Focus Group Presentation
Transcript: Q/A CSR inc. and other groups in Journ 2500 class held a focus group discussion with 8 students on April 3th, 2018 in Clarkston library. The focus group was conducted as part of the journalism department involvement in the theater program. The discussion was designed to find information from the students in regard to the following outcomes: To understand why students didn't attend the play and why they did attended. To understand why students didn't participate in theater To understand what actions were needed to get more visibility. Professor Westfall's Journ 2500 class had Sally Robertson, Artistic Director of Perimeter Theater Program, come in and seek more efficient solution that the theater program was having. Sally spoke about three focuses for the theater: More visibility More student participation More attendance (aka more "Butts In Seats") Journ 2500 class held a focus group in April 2018 involving various students populations that represent the college. Through the focus group, CSR inc. gathered these outcomes: Students like the promotion of "Free." Students come because their friends are in theater Students come for extra credit/will come for extra credit The usage of social media can gravitate to more students Also the usage of email Better posters location/Bigger posters Physical appearance theater promotion Description: Paying close attention, taking notes and researching the subject under study. Big conference room with 8 participant seated in the middle and a moderator standing in the middle. Snacks and refreshment were presented. Research groups were on the side and the clients as well. Analysis: Discovering and focusing on significant patterns that emerge from the description stage. Moderator speaks and asks questions as the participant one at a time answer the specific questions. Three out of the eight participant spoke majority of the time. Every participant agreed on the other ideas. All loved idea of free, social media, and extra credit. Interpretation: Asking and answering the "What does that mean?" and "So what?" questions about one's findings. So students didn't know about the free entry for students also not every student received extra credit for going. Evaluation: Personal judgement The focus group was slightly a success. It was designed professional and treated like such. Student on student engagement seemed to bring joy to the students talking about there ideas and proposals. Many promising ideas came from four participants. Not every participant spoke or gave ideas because they mostly just agreed on other's. Engagement: Taking some action that connects our critical perspective with our role as citizens to question our media institutions, adding our own voice to the process of shaping the cultural environment. Creative Scholars Research Inc. Understanding of the Focus Group Student Perspective cont'd Summary of Project Outcome 3 (Participation) To understand why students didn't participate in theater. Question(s) associated with it: What can the theater program do to get more student involvement? Finding(s): All participants thought improv was a good idea One participant spoke on walk-in interaction with the theater program Recommendations/ Engagement Do you think the theater can do public appearances to promote theater? When it comes to the concession, do you think its possible to get more variety? Also, do you think merchandise could be sold or given for free as well? Do you have surveys/feedback for the plays and theater? If not, do you think you can implement them? May students join in on the act or can you conduct a interactive play? Outcome 2 (Visibility) To understand why students didn't participant in theater Question associated with it: How many of you are aware that there is a theater program on campus? How many of you are aware of the new plays coming out and how do they get your attention? Have you seen any posters, flyers, ads? Will social media help out? Findings: All participants knew about the theater program Approx. a student or 2 knew about plays coming out Major of the students seen posters, but don't like the location of them. Also the size of the poster as well. 3 participants have received flyers for plays All participants thought the involvement of social media would drastically increase the visibility of the theater. Decent amount of the participants thought the usage of email would be good, but not necessary. All participants agreed that the televised ads would be beneficial. Make posters bigger, better, and in more visible locations On poster make the free entry tag more visible and noticeable for students, also with promotion with your plays announce it free for all Perimeter students Either create social medias pages and promote the theater program and plays to students on there or get a social media personality person in charge who will promote the theater Negotiate a plan with the teacher so student can receive extra credit for going to plays.
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