Business Ethics Presentation 22.10.2014. Kincso Alkusz Marloes Dijkstra Junliang Shen Shangjin Yang

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