Polaroid
Transcript: SWOT Targeting - youth from 15 to 30 and active tourists AIDAS 1) Attention 2) Interest 3) Desire 4) Action 5) Satisfaction Company was founded in 1937 by Edwin H. Land Main competitor on market of cameras is Instax/Fujifilm Main competitor on market of glasses is RayBan Where are we now? Social networks paper ( Facebook, VK, Instagram, Twitter and so on) Advertisement ( Newspaper, magazines, broshures, radio, flayers/handouts, mobile advertisement, street advertisement) Special event, offers, discounts and lottery Create a blog, business website Evaluation Create a vision Create a team Organization of working precess Upper management Implementation of the plan Where do we want to go? Strengths ( Location and Marketing) Weakness ( Luck of Funding, Our Company doesn't have reputation, high costs) Opportunities ( R&D, Fast Growth and Growimg Market Threats ( Competition and Environmental Products) Measurement, Monitoring, Review, Modifying How do we get there and details of the strategy?