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Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

Marketing Campaign Presentation

Transcript: Marketing Campaign Presentation HISTORY History Hummer is the brand of off-road and sport-utility vehicles first manufactured by AM General Corporation and purchased by General Motors (GM) in 1998. They marketed three vehicles: the original Hummer H1, based on the Humvee; and the H2 and H3 models that were based on smaller, civilian-market GM platforms. H1 H1 The first vehicle in the Hummer range was the Hummer H1, based on the Humvee. H2 H2 The Hummer H2 was the second vehicle in the Hummer range. There were two variations: The H2 SUV and H2 SUT. The H3 and H3T truck were the smallest of the Hummer models and were based on the GMT355 platform shared with the Chevrolet Colorado and GMC Canyon compact pickup trucks. H3 H3 Marketing Campaign Idea: IDEA Targeting the Large institutes to be our biggest influencer in our Campain. Target Audience Brief Target Audience Military: Off-road and safe desert exploration. Construction companies: wild and tough evnironemt conustruction yards. Hospitality: Any organization looking for safe & Luxury image for their visitors SUV Lovers: To be unique by owning a Beast and enjoying the Wild Off-road passion General Motors creats content to attract: Military Army Vehicles Department of the Egyptian Army: Goals : They hope they can achieve the deal successfully with his terms. To continue the contract with the army for some long time Experience of confidence between the company and army on long term relationship. Frustrations: The high prices for large quantity orders. That the car can be modified to cope with carying a weapon .. they need the solution that it can be easily edited. BIO: It’s one of the most important weapons in the egyptian army , without it soliders can’t be transported to battle or other weapons to be delivered to battle. It has the largest numbers in the egyptian army behind the leading infantry department Known by its military designation as the High Mobility Multi-purpose Wheeled Vehicle, the HMMWV is a lightweight, highly mobile, diesel-powered, four-wheel-drive tactical vehicle that uses a common chassis to carry a wide variety of military hardware ranging from machine guns to tube-launched, optically tracked, wire command-guided (TOW) anti-tank missile launchers. It must perform in a wide variety of terrain, from deserts to jungles, for long periods of time, with minimal maintenance. It has to carry its cargo and occupants in safety while dodging instruments of war — bullets, bombs and mines,Bullet proof. Humvee Benefites for Army Construction companies Construction Companies Goals : achieving a great performance inside the construction site to elevate and approve the construction percentage and rate. achieving great success rates of site evolution due to the availability of the vehicle in many platforms Frustrations: Car problems or malfunctioning when in deep sand places or construction site Worries from lack of ability to perform tasks inside the construction site like moving objects or ability to transfer objects inside the construction site Worries of great fuel consumption rates. Car’s price. Worries from the car’s maintenance or service. Hummer Benefits for Construction Companies: As the Hummer is the brand of off-road and sport-utility vehicles So it can show a very good performance in tough, Rocky and unstable roads. Hospitality Hotels & Embassies: Goals: All safety and security measure are applied to the vehicle to insure and be confident of the guest's security and safety. All biometric and GPS tools to be enrolled inside the car's systems to be confident of delivering the guest in the best time. Free service and running service starts are 10,000 KMS. Comfortable chairs and sofa for the comfort of our guests The Marketing Campaign present a brand that skewed very much toward males, averaging 50 years in age and with an annual household income of more than 7Millions LE The target buyer for the less-expensive H2,still male, is from 35 to 49 years old and had a household income above 5 Million LE . Characteristics: ‘‘rugged individualists, adventurous entrepreneurs, and adrenaline junkies.’’ ‘‘successful achievers’’ and ‘‘style leaders.’’ SUV Lovers SUV Lovers Resources Resources: There are many kind of resourses can complete our Marketing Campaign Like: Project Manager Account Manager Designer PR Manager Search Engines E-Mail SMS Campaign Social Media 1-the 1st Goal of our Campaign is to sell the Humvee and H1 Hummer to a Mass Market, by 2020 GM will reach 6000 Purchases. 2- to pitch the Hummer H2 and H3 to a wider Market by 2021 General Motors will reach 50000 Purchases. Goals: Goals + Measurements We will reach our target Audience with many Channels: Channel #1 General Motor's Website. Channel #2 TV show Programs. Channel #3 show rooms Channel #4 Test Drive invitations for Celebrties. Channel #5 Sponsors. Channel #6 Influencers Marketing Campaign Channels: Channels

Free Email Marketing Campaign

Transcript: Free Marketing Using Email Campaigns Intro Free Marketing We no longer live in the ages where you need to spend money to market something, nor do you even need to leave the comfort of your bed. Resources Power of the Internet We have the world at our fingertips. We can source information and collect data without having to leave the office and pay a visit to the library or office of public records Once you have your target market in mind, use the internet to mine (source) information that you can collect and organize it, preferably in an excel spreadsheet you can easily update. Where to start I use Google to help sort out local businesses, to ensure I am not wasting time mining information for something out of state. This is basically collecting whatever information you will need to market. In our case, we will be mining email addresses of our prospective lenders/loan officers. Data Collection Using Google Here you will find a list of local businesses with a convenient "website" button next to it. Most lender websites will have a "Meet Our Staff" or "Our Loan Officers" section. 95% of the time they will have their contact email available. This is what we are looking for. Sometimes it takes a bit of looking, but its valuable information. Email Total Emails Sent: 10 million Total Emails Delivered: 9.9 million Total Emails Opened: 3 million Open Rate: 30% Email Total Clicks: 100,000 Click-Through Rate: 3.2% Total Unsubscribes: 10,000 Unsubscribe Rate: 0.3% Marketing Material Material Digital Ad Digital Ad Email Message Campaigns Campaigns Current Current Trackers Track your results

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