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BlueCouch Marketing - Campaign Presentation

Transcript: Process: Educate mass about upcoming rally campaigns Incentivize on arriving at the rally Draw crowd towards all upcoming rallies SMS Recall Process: 1. Facebook Campaign 2. Contest run across the state 3. Questions to develop the knowledge about the minister 4. Every 70% above winner to receive a gift 5. Lucky draw winner gets to spend a day with Minister Benefits: Collect numerous amount of data regarding public, current affairs, issues, voting preference Evaluate the issues to address in the upcoming rally in the cityIncentivize the audience to join the rally and educate about their leader Get involved in the everyday lives of the public Survey Collections Process: Newspaper Activities Benefits: Incentivize the mass to play, participate and read the social media pages Incentivize with movies, resorts, dinners, lunches , merchandises etc Cover huge number of voters through this medium Spread to all areas of reach as possible Process 1: Inserts in newspapers Providing voters with upcoming rally information and a small token for visit Incentivize them with movie tickets, lunches etc Process 2: Surveys inserts in newspapers Every voter incentivized upon filling out a survey and mailing it Every survey received would be sent an experience gift Social Media Activities for Campaigning 1. Flash and redeem on arrival at the rally 2. Bulk SMS about upcoming rally Benefits: Collect numerous amount of data regarding public, current affairs, issues, voting preference etc Reach out to a mass audience Understand the common man Get involved in the everyday lives of the public Creating crowd pulling activities through ATL and BTL activities Understand the public and their grievances to prep up for the rally Increase awareness to the MLAs regarding the everyday issues of common man Collect and gather data for analysis and strategically plan future campaigning ideations Process: 1. Customer goes to restaurant; receives political (MLA) related survey; on filling receives free salon voucher 2. Customer takes Salon voucher; fills another survey; receives another voucher for couple movie tickets 3. Customer goes for movies and on filling another voucher receives a one day resort free Meet the Minister Contest Benefits: Interactive with the voters Understand how much and how well they know our ministers Incentivize with movies, resorts, dinners, lunches , merchandises etc Reach out to mass audience Flyers & Handouts Objective Benefits: Incentivize the mass Increase footfall at the rally campaigns Understand voters needs through these rally campaigns Reach out a large number of people through these rallies Educate the mass about their MLA Spread the required message across to more number of people Benefits: Incentivize the mass Increase footfall at the rally campaigns Understand voters needs through these rally campaigns Reach out a large number of people through these rallies Educate the mass about their MLA Spread the required message across to more number of people Process: 1. Facebook survey/game 2. Twitter page for the MLA 3. Separate webpage with followers 4. Blogs regarding the MLA and issues concerning his region 5. Pages in smaller social networking pages such as Hi5, orkut etc to reach out to the tier 3 mass

Marketing Presentation - Template

Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets

Marketing Campaign Presentation

Transcript: Marketing Campaign Presentation HISTORY History Hummer is the brand of off-road and sport-utility vehicles first manufactured by AM General Corporation and purchased by General Motors (GM) in 1998. They marketed three vehicles: the original Hummer H1, based on the Humvee; and the H2 and H3 models that were based on smaller, civilian-market GM platforms. H1 H1 The first vehicle in the Hummer range was the Hummer H1, based on the Humvee. H2 H2 The Hummer H2 was the second vehicle in the Hummer range. There were two variations: The H2 SUV and H2 SUT. The H3 and H3T truck were the smallest of the Hummer models and were based on the GMT355 platform shared with the Chevrolet Colorado and GMC Canyon compact pickup trucks. H3 H3 Marketing Campaign Idea: IDEA Targeting the Large institutes to be our biggest influencer in our Campain. Target Audience Brief Target Audience Military: Off-road and safe desert exploration. Construction companies: wild and tough evnironemt conustruction yards. Hospitality: Any organization looking for safe & Luxury image for their visitors SUV Lovers: To be unique by owning a Beast and enjoying the Wild Off-road passion General Motors creats content to attract: Military Army Vehicles Department of the Egyptian Army: Goals : They hope they can achieve the deal successfully with his terms. To continue the contract with the army for some long time Experience of confidence between the company and army on long term relationship. Frustrations: The high prices for large quantity orders. That the car can be modified to cope with carying a weapon .. they need the solution that it can be easily edited. BIO: It’s one of the most important weapons in the egyptian army , without it soliders can’t be transported to battle or other weapons to be delivered to battle. It has the largest numbers in the egyptian army behind the leading infantry department Known by its military designation as the High Mobility Multi-purpose Wheeled Vehicle, the HMMWV is a lightweight, highly mobile, diesel-powered, four-wheel-drive tactical vehicle that uses a common chassis to carry a wide variety of military hardware ranging from machine guns to tube-launched, optically tracked, wire command-guided (TOW) anti-tank missile launchers. It must perform in a wide variety of terrain, from deserts to jungles, for long periods of time, with minimal maintenance. It has to carry its cargo and occupants in safety while dodging instruments of war — bullets, bombs and mines,Bullet proof. Humvee Benefites for Army Construction companies Construction Companies Goals : achieving a great performance inside the construction site to elevate and approve the construction percentage and rate. achieving great success rates of site evolution due to the availability of the vehicle in many platforms Frustrations: Car problems or malfunctioning when in deep sand places or construction site Worries from lack of ability to perform tasks inside the construction site like moving objects or ability to transfer objects inside the construction site Worries of great fuel consumption rates. Car’s price. Worries from the car’s maintenance or service. Hummer Benefits for Construction Companies: As the Hummer is the brand of off-road and sport-utility vehicles So it can show a very good performance in tough, Rocky and unstable roads. Hospitality Hotels & Embassies: Goals: All safety and security measure are applied to the vehicle to insure and be confident of the guest's security and safety. All biometric and GPS tools to be enrolled inside the car's systems to be confident of delivering the guest in the best time. Free service and running service starts are 10,000 KMS. Comfortable chairs and sofa for the comfort of our guests The Marketing Campaign present a brand that skewed very much toward males, averaging 50 years in age and with an annual household income of more than 7Millions LE The target buyer for the less-expensive H2,still male, is from 35 to 49 years old and had a household income above 5 Million LE . Characteristics: ‘‘rugged individualists, adventurous entrepreneurs, and adrenaline junkies.’’ ‘‘successful achievers’’ and ‘‘style leaders.’’ SUV Lovers SUV Lovers Resources Resources: There are many kind of resourses can complete our Marketing Campaign Like: Project Manager Account Manager Designer PR Manager Search Engines E-Mail SMS Campaign Social Media 1-the 1st Goal of our Campaign is to sell the Humvee and H1 Hummer to a Mass Market, by 2020 GM will reach 6000 Purchases. 2- to pitch the Hummer H2 and H3 to a wider Market by 2021 General Motors will reach 50000 Purchases. Goals: Goals + Measurements We will reach our target Audience with many Channels: Channel #1 General Motor's Website. Channel #2 TV show Programs. Channel #3 show rooms Channel #4 Test Drive invitations for Celebrties. Channel #5 Sponsors. Channel #6 Influencers Marketing Campaign Channels: Channels

Free Email Marketing Campaign

Transcript: Free Marketing Using Email Campaigns Intro Free Marketing We no longer live in the ages where you need to spend money to market something, nor do you even need to leave the comfort of your bed. Resources Power of the Internet We have the world at our fingertips. We can source information and collect data without having to leave the office and pay a visit to the library or office of public records Once you have your target market in mind, use the internet to mine (source) information that you can collect and organize it, preferably in an excel spreadsheet you can easily update. Where to start I use Google to help sort out local businesses, to ensure I am not wasting time mining information for something out of state. This is basically collecting whatever information you will need to market. In our case, we will be mining email addresses of our prospective lenders/loan officers. Data Collection Using Google Here you will find a list of local businesses with a convenient "website" button next to it. Most lender websites will have a "Meet Our Staff" or "Our Loan Officers" section. 95% of the time they will have their contact email available. This is what we are looking for. Sometimes it takes a bit of looking, but its valuable information. Email Total Emails Sent: 10 million Total Emails Delivered: 9.9 million Total Emails Opened: 3 million Open Rate: 30% Email Total Clicks: 100,000 Click-Through Rate: 3.2% Total Unsubscribes: 10,000 Unsubscribe Rate: 0.3% Marketing Material Material Digital Ad Digital Ad Email Message Campaigns Campaigns Current Current Trackers Track your results

Nike Marketing Campaign Presentation

Transcript: NIKE MARKETING CAMPAIGN NIKE NIKE NIKE: THE BEGINNING A high-tech sports brand revolutionizing the market since 1964. 1964, USA The year and place Nike was founded, specializing in sportswear. HIGH-TECH Nike is known for its advanced technology in sportswear. 'JUST DO IT' Nike's iconic slogan that encourages athletes to push beyond their limits. 1988 The year Nike introduced their 'Just Do It' campaign. 1032 STORES WORLDWIDE Nike has a global presence with over 1000 stores across 170 countries. 306 MILLION INSTAGRAM FOLLOWERS Nike operates in the high-end market, targeting consumers with premium products. Nike has a massive following on Instagram, with over 306 million followers. HIGH-END MARKET PRODUCT MIX & SERVICES NIKE PRODUCT MIX & SERVICES Nike offers a range of products suitable for all within the active industry Footwear Apparel Accessories Equipment Menswear Womenswear Childrenswear Gender Neutral Plus Size Tall Customization (Nike, 2019) NIKE TARGET MARKET TARGET MARKET Athletes, Young Athletes, Athletic Lifestyle ATHLETES 18+ Young children/teenagers, sponsorship deals with sports companies ATHLETIC LIFESTYLE Athleisure trend, sportswear surrounds their everyday life, sponsorship deal with sports companies YOUNG ATHLETES Professional athletes, boost their performance, brand exposure Customer Customer Geographical Geographical USA MARKETING Marketing to Americans from inter-outer city AMERICAN MARKET NEW MARKETS GLOBAL OPPORTUNITIES DIVERSE CUSTOMER BASE Demographics Demographics FOOTBALL PLAYERS Middle-upper class male football players from middle school to high school MIDDLE SCHOOL MIDDLE-UPPER CLASS HIGH SCHOOL Behavioural Behavioural CUSTOMER BEHAVIOR Customers at the intermediate level and above tend to reuse the same brand of cleats due to heavy usage. CUSTOMER LOYALTY BRAND PREFERENCE INTERMEDIATE LEVEL PLAYERS HEAVY USAGE Lifestyle Lifestyle WINNING LIFESTYLE The key to success is a winning attitude and top-quality equipment. BEST EQUIPMENT MIDDLE - UPPER CLASS ATHLETIC LIFESTYLE Nike Football Cleats Nike Cleats THE KEY OBJECTIVES THE KEY OBJECTIVES ATHLETE PARTNERSHIP CREATE PROMOTIONAL CONTENT Work with the athletes to create engaging promotional content highlighting the features and benefits of the cleats. SOCIAL MEDIA CAMPAIGNS Launch targeted social media campaigns featuring the athletes wearing and endorsing the cleats. Collaborate with college athletes to promote cleats IDENTIFY ATHLETES Research and select popular college level athletes to partner with for the marketing campaign. Develop new and innovative football cleats to attract customers SPONSORSHIP Form strategic partnerships with popular football teams and players ONLINE SALES Optimize the online shopping experience to drive more sales NIKE SPONSORED COLLEGES Advertise through Nike INCREASE BRAND VISIBILITY Expand your reach and connect with a large audience of college students. ENHANCE BRAND ASSOCIATION Leverage the strong reputation and positive brand image of Nike to uplift your own brand. TARGET NICHE MARKETS Reach specific demographics and interest groups by partnering with Nike sponsored colleges. DRIVE SALES AND CONVERSIONS Increase sales and conversions by promoting your products/services through Nike's college network. BOOST NIKE FOOTBALL Increase revenue for Nike's football division GLOBAL MARKETING Create and implement targeted marketing campaigns worldwide PRODUCT INNOVATION Goals THE MESSAGE Short term Long Term SALES BOOST Achieve a 15% increase in sales within a year ANALYZE PERFORMANCE Examine sales data and identify areas for improvement TARGET NEW CUSTOMERS IMPROVE PRODUCT OFFERINGS Develop marketing strategies to attract and engage a broader audience Enhance existing products or introduce new ones based on customer preferences INCREASING CLEAT SALES Steadily increasing cleat sales by 15-20% each year YEAR 1 Increase cleat sales by 15% YEAR 2 YEAR 3 ENHANCE CUSTOMER EXPERIENCE Provide exceptional service and create a positive buying experience Increase cleat sales by 20% Increase cleat sales by 20% YEAR 4 Increase cleat sales by 20% NIKE BRANDED ATHLETES COMMUNICATION TOOLS CALEB WILLIAMS, UNIVERSITY OF SOUTHERN CALIFORNIA MARVIN HARISSON JR., OHIO STATE UNIVERSITY BO NIX, UNIVERSITY OF OREGON J.J MCARTHEY, UNIVERSITY OF MICHIGAN Marketing Strategies Strategy Product Strategy Product Strategey NIKE FOOTBALL CLEATS Cutting-edge, high-performance footwear for athletes. ENHANCED PERFORMANCE Improved traction, lightweight materials, and innovative design contribute to enhanced performance on the field. ULTIMATE COMFORT STYLE AND EXPRESSION Cushioning, breathable materials, and simple designs provide exceptional comfort during gameplay. Nike's focus on design aesthetics allows customers to express their style while wearing high-performance footwear. BRAND CONFIDENCE The association with top athletes and a reputation for quality and innovation instills confidence in customers' purchase. Place Strategy Place Stragey

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