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Mobile Banking

Transcript: MICR ERMA (1950s - 1960s) Che Pierre Fourniellier Mikela Sammy Daniella Swanson Selina Craigg Customers : Identity Theft Fraud MAJOR CATALYST: Challenger Banks What the future holds..... Advanced ATM systems AI features Block chain Technology Smart watch technology Skilled workforce Historical Background Historical Background How issues are being dealt with Alerts Real Time Transaction History Current State Customers Convenience Efficiency State of the Art Thinking- Companies see Mobile Banking as an efficient and convenient way to conduct banking transactions. Technology- Latest anti viruses and other defense mechanisms are installed with the applications Personal Computers - remote access Banks: Reputation Profitability 1970s - modern banking era 1980s - 2,000 terminals 1983 - Home Banking Product ( foundation for Mobile Banking) 2007- Significant platform for customer engagement 1990s - Mobile banking originally emerged 2013- Financial Conduct Authority (FCA) uncovered some potential risks Today- Mobile banking has changed the way transactions are performed Rapid Growth in wireless & mobile market Enable customer connection Future Development Disadvantages Conclusion MOBILE BANKING First industries to embrace technological advances (ATMs , Credit cards ) Customer experience and safety has been the main focus of companies providing this service Artificial Intelligence and other technologies will be the main drivers in achieving this goal Upcoming Trends There has been a massive acceptance to mobile banking and there are no signs of regression or replacements What is Mobile Banking ? Go Using a smartphone /cellular device to perform online banking tasks Done away from your home computer *Tasks : Account balances Inter-account Fund Transfer Locating the nearest ATM Bill Payment Decrease in employment & physical bank locations. Advantages Banks : Cost - effective Market savvy

Mobile Banking

Transcript: Risk comes from not knowing what you're doing. - Warren Buffett The number of mobile bankers is growing everyday. "In Jan-2013 mobile banking transactions was 5.6 million in January 2013 in comparison to 2.8 in January 2012. Banks all around the world are using this technology to impact both banked and un-banked customers as well as bringing profits to mobile network operators. Mobile Banking Mobile Banking is an easier and more convenient way to do banking. You can be anywhere as long as you have a phone. It allows you to pay your bills online and even transfer money. You can even deposit checks by simply taking a picture of it. There are many risks that come along mobile banking as well. Using a public Wi-Fi is one of the ways hackers can hack into your bank accounts. Also, there might fraudulent applications that look like the real one, but are not. Poor reception means poor security. Your identity is store in a phone along with other personal information. There is a higher chance of fraudulent activities if a phone is lost. "Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke Fuscaldo, Donna. "How to Stay Safe Banking on Your iPhone." Wed. 15 Apr. 2016. Dash, Manoranjan, M.Tech and Pradhan Bibhuti Bhusan PhD "Determinants of Customers' Adoption of Mobie Banking: An Empirical Study by Integrating Doffusion of Innovation with Attitude." Journal of Internet Banking and Commerce, 19.3 (2014): 1-21. Proquest. Web. 15 Apr. 2016. "Research and Markets; Mobile and Tablet Banking Opportunities Report 2014 - the Key to Customer Retention." Investment Weekly News (2014): 474. Proquest. Web. 15 Apr. 2016. Deffern, Pete. "Mobile Banking is More Secure Than Online Banking." Bloomberg Business Week. Bloomberg, n.d. Web. 15 Aprl. 2016. Preventing Fraudulent Actives Work Cited Risks of Mobile Banking “Digital payment systems can do more for equality in poor countries than they can do anywhere else, and we would like them to emerge there even if it takes longer in richer countries. We’re not waiting for it to trickle down as we do for many advanced technologies. That’s not good enough.” -Bill Gates “Digital technology provides a low-cost way for people in developing countries to send money to each other, buy and sell goods, borrow and save as long as the financial-regulation environment is supportive.” -Bill Gates How Many Use Mobile Banking? There are many risks that come with along with mobile banking, but there are messages that help consumers monitor fraudulent transactions and activities. According to an article, "Smart mobile companies are leveraging the GPS capabilities of smart phones to stop fraud before it happens."The GPS in smart phones is a major part of safety from fraud. Mobile Banking


Transcript: Theoretical Framework RECOMMENDATION Advertisement story board : 24 hours with Mobile Banking Mobile banking is the only way. "Perceived usefulness" In early marketing usage, convenience denoted the time and effort consumers used in purchasing a product rather than a characteristic or attribute of a product. Convenience, control and efficiency are thought to be the main drivers for customers to bank online. This research studies for the activity of mobile banking. Volume of transaction on Mobile Banking in Thailand (Thousand) 12.00 Perceived Convenience Supportive Behavioral Theories and Models - Thai people did not perceive time as limited resource - Recommended to promote by using the concept of convenience: Anytime, Anywhere 24.00 Saturday, March 14, 2015 The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors. Introduction Statement of problem MABE Part time 13 Scenario : Successful and well known businessman take his customer to play golf. Promoting Confidentiality: ensure that transaction cannot be viewed by unauthorized persons to build trust Promoting Bank Guarantee: make sure that customer get the money back if the system itself has problem Paying Attention to the Risk: Reducing consumer’s perception of system and privacy risk Enhancing Customer Service: building satisfaction that lead to long-term trust Allowing Advertising Presenters regardless of Occupation and Social Status: expansion of consumer base Perceived usefulness LAST SCENE : EVERYBODY COME TO SAY GODD THING ABOUT MOBILE BANKING Method of measurement and Evaluation He should have left the party early to go to any service counters to pay his bill. But mobile banking help him to pay so that they have fun at the party. Perceived Usefulness and Convenient Value of transaction on Mobile Banking in Thailand (Billion baht) During he play golf, his stock broker call and tell him about potential investment. He is curious to invest but his portfolio doesn't have available fund. So Mobile banking help him just in time. "Usefulness and Trust" (This business man should famous and reliable enough to convince people about trustworthiness of the bank) Strategic Marketing 6.00 Scope of study One of elderly in this group raise the topic about extra mobile banking interest rate and how to use application. In ads, it must show that the application is very easy to use and the best part is by using mobile banking elderly doesn't have to travel to bank so it might be motivated this group of customer. "Ease of use + Convenient + Incentive motivation" TAM model is focused on the attitudinal of intention to use a specific technology or service. Only two variables of TAM model, Perceived Usefulness and Perceived Ease of Use are being discussed in this research. Underlying the theory of SCT & TPB Social influence has positive effect toward behavioral intention to use mobile banking source : 12.00 Focus More on Corporate Client Theory of Planned Behavior (TPB) Incentive Motivation Perceived Security in a technical sense - security is defined to be a technical and system-related issue, consumers’ concerns about the privacy and security of mobile payments are commonly related to authentication and confidentiality issues as well as to concerns about secondary use and unauthorized access to payments and user data To gather the keys motivation factors affecting mobile banking acceptance, both on adoption side and barrier side, and to explore the effects of those factors, to guide banks and financial firms to attract more customers. The Great Potential Scenario : Office girl buy some dresses from FB during office times Underlying the theory of SCT The self-efficacy is treated individual belief about his /her ability to use Internet Banking on his own mobile device. self- efficacy is an important belief influencing on an adoption and use of technology such as internet banking (Guriting & Ndubisi, 2006) Methodology Behavioral Intention to Use towards Mobile Banking in Thailand Theory of Social Cognitive Theory (SCT) The element of Technology Acceptance Model (TAM) to perceived ease of use defined as how clear and understandable interaction with the system is, ease of getting the system to do what is required, mental effort required to interact with the system, and ease of use of the system. Source : Source: Source:, 2014 The theory state that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. Majority of Banks in Thailand are spending huge amount of money to offer Internet Banking and then Mobile Banking to their customers; however, the customer acceptance of mobile banking does not quite success while comparing with increasing in internet users and seem to

Mobile Banking

Transcript: Mobile Banking Prepared by: FLORES, Nicole CAÑA, Alex an application that lives on a mobile phone About Mobile Banking Mobile Banking refers to the use of a smartphone or other cellular device to perform online transactions. The service is provided by the bank and unlike internet banking, it uses the software, called an application. Mobile banking, unlike physical banks, is open for the entire 24 hours. It is dependent on the availability of an internet or data connection to the mobile device. Mobile Banking History 1999 2009 2010 2011 present mostly SMS Banking or via mobile web SMS Banking or via web started to be obsolete continuous development History and what it does What is Online Banking? “E-banking” “Electronic Banking” "Internet banking" Online Banking Difference Online Banking vs Mobile Banking -Online banking refers to any banking transaction that can be conducted over the internet, generally through a bank’s website under a private profile, and with a desktop or laptop computer. These transactions include services traditionally offered at local branches without having to go to one. -Mobile banking allows you to perform many of the same activities as online banking using a smartphone or tablet instead of a desktop computer. However, simply accessing the bank’s website on a mobile device is not the only method of mobile banking. BPI Bank of the Philippine Islands Bring the app wherever life takes you. BDO Banco De Oro Unibank Inc. Check your balance, send money, take control of your card security, and more. Metrobank Metropolitan Bank and Trust Company Get your account information at your fingertips. Pros and Cons Pros and Cons Mobile Banking possesses advantages and disadvantages that Filipino consumers must know. Convenience and Accessibility Fast and Efficient Service Ability to Manage Accounts Paperless Statements Advantages Advantages Disadvantages Disadvantages Cybersecurity Threats Internet Issues Learning Curve E-wallets E-wallets One of the things that have made so many tasks easy and virtually hassle-free today is e-wallets. You can use it for various transactions from the e-wallet provider’s partner stores. You sign up, load or transfer money to your e-wallet, and you are ready to do cashless payments. Two popular online payment apps Paymaya vs Gcash Bottom Line Contact Us Mobile banking trends suggest that it’s an advancement that’s here to stay. While it makes banking cheaper and easier, security remains a major obstacle preventing some people from enjoying its benefits. Until this problem is resolved, it’s a good idea to be cautious. To keep thieves from stealing your money, it’s best to only log into your accounts through secure networks and to routinely keep an eye on them so you’re aware of a hack as soon as it happens.

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